XII-BUSINESS STUDIES

GA - 15

Guruji Academy
Max. Marks - 80
Pre-Board Paper - 7
General instructions :
Questions from 1 to 8 carry 1 mark each.
Question from 9 to 13 carry 3 marks each.
Question from 14 to 19 carry 4 marks each Question from 20 to 22 carry 5 marks each.
Question from 23 to 25 carry 6 marks each.
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Date: 19-02-2016

Time 2.5 Hrs.

There are some types of plans which are not classified as single use or standing plans. Name any one such type
of plan with its example.
1
Can an elephant race be marketed? Give reason to support your answer.
1
The East District Consumer Forum directed to pay a fine of Rs.5,000 for a case filed by a customer for overpricing of water bottle (as Rs.34, which had a MRP of Rs.12) by an eating outlet - Zaika Bazaar, Karkardooma
Complex. Identify the two rights used by the customer by filing the above case.
1
State any 2 factors that affect the size of the assets, profitability and competitiveness of the business. 1
Ratan is working as a Plant Superintendent whereas his friend, Shyam is working as a Plant Manager in an
organisation. Identify the levels of management at which they are working.
1
Name the process of designing and maintaining an environment in which individuals working together in groups
efficiently accomplish selected aims.
1
A company which manufactures a popular brand of toys has been enjoying good market reputation. Its organisational
structure comprises of separate departments for production, marketing, finance and human resource management. Lately to use its brand name, it is thinking to enter into manufacturing of new range of electronic toys. They
also decide to spend 10% of the revenue earned from this venture for the education of girl child.
Name the organisation structure that is needed by the company.
1
Stock market quotations contribute to better allocation of capital & promote habit of saving and investment.
How?
1
Informal organisation cannot be altogether eliminated. So, how should the management deal with such informal
organisation in any business firm?
3
Financial tries to link the present with the future Explain imp. of financial planning in light of above statement.
In Tata Steels, several initiatives have been taken to improve the motivational level of the employees The company provides pension facilities to its permanent employees. The workforce also gets like medical aid, employee
insurance, etc.
a) With reference to the above case study, identify the needs of the employees which are being satisfied by the
initiative taken by Tata Steels.
b) Explain the incentives which include: i) dearness allowance ii) medical aid
3
R Limited is a real estate company, which was formed in 1950. In about 66 years of its existence, the company
has managed to carve out a niche for itself in this sector. In order to establish itself in India, the company decided
to list its securities on BSE, in order to raise money through Indian market.
State objectives performed by SEBI that make investors comfortable & secured in dealing with R Ltd.3
It refers to short term incentives which are designed to encourage the buyers to make immediate purchase of a
product.
a) Identify the concept involved in the above statement.
b) Explain any two tools related to it.
3
The Minimum Wages Act 1948 is an Act of Parliament concerning Indian Labour Law that sets the minimum
wages that must be paid to skilled and unskilled labour. The Indian Constitution has defined a living wage that is
the level of income for a worker which will ensure a basic standard of living including good health, dignity,
comfort, education and provide for any contingency.
a) Identify the two dimensions of business environment referred here.
b) Identify the principle of management considered here.
c) Give two values considered in the above case.
4
It implies a process which coordinates human efforts, assembles resources and integrates both into a unified
whole to be utilised for achieving specified objectives. Explain steps of this process.
4
National Pharmaceutical Pricing Authority has decided to invoke the public interest clause in the drugs law to
pressurise the companies to reduce prices of medicines that go up by more than 20% in a year.
a) Identify the factor affecting pricing decision of medicine companies referred here.
b) Explain three other factors that affect pricing decisions.
4

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XII-BUSINESS STUDIES

GA - 16

17. Staffing is both a line as well as staff activity and is the responsibility of all the managers. Comment. Also, give
any two reasons as to why staffing is needed.
4
18. a) Now the firm has to study and analyse the market first and then produce goods accordingly.
1. Which impact of government policy changes is mentioned here?
2. Explain any two other impacts of government policy changes on business.
b) Identify the component of business environment mentioned below:
1. Increase in popularity of health and fitness trend among urban dwellers has created demand for products
like, organic food, diet supplements, etc.
2. Expansion of transportation and communication facilities in the country by the government.
3. To tackle the problem of recession, RBI has allowed the commercial banks to reduce the rate of interest on
loans.
4
19. a) State the meaning of the terms going public and water the equity.
b) Distinguish between Primary and Secondary market on the basis of:
i) Sale of Securities
ii) Capital formation
4
20. A large sized organisation cannot be totally centralised or decentralised. Justify with examples.
5
21. a) In an organisation, employees always feel that they are under stress. They take least initiative, as there is no
reward or appreciation for good suggestions. Name the type of one of the barrier of cormnunication mentioned above and explain two more barriers of the same type.
b) Mohan and Sohan are friends working in an organisation as Production and Sales manager. In an interdepartmental meeting, Sohan informed Mohan about a change in marketing policy of the company. Identify the type
of communication used in the above example and draw any one network of this type of communication. 5
22. FedEx operates an $18 billion delivery system from its eight US and seven international hubs. It operates more
than 630 airplanes, 42,500 vehicles and 44,000 drop-off locations. It delivers more than three million express
packages to customers in more than 200 countries. Effective control system was one of the keys to FedExs
increased profits during the past. An important part of the control system was the ability to track customers
parcels at every stage of collection, shipment and delivery.
a) Identify step in process of controlling performed by ensuring tracking of the parcels at each stage. Also state
the next step.
b) Explain any two sources of external recruitment that the organisation can use to hire new employees.
c) What should be done by the top mgmt of fedEx to ensure regular updation of skills of its existing employees
d) State any two values followed by the above company.
5
23. a) Vidit saw an advertisement regarding a domestic iron and ordered for the purchase of the same to the shopkeeper. What care should be taken by Vidit so that he is not exploited by the shopkeeper?
b) When can consumers get more than one relief from consumer court?
c) Chandra Shekhar Pradharkar, a resident of Shankar Nagar area had filed a complaint at District Forum
seeking compensation after he found some solid objects inside a sealed bottle of a soft drink. Based on that,
District Forum sent it for laboratory test where they found objects resembling pieces of mosquito repellent
mats floating inside the sealed bottle.
Explain the consumer right of Chandra Shekhar violated here and the right used by him in his favour. 6
24. a) Name the element of marketing mix in which a set of firms and individuals create possession, place and time
utility and help in market offering. State two major decisions taken under this element
b) One of the popular Hindi news channel , seeks viewers choice through SMS on which of the given four main
news stories of the day would be telecasted as detailed story at the prime time? Which function of marketing
does the news channel here perform? Explain the next two functions of marketing to be performed.
c) Many of advertisements of popular detergents make similar claims about whiteness of clothes & stain removing abilities.State & explain objection to advertisement is mentioned here & give its counter argument also.
25. Shiv Nadar, chairman and CEO of HCL attributes the success of the group to its management team and their
entrepreneurial spirit which together have enabled it to handle rapid changes in the enviromnent and technologies.
At HCL, management believes that happy, satisfied and self motivated employees help in reducing costs and
increase productivity. It also has a strong sense of social responsibility and has set up educational institutions in
the field of management, engineering, computers, etc.
Identify and explain the significance of management by quoting relevant lines from the case study. 6

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