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SEMESTER : IV
ASSIGNMENT : E MARKETING
make his store the biggest in the world. Bezos placed a premium on his head start in building
a brand, telling a reporter, "There's nothing about our model that can't be copied over time.
But you know, McDonald's got copied. And it still built a huge, multibillion-dollar company.
A lot of it comes down to the brand name. Brand names are more important online than they
are in the physical world." Additionally, a name beginning with "A" was preferential due to
the probability it would occur at the top of any list that was alphabetized.
CHALLENGES FOR AMAZON IN USA (DEVELOPED COUNTRY):
Competitors
Credit frauds
There are lots of hacker out there which keep their open eyes on
customer account to hack their account and steal their money which
ultimatelu hinder the position of Amazon
Brick Store
Not only online site poses challenges but also brick store poses
challenges for amazon.For ex - wallmart
any interruption.
High availability: Customers can purchase products 24*7.
Wide business growth: E commerce has a wider scope and broaden vision to grow.
Advertising: Advertising is cost effective as compared to offline system.
Save Time With just a couple of clicks of the mouse, customer can purchase his
shopping orders and instantly move to other important things, which can save time.