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TheUltimateGuidetoFontPairing

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PoppiePackDecember15,2015
General
43

CanvasUltimateGuidetoFontPairing
Greatfontsareessentialtogreatdesign.Butpickinggreatfontscanseemlikeanimpossibledarkartformostpeople.InthearticlebelowIllexplainthe
basicsofchoosinggreatfontsandthengiveyoumyfavoritecombinationsthatyoucanuseinyourowndesigns.
Thesefontpairsareperfectifyouaretryingtocreateyournextpresentation,socialmediagraphicoranythingelseyoudliketodesign.Ofcourse,allof
thesefontsareavailableforyoutouseforfreeinsideCanva.
Theresasciencetoapplyingaheading,subheadingandbodycopytosuitthetypeofcontentyoureproducingandthemessageortoneofyourbrand.
Thinkweveleftsomegoodonesout?Sharethefontpairingsyouliketouseinthecommentssection,below,andifwethinkitdeservestobeonthislist,
welladditinandfeatureyourowndesign.

Theanatomyoftypography
Beforewegetstartedonthelistof30fontpairings,therearetworesourcesyoushouldhaveonhand.
Thefirstisasuperhelpfulinfographicshowingtheimportantfeaturesoftypographicanatomy:

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Thesecondisaninfographicglossaryoftypographictermsandcompositionaltechniques,explainingthebasicswhenitcomestotypography:

TheDesignSchoolListof30FontPairings
Tomakeiteasierforyoutousethisguideasareferencematerial,wevearrangedour30uniquefontpairingsaccordingtothecontentorpublicationtype
theyworkbestfor.Again,ifyouthinkwevemissedonethatshouldhavebeencovered,dropanoteinthecommentssection,below.

01.DesignPublication

LeagueSpartanisamoderntypefacewithstrongstructureandgeometricform.ThiscontrastswellagainsttheelegantandmoretraditionalstyleofLibre
Baskerville.Usingaserifforyourbodycopymakesmoredenseinformationeasytoread.
Creatingcolumnsareagreatwayofcontainingyourtext.Shorterlinesoftextareproventobeeasiertoread,sowhenyouhavelimitedcopy,trytoreduce
thewidthofyourtextspace.

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02.Resum

JuliusSansOneoffersafinestroke,anditsbroaderbaselinemakesitagreatdisplayfont.Offsettingwellagainstthemoremasculineandgeometricstyle
ofArchivoNarrow,thesetypefacesofferagoodcombinationforeasyreadability.
Resumesandformaldocumentsareoftenlacklustrewhenitcomestofontandfontpairings,buttheydonthavetobe.Combiningclean,easytoread
typefacesthatcreatehierarchyandbalanceisimperativewhenyouaretryingtoconveyamessage.

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03.Sports/Active

Abold,roundedtypefacecombinedwithalighter,condensedstylewillmakeforhappyfontpairing.Allthreefontsinthisexamplearestrong,masculine
andeasytoread.Thebold,wideArchivoBlackcreatesimpact,appropriateforamaledirectedaudience.
Herethetextcolorhasbeenbrokenuptocomplementthecompositionandcolorsinthebackgroundimage.Communicatingwithvisualtechniqueslike
thisbringsmoresymbolismtoyourdesigns.Thetexthasbeenplacedtooutlinetheshapeofthedancerintheimage,guidingtheeyetoreadthedesign
muchlikeastory.

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04.eBook

Dontbeafraidtouseonetypefaceacrossyourentirebrand.FindingfontslikeLibreBaskervillethathavestylevariantsisacleverwaytocreatenuance
withoutovercomplicatingyourdesigns.Thistypefaceisaclassicserifthatisbeautifullyappliedasaheadingandeasytoreadbodycopy.
Toelaborateonhoweasyitistousedifferentfontvariants,hereisanexampleofLibreBaskervilleinaction.Usinganitalicpronouncesawordor
subheadingwithouthavingtochangefontfamilies.

