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Daniel
Kahneman
Notes
Two
distinct
ways
of
thinking;
one
is
instinctive,
fast
and
biased
(System
1),
the
other
is
rational
(most
of
the
times),
lazy
and
slow
(System
2).
System
1
Operates
automatically,
no
sense
of
voluntary
control
Cognitive
ease
is
created
as
a
result
of
priming,
repeated
experience,
clear
display
and
good
mood;
System
1
links
cognitive
ease
to
illusions
of
truth,
pleasant
feelings
and
reduced
vigilance
Neglects
ambiguity,
suppresses
doubt
e.g.
mind
automatically
interprets
A13C
as
ABC
and
12B14
as
121314;
it
is
System
2s
task
to
identify
the
ambiguity,
and
to
disbelieve
System
1
has
more
influence
on
behavior
when
System
2
is
busy;
in
other
words,
the
depletion
of
System
2s
resources
makes
our
behavior
more
susceptible
to
concede
to
System
1s
intuitive
biases
Priming
phenomena
arise
in
System
1
and
you
have
no
conscious
access
to
them
Mere
exposure
to
a
stimulus
creates
sense
of
familiarity
and
cognitive
ease
Why?
Survival
instincts
lead
humans
to
be
wary
of
unknowns;
however,
mere
exposure
effect
occurs
because
the
repeated
exposure
of
a
stimulus
is
followed
by
nothing
bad;
such
a
stimulus
will
eventually
become
a
safety
signal
and
safety
is
good
Adopts
a
simplistic
view
of
the
world
by
exaggerating
emotional
consistency
(halo
effect)
ugly
basketball
players
are
likely
to
be
bad
players,
and
a
nice
neighbor
is
also
likely
to
be
generous;
the
student
whose
first
answer
was
good
is
also
likely
to
write
a
good
second
answer
WYSIATI
[What
You
See
Is
All
There
Is]
System
1
focuses
on
existing
evidence;
this
leads
to
biased
views
due
to
overconfidence
(the
smaller
the
evidence,
the
more
coherent
the
story
created
by
System
1
and
thus
the
higher
the
confidence
in
that
story),
framing
of
the
argument
(a
statement
of
90%
fat-free
feels
more
attractive
that
10%
fat),
and
base-rate
neglect
(associative
machinery
is
quick
to
dish
out
judgments
based
on
steretypes,
or
basic
assessments,
without
considering
the
base-rate
or
the
probability
based
on
relative
population
sizes)
System
1
represents
categories
by
a
prototype;
hence
it
deals
well
with
averages
but
poorly
with
sums
Sometimes
substitutes
an
easier
question
for
a
difficult
one
Anchoring
biases
us
due
to
priming
System
2
Extremely
lazy
for
some
people;
individuals
who
uncritically
follow
their
intuitions
about
puzzles
are
also
prone
to
accept
other
suggestions
from
System
1
in
particular,
they
are
impatient,
impulsive
and
keen
to
receive
immediate
gratification
System
2
has
limited
capacity
-
the
response
to
mental
overload
is
selective
and
precise:
System
2
protects
the
most
important
activity,
so
it
receives
the
attention
it
needs.
As
you
become
more
skilled
at
a
task,
its
demand
for
energy
diminishes,
leaving
more
capacity
for
other
cognitive
tasks
Cognitive
effort
as
well
as
self-control
results
in
ego
depletion;
those
who
rank
highly
on
self-
control
in
young
age
are
likely
to
display
higher
cognitive
effort
and
intelligence
later
in
their
lives
o Ego
depletion
can
be
reversed
by
ingesting
glucose;
the
nervous
system
consumes
more
glucose
than
other
parts
of
the
body,
especially
due
to
effortful
mental
effort
being
tired
and
hungry
(ego
depletion)
leads
to
less
critical
thinking
and
worse
decisions;
it
also
reduces
self-control,
leading
to
higher
likelihood
of
people
making
selfish
choices,
using
sexist
language
and
making
superficial
judgments
in
social
situations
Cognitive
effort
requires
1.
Concentration
on
the
task,
and
2.
Deliberate
control
of
attention.
Flow
is
a
state
of
effortless
concentration
where
an
individual
has
to
exert
no
self-control
to
maintain
focused
attention
thereby
freeing
up
resources
to
be
directed
to
the
task
at
hand
Keith
Stanovich
draws
attention
to
two
parts
of
System
2
(intelligence
and
rationality)
o First
part
(intelligence)
deals
with
slow
thinking
and
demanding
computation
ability
to
switch
from
one
task
to
the
other
efficiently
o Second
part
is
the
ability
to
think
rationally;
high
intelligence
does
not
make
people
immune
to
biases
Unbelieving
is
an
operation
of
System
2:
there
is
evidence
that
people
are
more
likely
to
be
influenced
by
empty
persuasive
messages,
such
as
commercials,
when
they
are
tired
an
depleted
Affect
heuristic
things
we
like
have
all
the
benefits
and
no
costs;
System
2
acts
like
an
apologist
for
the
emotions
of
System
1
System
2
is
involved
in
the
adjustment
process
of
getting
to
the
answer
once
an
anchor
has
been
introduced;
the
more
depleted
we
are,
the
less
we
adjust
Intelligence
Modern
tests
of
working
memory
require
the
individual
to
switch
repeatedly
between
two
demanding
tasks,
retaining
the
results
of
one
operation
while
performing
the
other.
People
who
do
well
on
these
tests
tend
to
do
well
on
tests
of
general
intelligence.
Creativity
Creativity
is
associative
memory
that
works
exceptionally
well.
Good
mood,
intuition,
creativity,
gullibility
and
increased
reliance
on
System
1
form
a
cluster.
A
happy
mood
loosens
the
control
of
System
2
over
performance:
when
in
a
good
mood,
people
become
more
intuitive
and
more
creative.
Causal
Thinking
People
are
prone
to
applying
causal
thinking
inappropriately,
to
situations
that
require
statistical
reasoning.
Our
predilection
for
causal
thinking
exposes
us
to
serious
mistakes
in
evaluating
the
randomness
of
truly
random
events.
We
mistake
randomness
for
causality
and
seek
explanations
for
the
results
of
experiments
obtained
in
small
samples,
even
though
the
results
may
be
completely
random.
Fooled
by
Hindsight
Outcomes
rather
than
the
processes
that
were
followed
(and
that
may
have
been
swayed
by
luck
or
randomness)
are
what
dominate
in
hindsight,
a
bias
that
rewards
reckless
risk
takers.
The
punishment
for
adverse
outcomes
fosters
risk
aversion:
because
adherence
to
SOPs
is
difficult
to
second-guess,
decision
makers
who
expect
to
have
their
decisions
scrutinized
with
hindsight
are
driven
to
bureaucratic
solutions
and
to
an
extreme
reluctance
to
take
risks.
Stock
Picking
Skill
in
evaluating
the
business
prospects
of
a
firm
is
not
sufficient
for
successful
stock
trading,
where
the
key
question
is
whether
the
information
about
the
firm
is
already
incorporated
in
the
price
of
the
stock.
However,
professionals
in
the
industry
hold
to
the
psychological
illusion
that
active
investing
generates
alpha
because
of
the
effort
involved
in
stock
valuations,
as
well
as
financial
incentives.
The
Illusions
of
Pundits
As
Nassim
Taleb
pointed
out,
our
tendency
to
construct
and
believe
coherent
narratives
of
the
past
makes
it
difficult
for
us
to
accept
the
limits
of
our
forecasting
ability.