PREFACE

As the part of the syllabus of MBA program. We are assigned some practical and theoretical work in
partial fulfilments of the segments for the Semester Third. We have to prepare a comprehensive report
on any one industry for subject "Management Research Project" that is also known as MRP - I.
The basic purpose of this project is to enhance the knowledge of students about the industry in its
totality and appreciate the use of an integrated approach in understanding the environmental issues and
problems. This makes students more aware about Industry and its position and makes student capable in
analyzing the Industry's position in all shares. This may also enhance student's analytical ability.
So far as the selection of the industry is concerned, on Macro analysis of Air Conditioner Industry in
India.. So we have selected this Industry to gain better knowledge of the state of Industry its key success
factors which makes this industry an essential part of consumers life.
So our aim is to analyze the industry and know its forces which run the industry. To know the
technological changes those have taken place in the industry. We also have analyzed Political,
Economical, Social and Technological Factor of Industry and then found out strength, weakness,
opportunity and threat of the industry.
This research really enhances our knowledge about industry and its various undertaking. We gained lot
of knowledge from this project. We hope this will also help in future.

DATE : march 14, 2016

PLACE :patan

NAME : kinjal v gosai 14

Ritu S Patel 43
Nidhi H Rajrav 53

EXECUTIVE SUMMARY
Air conditioner industry is one of the industries which have shown moderate growth over the period of
years. Although the liberalization of the Indian economy have seen the emergence of many leading
players, the air conditioner industry consists of only a few companies like Blue Star, Hitachi Home
Appliances, Godrej Appliances, Daikin Air Conditioner, LG, Samsung, Carrier Air- Conditioning, etc.
which account for the major market share in the industry.
Air conditioner industry is bound to be affected by the policies occurring in the consumer durables
industry as the air conditioner industry is a part of white goods section of the consumer durables. With
the consumer durables industry set to increase at a rate of 10 -15% because of rise in living standards,
easy access to consumer finance, and wide range of choice, as many foreign players are entering in the
market and hence increasing the competitive rivalry among the firms. All this aspects of consumer
durable are covered in this report with the aid of a complete industry analysis in terms of the following
abstracts.

Index
Sr.No
1

Title Name
Chapter 1

INTRODUCTION

1.1

History

1.2

Overview

1.3

Major players

1.4

Product application

1.5

Technology and involvements

Chapter 2

Market Dynamics

Chapter3

Government Intiative

Chapter4

PEST Analysis

Chapter5

Porters Five Forces:

Chapter6

SWOT Analysis

Chapter 7

CONCLUSION

Chapter 8

Bibliography

Page No.

1.Introduction of industry

1.1 History
Inventors who came before Willis Haviland Carrier tinkered with cooling machines. But it was Carrier's
creation that launched the modern idea of air conditioning. To mark the 110th anniversary of his
invention, we look back at the long story of a/c.
1758 All liquid evaporation has a cooling effect. Benjamin "I invented everything" Franklin and
Cambridge University professor John Hadley discover that evaporation of alcohol and other volatile
liquids, which evaporate faster than water, can cool down an object enough to freeze water.
1820 Inventor Michael Faraday makes the same discovery in England when he compresses and liquifies
ammonia.
1830s At the Florida hospital where he works, Dr. John Gorrie builds an ice-making machine that uses
compression to make buckets of ice and then blows air over them. He patents the idea in 1851,
imagining his invention cooling buildings all over the world. But without any financial backing, his
dream melts away.
1881 After an assassin shoots President James Garfield on July 2, naval engineers build a boxy
makeshift cooling unit to keep him cool and comfortable. The device is filled with water-soaked cloth
and a fan blows hot air overhead and keeps cool air closer to the ground. The good news: This device
can lower room temperature by up to 20 F. The bad news: It uses a half-million pounds of ice in two
months and President Garfield still dies.
1902 Willis Carrier invents the Apparatus for Treating Air for the Sackett-Wilhelms Lithographing and
Publishing Co. in Brooklyn, N.Y. The machine blows air over cold coils to control room temperature
and humidity, keeping paper from wrinkling and ink aligned. Finding that other factories want to get in
on the cooling action, Carrier establishes the Carrier Air Conditioning Company of America.
1906 Stuart Cramer, a textile mill engineer in North Carolina, creates a ventilating device that adds
water vapor to the air of textile plants. The humidity makes yarn easier to spin and less likely to break.
He's the first to call this process "air conditioning."

1914 Air conditioning comes home for the first time. The unit in the Minneapolis mansion of Charles
Gates is approximately 7 feet high, 6 feet wide, 20 feet long and possibly never used because no one
ever lived in the house.
1931 H.H. Schultz and J.Q. Sherman invent an individual room air conditioner that sits on a window
ledgea design that's been ubiquitous in apartment buildings ever since. The units are available for
purchase a year later and are only enjoyed by the people least likely to work up a sweatthe wealthy.
(The large cooling systems cost between $10,000 and $50,000. That's equivalent to $120,000 to
$600,000 today.)
1939 Packard invents the coolest ride in town: the first air-conditioned car. Dashboard controls for the
a/c, however, come later. Should the Packard's passengers get chilly, the driver must stop the engine, pop
open the hood, and disconnect a compressor belt.
1942 The United States builds its first "summer peaking" power plant made to handle the growing
electrical load of air conditioning.
1947 British scholar S.F. Markham writes, "The greatest contribution to civilization in this century may
well be air-conditioningand America leads the way." Yet somehow people still say a brilliant new idea
is "the best thing since sliced bread."
1950s In the post-World War II economic boom, residential air conditioning becomes just another way
to keep up with the Joneses. More than 1 million units are sold in 1953 alone.
1970s Window units lose cool points as central air comes along. The units consist of a condenser, coils,
and a fan. Air gets drawn, passed over coils, and blasted through a home's ventilation system. R-12,
commonly known as Freon-12, is used as the refrigerant.
1994 Freon is linked to ozone depletion and banned in several countries. Auto manufacturers are
required to switch to the less harmful refrigerant R134a by 1996. Brands like Honeywell and Carrier
develop coolants that are more environmentally friendly.
2003 In "Hey Ya," Andre 3000 raps, "What's cooler than being cool? Ice cold!" They aren't talking about
air conditioning.

