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GATI, Inc
Strategic Business & Marketing Plan
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Nov, 2009

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François M Mitchell

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 GATI, Inc

The undersigned reader acknowledges that the information provided in this

business plan is confidential; therefore, the reader agrees not to disclose it
without the express written permission of or an authorized agent of GATI, Inc.

It is acknowledged by the reader that information furnished in this business plan

is in all respects confidential in nature, other than information which is in the
public domain through other means and that any disclosure or use of same by
reader, and may cause serious harm or damage to aforementioned parties.

This business plan is not to be copied or reproduced by any means without the
sole written consent of an authorized agent of GATI, Inc.

Upon request, this document is to be immediately returned.

__________________________________ _______________

Signature Date

_______________________________

Name (typed or printed)

Confidential Page 2
 GATI, Inc

Table of Contents
Table of Contents.................................................................................................. 3
EXECUTIVE SUMMARY............................................................................................4
BACKGROUND........................................................................................................7
BUSINESS INFORMATION ......................................................................................8
MISSION ............................................................................................................. 8

VISION................................................................................................................ 9

PERSONNEL EXPERIENCE....................................................................................9

KEY DIFFERENTIATORS.......................................................................................9

FUNDING REQUIREMENTS...................................................................................9

OBJECTIVES..........................................................................................................11
SHORT TERM.....................................................................................................11

LONG TERM...................................................................................................... 11

MARKET ANALYSIS...............................................................................................12
INDUSTRY OUTLOOK & MARKET TREND............................................................12

COMPETITOR ANALYSIS....................................................................................13

TARGET MARKET...............................................................................................14

MARKETING AND SALES STRATEGY.....................................................................16

OFFERINGS & PRICING......................................................................................16

OPERATIONS AND MANAGEMENT........................................................................18

STAFFING PLAN.................................................................................................18

1.1.ORGANIZATION CHART...............................................................................18

MANAGEMENT...................................................................................................19

9. FINANCIAL DATA.............................................................................................21
9.1. OPERATING EXPENSES.............................................................................21

PROFIT AND LOSS STATEMENT.........................................................................21

Confidential Page 3
 GATI, Inc

EXECUTIVE SUMMARY
Company – GATI, Inc
Email – Luxury@Gati-Inc.com
Website – www.gati-inc.com
Contact – François M Mitchell
Phone – (954) 288-7400

Type of Business: GATI, Inc., also known as http://www.GATI-INC.com (“the

Company”), is a unique online luxury & executive web portal to search and shop
for luxury goods, executive gifts, fashion, customized services and concierge for
affluent and high net worth individuals. Focused exclusively on the luxury &
executive goods encompassing Luxury Accessories, Luxury Cars, Luxury Couture,
Luxury Electronics, Luxury Fashion, Luxury Furniture, Luxury Homes, Luxury
Hotels, Luxury Jewellery, Luxury Planes, Luxury Resorts, Luxury Restaurants,
Luxury Spas, Luxury Travel, Luxury Yachts, Luxury Watches; the portal would
assist affluent consumers with their decision making and provide them with a
platform to shop online for authentic and exclusive luxury goods and services.

Management: GATI, Inc.(Global Alliance Trading Industries) was founded by

François M. Mitchell in 2009. He has more than 15 years of experience in the
luxury, security, technology, hi-end sales and hospitality industries. Through his
expertise, he will be able to bring the operations of the business to profitability
well within its first year of operations.

Arie R. Mitchell, Vice President, has been accompanying François in all his
ventures and has garnered expertise in the hospitality and luxury industry.

Aravind Kumar, Chief Operations Officer, is an excellent addition to GATI, Inc.

based on his leadership, managerial and technical skills, which will help catapult
GATI, Inc. to unlimited heights in sales, by maintaining a stable company and
work environment.

