POST SHOW REPORT

ORGANISED BY

Executive SUMMARY

52% companies at GITEX 2015 closed deals and projected

future sales of upto AED 50,000,000 over the 5 days

Attendees

Show size

Country Partner

Sponsors & Exhibitors

146,000 from
144 Countries

84,000 sqm

Ministry of Interior,
Kingdom of Saudi Arabia

4,200 from
130 Countries

GITEX is a gathering of all the ideas and information

from different parts of the world. We meet all kinds
of people here and are able to exchange knowledge.
GITEX is a very good showcase for every type of
technology company.
Colonel Khalid Nasser Abdulrazaq Al Razooqi
Director General of Smart Services Dept, Dubai Police

GITEX | POST SHOW REPORT 2015

We are doing a project next Sunday with a contact we

made at GITEX last year. This is the best example I can
give as to how GITEX has helped our business.
David Whitton,
Eastern Cluster Manager, Kodak Alaris

Show STATISTICS
VISITOR ANALYSIS
GITEX 2015 delivered 22,821 successful meetings
between buyers and exhibitors.

59%

Kingdom of Saudi Arabia was voted by attendees

as the country of highest strategic importance to
business growth in the region for 2016.

increase in Majlis
membership YoY

83%

144

of Visitors came to
purchase and
evaluate new
solutions

Countries

The Country Connect meetings programme

meetings hosted high level government delegations
from Kenya, Nigeria, Saudi Arabia, Iran, Jordan,
Pakistan and Estonia amongst others.
5%

TOTAL BUYING
BUDGET AT
GITEX WAS
AED 240,000,000

12%

Europe

Asia

America

19%

Africa
Middle East

It was an absolute pleasure to be at this event

and it proved to be a real eye-opener with the
kind of technology displayed by many exhibitors.
The Country Connect meetings were very useful
and we will definitely be taking some of the
discussions to the next level.

4%

60%

Top 5 Sectors at GITEX

Retail

Banking
Finance

Oil & Gas

Government

Education

Ezekiel Saina, Deputy Commissioner,

ICT Department, Kenya Revenue Authority

EXHIBITOR ANALYSIS

68%

52 %

61%

91%

exhibitors used
GITEX as first entry
point to the market

new exhibitors projected future

sales between AED 500,000 AED 20,000,000 from GITEX

new exhibitors
at GITEX 2015

of new exhibitors
met or exceeded their
ROI expectations

How GITEX connected

the TECH INDUSTRY
A key initiative for GITEX 2015 was to strengthen and build connections
across different industry verticals, countries and between the public
and private sectors.
Key partnerships forged at GITEX:

STC,
Microsoft, and F5 Networks signed an agreement
to launch a new era of cloud services DIC announced
a partnership with the Dubai Museum of the Future
Foundation for the UAE Drones for Good Award 2016
 MoU was signed between Dubai Smart Government
An
and Estonia to promote technological innovation and
build a smarter future

Du announced partnerships with Nokia,Vodafone,

Geotab, Dubai Medical District and DIFC
Trriple and Ericsson signed a partnership for mobile
commerce
Huawei signed with Gulf Applications (GAPP) and
Sale Advanced to support SMEs in the Kingdom of
Saudi Arabia

GITEX Technology Week 2015 has been our biggest

and best [ GITEX ] yet both in terms of investment
in the show itself and the sheer quality and quantity
of the leads weve generated. As ever, GITEX is
also a powerful platform to engage in industry
discussion and thought-leadership on the most
pressing IT challenges and opportunities facing
the region.
Garth Braithwaite, Regional Director
Middle East and Turkey, F5 Networks

GITEX | POST SHOW REPORT 2015

The CONFERENCE
Michael Gibbs, CIO of BP, presented a
ground-breaking session on a fully integrated
E&P operating ecosystem.
The Prime Minister of Estonia delivered a
keynote on The Internet Future of Everything
in Cities.

GTX Ignite and GTX Tech Vertical conferences welcomed

over 1,500 attendees from across the Middle East, North
Africa and the globe. The world class speaker line-up included
Ministerial representation along with C-level Executives from
35 countries.
Oliver Bierhoff, GM, German
National Football Team, discussed
how a strong relationship between
technology and sport can pave the
road to world championship.
170% increase in delegate attendance
from last year!

