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Aim:
To form a design proposal or brief that will enable further
execution as a design production project.

Working Paper and Poster


Evidence of understanding of a critical perspective through
generation and development of design concepts.
Articulation of an identified visual communication design issue
and strategy, and methods for its resolution.

what why/who = contextual research = background argument

what: the communication issue and context


why: it is important and needs to be addressed
(argument supported by research)
who: is your audience

how = design direction = visual argument

how: your design direction


(visual argument supported by research)

The research summary didn¶t know what it was going to make. But what it did know is that there was
a problem, and also the problem involved peoples values, identity, emotive connection, and
experience generation.

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what: the communication issue and context ± Teaching people how to worship God at a higher level ±
and giving them the means and knowledge to do that. (once people see that the Gods are moving,
they may take the religion more seariously because ± giving inanimate objects animate quialities ±
bringing them to life does have an impact on the viewers perception of the object ± automatically it
puts the object at a more importance level ± (rather than it just being a statue made of clay.

what: the communication issue and context

    


 

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how: your design direction


(visual argument supported by research)
  


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