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05.FashionRetail

BebasNeueisafavoriteoutthereinthedesignsphere.Itscondensedandcleanformmakesitexcellenttouseforheadings.Roundandnarrowtypefaces
offsetnicelyagainsteachother.ThecontrastbetweenBebasandMontserratmakesforatidyandcontemporarypairing.
Becauseofthegeometricformofthisfontcombination,shapesarenicetousetoaccompanyyourtype.ThelinesappliedeithersideoftheSeasonSale
textactasgreatbookmarksandtheyaligntothewidthoftheheadingforstylisticcomposition.

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06.SophisticatedStyle

Youdonthavetousecompletelydifferentfontstoachieveadramaticeffectyoucanuselightandboldversionsofthesamefamilyforversatility.Lora
hasbrushedcurvesthatmakeitaveryelegantandsophisticatedtypeface.Theeffectofusingtheitalicandregulartogetherischarmingandfeminine.
Applyinterestingcompositionsbyfindingareastoplacetext.Thebackgroundimage,here,wasscaledtomakeforcopyspacetoplaceonthebulbofthe
orchid.Whitetextwasusedforthebodycopytocontrastagainstthedarkerpetals,whilethesamefuchsiacolorwasusedontheheadingandsubheadings.
Thekeylinemakesforasimpleeffect,andnicelyanchorsthecopytotherightofthegraphic.

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07.Frontpage

Thiscombinationhassimilaritiestopairingsyouwouldfindinnewspapersorpublishing.OpenSansExtraBoldgrabstheattentionofyouraudience,
muchlikethatofaheadline.
Thesetypefacesaretoughandstraighttothepoint.ThelightCooperHewittappliedinuppercaseisagreatcontrastingsubheadorchaptermarker,asis
theeasytoreadPTSansforbodycopy.Thesetypefacesarewellbalancedandcreateasolid,wellanchoredstyle.

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08.Technology

RobotoCondensedisasansseriftypefacewithasansserifreadingrhythm,whichmakesitagreatchoiceforbodycopy.Whenappliedinbold,thefont
worksverywellforaheading.Theextendedxheightofthetypefaceenhancesthealreadywellcondensedeffectofthefont.
Headingsandsubtitlesdonthavetositinorder,whichiswhyweusescaleandsizetodifferentiatethem.Createsomenuancebyusingcleverspacing
betweenyourascendersanddescenderstoplacesometext.

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09.ArtGallery

Withstrongarchesandcurves,CooperHewittisaclassictypefacewithexcellentvariationstousetoseparateyourheadings,subheadingsandbodycopy
respectively.
Findinggeometric,contrastingspacesinyourbackgroundimageareanexcellentwaytoplacetext.Darkenyourimagealittletoenhancereadability.

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10.InvitationandEvents

PlayfairDisplayisanexcellenttypefacetouseforweddingorinvitationdesign.TheheavystyleofPlayfairDisplayBlackoffsetsbeautifullyagainst
PlayfairDisplayItalic,creatingaharmonioushierarchy.
Colorcanplayawonderfulpartinhowyourtypefacesareportrayedforexample,thelighttonesfromtheskyinthebackgroundimage,here,havebeen
usedmasterfullytosoftenthetext.

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11.IndustrialCool

Norwesterisanattentiongrabbing,geometricfontbestusedforheadings.ThepairingofNorwester,KollektifandMontserratisstructuredand
geometric.
Itsalwaysgoodtoconsidertheessenceyouaretryingtovisuallycommunicatewithyouraudience.Usingthisstrongcombinationtosymbolizethe
physicalstrengthoftheproductisanicewaytocreatevisualmetaphor.

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12.LifestyleMagazine

SourceSansProandSourceSerifProwerecreatedtobeusedasapairindesignandareanotherexcellentexampleoftypographicharmony.
Usingagridisoneoftheeasiestwaystoformaclean,structuredcomposition,whichcreatesbalanceandhierarchy,andcolorenhancesthesefeaturesby
pullingtonesinfromtheimagestoformconsistencyandvisualharmony.

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13.BikeShop

Afunpairing:Yellowtailisafatbrushscripttypefacewithamixofconnectingletterforms.Contrastingnicelyagainsttheboldandmorebasicstyleof
OpenSansBoldandOpenSanslight.
Scripttypefacesmakeforlovely,embellishedshortheadings.Toomanywordsarehardtoread,sobesttokeepyourapplicationofscripttoalimited
numberofwords.Takeadvantageoftheslantedformofascripttypefacebyadjustingtheanglealittle.
Note:Findthenaturalcompositionofyourbackgroundtoplaceyourtext,lettingdescendersdropintospacesandcurlaroundobjects.