1.2 Overview
Air-conditioner-The Product:
An AC is primarily classified into three broad segments unitary products, packaged airconditioners (PAC) and ducted splits and central plants. The unitary products would include the window
ACs and the mini-splits (without ducts).
Room air conditioners operate on electricity or gas and are enclosed in a single cabinet. They
blow the conditioned air directly into the room and do not have air ducts leading to and from them.
Window air conditioners fit into the lower part of a window and can be moved from window to window
and thus the name, Window ACs
Central air conditioners use electricity or gas. They can supply conditioned air to a number of rooms or
to an entire building from one central source. Fans blow the conditioned air through air ducts from the
air conditioner to the rooms. Central conditioners have a number of advantages over other kinds. For
example, all the equipment for air conditioning a large area is located in one place. This reduces the cost
of cleaning and repairing. Central conditioners can also be zoned i.e. they can supply air of different
temperature to different parts of a building. These ACs are ideal for rooms with low heat loads. They are
available in the capacity range of 0.5 TR to 3 TR. The room AC sector caters to residential premises,
offices and small establishments. Split ACs are so named because the unit is 'split' into two parts. The
compressor and the condenser forming an outdoor unit and the cooling coil remaining as an indoor unit.
Split units can be with or without ducts. In PACs, the unit is placed in a separate room and the cold air is
carried through ducting to the required areas. It is suited to those establishments that are not large
enough to go in for a central system. Ducted splits and PACs cater to segments requiring cooling
capacity of less than 15 TR. The central air-conditioning segment is more technology intensive and
project oriented. It caters mainly to institutional clients where capacity requirements are usually 50 TR
and upwards.The demand for nonducted products grew steadily in the latter half of the 1990s.The
demand for mini-spilt ACs has grown at a higher rate as against window ACs mainly because of a lower
base. The demand switch from mid sized ducted products, such as packaged ACs or ducted splits to mini
splits is also one of the larger growth rates in the latter segment. The demand for non-ducted products
i.e. the window air conditioners & mini splits come from both households & corporate while the demand
for ducted products comprising of the central plants & packaged air conditioners & ducted splits come
only from corporate.

1.3 Major players

Air conditioners have become a part of practically every household keeping in mind the adverse
climatic changes which have taken place. There was a time when the climate and temperature was pretty
sober to not be using air conditioning in the house, but today, one simply cannot do with it. Air
conditioners help in decreasing humidity and provide cold freezing air to roam about in the house, thus
making the lives of people easy and comfortable. It is because of air conditioners that we find the heat
and the summers bearable. In the United States, almost 88% of the household population has air
conditioners installed in their house, which makes this luxury goods demand higher and most sought
after. In many countries, people are able to and have the capability of being able to afford at last one air
conditioner in the house, whereas some really well off families can even afford to install two to three air
conditioners in their house. This product has been expanding itself greatly by entering into more and
more houses as it is the best and the only way to lead a better and easeful life. The fact that people are
getting used to air conditioners and their habit of such products will always pull them back to buying air
conditioners because once you are used to their freezing temperatures, you cannot really adjust and live
without it. So here is a list of the top 10 best air conditioner brands in the world, which are the most
popular in demand among people, belong to different countries and which have made their place in the
global market of luxury goods.
1. Daikin
This Japanese multinational company has successfully beaten all the other brands of air conditioners and
made its way to the top of the list claiming to be the best air conditioner brand in the world. Using some
efficient and effective Japanese technology, their air conditioners are the most in demand in the global
market. They have recently introduced the Daikin Inverter AC, which air conditions your house or office
by consuming lesser power, and this has been their weapon to beat any other brand when it comes to
quality and affordable service for people.
2. Hitachi

Hitachi is a multinational company located in Tokyo, Japan. Hitachi has produced some of the best types
of air conditioners for people all across the globe, using the unbeatable type of technologies such as the
amazing self cleaning system and a great cooling effect. This company is popularly known for its
production of appliances through sustainability by reducing the emission of greenhouse gases and also
indulging into low power consumption.
3. Blue Star

Blue Star was founded in 1943 by an entrepreneur, and has very recently teamed up with another global
company, Hitachi. The air conditioners of this company are popular and high in demand because of the
latest technology used in the ACs and the affordable prices tagged on to them. Their air conditioners are
ideal for use as they have been developed and equipped to suit a consumers requirements to the fullest.
4. Carrier
Bills Carrier invented this global company in 1920, which has become one of the most reliable and
efficient air conditioner brands in the world. Weathermaker is a sub brand of Carrier which specials in
producing the best air conditioners using their proprietary operating system, the ACE. Carrier as a
company is known to produce some of the best and world class appliances through reduced gas
emissions and energy and water consumption.

5. Whirlpool

Whirlpool is another brand of air conditioners whose headquarters are located in Michigan, United
States. Whirlpool has been counted as one of the favourite brands for people to look out for some of the
best air conditioners at affordable prices is because of their newly developed technologies in the ACs
such as turbo cool and the MPFI technology. The MPFI technology as been this companys unique point
as it provides a proper circuit design for rapid heat exchange, with the help of a Japanese compressor
and usage of all its copper internals.
6. Voltas

Voltas is an Indian multinational company established in 1954. The headquarters are located in Mumbai,
India and this company has been exclusive with its production in air conditioners and other cooling
systems. Due to their focus on just one type of electrical appliance, Voltas has gained the trust of
millions of people across the globe, the evidence of which could be seen in the tallest building of the
world, the BurjKhalifa, which is completely air conditioned by Voltas air conditioners.
7. Panasonic
Panasonic is a company founded in Japan in 1918 and was earlier known as Matsushita Electrical
Industrial Co. Ltd. This Japanese company has produced and given the world some of the most
developed air conditioners, which have the best kind of technology equipped within it. The advanced
features in their air conditioners include Econavi and nanoe-g, which basically makes sure that once you
switch on your AC, the air conditioner functions automatically and handles its operations itself with
giving any manual commands.