TOP SPEAKERS INCLUDED:

H.E. Taavi Roivas, Prime
Minister of Estonia
Sicheng (Ethan) Yu, Vice
President, Alibaba Group
Dr. Brian Laughlin, Technical
Fellow, IT Architect, Boeing
Company
Ben Parr, Award Winning
Journalist, Author of Captivology:
The Science of Capturing
Peoples Attention
Michael Gibbs, CIO, BP

Mark Kadrich, Chief Information

Security & Privacy Officer, San
Diego Health Connect

Dr Aisha Bin Bishr, Assistant

Director General, The Executive
Office, Dubai

Abdul Wahab Al-Halabi, Group

CIO, Meraas Holding

Cal. Khalid Al Razoosi, General

Director of Smart Services,
Dubai Police, GHQ

Benoit Montreuil, Father of the

Physical Internet Coca-Cola Chair
in Material Handling and
Distribution, Georgia Institute of
Technology
Mayor Wade-Brown, Mayor,
Wellington City Council,
New Zealand

Robert Scoble, Futurist,

Technology Evangelist,
Blog owner of Scobleizer
Jonathan Becher, Chief Digital
Officer, SAP

Chris Brown, Director of Innovation,

Vodafone Global Enterprise
Oliver Bierhoff, General Manager,
German National Football Team
Chris Cobb, Pro-Vice Chancellor
and Chief Operating Officer,
University of London
Donald D Hoffman, Professor of
Cognitive Science, University of
California, Author of Visual
Intelligence: How we create what
we see

GITEX | POST SHOW REPORT 2015

GITEX is a gathering of all ideas and

knowledge from different parts of the
world. The App Hack was excellent in
nurturing grass root innovation. GITEX is
also a very good showcase of new and
cutting-edge technology.
Colonel Khalid Nasser Alrazooqi
General Director Of Smart Services Department, Dubai Police

GITEX | POST SHOW REPORT 2015

A GLOBAL
Marketing CAMPAIGN
GITEX delivered a powerful multi-channel marketing campaign that
achieved impressive results. The marketing campaign was a mix of
traditional and digital marketing channels reaching a global audience
of over 5 million.

GITEX social media campaign

generated 450.2 million impressions
1500 media from
over 30 countries
promoted GITEX

GITEX website achieved

over 1,150,100 visitors

#GITEX received over

980 million impressions

Twitter campaign
generated over
72 million impressions

50+ media partners distributed

marketing collaterals to their databases
of over 2 million global contacts

Online advertising
reached more than
1 million individuals

GITEX | POST SHOW REPORT 2015

Show HIGHLIGHTS
GITEX 2015 launched new sectors including
Drones, Robotics, 3D Printing and Autonomous
Vehicle. Live demonstration areas that showcased
state of the art solutions.

One of the world's largest Google CSI Labs was

hosted at GITEX 2015 with over 250 participants

GITEX 24 hour App Hack where 80 regional

and global hackers developed smart city solutions

CIO Breakfast Briefings engaged over 50 CXOs in 3 strategic

discussions on IoT, Security and Digital Marketing.

GITEX | POST SHOW REPORT 2015

Thank you to our 2 015

Sponsors & Partners
OFFICIAL COUNTRY
PARTNER

LEAD PVARTNER

LEAD INDUSTRY PARTNER

VIP MAJLIS PARTNER

ENDORSING PARTNER

STUDENT LAB
HEADLINE SPONSOR

STRATEGIC APP HACK

SPONSOR

INNOVATION TECH
TALKS SPONSOR

OFFICIAL AIRLINE PARTNER

APP HACK OFFICAL

GOVERNMENT SPONSOR

KNOWLEDGE PARTNER

OFFICIAL PUBLISHER

LEAD SMARTER
CITIES PARTNER

STRATEGIC PARTNERS

ROBOTICS PARTNER

3D PRINTING
HEADLINE SPONSOR

RETAIL TECHVERTICAL
OFFICIAL SPONSOR

GTX IGNITE PLATINUM SPONSORS

GOOGLE CSI LAB &

APP HACK SPONSOR

GOOGLE CSI LAB & STUDENT LAB

IN ASSOCIATION WITH

SUPPORTING PARTNER

OFFICIAL TRAVEL PARTNER

GTX HORIZON IN
PARTNERSHIP WITH

OFFICIAL LIVE CHAT

PROVIDER

OFFICIAL & EXCLUSIVE

ENGLISH RADIO

STRATEGIC IoT PARTNER

EXCLUSIVE DIGITAL
TRANSFORMATION PARTNER

SMART EXPERIENCE
PARTNER

OFFICIAL BANKING
PARTNER

BANKING TECHVERTICAL
OFFICIAL SPONSOR

GOOGLE CSI LAB

SPONSOR

MOBILE APP TITLE

SPONSOR

DIGITAL CONTENT
PARTNER

ANALYTICS PARTNER

RESTAURANT PARTNER

PRE-REGISTRATION
SPONSOR

OFFICIAL COURIER
HANDLER

OFFICIAL TRANSPORT PARTNER

MEDIA CENTRE
SPONSOR

CO-LOCATED EVENT

ORGANISED BY

BE PART OF ONE OF THE MOST INFLUENTIAL TECH EVENTS ON THE PLANET.

INNOVATE AND DISRUPT WITH

4,200
exhibitors

146,000
visitors

3,000 C-level
executives

from 144
countries

WWW.GITEX.COM
Contact the GITEX sales team today on +971 4 308 6012 | gitexsales@dwtc.com