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14.Exhibition

Agreatcombination,theroundnessofRalewaycontrastswellwiththecondensedRobotoCondensed.Afineweightedsubheadingoffsetswellagainsta
heavierheadingtypeface.
Usingmixedweightsofonetypefaceisanexcellentwaytoenhancehierarchyandformsomenuance.Tyinginacolorfromyourbackgroundimagewill
connectyouraudiencewiththesubjectmatter.

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15.Mediterranean

Cinzelisconsideredcontemporary,althoughitwasinspiredbyclassicalRomanstyle.WiththedelicatestrokesofQuattrocentoandLorascurves,thisisa
finecombinationtouseforheadingsorforinvitations.
Thisapplicationisamoretraditionalandexpectedstyle.Findingwordsthatareasimilarlengthorwidthwillcreateaniceformforthecompositionof
yourdesign.

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16.FormandFunction

Oswaldhasbeenredesignedasawebfonttoworkacrossalldigitalscreens.TeamedwithMontserratLightandCooperHewitt,thisisahighlyfunctional
andeasytoreadinterfacefontcombination.
ToamplifyatypefacelikeOswald,useacontrastingcolorbehindthesectionsoftext.Thisnotonlymakesitstandoutbutalsoenhancesthehierarchy
betweenyourheading,subheadingandbodycopy.Alignmentisimportantsoensureyouplacetheseblocksdeliberately.Tocreateastrong
monochromaticstyle,useblackandwhiteelementsgroupedwithadesaturatedimage.

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17.AnnualReport

Reportsrequirelesscomplicatedtypecombinations,whichmakesthistrioagreatchoice.Dontbeafraidtouseathintypefaceasaheading.Thisisoneof
thebestwaystotakeadvantageofaveryfinetypeweightasitshowsoffthestructureandletterform.
Whenyouareapplyingfinetypefaces,itsimperativetoensurethatitseasytoread.Applyingoveraflatcolorcanhelpwiththis,formingcontrastand
lettingtheformstandout.
Note:Lightertypefacesrisklookingweakcombiningthemwithboldcolorsandadditionalelementswillgiveyourdesignsomegusto.

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18.ArtandObject

Kollektifwascreatedinafightagainstthefine,cleanstyleofthegeometrictypefacesofthe21stCentury.Thedisruptorisaroundandstrongtypeface
greatforbothwebandprintmaterial.Gidoleoffersaheavycontrastwithafineandcondensedform.
Choosingatypefaceisntjustaboutwhetheryoulikeitornot,itsabouthowthewordsinyourcopylookwhenthetypefaceisapplied.Itmightbethe
descenderontheg,orthekthathugstheo(likeinKollektif).Thetittleontheiisquiteroundandcreatesanelementofnuanceincontrasttothe
structuredandotherwiseangulartypeface.

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19.FashionMagazine

Bodoniisknownasaclassicmagazineheadingtypeface.MassimoVignellistatedthatBodoniisoneofthemosteleganttypefaceseverdesigned.The
applicationofBodonipairedwiththecontrastingofMontserratissophisticatedandcontemporary.
Findingshapeswithinyourbackgroundimageisaclevertechniquetocontainyourtext.Ensureyourtextcolorcontrastsagainstthecolorbehindasthere
maybedetailinyourimagethatwouldmakeyourtexthardtoread.

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20.Adventure

Merriweatherwascreatedspecificallyforwebdesignandnotfavoredasaprinttypeface.Thecombinationofboldandregularstylevariantsmakesfor
easyreadingandclassicaesthetic.
Rulesarealsomadetobebroken,sodonttakethesesizingsandpairingstooseriously.Becreativewithyourplacementandstylevariants,especiallyfor
thesakeofconceptualdesigntreatmentslikecreatinghierarchyandtypographicstyles.