8. L.G.

Another yet remarkable company originated from South Korea, L.G., Lifes Good has climbed the
ladder of success pretty fast and quick, and also efficiently. Their efficient and effective use of
technology and equipments has enabled them to produce some of the best household appliances, the
most sought after among them being their air conditioners. Their air conditioners are equipped with
various technologies such as jet cooling system, plasma filtration and inverter technology, which has

made their ACs stand out at the global market and brining in huge revenues in the company. The
minimal usage of Polyvinyl Chloride (PVC) for the air conditioning duct is also one of the reasons as to
why this company is so desirable.
9. Samsung

This South Korean company had begun with its first manufacturing unit in Noida, India, and since then
there has been no stopping by for Samsung. Samsung is now one of the largest companies in the global
market and has expanded to various different countries to establish their presence. Apart from offering
various household appliances such as television and phones, the air conditioners of this company are
widely known for their uniquely developed technologies such as humidification, star rating and turbo
cleaning.
10. Electrolux
Electrolux has come a long way with their wide range of kitchen and home appliances for the global
population on a large scale. This global company can provide you with almost every household item you
require, and their air conditioners are one of the products which are moving at a rapid speed and
increasing this companys sales and revenue. Electrolux has come up with both split as well as window
air conditioners. The unique selling point f their air conditioners is the oxyguard, which is a three stage
filter providing great cooling effect in window AC. Their split air conditioners are modified and
developed with air cleaning technology, thus making this brand one of the most desirable.

1.4 Product application

How Do Air Conditioners Work:
Air conditioners (AC) work on a scientific principle known as phase conversion. It states that when a
liquid converts to gas, it absorbs heat. Thus, in the absence of heat the surroundings becomes cool. The
AC circulates air evenly across all corners to maintain the cool temperature. In an air conditioner, the
onus of phase conversion is on a liquid called as a refrigerant. During the continuous phase conversion
process, this refrigerant cools the surroundings by absorbing heat and sending it outside. Thus, the basic
functioning of an air conditioner depends on a scientific principle and efficient engineering.

Important parts and components of an AC are a Compressor that is known as the heart of an AC,
Condenser Coil, which is a network of tubes, an Evaporator that absorbs heat, an Air filter, an Air
Handling Unit featuring a fan to dispense air outside and an efficient Drainage system.

1.4.1 Types of Air Conditioners:

1. Windows AC
These types of AC are designed to be fitted in window sills. A single unit of Window Air Conditioner
houses all the necessary components, namely the compressor, condenser, expansion valve or coil,
evaporator and cooling coil enclosed in a single box. Since a window AC is a single unit, it takes less

effort to install as well as for maintenance.

Advantages

Single unit air conditioner

Less effort needed for installation

Costs lesser in comparison to other varietie

2. Split AC

These are kits of 2 units, one internal and another external. The indoor unit installed inside a room
intakes warm air and throws in cold air. The outdoor unit on the other hand is installed out of the house.
It contains the compressor and is linked to the internal unit via drain pipes and electric cables. This
external unit throws out the warm air.

Advantages

Internal unit takes up less space for installation

Usually more silent than window ACs

Minimally affect your home decor

Can be installed in room with no windows

3. Tower AC
These are also known as floor-standing air conditioners. Like split ACs, a tower AC set consists of 2
units- one internal and an external. However, the indoor unit doesnt need wall installation. It rather
occupies some space on the floor. Tower air conditioners usually have high cooling capacity and suitable
for very large rooms.

Advantages

Suitable for high capacity cooling

Ideal for large rooms at home and in offices

Doesn't need windows or wall installation

4. Cassette AC
These space-saving ACs are shaped like cassettes and are designed to be installed on ceilings. The panel
of these air conditioners is designed to blend with all kinds of home dcor. They are stylish, and are
known to deliver fantastic performances. Most cassette type air conditioners require no ducting. They
are perfect for large spaces where windows or split AC may not reach out.

Advantages

Best at saving space

Able to cool large areas where other ACs dont reach out

Blends with deco

5. Cube Air Conditioner

This fairly new design introduced by Panasonic can be mounted close to a ceiling or at the window
level. Basically, this is a smaller version of the split type air conditioner and costs less than the former.
The indoor unit features a newly designed diagonal propeller fan for efficient and fast cooling. Improved
blade shape curvature and larger intake grill further aid for efficient performance.

Advantages

Can be mounted close to the ceiling or at window level

Newly designed diagonal propeller fan for fast cooling

Improved blade shape curvature for efficient performance

Key differences between "Window", "Split" and a "cassette" air conditioners

AC Parameters

Window AC

Split AC

Cassette AC

1.

Suitable For

Small rooms with a

window sill

Any room with or

without a window

Large indoor
spaces

2.

Noise

Relatively on the
higher side

Minimal noise

Silent operation

3.

Capacity range

0.75 ton to 2 ton

0.8 to 2 ton

1 ton to 4 ton

4.

Advanced features

Humidity control, dust

filter

Humidity control, dust

filter, bacteria filter

Humidity control,
dust filter, bacteria
filter

5.

Interference with
home decor

Slight possibility to
interfere with window
curtains and drapes

Designer indoor units

blend well with wall
decor

Barely interferes
with interior decor

6.

Ease of installation

Minimal effort
required

Indoor and outdoor

units need some
amount of effort for
installation

Needs specialised
false ceiling

1.4.2Features
1. Tonnage
The tonnage of an AC needs to be decided depending on the rooms area. The following table will give
you an idea regarding the apt tonnage for your room.

Tonnage

Area (sq. ft.);

0.75

Below 120

120 150

1.5

150 250

250 400

2. Energy Efficiency

The ever-increasing electricity bills have made it necessary for ACs to be energy efficient. This can be
easily verified by checking the ACs rating. Every AC comes with Energy Efficiency Ratings (EER) that
have been standardized by the Bureau of Energy Efficiency (BEE). More number of stars for an AC,
higher the energy efficiency.

3. Basic Functions
Adjustable louvers, digital controls, remote control and user-friendly modes are basic functions that
every modern day AC must possess. A sleep mode and an auto restart function are also common and
essential. One can easily change the settings according ones preference.
Air Filter
Air filters weed out dust, pollen and bacteria during the cooling process. They ensure that the AC works
hygienically. They need to be cleaned from time to time for better health of the AC as well as inhabitants
of the room where it is placed. Air Filters are governed by Minimum Efficiency Reporting Value
(MERV) ratings, higher the ratings better the air filter.
Dehumidification

ACs dehumidification feature is essential to minimize the humidity level in your room. This feature
reduces the moisture level while cooling, to ensure better comfort especially during humid days.
Noise Level
Generally, ACs operates at a 50dB noise level. Many ACs fall in the range of 30-60dB. To put this in
perspective, on an average a vacuum cleaner functions at a 70dB noise level.
Accessories
While accessories like a brush and a cover are handy, others like a replacement filter and an extra remote
might work in your favor during trying circumstances. Use a brush to dust the AC and ensure it does not
gather more dust by covering it when not in use. An alternate remote will serve you in case the buttons
of the one in use refuse to obey your command.
Maintenance
Air conditioners require regular maintenance. Generally, AC companies provide four services a year.
One must ensure to renew the servicing contract for proper maintenance. However, one must regularly
dust the body of an AC with a duster or a cloth and cover it for durability.