Services: GATI, Inc. and its partners, intend to provide its wealthy individual and
business clients with a plethora of services including personalized shopping,
sourcing, transportation arrangements, relocation services, gift ordering/delivery,
chartered transportation, floral services, buying of entertainment tickets,
arranging events, and other services that are frequently demanded by this
demographic through our Luxury and Executive Concierge partners. GATI, Inc
has already partnered with two concierge partners to provide services to its
targeted consumers. GATI has also linked-up with manufacturers, inventors,
special mines to source large carat diamonds, Gem Jewelleries, rare and unique
products to be sold to super rich and high net worth individuals.

Funds Requested: Mr. François M. Mitchell is seeking to raise up to

$25,000,000 as debt through loans. The interest rate and loan agreement are
to be further discussed during negotiation. This business plan assumes that the

Confidential Page 4
 GATI, Inc

business will receive a 10 year loan at an attractive 9% fixed interest rate. Mr.
François M. Mitchell will contribute $50,000 towards the venture as equity and
will hold 100% ownership of the company. The investment schedule is as tabled
below:

($) 2010 2011 2012 2013 2014

Fund 5,000,00 5,000,00 5,000,00 5,000,00 5,000,00

s 0 0 0 0 0

Use of proceeds: The funds would be primarily consumed for the following.
• Development of the Company’s Luxury & Executive Web Portal &
Concierge Financing for the first 2 years of operation.
• Company Registration and Bank Account
• Company Location
• Direct Purchasing of Diamonds, Gems, Rare and Unique Inventory from
Manufacturers, Mines, and Factories, for resell on www.Gati-Inc.com .
• World Travel to Establish Contracts and Partnerships with Advertising
companies, as well as Large Volume Buyers, Celebrities and Affluent
Consumers.
• Capital to purchase company vehicles, Leasing and Renting Limousines,
Boats, Planes, Helicopters, on occasion for Elite Clients.
• Throw Fundraising, and Special Event Parties at Different Venues.
• Large advertising and marketing budget to promote www.Gati-Inc.com
worldwide to targeted markets.
• Salaries for Current and Future Hires, as well as outsourced global Sales
Representatives

Financial Projections: We expect a strong rate of growth at the start of our

operations. Below are the expected financials over the next five years. The
Founder expects that the business will aggressively expand during the first five
years of operation. Mr. François M. Mitchell intends to implement marketing
campaigns that will effectively target wealthy individuals, celebrities and
businesses worldwide, within the target market.

(in dollars) 2010 2011 2012 2013 2014

Net 41,50,0 62,75,0 95,12,50 1,44,68,7 2,21,03,1
Revenues 00 00 0 50 25
-
7,10,00 4,13,00 10,52,50 19,76,58 37,19,82
EBITDA 0 0 0 5 1

Confidential Page 5
 GATI, Inc

Exit: If the business is very successful, Mr. François M. Mitchell may seek to sell
the business to a third party for a significant earnings multiple. Most likely, the
Company will hire a qualified business broker to sell the business on behalf of
GATI, Inc. Based on historical numbers, the business could fetch a sales
premium of up to 5 times earnings.

Confidential Page 6
 GATI, Inc

BACKGROUND
The luxury industry is a niche market which requires deep rooted contacts that
build with time. As new clients are often referred by members, nurturing client
relationships is key, and firms are making increasing use of the Web, moving
away from simple word-of-mouth contact and referral. Spending behavior of the
affluent supports this industry which is highly lucrative for those who can build a
good network and reputation. Rich people with money travel and travel last
minute. They purchase travel, last minute travel, adventure travel air travel and
exclusive bespoke travels from online travel agents. They also book last minute
travel which can be sold by advertising in online platforms or brokers. Lifestyle of
the affluent is just not travel it include a galore of exclusive luxury goods which
include jewelleries, cars, watches, art and rare items. Information is key to
buying decisions made by the affluent and due to paucity of time they seek
sources which can help make them these decisions or sources from where they
can buy luxury goods and services.