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21.Zine

LeagueGothichasadistinctivecondensedstylethathassimilaritiestoArchivoNarrowyetoffsetswellagainsttheroundformofKollektif,actingasa
nicebarrierbetweenheadingandbodycopy.
Makeinterestingcompositionsusingshapes,photosandelements.Colorisacrucialelementtotyinginyourdesignelements.Hereitactsasabreakfrom
thedesaturatedphotosandbringslifetothetitle.Alignedplacementofthechunkykeylinebelowtheheadingformsananchorandseparatesthecopycopy
fromtheheading.Theintroheadingisthesamewidthasthefirstwordofthemainheading(Return)forvisualharmony.Remember,designisdeliberate,
soensuringelementslineupisanimperativepartofthecreativeprocess.

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22.WebDesign

Arelativelynewtypeface,Latoisanexcellentchoiceforuserinterfacewebsitedesign.Latossemiroundedcharacterscreateawarmth,whichisnt
alwaysapparentinwebfonts.Thestrongformhowever,providesastabilityandslightmasculinity.
FontFact:LatomeansSummerinPolish.Maleandfemale,seriousbutfriendly.WiththefeelingoftheSummer,ukaszDziedzic,Latocreator.

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23.FinancialAdvertising

Rememberingtoensurethetypefacesyouchoosesingthesongofthesubject,applyanappropriatetypefaceaccordingtothecontent.Thiscombinationis
madeupofslabseriftypefacesthatofferamoreorganicaesthetic.Therearethreeverydefinedweightsforagoodcontrast.
Thesefontsaremasculineandbold,thereforegreattoapplytobrandsassociatedwithstrengthandloyalty.Remembertofindcolorsthatwillenhancethe
meaningbehindyourbrandorcompany,herethecolorsblueandredformthatrelationshipwiththeproductandthetypefaces.

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24.Hotel

Acontemporaryandartdecoinspiredcombination,thesegeometrictypefacescontrastandcomplement.Sifonnisastrongdisplayfontandidealfor
headingsandlesscopyheavysectionsoftext.ApplyingahighcontrastfontlikeBebasNeueforthesubheadingformsvisualharmony.
Thisapplicationhasbeenusedwithamorecomplexphotogrid.Imagesareplacedandcroppeddeliberatelywithingridstocomplementtheformofthe
photograph.Herethetexthasbeenplacedonthedarkestsectionofthephotoandfollowstheformofthefeaturewithintheimage.

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25.CocktailBar

Contemporaryandcool,thisisanexcellentexampleofusingafineweighttypefaceforaheadingandheavierversionsforsubheadingandbodycopy.
Montserrathasaclean,structuredandeasytoreadform.TheapplicationofMontserratLightforaheadingsoftenstheoveralleffect.
Incontext,youcanseehowthefinelinescomplementthesubjectwell.BecauseMontserratisaverylighttypeface,itsimportanttofindcopyspacethat
doesnthavetoomuchdetailtoplaceit.Inaddition,makesurethereisenoughtonalcontrastbetweenbackgroundandtext,toensureyourtypeiseasily
read.

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26.Review

SourceSansProisinspiredbytypefacessuchasFranklinGothic,butwithalargerxheight.Althoughasansseriftypeface,italsohasasubtlecurve
whichhasbeeninfluencedbyhumanistandseriftypefaces.
BothSourceSansProandOpenSansaretypefacesintendedtoworkwellinuserinterfaces.Onlinenewslettersandreportsneedclean,easytoread
combinationsthatclearlydefineheading,subheadingandbodycopysoreaderscanscanandidentifywhattheywanttoread.

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27.Cinema

SixCapsisacondensedandtightdisplayfont,idealtouseforaheading.TeamedwithArchivoNarrow,thiscombinationmakesfora60sretrospective
styling.Thecleandistinctionbetweenthethreestylesmeansinformationwillbecommunicatedinorderofimportance.
Usingakeylineordetailtocreatealignmentbetweenrowsoftextwillformastackingeffect.Thismeansyourtypewillbecomewellcontained,agood
techniquetouseforfinertypefacesorsmalltext.