1.5 Technology and involvements

President Obama said that the U.S. federal government must double its reliance on renewable energy by
2020, meaning that 20 percent of its energy supplies will need to come from renewable sources. The
reliance on green energy has several benefits, including the ability to decrease the environmental
footprint on the plant, according to the U.S. EPA as well as to alleviate energy security issues while
spurring economic growth within the U.S. Of course, this growing trend has resulted in many changes in
HVAC technologies. Companies in the U.S. and worldwide are involved in research to create more
energy-efficient traditional systems as well as new types of systems that run off alternative energies,
such as geothermal or solar. Our list of 7 Green Technologies That Are Changing HVAC takes a look at
changes in simple components as while as entire systems in HVAC. Still, even more improved
technologies can be expected in the future as companies work toward changing this countrys reliance
on fossil fuels, which in the U.S. stands at 82 percent. Only about 9 percent of the countrys energy
supplies currently make use of renewable sources, which leaves plenty of room for change in HVAC
systems
Pace of technological Change:With the globalization of air-conditioner selling, it is important for manufacturers to adopt advanced
technologies and market dynamics of this device. Breakthroughs have been achieved in some aspects,
such as power saving, low noise, environmental protection, and so on.
1) Direct current inverter technology:-

The conventional device is controlled by switches, which makes fast refrigeration/heating difficult to
implement. The direct current inverter technology aims to solve speed overshoot issues. This type of air
conditioner is controlled by digital signal processing, using advances controlling technologies and direct
current frequency conversion rotary compressor. The digital signal processing is in a position to control
temperature accurately to save time and power. The closed-loop controlled circuit of interior flow fan
makes the entire method stable.
2) Network control technology:The controlling interface of internet is added to the existing inverter air conditioner. The remote control
and remote diagnosis can be had through the internet. Meanwhile, the centralized control is also
optimized by this technology. The controlling signal is transmitted by telephone lines or optical fiber
cables. The signal is displayed on the screen to implement remote control, remote diagnosis, or
software updating.
3) Noiseless technology and replacement technology for refrigeration material:Noiseless technology optimizes the interior construction of the device, imitating the flow direction of
natural wind and minimizing the noise level. The replacement technology for refrigeration is under study
to safeguard the environment much better. The material used in traditional devices is harmful to
ozonosphere and should be forbidden all over the world.
4) Air supply technology and wellness technology:The super air supply system is applied in advanced devices. The airflow control technology can also
supply air from each direction. The application of the wellness technology creates a new idea, namely,
negative oxygen ion, noiseless, antisepsis, and other technologies.

2.1 Market Dynamics

Voltage (Low and Medium)
Power Rating (Low, Medium and High Power)
Application (Pumps, Fans, Compressors, Conveyors, Extruders, and Others)
The Alternate Current (AC) drive is an electronic device that controls the speed of an electric motor by
changing the voltage, frequency, and magnetic flux in a motor circuit. Its advantages are primary
increased energy savings and reduced motor wear. It is majorly used for variable torque application in
industries such as oil & gas, water & wastewater, and mining.
Advantages like enhancing efficiency with optimum energy consumption through high potential AC
drives creating a huge opportunity for the manufacturing industry. In addition, stringent government
regulations to reduce carbon emissions during electricity production and consumption can add to the
rising demand for the device. Increasing urbanization and industrialization is expected to drive the
global AC Drives Market to USD 21.0 Billion by 2020, at a CAGR of 7.4% from 2015 to 2020.
The global AC drives market has been primarily segmented on the basis of Voltage which includes, low
and medium voltage AC drives. The market has also been segmented on the basis of power rating into
low power (Up to 40kW), medium power (41-200kW), and high power AC drives (Above 200kW).

The market study covers AC drives by application which includes pumps, fans, compressors, conveyors,
extruders and others. On the basis of end-use industry the AC drives market has been segmented into oil
& gas, water & wastewater, power generation, building automation, food & beverage, metals & mining,
chemicals & petrochemicals and others which constitute industries such as cement, textile, and Pulp &
paper industries.
In terms of region, the market is segmented into North America, South America, Europe, Asia-Pacific,
and the Middle East & Africa. Each segment has been analysed with respect to its market drivers,
growth trends, and future prospects.
Oil & gas is the largest end-user of AC drives market and accounted for a share of 15% in 2014. The
water & wastewater is expected to have a high growth rate, owing to rapid urbanization and
industrialization, especially in developing regions such as Asia-Pacific and the Middle East & Africa.
Asia-Pacific currently holds the largest market share in terms of value on the account of rapid
urbanisation and industrialisation from the region.

2.2 Top 10 Air Conditioner (AC) Brands in India

Air Conditioners (ACs) in India have become a necessity for the middle class and, of course, above. The
scorching heat during summer is unbearable and fans and coolers no longer seem to solve the problem.
With constant growth in the demands of the middle classes for luxury commodities, air conditioners are
finding their way into almost every Indian home. Due to long and dry summer season, India is racing up
the ladder in terms of the number of air conditioner users. There are numerous AC brands in India that
offer a sea of choices at absolutely affordable prices.
Due to the increasing competition in the air conditioning market in India, all the top brands are
continuously introducing new models that are equipped with the latest features. The latest features that
are driving the nation crazy about ACs are environment-friendliness, fragrance emission and advanced
EER (Energy Efficiency Ratio).

About the Air Conditioner Industry in India

The top AC brands in India in terms of popularity are Voltas, Samsung, Daikin, LG, Whirlpool, Videocon, Blue
Star and Hitachi. Most of the ACs introduced by these companies are known for advanced EER, quick cooling,
noiseless functioning and longevity of compressor and condenser.
Voltas air conditioners top the chart as far as market popularity is concerned. They are known for their sleek
contemporary designs, energy efficiency and high cooling capacities. Samsung and Daikin are also among the top
AC brands in India. Counted among the most reliable and trusted air conditioning brands in India, these two
electronic product manufacturing companies are best-known for selling superior quality air conditioners at
absolutely competitive rates.

