Executive Summary

The objective of this research was to explore the factors behind the cause of low trend of
boutiques in Multan and also to suggest remedial measures to increase the trend of boutiques in
Multan. The collection method comprise of structured questionnaire on which responses were
recorded for analyses.
Our population was the entire male and female community from which we take a sample size of
80 respondents by random sampling procedure.
We should try to create awareness about the services that boutique
provides by conducting fashion shows, advertising in print and electronic
media and most of all by establishing large and attractive display centers
in main bazaars displaying all of the variety of dresses.
For the boutique trend to be high we should try that there should be frequent changes in the
fashion. Incentives should be given to the customers to buy from boutiques, such as special
discount offers, buy two get one free etc.

Problem Statement:
Problem is defined as any situation where a gap exists between the
actual and the desired ideal state. For doing the research, it is very
necessary to define or to know the actual problem because if someone
does not know the problem, then how the one will conduct the
research.
Carry out an exploratory research to discover that why boutiques are
not so popular in Multan.
Research Objectives:
To know about the causes and then to identify the main cause
that leads to low trend of boutiques in Multan. To suggest the
remedial measures to increase the trend of boutiques in Multan.

 To encourage the investors to invest in the boutiques and to

encourage the customers to purchase from boutiques by creating
awareness

BENEFITS OF RESEARCH
Apart from, that research students will get insight about the process of
conducting research, the general benefits visualized are:
Research will give clue about boutique facilities.
Research will
boutiques.

indicate

peoples

trend

Reasons for declination of boutique

indicative of limitation of boutiques.

in
trend

selection
in

of

Multan,

Research can finally be used to give recommendation to

improve upon boutique garments.
Data Collection:
Data collection modes will cover only primary data collection method.
Primary Data Collection:
The survey of the whole population is not possible. So sampling is
used for the collection of primary data through filling of
questionnaires.

Sampling:
The basic idea in sampling is that the analysis of some of the element
in a population provides useful information the entire population.

Sampling Technique:
In research design phase it is important to select that among different
sampling techniques, which will be used in this research our target
population is unknown. So, we use the random sampling technique.
Sample Size:
To measure the boutique trend in Multan, a random sample size of 80
respondents were selected to evaluate their perception about boutique
garments in Multan.
Data Analysis:
The data is analyzed by using statistical techniques such as Ranking, Frequency
Distribution, Graphs, Bar Charts e.t.c