Businesses devoted specifically to luxury concierge services emerged at the

beginning of the decade, offering global access to the kind of lifestyle one
expects to enjoy through financial success: effortless, exclusive and often
extravagant. Recessionary times have brought new challenges to the industry,
even the wealthiest individuals are weighing up how to cut costs as the recession
bites so paying a company to book your football tickets, make restaurant
reservations or arrange flights to the Caribbean might appear excessive. Survey
conducted by US-based research firm the Luxury Institute revealed that requests
in the first quarter of 2009 rose 30 per cent on the same of 2008 and each
company said it is actively expanding due to client demand. Steve Edo, chief
executive of Pure Entertainment, says the firm is receiving especially strong
demand from the emerging and frontier markets. He even describes the sector
as “recession proof.” He further observes, there is less call for basic concierge
services such as dinner and hotel reservations and more demand for tailored,
comprehensive plans. “Clients are more interested in the bespoke experience
which includes more services all in one”.

There has been a shift in spending behaviour of affluent consumers; the focus
now seems to be on getting high quality goods at the best price. As luxury based
service providers have the insider knowledge and contacts to get the best deals
for their clients in a discreet fashion, this has emerged as one of the key ways
they can adapt to the recession. People are still willing to spend on things that
are meaningful to them and will somehow make their lives better. However, it is
about enriching their lives with new experiences, not simply being rich.

Confidential Page 7
 GATI, Inc

BUSINESS INFORMATION
GATI, Inc. is a Fort Lauderdale based corporation that will provide one stop shop
for luxury and executive information through digital media. Our website will be
an information gateway for the super rich and affluent consumers, to the world
of news bringing latest news on luxury goods and trends. The website would be
an information galore, constituting of blogs, trends, expert advises,
recommendations for affluent consumers for their buying decisions. Included in
this website would be a market place where consumers can compare and search
for exclusive luxury goods and services. Concierge services would be provided
through our partners, taking care of services like appointment scheduling, travel
arrangements, shopping services, and other personal support services.

The Company founded in 2009 by François M. Mitchell, is committed to

excellence in luxury travel, goods and exotic recreation. From international
celebrities and aristocrats to captains of industry, François M. Mitchell has
developed a strong network that will be served for their exclusive requirements.
Having cultivated a discreet network among the area's most influential business
leaders, GATI, Inc. intends to provide clients with unrivaled access and levels of
service throughout the hotel, restaurant, recreation industries, exotic goods and
easy access to exclusive information. The primary aim and objective of the
company is to provide information and deals for the affluent which is not present
in an aggregated form at present. Customers would find access to concierge
services information, best exclusive deals from concierge providers and also a
galore of luxury goods and items they wish to possess. Within the concierge
services, companies will provide a breadth of personal lifestyle management
services through its partners, but not limited to -

• Personal Shopping
• Catering Management
• Event Planning
• Limousine and Car Service Arrangements
• Flight Arrangement and Itinerary Managements
• Moving and Relocation Services
• Automobile Rentals
• Auction Representation (for estates)
• Gift/Floral Arrangement and Delivery

With an online platform, we intend to develop an ultimate luxury guide network

catering to luxury lifestyle and industry, such as accessories, cars, couture,
electronics, fashion, furniture, homes, hotels, jewelery, planes, resorts,
restaurants, spas, travel and others.

MISSION
Our mission is to become a recognized leader for providing luxury and executive
goods, services and time saving life management solutions for upper middle and
high income customers through digital media; and enhance their luxury
experience to a new level.

Confidential Page 8
 GATI, Inc

VISION
We intend to build a long lasting relationship with our customers driving their
luxury and executive experience and grow exponentially in next 5 years at a
CAGR of 50% to achieve revenues of 25 million dollars maintaining a profit
margin of 15%.

PERSONNEL EXPERIENCE
François M. Mitchell, the founder has more than 15 years of experience in the
luxury, hi-end sales and hospitality industry.

Arie R. Mitchell, the Vice President, brings over 8 years of an extensive business
and project management experience and knowledge on the international arena,
project management, on the levels of precious stones, luxury, agri-business,
hospitality, and management expertise.

Aravind Kumar, our Chief Operating Officer (COO), is not only our IT and
technology expert, but is a leader in customer service, marketing and
operations. He will help GATI to be fully adaptable to the changing times.