List of Top 10 AC Brands in India

1. Voltas

The Indian AC major Voltas is the most favourite AC brand of Indian people. It is offered by an Indian
conglomerate the Tata Group. The product is manufactured by Voltas Limited, a subsidiary of the Tata
Group, headquartered in Mumbai, Maharashtra. The Voltas ACs are famous for their performance and
high durability. Voltas All Weather Smart ACs are becoming increasingly popular day by day. Voltas is
popular in India as well as abroad alike. The price range of Voltas is Rs. 25,000 Rs. 55,000. Some of the
most popular Voltas AC models are mentioned below:

Voltas All Weather AC

Voltas Jade- 5 Star (Y Series)

Voltas Zenith- 5 Star (Ya Series)

Voltas Classic- 5 Star (Yu Series)

Voltas Magna- 5 Star (Y Series)

2. Samsung

This South Korean private conglomerate is spreading its wings in India further and further everyday. The
air conditioners from Samsung are amongst the most sought after and most popular in India. Samsung
ACs are famous for their features and the level of comfort they offer. The prices range of Samsung is Rs.
20,000 Rs. 70,000. Some of the most famous Samsung AC models are mentioned below:

Triangle Inverter AC

AR18JV5DAWKNNA 1.5 TR

AR18JC5HATPNNA

AR18JV5HATQNNA

3. Daikin

Daikin is a Japanese major operating for almost a century now. This speaks volumes of Daikin's success
in the world market. The brands popularity has increased manifold ever since it started operating in India.
The brand owes its popularity to its high-quality products and affordable rates. The prices range of Daikin
ACs is Rs. 18,000 Rs. 50,000. Some of the widely sold AC models from Daikin are mentioned below:

FTXR Series

FTXG Series

FTXR Series

DTKM Series

ATKM Series

4. LG

Another South Korean brand that enjoys great command in Indian consumer appliances market is LG.
LG's air conditioners are appreciated for quality. Apart from that, great service and performance,
affordable price and smart cooling are what LG boasts of. The price range of LG air conditioners varies
between Rs. 18,000 and 78,000. Some of the most popular AC models from LG are mentioned below:

BSA18IMA

BS-Q186C8A4

BSA12IMA

BS-Q126B8R8

5. Whirlpool

Whirlpool is a multinational manufacturer of home appliances based in Michigan, United States.

Whirlpool entered India in 1987 and has grown to be one of the most favourite brands as far as home
appliances are concerned. Whirlpool air conditioners rely on the turbo cooling technology to deliver high
performance. The price range of Whirlpool ACs is Rs. 32,000 Rs. 55,000. The most popular Whirlpool
AC models are mentioned below:

FANTASIA INV (1.5 T)

FANTASIA INV (1 T)

3D COOL DLX III (2 T) 3 Star

MAGICOOL DLX III (1.5 T) 3 Star

3D COOL PLT V (1.5 T) 5 Star

6. Videocon

Videocon is an Indian multinational major manufacturer of consumer electronics and a household name in
India. It was founded in 1979 and is headquartered in Mumbai, Maharashtra. Videocon not only makes
excellent air conditioners but also is rated amongst the best in the industry in terms of refrigerators, TVs,

microwave ovens and so on. The prices of Videocon ACs start from Rs. 20,000 and go till Rs. 68,000.
Some of the best Videocon AC models are mentioned below:

VSQ55.DT3-MUA

VSA55.RW1-MAA

VSA55.WW1-MAA

VSN55.RV1-MDA

7. Blue Star

Founded in 1943, Blue Star is one of the oldest consumer electronics companies based in India. The
company started off with reconditioning refrigerators and air conditioners. The company feels proud of
having catered to the cooling needs of a large number of residential, commercial and corporate customers
by providing best air-conditioning services. The price range of Blue Star ACs begins from Rs. 22,000 and
ends at Rs. 1,00,000. Some of the most popular Blue Star AC models are mentioned below:

CNHW09CAF 0.75 Ton Split AC

5HW12SC 1 Ton Split AC

5HW18SB 1.5 Ton Split AC

3HW12FC 1 Ton Split AC

8. Hitachi

Hitachi is a famous consumer electronics conglomerate from Japan founded in 1920 and based in Tokyo,
Japan. It offers some of the most energy efficient air conditioners. Quality air conditioners are something
that Hitachi thrives on. Its ACs have features like anti-bacterial koukin filter and auto climate technology.
The price range of Hitachi ACs is Rs. 25,000 Rs. 70,000. Some of the widely sold Hitachi models are
mentioned below:

Zunoh 300f

Zunoh 200f

Kaze Neo

Kashikoi 400i

Kashikoi 200i

Summer TM

KAZE Reidan (H & C)

9. Haier

Haier from China is rated amongst the leading consumer electronic brands in India. It produces, sells and
markets a wide range of consumer goods such as air conditioners, refrigerators, washing machines and the
likes. Haier ACs are lauded for their excellent cooling, longevity and superior performance. Moreover,
low energy consumption and reliability are the features that set Haier apart from the rest. Haier ACs
prices range is Rs. 18,000 Rs. 45,000. Some of the most trusted Haier AC models are mentioned below:

HSU-18CKCS(R2D)

HSU-13CNFG5N

HSU-24CXAS3N-BWNA

HSU-13CNFR5CNA

10. OGeneral

Bureau of Energy Efficiency has honoured O General with five stars for its energy saving features. It
commands a great deal of trust in all quarters of Indian consumer electronics. It is a joint venture of
Japan's Fujitsu General and Dubai's ETA-ASCON STAR formed in 2000. It ensures excellent cooling

service to its users on a consistent basis. O General ACs price range is Rs. 25,000 Rs. 60,000. Some of
the most popular O General AC models are mentioned below:

ASGA09BMTA - 0.75 Ton

ASGA12BMTA - 1.0 Ton

ASGA18FMTA - 1.5 Ton

ASGA24FMTA - 2 Ton

ASGA18FTTA - 1.5 Ton

2.3 Investment related aspects

At present, the market size in India is 3.75 million units with a penetration of around three per cent.
The market size of room air conditioners (ACs) in India is likely to reach 10 million units by 2020 with
a penetration rate of 11 per cent, said a top official of air conditioning and commercial refrigeration
major, Blue Star Ltd.
At present, the market size in India is 3.75 million units with a penetration of around three per cent.
"The market size of Room ACs globally is over 100 million units with a penetration of 30 per cent and
China has the highest market size in the world at 50 million units, penetration of over 25 per cent. India
offers significant potential for growth in room ACs and it should touch 10 million by 2020," B
Thiagarajan, executive director and president, AC&R Products Business, Blue Star told media persons
here.
"The room AC market in India has grown by about 10 per cent in this fiscal in volume terms and value
wise, the growth rate is pegged at about 20 per cent. We expect the market to grow by about 15 per cent
in the next fiscal," he added. If the market grows by 15 per cent by value, Blue Star as a company will
grow by 25 per cent, he hoped. The market size of residential segment of room air conditioners is
pegged at around Rs 9,000 crore in India. On the expectation from the ensuing Union budget, the senior
official said, excise duty relaxation should be allowed on 5 star rated air-conditioners for two years to
encourage the sales of such ACs.