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28.Manufacturing

AsansserifcombinationAntonisareworkingofatraditionaladvertisingtypefacesodesignedtocapturetheattentionofanaudiencewithitsstrong,
geometricform.Tocreatemoreimpact,ithasbeenteamedwithOpenSansLightforitscontrastingvisualqualities.

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29.Patisserie

Sacramentoisascriptfontbestsavedforheadings.Becauseofitsembellishedandconnectingstrokes,toomanywordsbecomehardtoread.Thedelicate
formofthistypefacepairswellwithMontserratLight,fortheircontrastingstylebutsimilarweight.
Thiscombinationisverymodernandfemininethereforealovelypairingfortherepresentationofdelicaciesorsweetfood.

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30.ModernClassic

Aileronisaneasytoread,functionaltypefacethatwhenappliedusingdifferentweightswillcreateaconsistentandcleanaesthetic.Thiscombinationis
greattouseforanyformalmarketingordocumentswithdensecopy.

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FontFact:ThetypefacewascreatedwithHelveticainmindbutthecreatormadehisownadjustmentstogiveitmorecurves.
Whetheryouchooseelegantseriftypefaces,ormoremoderncontemporaryones,thetypefacesyouchoosecreateafaceforyourbrand.Thesuccessful
combinationoftypefacesnotonlymakesyourcontenteasytoreadbuthelpsyoucommunicateyourmessagetoyouraudiencebetter.
Byputtingtogetheressentialvisualcomponentsyouformapersonalityforyourbrand.Therefore,theapplicationoftypefacesisafundamentalstepin
startingyourbrandjourney.Usethisblogposttohelpyoucreatehappyfontpairingsandtoinspireyoutogooutandpushyourtypographicabilities.Itis
agreatguidetosetyououtontheinitialstepstocreatingyourbrandkit!

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Writtenby
PoppiePack
SeePoppiePackslatestposts
Poppieispassionateabouthelpingpeoplebecomebetterdesigners.AsCanvasSeniorGraphicDesigner,shesresponsibleformanyofCanvasamazing
graphicsincludingthedailydesigntipsonCanvassocial,runseducationalwebinarsandworkshopsandrecentlyauthoredabookHowtoCreatea
MemorableBrandthatCatchesOn.Gotadesignquestion?AskheronTwitter@poppiepack.

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38Comments

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Jointhediscussion
JoeWeEd 2yearsago

Terrificlittlearticle!I'vebeendesigningforalmostadecadeandthemoreIlearnaboutdesign,themoreIrealizejusthowlittleIactuallyknow,
aboutALLaspectsofdesign.
5

Reply Share

EmmaDavis 2yearsago

Greattips,thankyou:)
4

Reply Share

SGGW 2yearsago

Niceone!Someinterestingtips
3

Reply Share

PatrickRyall 2yearsago

Greatstuffatoolthatsuggestedatypefacecouldbekindofcool.ForexampleuserinputXtextinXstyleanditsuggestsmaybeyoumightlike
totrythisinstead?
Notsurehowthatwouldworkbutsoundscool:)
2

Reply Share

DonnaMoritz 2yearsago

LoveyourworkPoppie!
2

Reply Share

PamelaVozza 14hoursago

IsitpossibletogetthisasaPowerPointslideshoworaguidethatIcansharewithmystaff?Istartedmycareerasatypesetterandhave
alwayshadapassionforgoodtypographybutyourreferencetogoodfontpairingbeinga"darkart"seemstoholdvery,verytrue!!!
1

Reply Share

JohnFox 14hoursago

Veryuseful,thankyou.
1

Reply Share

RogerioRiedoPicilli 14hoursago

Excellent.Cinzelisgreatfont.
1

Reply Share

s_rohit 2yearsago

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4/8/2016

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s_rohit 2yearsago

Interestingtipsonfontpairing!Reallycool!
1

Reply Share

JB 2yearsago

Jetscooled.Greatstuff!
1

Reply Share

FranciscoJofr 2yearsago

Thanks!
1

Reply Share

SandyTaylor 2hoursago

Fantasticpost,thankyouforsharing!!

Reply Share

AChangeFactory 5hoursago

Thisissuchanexcellentarticle.I'minspired(Inasingingvoice).Thankyou!