KEY DIFFERENTIATORS
Our key differentiating factors are as listed below.
 One stop shop for all luxury related news, information, advise and
shopping
 Not a mere aggregator of news and information but a complete website
from A-Z of luxury
 A comprehensive online marketplace from where consumers can choose
from a wide range of products across all luxury domains
 Only place where exclusive luxury and executive goods can be compared
across brands and a detailed analysis of pros and cons of different goods
can be shown
 Highly experienced management with more than a decade of experience
in luxury industry and bespoke services
 Personalized and human touch towards services and goods
 Backed by partnerships with concierge service providers and providers of
exclusive gems and stones
 Low operating cost model since we act as a conveyor in the value chain,
helping our consumers to make informed decision and selling them
exclusive goods mostly through our partners
 Open access to our website unlike other players in the market who charge
subscription fee, enabling us to reach quickly to our consumers

FUNDING REQUIREMENTS
GATI, Inc. will be registered as a corporation in the State of Florida. The fund
requirement is in the tune of usd$25,000,000 dollars spread across a 5 year

Confidential Page 9
 GATI, Inc

period. We have already invested on domain name and partial website

development, further start up fund is required for operational expenses and kick
start our marketing and advertising campaign. Below is the initial seed fund we
are seeking on immediate basis.

Start up Costs
Initial Lease Payments and
Deposits $100,000
FF&E $55,000
Leasehold Improvements $25,000
Security Deposits $20,000
Insurance $30,000
Company Vehicle $450,000
Miscellaneous and Unforeseen
Costs $150,000
$830,000

Confidential Page 10
 GATI, Inc

OBJECTIVES
SHORT TERM
• To kick start our operations by bringing our website www.GATI-INC.com to
completion and fully operational
• Build upon our existing network of consumers and develop sales leads for
our services and goods
• Complete negotiations with our partners offering luxury goods and
services for Service level agreements and commissions
• Kick off our marketing campaign focusing on the target markets and
positioning our company as the preferred service provider for all their
needs and requirements

LONG TERM
• Build a strong brand in North America, and the World in the luxury
industry market
• Build strategic partnerships with maximum number of luxury goods &
service providers to expand our product and service portfolio
• Maintain high growth rate in our revenues as well as profit margins
• Expanding our services to organize fundraising for charity, and corporate
mega events in celebrity circles and award ceremonies
• Become pivotal in deciding luxury trends in order to control markets

Confidential Page 11
 GATI, Inc

MARKET ANALYSIS
INDUSTRY OUTLOOK & MARKET TREND
Companies that specifically cater to the personal needs of individual clients
(including concierge services) generate an aggregate of $5 billion per year of
revenue. Within this industry, there are approximately 13,000 companies that
provide services identical or substantially similar to that of GATI, Inc. Aggregate
payrolls in each of the last five years has exceeded $1.3 billion, and the industry
employs more than 55,000 people.
The industry has grown significantly over the last ten years as more people have
moved into the upper strata of income due to the technology and real estate
boom. However, the present recessionary period may see a pull back in
revenues as the current economic climate has caused many people (including
wealthy people) to cut discretionary expenditures. It has also been observed that
there have been lesser cuts than anticipated towards luxury, the consumers
albeit have become more conscious of value buys unlike in the past. This is
where we intend to bridge the gap by bringing to our consumers a unique and
exclusive luxury information gateway where one can find exclusive luxury deals
and goods from multiple players for our affluent consumers to take informed
decisions.
As per Capgemini Word wealth report, annual HNWI population growth had been
a robust 7.2% from 2005 to 2007, before reversing in 2008. The same trend was
evident in HNWI financial wealth, which grew 10.4% per year in 2005-07, before
the steep contraction. The U.S., Japan and Germany together accounted for
54.0% of the world’s HNWI population in 2008, up very slightly from 53.3% in
2007, despite the substantial loss of wealth by HNWIs in those countries,
particularly the United States.