Energy performance standards for air conditioners comprehensively upgraded in India

Standards now at 8% higher efficiency for star-rating on split 1.5 ton ACs and higher

Mobile-based application launched to help consumers calculate energy consumption

Technological improvements driving higher energy efficiency in the HVAC industry

3) GOVERNMENT INITATIVES
Energy Performance Standards for Air Conditioners Comprehensively Upgraded in India
Standards now at 8% higher efficiency for star-rating on split 1.5 ton ACs and higher
Mobile-based application launched to help consumers calculate energy consumption
Technological improvements driving higher energy efficiency in the HVAC industry
NEW DELHI, May 2, 2012: The Bureau of Energy Efficiency (BEE), a statutory body under the Union
Ministry of Power, has upgraded the requirements for star rating of split type room air-conditioners. This
legislation came into effect in January this year and raised the energy efficiency standards by about 8%
for split air-conditioners for the same rating band. The change is intended to help raise consumer
awareness on saving energy and creating more energy efficient appliances across the spectrum for this
industry. The star rating scheme, under the BEEs standards and labeling programme is especially
relevant in view of the upcoming freeze on Hydro-chlorofloro-carbons (HCFC) under the Montreal
Compact on Environment (Montreal Protocol) in 2013 and the effort of getting prepared for future GWP
(Global Warming Potential) legislation without any energy penalty. For the Indian industry, this marks a
substantive step forward in not only averring to the rising awareness and readiness on the policy side to
taking control of the most pertinent energy efficiency issues, but also marks a firm movement towards a
healthy public-private partnership in the area of energy reforms.
Consumer awareness is the single most important factor in the success of energy efficiency movement
thus far. To further empower consumers, a mobile-phone based application called AC Power Saver
has been developed that enables consumers to calculate energy consumption and savings right on their
mobile devices. This application will be available for Android, Blackberry and iPhone users free of
charge. BEE also is also planning to provide touch screen kiosks replicating the AC Power Saver
calculations, at a few designated showrooms across India. These tools will help consumers calculate the
expected annual electricity bills and the potential savings. Users can get an idea about their savings on
their electricity bills if they buy higher star rating air conditioners. For a wider reach, a dedicated web
site www.SaveEnergy.co.in has been created with all necessary information including the energy
calculator.

The campaign to educate consumers comprises several strategic initiatives. Air conditioner showroom
salesmen are being trained and oriented on the star labeling criterion so that they can explain to
consumers the tangible benefits of using energy efficient air conditioners. BEE has already trained 1,544
salesmen in India across 6 cities and plans to continue with this effort. These trained salesmen help
consumers make an informed choice with respect to energy efficiency while buying home air
conditioners.
Emerson Climate Technologies and International Copper Promotion Council (India) continue to support
BEEs national education program on star labeling for air conditioners that educate consumers to use
higher energy efficient products.
Speaking on the occasion, Dr. Ajay Mathur, Director General, BEE said, Energy is critical for India,
and the demand for clean and efficient energy devices is growing rapidly. We are happy that our initial
steps in introducing star labeling for air-conditioners has borne such good results. It is our resolve to
further augment this initiative by including as wide a section of consumers as possible and to do this we
have embarked on a variety on new measures to educate and engage the public at large as well as the
manufacturers and retailers.
Emerson Climate Technologies, an engineering technology innovator, has been actively collaborating
with BEE to build awareness of the star rating program. According to Mr. Deepak Takkar, Sr. Vice
President Sales & General Manager Cold Chain, Emerson Climate Technologies (India) Pvt. Ltd.,
Research shows that every watt of energy saved at consumption results in four watts less energy
produced, factoring in the generation and T&D losses. The adoption of star rating in air-conditioners
significantly supports energy conservation and improvement of power efficiencies in India. He added,
The industry plays a key role in augmenting the success of Governments thrust on environmental
protection. In the air-conditioning industry, on the manufacturers side, we have introduced Copeland
Scroll compressors in the Indian residential AC market for the first time to provide optimum energy
savings and comply with the higher star rating. Copeland Scroll technology has been extremely
successful in the commercial AC segment around the world for many years. We believe that with the
focus on empowering consumers with efficient and reliable technologies like Copeland Scroll, and
awareness tools like the "AC Power Saver mobile app, India stands to greatly improve the energy
situation and bridging the supply-and-demand gap.
According to Mr. Sanjeev Ranjan, CEO, International Copper Promotion Council (India), ICPCI has
been actively engaged since 2007 with the Air Conditioner Industry by promoting the life cycle cost as
the main attribute to drive consumer purchase decisions. Coppers better thermal and electrical
properties do help in improving energy efficiency performance of air conditioners, which in turn helps
achieve higher star rating more cost effectively. ICPCI as a part of Copper Alliance, led by International
Copper Association is working for technology advancement by focusing on reducing the material cost of
energy efficient air conditioners through the introduction of smaller diameter copper tubes for heat
exchanger. Today, with the launch of the upgraded star-rating labeling program, Indian consumers can
now buy air conditioners that save energy and money. We do appreciate the admirable work done by
BEE and will continue to support it in its endeavor to promote and implement the star labeling program
across the country.

