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Business Plan

A business plan For IT company

Company name ASA information technology

Submitted by,
Name
Abhijit Paul
Gourhari Maity
Payel Das
Sourav Karmakar
Piyush Kumar

Roll No
4
3
1
5
2

Table Content

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Business Plan

1. Executive summary
1.1 About IT industry
1.2 Objective
1.3 Key to success
2. About the Company
2.1 Our product
2.2 Features of ASA technology
2.3 Company ownership
2.4 Company location
3. Market Analysis
3.1 Future Prospect of IT sector
3.2 Market segment
3.3 Marketing
3.4 Sales strategy
4. Management Summary
5. Financial Projections

1. Executive summary
1.1 About IT industry

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Business Plan

Information technology is playing an important role in India today and has transformed India's
image from a slow moving bureaucratic economy to a land of innovative entrepreneurs.
The IT sector in India is generating 2.5 million direct employments. India is now one of the
biggest IT capitals of the modern world and all the major players in the world IT sector are
present in the country.
Information technology in India is an industry consisting of two major components: IT
services and business process outsourcing (BPO). The sector has increased its contribution to
India's GDP from 1.2% in 1998 to 7.5% in 2012.[1] According to NASSCOM, the sector
aggregated revenues of US$147 billion in 2015, where export revenue stood at US$99 billion
and domestic at US$48 billion, growing by over 13%.[1] India's prime minister Narendra Modi
has started 'Digital India' project to give IT a secured position inside & outside India.
1.2 Objectives
1 Provide custom solutions with outstanding customer service which enhances its
customers efficiency and secures long relationship via contracts and recurring projects.
2 Grow company in staffing to accommodate the growing need for services by offering a
dynamic work environment with flexible hours, a commitment to ongoing education, and
offer bonuses to commensurate with performance and earnings.
1.3 Keys to Success
The following are the our key to success

Fulfillment of customer needs

Offering competitive pricing.
Diversification of product lines and customer base
Management with rounded skill set in business growth and marketing
Sound financial management
To earn significant profit

2. About the Company

ASA information technology is designed to meet the needs of the ever changing world. Asansol
(W.B) is the current home of the company and according to the plans is expected to expand to
branch offices with in four years.

2.1 Our product

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Business Plan

We will do our business in the field of information technology. We will develop customized
desktop, web & mobile software as per the request and needs of the clients and we will also crate
software for education business and E-commerce sector.
2.2 Features of ASA technology

Software development
Web site designing
Website development
Domain registration
SEO service
Logo designing

2.3 Company Ownership

ASA Technology is going to be establish as a sole proprietorship by Abhijit Paul with the
intention to provide a wide range of service in IT sector.
2.4 Company location
ASA Information Technology is going to establish at the Heart of Asansol (W.B). 1 k.m from
asansol railway station our office is going to be establish opposite of Hotel Asansol Internation
Inn. When the company will reach its finished point, ASA will have branch offices in Durgapur
as well in Kolkata.
The company will maintain high degree of professionalism. Our offices will be
equipped with the latest in business technology, such as telephone system, well functioning
computers, 24 hour running server, fax machine, printers, duplicators and facility of video
conference.
3. Market Analysis
3.1 Future Prospect of IT sector
The Indian Information Technology (IT) sector is expected to grow 11 per cent per annum and
triple its current annual revenue to reach US$ 350 billion by FY 2025, as per National
Association of Software and Services Companies (NASSCOM).

Market size Of IT sector from financial year 2010 to 2015

FY

Market Size in

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Business Plan

Millions
3.7
4.0
4.4
4.7
5.3
5.8

2010
2011
2012
2013
2014
2015

Market Size in Millions

7
5.8

5.3

5
4

3.7

4.7

4.4

Market Size in Millions

3
2
1
0
2010

2011

2012

2013

2014

2015

3.2 Market segment

The breakdown of the market for IT companies, falls in wide grouping. Individuals as well as
organizations demanded service we will provide. In order to provide the greatest depth of
information, the market segments have been broken into following groups.
Banking and financial services organization
In banking and financial institution they perform various financial activity and today the activity
they perform is totally depend on computer and various computer application software.
Hospital and educational institute
In Hospital and educational institute there is demand for special software. Such as in hospital to
see which bed in which floor is vacate a software is required.

E-Commerce

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Business Plan

Today E-Commerce is a business which growing very firstly and it totally based on computer
and internet. In E-Commerce there are no Mediator between seller and customer so customer can
get any product at law price and it is totally based on computer, internet, software and web page
designing.

Smart Phone Companies

We all know today the demand for smart phone today every one handling smart phone and it is
nothing with out application.
Manufacturing organization
In various manufacturing organization to maintain the record of stock, employee salary and
attendance, and various financial record special software is required
Other
Our other targeted customer are various BPO service Sector, Stock Broking agencies etc.
3.3 Marketing
Information technology in India is an industry consisting of two major components: IT
services and business process outsourcing (BPO). The sector has increased its contribution to
India's GDP from 1.2% in 1998 to 7.5% in 2012.[1] According to NASSCOM, the sector
aggregated revenues of US$147 billion in 2015, where export revenue stood at US$99 billion
and domestic at US$48 billion, growing by over 13%.[1] India's prime minister Narendra Modi
has started 'Digital India' project to give IT a secured position inside & outside India.
3.4 Sales Strategy
After getting a order all details and requirement of the client will be asked very clearly and we
will ask for a advance from the client for security purpose then we will develop the software
according to the need of the client. After completation of the project it will be tested and checked
properly that it is functioning properly or not then it will delivered through Compact Disk (CD)
to client after final payment. To ensure the client is being served as they deem follow-up phone
call, email will be made.

4. Management Summary

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Business Plan

The primary employee is the founder, Abhijit Paul who contracts with various client through emailing, video conferencing, telephone, and direct visit to the clients. Then to develop the
software according to the need of the customer we divide the project in various part and each
part is develop by separate engineer. As an example like database administrator will develop
database and the design will done by software designer.
When ASA Information Technology will reaches its expansion goal, in each branch there will
be separate software engineer will be recruited and there will be separate manager who will
supervise them and contact to the clients.

5. Financial projections
IT based business require medium fund to start up, and as they grow and expand, less funds to
maintain. The following are assumption of finance required.
Items

Rs.

Legal Expenses

2,00,000

Rome rent

30,000 per month

Furniture

1,80,000

Computers,
Printers,
Fax 5,00,000
machines, Web Camp, Duplicator
etc.
Electric Bill

20,000 approx per month

Internet Bill

15,000 per month

Salary to staff

65,000 per month

Total

10,10000

Own Capital

2,10,000

Finance Required from bank

8,00,000