The report forecasts HNWI financial wealth will grow to $48.5 trillion by 2013,
advancing at an annualized rate of 8.1%. This growth will be driven by the
recovery in asset prices as the global economy and financial system right
themselves. Also, the 2008 flight-to-safety imperative is expected to ease. The
report expects North America and Asia-Pacific to lead the growth in HNWI
financial wealth, and predict Asia-Pacific will actually surpass North America by

Confidential Page 12
 GATI, Inc

2013. Growth in these regions will be driven by increased U.S. consumer

expenditure as well as new found autonomy for the Chinese economy, which is
already experiencing increased consumer demand.

Emerging trends for the luxury industry in the next decade starting 2010 as per
Bain & Company is listed below.
 Younger consumers and new groups such as working women will become
the dominant segments as baby boomers age and retire
 Aspiration will evolve into new relationships with brands as consumers
look to fill different emotional needs with their luxury purchasing
 Retail networks and product offerings will see greater and greater
customization by country and even by city-one size fits all has stopped
working
 Market pressures in a turbulent recovery will drive a second wave of
luxury consolidation
 New luxury players will emerge as tastes and consumers change,
including brands based in emerging market companies
 The luxury shopping experience will transform as direct-owned stores,
department stores and outlets look for ways to draw in the decade's new
luxury shoppers
 Online retail is still in its infancy, but quickly becoming more than a niche
 Retailers will treat new shoppers as "in play," and offer competitive
products to those produced by typical luxury brands

COMPETITOR ANALYSIS
The Luxury industry is known for avant-gardism, it remains a surprise that luxury
is playing catch-up in embracing the e-culture and adopting technology. Luxury
brands have been locked in a love-hate relationship with technology since it
became apparent that the Internet is here to stay. But after two decades of the
World Wide Web, this scenery has changed. The presence of luxury related

Confidential Page 13
 GATI, Inc

providers can be broadly categorized into two – luxury content providers and
luxury retailers.

Many popular brands like Louis Vuitton, Gucci, Cartier, Movado, etc. and many
from the space exclusive jewelleries can be easily found in the Internet arena.
Equally important is the presence of publishers and content aggregators of
luxury related information and trends in the digital space. We intend to couple
both these spaces and create one stop shop where consumers can learn, search
and shop the A-Z of luxury and executive lifestyle and trends. This gives us a
unique leverage since we would house a plethora of information as well as
provide for sale, luxury goods from various brands.

Our competitors would include websites like the robbreport.com, luxist.com,

luxury-insider.com and similar of their likes. Our focus is to drive revenues
primarily through our online presence. We intend to generate 20% of our total
sales leads from our online website while the rest through conventional
mediums. A quick look on the traffic statistics of some of the our competing
websites reveals that new visitors are generally low for niche sites concentrating
on luxury, hence it is imperative of the websites to maximize revenues through
increasing contact with the consumers. The table listed below shows the number
of monthly unique visitors and total visitors on respective web sites.

Traffic Analysis
6716 9262
http://www.luxist.com/ 79 59
5586 9709
http://www.justluxe.com/ 06 18
http://www.luxury- 1848 2216
insider.com/ 6 7
1486 1846
http://robbreport.com/ 0 7
http://www.luxurylifestyle.co
m/ 5707 8899
http://www.luxury-
briefing.com/ 2204 4892
http://www.europaluxury.com
/ 1801 2923

The luxury industry is estimated to be $227 Billion (153 billion euro), at current
exchange rates in 2009, though the recessionary pressures has decreased the
overall market size; it is estimated to recover gradually from 2011. The market
all the more is crowded with a lot of players, but the fact is that each player can
be successful given they personalize their offering as per consumer preferences.
Personalization and localization are key to succeeding in this industry.

TARGET MARKET
Our market constitutes of the ultra-rich and the affluent, who indulge in luxury
and have an abundance of spending money at their disposal. It has been

Confidential Page 14
 GATI, Inc

observed that the market for luxury goods and indulgences have remained intact
during recessionary times as well, though there has been a fall in HNWI across
the globe in 2008. US and Japan dominates the maximum number of HNWIs
while Asia Pacific region is catching up. Our digital medium of providing luxury
information and services enables access to customers across the globe.