The star labeling program for air-conditioners, frost free refrigerators, tubular florescent lights, and
distribution transformers began in May 2006 in a voluntary phase. In the air conditioner segment, 70%
of the organized players adopted it in the voluntary stage, which prompted BEE to make it mandatory
from January 2010. Since star labeling was a new concept for appliance showrooms and end users, BEE
partnered with Emerson Climate Technologies and International Copper Promotion Council (India) in
2008 to start several initiatives to educate the market on the benefits of star labeling. Training sessions
were conducted for store salesmen throughout India. After the education program, a survey was
conducted across 19 cities covering over 1,200 salesmen and 400 users to understand their perception on
star labeling. The survey results showed that end users cared about energy efficiency, price and brand.
The survey also indicated that salesmen needed more education and sales tools to explain to the end user
the concept of payback period.
About BEE: The Government of India set up Bureau of Energy Efficiency (BEE) on March 1, 2002
under the provisions of the Energy Conservation Act, 2001. The mission of the Bureau of Energy
Efficiency is to assist in developing policies and strategies with a thrust on self-regulation and market
principles, within the overall framework of the Energy Conservation Act, 2001 with the primary
objective of reducing energy intensity of the Indian economy. This will be achieved with active
participation of all stakeholders, resulting in accelerated and sustained adoption of energy efficiency in
all sectors.
About Emerson Climate Technologies: Emerson Climate Technologies, a business of Emerson, is the
worlds leading provider of heating, air conditioning and refrigeration solutions for residential,
industrial and commercial applications. The group combines best-in-class technology with proven
engineering, design, distribution, educational and monitoring services to provide customized, integrated
climate-control solutions for customers worldwide. Emerson Climate Technologies innovative
solutions, which include industry-leading brands such as Copeland Scroll and White-Rodgers, improve
human comfort, safeguard food and protect the environment
About International Copper Promotion Council (India): The International Copper Promotion Council
(India), member of Copper Alliance. It is the Indian arm of the International Copper Association, the
leading not-for-profit organization for the promotion and defence of copper globally. ICPCI is driven by
the same objective as that of its parent organisation, which is to defend and grow markets for copper
based on its superior technical performance and its contribution to a higher quality of life worldwide.
ICPCI contributes mainly through its catalytic role, accelerating changes and transforming the long-term
markets for Copper in a sustainable way through its major initiatives like Building Construction and
Sustainable Electrical Energy. ICPCIs activities focus on helping end users to better understand and
appreciate the positive attributes of copper.

5.1 PEST Analysis:

5.1.1 Political Aspects

The political arena has a huge influence upon the regulation of the businesses, and the spending power of the
consumers and other businesses.
India is politically stable which have a positive impact on their business activities in Asian sub-continent.
There is no FDI limit for retail companies operating in India which contributes to extensive competition among
the existing companies and expand in different geographic areas.

 EPCG (export promotional capital goods scheme)-zero duty scheme allows import of capital goods for
production, pre production and post production.
Air-conditioning also has to comply with the standards set by environmental protection agency.
Setting of plants in tax incentive areas like greater Noida and Pune.

5.1.2 Economic Aspects

Marketers need to consider the state of a trading economy in the short and long-terms. Important economic factors
are :
Inflation in India saw a decrease from 10.5 in 2011 to 7.18 percent in 2012. The decrease in inflation see
reducing of cost of raw materials and manufacturing cost which would give air-conditioning companies an
opportunity of making higher profits.
GDP growth (annual %) Rounded 2011: 6% ,
Growth in GDP combined with increasing disposable income of consumers with their changing lifestyles and
trends in the industry will see a rise in demand for high-end segment durables, which gives an opportunity to
expand and invest more in its manufacturing processes.
AC industry reversed its declining trend and grew by 20% YoY in Q3FY13.

5.1.3 Social Aspects

Penetration of white goods across all major consumer appliances categories is more than 70 % in urban areas
and more than 50% in rural areas
Increase in the employable population in the country and more nuclear families, so more potential customers.
Number of first-time users and people upgrading to better products is been increasing at a fast rate due to
increasing disposable income.
Increasing competition among brands leads to decline in prices therefore higher affordability and greater
chances of people up-grading.
Change in consumer preferences and trends.
They leave an impact on customers life by making it easy with 6thsense technology as consumers can achieve
significant savings in time and power usage.
It shows lifestyle of customers.

5.1.4 Technological Aspects

With the advent of new technology, more features are being added to the existing products.
Increasing technology has helped to enhance its manufacturing and deliver more on quality front.
Service Centers have been opened up to provide quality services post-sale and faster addressing of customer
problems

6.1 Porters Five Forces:

The following section focuses on an analysis of the competitive landscape of HVAC systems sector of
Bangladesh using the Porters 5-forces framework.

6.1.1 Competitive Rivalry within the Industry:

There are many Indian air conditioning business entity to assemble complete A/C units domestically in India.
Authorized local dealers/importers of renowned global brands like: General, LG, Haier, Panasonic, GE etc. were
the primary competitors of Daikin in the Indian market. Local dealers were primarily retailers/wholesalers, and
lacked the depth of technical expertise that a full fledged manufacturing entity. The absence of capacity and
capability in terms of human resources (e.g. experienced technicians/engineers) and equipments to provide
optimum installation, commissioning and after-sales services enabled companies to quickly achieve substantial B2-B market shares. Large scale A/C installation projects in industrial/commercial establishments (e.g. commercial
buildings, banks, hospitals, universities etc) became Daikins domain of expertise. Delivery of prompt and precise
services, through adept technical know-how, was an instant success among corporate clientele.
Currently the industry is dominated by a few major players. Global brands such as General, LG, Haier and
Panasonic are popular choices in the household segments. It is notable that imported A/Cs are priced substantially
above offers from Daikin, since domestic assembly provides a competitive edge through import tariff benefits.
Import duty rates are significantly higher for finished A/C units than that of components/raw materials. Although
recognition of global brands influence the purchase decision of certain market segments, core functional
characteristics and price eventually determine buying patterns. Empirical results concur with this deduction, since
an increase in demand for locally produced brands can be observed in the last decade.

6.1.2 Bargaining Power of Suppliers:

Many Indian companies are the primary supplier of Raw Materials and components. This vertical integration of
the foreign supplier with the Indian manufacturer renders a strategic competitive edge for the operations of airconditioner industry.

6.1.3 Bargaining Power of Customers:

Important buyer groups might play a powerful role in forcing down prices or bargaining for higher quality or
better terms in business. Especially two buyer groups would be the strongest positions in playing the producers
against one and other. They would therefore have bargaining power in the industry. The buyers who purchase a
large proportion of the sellers output naturally play a huge role in demand and supply, but also the buyers who
can change to alternative supplier, given that the product is standard and the switching costs low can cause stress
to the supplier.
Customers in the Air Conditioner industry of India have a wide array of competing brands to choose from. It can
be deduced that the bargaining power of customers is relatively high in this sector with high price elasticity of
demand. This increases the overall competitiveness of the industry, and customers are benefited through the
efforts of companies to minimize costs to maximize profit margins in an environment of stiff competition.