Reply Share

Quinn 6hoursago

CanyoupleaseconvertthisintoaPDF,muchlikeyoudidwithyourguidetocolorpalettesfromamonthorsoago?

Reply Share

MarketingSweet 6hoursago

Thisisgoingtomakegraphiccreationsomucheasierforme.Thanksguys!!

Reply Share

MontyKeepsASensationalCellar 7hoursago

Thisisagreatarticle

Reply Share

KerryGreener 10hoursago

Thisisasuperbarticle.Thiswillsavemeloadsoftimescrollingthroughmyhundredsoffontstryingtochoosethebestcombosforposts,blogs
andadsThankyousomuch!

Reply Share

jaypzl 10hoursago

Sodamnrelevant,andsodamnhelpful.Appreciateyousharingyourknowledge.

Reply Share

RaulTiru 14hoursago

Designissuchanimportantaspectofanybusiness.Canvamakesissoeasyfornondesignerstocreatebreathtakingvisuals.Keepupthe
goodwork!

Reply Share

PuteraKahfi 2monthsago

Greatstuff!

Reply Share

JulieClitheroe 3monthsago

Theseexamplesareallamazing.IwouldlovetoseesomethingforRomantic,Dating,RelationshipsasI'msurethereissomepsycologythere
too.

Reply Share

TarunJagwani 3monthsago

Hadsavedthisarticleandonlyusedthemyfirstfontcombinationtoday,madeaBIGdifferenceinthedesignofmyimage.Thankyouappreciate
thisevenmorenow.

Reply Share

DarleneCampado 3monthsago

Slowlyfallinginlovewiththiswebsite!Helpfularticle,Iamtotallygonnasavethis.

Reply Share

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4/8/2016

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KarlosTree 3monthsago

Thisisbothverycoolandveryusefulthankyou

Reply Share

SusanneG 3monthsago

Greatpost!Veryinformativeandhelpful!!Ifounditabithardtoseewhichfontaregreatforwebsitesandblogs?
IfIwanttouseBabasNeueforheadingandsubheading,canyourecommendafewchoicesforagreatmatchingbodytext?Andmaybefora
accentfontforspecialeffectsonceinawhile?
Kindregards,
SusanneG

Reply Share

QuantumPanda 4monthsago

Ihavegreatdifficultytakingdesigntipsfromawebsitewhosewritersand/oreditorsdon'tknowthatthereisnoapostropheinthepossessive
"its".Thatkindofbasicerrorunderminesthecredibilityoftheentiresite.

Reply Share

Sunitha 5monthsago

Disappointed..notaultimateguide.

Reply Share

MaxLazarenko ayearago

btwidlovetohaveacyrillicfontssupportinCanva.imsuremanywillagree.thanks

Reply Share

MaxLazarenko ayearago

Forthosewhoarejustgettingtoknowedibleplants.Onquinoaposterbackground,itisbuckwheat:)

Reply Share

Chris ayearago

Greattips!Thanksforallyourhardworkonthispost!

Reply Share

PoppiePack

Mod >Chris

ayearago

Happytohearyouenjoyedit,Chris:)

Reply Share

StephenJ. ayearago

Thanks,thisstuffisveryHelpful!:D

Reply Share

Miljanari 2yearsago

Goodpost.Tnx.

Reply Share

HanaHakimi 2yearsago

Great!Ithelpmealot!Thanksforthetipssharing!

Reply Share

Zeke 2yearsago

Iwouldliketotranslatethepresentation(couldyousendit(ppt)tome?).

Reply Share

UmairUlhaque 2yearsago

SinceIhadalreadywellversedwithcombinationsandpairingsoftypefaces,Ilikethosemajorpartsoftypographydesignwhichyouhave
highlightedinthisarticleastheyareworthtoread.
Thanks.

Reply Share

Renato 2yearsago

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4/8/2016

TheUltimateGuidetoFontPairing

Renato 2yearsago

Whatwouldbethefontpairingintheglossaryimage?"Typography"+"glossary"?Thanks.

Reply Share

ChickenMcPhee 2yearsago

Goodstuff,evenifit'sBold&LightorRegular&Italic,somepeopledon'tfeelit.

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