Our clientele will consist of wealthy and upper class people that do not have the
time to make personal accommodations as well as those who are seeking
information for luxury items and trends to keep pace with their luxurious
lifestyle. This is the Company’s primary demographic basis. The Company’s
secondary market will consist of large corporations that will use the Company’s
services for specialized transportation and event management services.

Our market can be broadly categorized into these segments.

• Annual household income exceeding $500,000 per year
• Spends $50,000 to $100,000 on discretionary purchases per year
• Lives within 50 miles of a metropolitan area
• Will spend $3,000 to $10,000 per month with the Company.

Among corporate clients, demographic profile will comprise of average

businesses using the Company’s services:
• Annual revenues in excess of $5,000,000
• Will use the service to arrange transportation, events, and other services
for executives
• Will spend $4,000 to $15,000 per month with GATI, Inc.
Our primary target market would be North America, Europe, Latin America,
Middle East, and Asia. As our business grows and establishes itself over our first
year of operations, we would move to other growth markets in Asia Pacific
regions, and beyond.

Confidential Page 15
 GATI, Inc

MARKETING AND SALES STRATEGY

GATI, Inc. intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted market. Our marketing
objective is to initially build a market name for our company through mediums
which are closer towards our target market, these would include -

• Developing an online presence by developing a website and placing the

Company’s name and contact information with online directories.
• Developing and distributing brochures to businesses that may become
clients of GATI Inc.
• Implementing a public relations campaign that will increase the visibility of
the Company in targeted lifestyle publications that focus on upper class
living

Mr. François M. Mitchell intends on using a number of marketing strategies that

will increase the visibility and number of clients for the business from the onset
of operations. As the Company is targeting a highly specific demographic, these
marketing campaigns will be highly focused on providing information specifically
to wealthy individuals and corporations.

The business will also maintain a slick flash based interactive website that will
showcase the services of the business, preliminary pricing information, contact
information, and how to enrol in the Company’s concierge service programs. This
website will be search engine optimized so that people searching online for
concierge services can easily find the Company’s website.

The Company will also hire a public relations firm to have newsworthy public
relations announcements and news releases printed in popular lifestyle
magazines and other publications that are read by wealthy individuals. As the
business grows, management may engage a larger advertising campaign that
will include placing print advertisements in popular magazines such as Forbes,
Fortune, Robb Report, and other high end lifestyle magazines.

We also plan to market our business through a mega launch event inviting
celebrities and affluent customers to our launch party in front of a media blitz.
This would include entertainment programs and dinner along with show casing
our products and services. We intend to conduct such event periodically to
establish our brand.

OFFERINGS & PRICING

Our taxonomy of services can be described as information gateway, luxury
goods and items, concierge services. We would also create a niche for bespoke
luxury services and goods. Apart from services and products targeted towards
our consumers we would also offer advertisement space in our website to service
providers, this would create an additional revenue stream. The table listed below
defines further our mode of delivery and acquisition of our offerings.

Confidential Page 16
 GATI, Inc
Offerings Acquisition
Luxury information Self editorials and partnering
and content with content providers
primarily magazines, blogs
and publishers of highest
order luxury and modern
connoisseur
Luxury Goods Through our partners and
some of our acquired assets
related to precious gems and
stones
Concierge Services We would list several
concierge services both from
our partners as well as other
providers.
Advertisements Banner ads, videos and other
space for providers of luxury
goods and services
Confidential
Pricing
Open access / Free
As per goods and
exclusivity, higher prices
for custom made goods.
High end purchases
would be above $100K/
item
As per the services we
offer we would charge a
commission of 15% from
our partners.
$20K/ annum for online
space in our website
which would be increased
as our clientele and
traffic increases.
Page 17
 GATI, Inc

OPERATIONS AND MANAGEMENT

STAFFING PLAN
Our staffing plan is as listed below. We have estimated an annual payroll
increment of 10%.