6.1.4 Threat of New Entrants:

New and potential entrants for an industry mean greater capacity and greater competition for market shares, even
though they pose a threat for existing competitors. There exists a strong probability of emergence of new players
to enter this industry given the medium capital requirements, no barriers to entry, and relatively high profit
margins. Probability of collusive behavior among the existing players in the market is low, given the number of
sellers, and their strategic inclinations. Therefore, the threat of new entrants, is relatively high with the probability
of strong players (e.g. conglomerates such as Walton) to enter the market.

6.1.5 Threat of Substitute Products:

A substitute product is one that performs the same function as the industrys product and therefore opposes a
threat. India is a country of tropical monsoon climate with very hot and humid weather throughout most of the
year. Electric appliances such as cooling fans (ceiling or desktop versions) can be considered as substitutes, but
are seldom considered to serve the purpose of A/Cs. The demand for A/Cs is thereby accelerating, given the high
rates of urbanization and industrialization. As urban boundaries expand, constructions of new buildings take
place, resulting in stimulation of demand for A/Cs. The threat of substitute products in this sector is therefore
relatively low.

7.1 SWOT Analysis:

7.1.1 Strengths:
Optimal Experience and Expertise of entrepreneurs in the HVAC Systems industry.
Experienced
pool
of
technicians
and
engineers
with
advanced
levels
assembling/manufacturing/trouble shooting skills and know-how.
Business entities that have started manufacturing/assembling complete air conditioner units in
india.
Core competencies arising from the vertical integration of supplier.
In-house manufacturing/ testing/ troubleshooting equipments and facilities.
Dedicated pool of staff enhances superior after-sales service providing.
7.1.2 Weaknesses:

Strategic Planning not comprehensively carried out but done on an ad-hoc basis.
Tunnel vision of the entrepreneurs e.g. lack of clear Integrated Marketing Communication Strategies.
Financial Weaknesses arising from not being able to raise funds through issuing debt/equity securities in
capital (or OTC) markets.
Dependence upon Banks/other financial institutions for financing long-term investment projects.

7.1.3 Opportunities

Demand for Air-Conditioners is increasing rapidly in the Indian context.

The hot and humid tropical monsoon climate of India renders A/Cs to be an indispensable requirement for
indoor usages.
The economic growth rate of the country has fostered the stimulation of demand for A/Cs.
Economies of scale & usage of technological innovations have driven down costs, and made the products
more affordable to the middle-class lower/medium income individuals.
Introduction of schemes such as hire/purchase and payment through installments have rendered
stimulated demand for A/Cs among lower-middle class.
Symbiotic relationships with established corporate clientele; increasing chances of future repeat business,
and expected revenue streams from providing services of installed systems.

7.1.4 Threats

Revisions in the regulatory duty/tariff with respect to import of raw materials or A/C components.
Fluctuations of Exchange Rates.
Political turbulence in the country.
Emergence new companies following similar business models (i.e. assembling domestically instead of
importing the finished products)
Emergence of conglomerates with massive financial investments.
Probability of fierce price-wars predicted as competition increases.
Rising inflation resulting in increased priced causing reduced demand.

The SWOT analysis is derived from the study of the external environment in which the business operates along
with the assessment of internal core competencies (strengths) and weaknesses observed. The following section
focuses upon the strategic implications of the SWOT analysis, and attempts to devise and suggest measures to
address the imminent strategic issues.

6. Conclusion
Like stated before, the aim of the study was to conduct an industry analysis and a competitor analysis for
the case industry. With the help of these and other analysis a marketing plan was created according to the
strategic steps. The qualitative method used proved to be the best one for the research in terms of
collecting valuable data. The theoretical data gathered earlier from a variety of sources provided the
basis for the empirical part. The research findings and results alongside with the more in depth
considerations on various subjects can be found in the text. Here we will summarize the main
conclusions and recommendations for the case industry.
In the end, it is important to consider the primary and secondary markets together to make an overall
assessment of the competition that the market is facing. Though the primary market with very limited
barriers to entry and evenly distributed market share appears to be competitive, the same cannot be said
about the secondary market. The competitor in the primary market has the possibility of becoming a
monopolist in the aftermarket due to the costumers getting tied in to availing services from the buyer.
The level of complexity of the external and internal variables determining the performance of Unitech in
the upcoming period of three years is relatively high. The company can strategically devise approaches
to thrive through the challenges, or remain stagnant to suffer the negative consequences.
The inception and initial journey of the company had been an inspiring one, and if the company leaders
can evolve as per the necessities, and grow organically as demanded by the imminent reality, it can be
expected to succeed in the upcoming periods.

9.Bibliography
1. Financial analysis
FINANCIAL MANAGEMENT 5th edition by I.M.Panday

2. PEST , SWOT and Portel five force model

Crafting and executive strategy 18th edition by Arthur A Thomson, Margaret A Peteraf, John E Gamble,
A J Stickland III, Arun K Jain.
3. Aceanalyser

Website and Link:

www.BusinessToday.com
www.MoneyControl.com
www.bluestar.in
www.Hitachi.com
www.samsung.com
www.daikin.com
www.voltas.com
www.lg.com
www.ogeneral.com
www.whoorlpool.com
www.panasonic.com
www.videocon.com
www.haier.com

 History
http://www.popularmechanics.com/home/how-to/a7951/a-brief-history-of-air-conditioning-10720229/
3:51pm 5/11/2015

Major players
http://top-10-list.org/2014/08/13/top-10-best-air-conditioner-brands-in-the-world-2/2/
8/11/2015
5:12pm

Types of ac
http://www.cromaretail.com/air-conditioner-buying-guide.aspx
2-12-2015
3:24pm

Global scenario
http://www.persistencemarketresearch.com/article/air-conditioning-systems-market-analysis.asp
2:04pm
14/11/2015

Top 10 players of india

http://www.wlivenews.com/top-10-best-air-conditioner-brands-and-models-in-india-with-priceinfo.html#sthash.4KViwLyS.dpuf

investment related aspects

http://www.business-standard.com/article/companies/room-ac-market-to-touch-10-mn-units-by-2020115021901210_1.html

16/11/2015
1:31 pm

Energy performance standards

http://www.business-standard.com/article/press-releases/energy-performance-standards-for-air-conditionerscomprehensively-upgraded-in-india-112050200072_1.html