A2 Media Film And Promotional Research Questionnaire

Film/Music Video:

If somebody asked you to pick a musical genre that is you most preffered, what would

Pop Dance Trance DnB Rock Metal Alternative Chillout

1 1
2 1
3 1
4
5 1
6 1
7 1
8 1
9 1
10
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1 1
36 1
37 1
38 1
39 1
40 1
Sub Total 4 2 1 5 13 4 4 4
 Rap
3%
RnB Pop
5% 10%
Dance
Chillout 5%
10% Pop
Trance
3% Dance
Trance
DnB
Alternative
DnB Rock
10%
13% Metal
Alternative
Chillout
RnB
Metal Rap
10%
Classical

Rock
33%
tionnaire

preffered, what would it be? What is your preffered method of purchasing mu

RnB Rap Classical In-Store Downloads Courier

1 1
2 1
3 1
1 4 1
5 1
6 1
7 1
8 1
9 1
1 10 1
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
1 23 1
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
40 1
2 1 0 Sub Total 15 24 0

Purchasing Totals
 Purchasing Totals

In-Store
38%

Downloads
62%
method of purchasing music? Would you spend time to watch a music video rath

Yes No
1 1
2 1
3 1
4 1
5 1
6 1
7 1
8 1
9 1
10 1
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23 1
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
40 1
Sub Total 24 16

ng Totals Viewing Totals

ng Totals Viewing Totals

In-Store No
38% In-Store 40%
Downloads
Courier
me to watch a music video rather than listen through an audio outlet? Do you regularly pay attention to the na

Always Most times

1 1
2 1
3
4
5 1
6
7 1
8 1
9 1
10
11 1
12 1
13 1
14
15
16 1
17 1
18 1
19 1
20
21 1
22
23
24
25 1
26 1
27
28
29 1
30 1
31 1
32 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
40 1
Sub Total 10 18

Viewing Totals Narratives &

Never
10%
Viewing Totals Narratives &

Never
10%

Rarely
20%
Yes
No

Yes
60%

Mos
4
gularly pay attention to the narratives within music videos?

Rarely Never
1
2
1 3
1 4
5
1 6
7
8
9
10
11
12
13
1 14
1 15
16
17
18
19
1 1 20
21
1 22
1 23
1 24
25
26
1 27
1 28
29
30
31
32
33
34
35
36
37
38
39
40
8 4 Sub Total

Narratives & Music Videos Totals Poster Advertisment T

Never
10%

Always Rare
25%
25%
Dominated
 Narratives & Music Videos Totals Poster Advertisment T

Never
10%

Always Rare
25%
25%
Dominated
40%
Rarely Always
20%
Most times
Rarely
Casual Coverage
Never 35%

Most times
45%
 Do you feel there is a large amount of musical advertisment within the media ?
Posters Advertisments, Radio/TV etc
Dominated Casual Coverage Rare Dominated Casual Coverage Rare
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
16 14 10 2 17 21

Poster Advertisment Totals On Air Advertisment Totals

Dominated
are 5%
5%

Dominated
 Poster Advertisment Totals On Air Advertisment Totals

Dominated
are 5%
5%

Dominated Dominated
40% Dominated
Casual Coverage
Casual Coverage
Rare Rare
Rare
53% Casual Coverage
43%
ual Coverage
35%
 What multimedia would you expect to fi
Interviews Pick Relevant
Dominated Casual Coverage Rare Website DVD
1 1 1 1
1 2 1
1 3 1
1 4 1
1 5 1 1
1 6 1
1 7 1
1 8 1 1
1 9 1
1 10 1
1 11 1 1
1 12 1 1
1 13 1
1 14 1 1
1 15 1 1
1 16 1
1 17 1
1 18 1 1
1 19 1
1 20 1 1
1 21 1
1 22 1 1
1 23 1 1
1 24 1
1 25 1 1
1 26 1
1 27 1 1
1 28 1
1 29 1
1 30 1
1 31 1 1
1 32 1
1 33 1
1 34 1
1 35 1 1
36 1
1 37 1
1 38 1 1
1 39 1
1 40 1
24 14 1 Sub Total 40 16

tals Interview Advertisment Totals M

Poster
12%
Rare
3%

Radio Time
tals Interview Advertisment Totals M

Poster
12%
Rare
3%

Radio Time
Dominated Dominated 16%
Casual Coverage Casual Coverage
Casual Coverage
Rare 36% Rare
erage
Dominated
62% Trailers
8%

Interviews
16%
edia would you expect to find with a band?

Merchandise Reviews Interviews Trailers Radio Time Poster Other (Specify)

1 1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
29 40 40 20 40 31

Multimedia totals

Poster
12% Website
16%

Website
DVD
6% DVD
Radio Time
Merchandise
 Multimedia totals

Poster
12% Website
16%

Website
DVD
6% DVD
Radio Time
Merchandise
16%
Reviews
Interviews
Merchandise
11% Trailers
Radio Time
Trailers
8% Poster

Reviews
Interviews 16%
16%
 Do you prefer performances that are recorded…

Other (Specify) Live Studio

1 1
2 1
3 1
4 1
5 1
6 1
7 1
8 1
9 1
10 1
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23 1
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
40 1
Sub Total 10 30

Recording Style Totals

Live
25%
 Recording Style Totals

Live
25%

Live
Studio

Studio
75%
hat are recorded… In a media text would you prefer a…

Enhanced Photographic aesthetic Abstract/Graphical aesthetic

1
1
1
1
1
1
1
1

5 14

Graphical Aesthetics Totals

Enhanced Photographic aesthetic

 Graphical Aesthetics Totals

Enhanced Photographic aesthetic

13%
Enhanced Photographic
aesthetic
Live
Abstract/Graphical
Studio aesthetic
Mixture
53% Mixture
Abstract/Graphical aesthetic
35%
 How often do you attend live gigs/festivals?

Graphical aesthetic Mixture Weekly Fortnightly Monthly Seasonly Yearly

1
1
1
1
1
1
1
1
1 1
1
1 1
1 1
1
1 1
1
1 1
1 1
1
1 1
1 1
1
1 1
1 1
1
1 1
1 1
1
1 1
1
1 1
1
1 1
1
1 1
1 1
1 1

1 1 1
1 1
1 1
21 12 4 7 7 10

s Attendance of Feature Event

Yearly
25% Weekly
30%
Weekly
s Attendance of Feature Event

Yearly
25% Weekly
30%
Weekly
Fortnightly
Enhanced Photographic
Monthly
aesthetic
Seasonly
Abstract/Graphical
aesthetic Yearly
Seasonly Fortnightly
Mixture 18% 10%

Monthly
18%
 What gender are you?

Male Female
1 1
2 1
3 1
4 1
5 1
6 1
7 1
8 1
9 1
10 1
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23 1
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1
36 1
37 1
38 1
39 1
40 1
Sub Total 20 20

Gender

Weekly Male
 Gender

Weekly Male
Fortnightly Female Male Female
Monthly 50% 50%
Seasonly
Yearly