Staffing
Plan
Strength 2010 2011 2012 2013 2014
CEO 1 1 1 1 1
VP 1 1 1 1 1
COO 1 1 1 1 1
Web
developers 3 5 5 7 10
Accountant 1 1 1 2 2
Administrativ
e 1 2 2 3 3
Sales Agents 2 3 5 7 10

Annual
CTC CTC 2010 2011 2012 2013 2014
$200,00 $200,0 $220,0 $242,00 $266,20 $292,82
CEO 0 00 00 0 0 0
$125,00 $125,0 $137,5 $151,25 $166,37 $183,01
VP 0 00 00 0 5 3
$80,00 $88,00 $106,48 $117,12
COO $80,000 0 0 $96,800 0 8
Web $105,0 $192,5 $211,75 $326,09 $512,43
developers $35,000 00 00 0 5 5
$35,00 $38,50 $102,48
Accountant $35,000 0 0 $42,350 $93,170 7
Administrativ $30,00 $66,00 $119,79 $131,76
e $30,000 0 0 $72,600 0 9
$80,00 $132,0 $242,00 $377,68 $585,64
Sales Agents $40,000 0 00 0 0 0
$655,0 $874,5 $1,058,7 $1,455,7 $1,925,2
Total 00 00 50 90 92

1.1. ORGANIZATION CHART

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 GATI, Inc

Senior Management

Luxury & Executive Portal Administrative Staff

Client Relations Accounting

Luxury & Executive Portal

Sales - Marketing
Management

Vendor Relations Administrative

Billing

MANAGEMENT
Executive Officers of GATI, Inc. are as follows:

Name Age Position

Mr. François M. Mitchell 37 Founder, President and

Chief Executive Officer

Mrs. Arie R. Mitchell 27 Vice President

Mr. Aravind Kumar 25 Chief Operating Officer

Executive Profiles

Mr. François M. Mitchell Founder, President and Chief Executive Officer of GATI, Inc.,
founded The Company with almost two decades of expertise, ideas, vision,
success, and passion for the luxury and executive lifestyle. He was born and
raised in Washington, DC, but his travels have taken him worldwide. Through his
experience and internships through the University of Maryland, and his hands-on
work ethic through the family owned consulting firm, Mr. Mitchell has developed
a hunger to manage and run his own business. He formed 5 companies, of which
one of them earned him contracts with the USAF in Japan. In addition, he has and
still serves as a consultant in: trade, diamonds, gems, gold, jewellery, luxury,
security, real estate, luxury marketing, yachts, corporate jets, and more. Fluent
in French and Spanish, he is also versatile to establish colleagues, clients, and
suppliers in the EU, on top of French Speaking and Spanish Speaking countries
worldwide. His networking skills and prowess has gained him the respect and
possible clientele in the Royal families of the world. He is well versed, and is
current on all the latest in the luxury and executive markets. Mr. Mitchell has the
incredible skill of perceiving business needs and creating a solution to address

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 GATI, Inc

the need. Company CEO’s from around the world come to Mr. Mitchell to seek
advice, counselling, seek products, and won’t make a move unless he advises
them. GATI, Inc. and GATI-INC.com, have long been a vision for Mr. Mitchell, and
now that they’re a reality, Mr. Mitchell will take the helm of this Mega-Yacht and
navigate it only through the golden waters with diamond sparkles to platinum
ports Worldwide. Mr. Mitchell will be running the day-to-day operations, including
supervising in-house and virtual staff, and maintaining rare inventory.

Mrs. Arie R. Mitchell, Vice President, brings to GATI, Inc. over eight years of
experience in multiple fields, including being in the 1st class of the GIA Institute in
Madagascar. She has worked in the areas of Diamonds, a family owned Rough
and Polished Gemstone mine, Custom Jewellery, Agriculture, the Restaurant and
Hospitality industry, and Real Estate. Her management, insight, and experience
are a valuable asset to GATI, Inc., and will be for a lifetime. Mrs. Mitchell will
manage employees, handle bookkeeping, supervise marketing and develop
business leads 24/7.

Mr. Aravind Kumar, our Chief Operating Officer (COO), was chosen not only for his
IT skills, as systems administrator, but for his managerial and leadership skills
under pressure also. He holds an MS in Computer Science, and a BS in
Technology. Originally from India, his skills and networking capability will thrust
GATI, Inc. faster into the Asian Luxury and Executive markets, than many of our
competitors. Mr. Kumar will ensure GATI, Inc.’s current technologic readiness in
all areas, and work in the marketing, advertising and branding departments. He
reports directly to the CEO.

8. RISKS
1. Funding is key to our operations, since we are into the luxury & executive
industry we need to build a brand for ourselves which requires extensive
budget for marketing campaign. More over funds are needed to acquire
expensive luxury goods and items.

2. Economic recession as hit all industries worldwide, our focus on US and

Europe luxury market is on the pretext that no more recessionary pressure
would be present in these market. We assume that the pressures have
bottomed out in these economies.

3. Developing traffic for website with focus on limited audience is difficult and
requires more resources than normal; moreover the Internet behaviour of our
target market is not well established, but improving rapidly.

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 GATI, Inc

9. FINANCIAL DATA
The Company has based its Performa financial statements on the following
assumptions.
• GATI, INC. will have an annual revenue growth rate of 50% per year.
• The Owner will acquire $5,000,000 of debt funds to develop the business
in the first year.
• The loan will have a 10 year term with a 9% interest rate.
• Interest rate assumptions as per table below.

Interest Rate Assumptions

Year 2009 2010 2011

Short Term Interest Rate 9.5% 9.5% 9.5%

Long Term Interest Rate 10.0% 10.0% 10.0%

9.1. OPERATING EXPENSES

We have estimated an annual increase in our expenses across categories by
10%.

Operating Expenses
2010 2011 2012 2013 2014
Lease payments $50,000 $50,000 $50,000 $75,000 $75,000
Administrative $20,000 $22,000 $24,200 $26,620 $29,282
Utilities $20,000 $22,000 $24,200 $26,620 $29,282
Vehicle cost $55,000 $60,500 $66,550 $73,205 $80,526
Miscellaneous $10,000 $11,000 $12,100 $13,310 $14,641
$1,058,7 $1,450,7 $1,925,2
Staffing payroll $655,000 $874,500 50 90 92
$1,125,0 $1,687,5 $2,531,2
Marketing Expenses $500,000 $750,000 00 00 50
Professional Fee & Licensure $20,000 $22,000 $24,200 $26,620 $29,282
$1,330,0 $1,812,0 $2,385,0 $3,379,6 $4,714,5
00 00 00 65 54

PROFIT AND LOSS STATEMENT

We estimate income from concierge services at 250K dollars per month and to
grow at 50% per annum. The commissions are estimated at 15% of income.
Income from sale of luxury goods is estimated by sale of 3 items per month of an
average value of 100K dollars. The margin for each item is estimated to be 25%.
Advertisement income is estimated to grow 100% annually. The figures taken
here are on conservative basis so as to reduce risk perception for our investors.
We strive to outperform the present estimates.

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 GATI, Inc

Revenues
2010 2011 2012 2013 2014
$3,000,0 $4,500,0 $6,750,0 $10,125, $15,187,5
Concierge earned for partners 00 00 00 000 00
Concierge Service $450,00 $675,00 $1,012,5 $1,518,7 $2,278,12
commissions @15% 0 0 00 50 5
$3,600,0 $5,400,0 $8,100,0 $12,150, $18,225,0
Sales of luxury goods 00 00 00 000 00
$100,00 $200,00 $400,00 $1,600,00
Partner Advertisements 0 0 0 $800,000 0
$4,150,0 $6,275,0 $9,512,5 $14,468, $22,103,1
Net Revenues 00 00 00 750 25

Cost of luxury goods (25% $2,700,0 $4,050,0 $6,075,0 $9,112,5 $13,668,7

margin) 00 00 00 00 50
$830,00
Startup costs 0 $0 $0 0 $0
$1,330,0 $1,812,0 $2,385,0 $3,379,6 $4,714,55
Operating Expenses 00 00 00 65 4
-
$710,00 $413,00 $1,052,5 $1,976,5 $3,719,82
EBITDA 0 0 00 85 1

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