MGT301 Principle of Marketing

Solved Online Quizzes

1. Niche marketing is opposite to which one of the following concepts?

New Marketing exploration

Knowledge management
Mass marketing
Market intelligence

2. Michael Porter developed which of the following model?

GE Approach/Model
BCG Model
Five Forces Model
Value Chain model

3. Which one of the following option is true for the core marketing concept?

Needs
Wants
Demands
All of the given options

4. What comes in your mind when you hear this statement “What place do you want
your product to hold in the consumer’s mind”?

Product
Positioning
Promotion
Place

5. In which of the following stage marketer provides quality product and services
without variation in quality?

Storing
Selling
Standardizing and grading
Risk Taking

6. Which of the following phase of marketing research process is considered MOST

expensive and subject to error?

Exploratory research
Hypothesis
Data collection
Data validation

7. Which of the following product is MOST likely be purchased through routine

decision making?

Car
Shirt
Soft drink
Television set

8. In the Boston Consulting Group approach, which one of the following is a measure
of company strength in the market?

Relative market share

BCG matrix
Business portfolio
Market growth rate

9. After analysis and processing data, it is converted into which of the following
forms?

Facts
Postulates
Information
Results

10. A person on the University Book Shop's survey asks respondents to tell the shop, in
their own words, what they like least about textbook shopping. What is a type of this
question?

An open-ended
A dichotomous
A multiple choice
A scale

11. Which of the following tasks are included in marketing management?

Marketing analysis
Marketing planning
Marketing implementation
All of the above

12. Which of the human wants are backed by buying power?

Needs
Wants
Demands
Exchange

13. Which of the following is the last step in marketing research process?

Developing the research plan

Interpreting and reporting the findings
Defining the problem and research objectives
Implementing the research plan

14. Which one of the following research instruments is used to collect information
quickly?

Mail questionnaires
Telephone interviewing
Personal interviewing
Computer interviewing

15. A market or an organization where a specific market plan is developed for each
specific market or customer refers to which of the following organizations?

Functional organization
Geographic organization
Product management organization
Customer management organization

16. Which one of the following option is NOT research instrument for data collection?

Experiment
Observation
Questionnaire
Information

17. Society and culture shape the basic form of human needs refers to which one of the
following option?

Needs
Wants
Values
an exchange
18. The best known product portfolio planning method was developed by:

Philip Kotler
Harvard University
Boston Consulting Group
James P. Hess

19. How many forces are in a Porter’s model of competition?

Three
Four
Five
Six

20. Studies of the origin of man, religion, and thought-provoking ad campaigns are on
the rise. This study reflects which of the following views?

People’s views of the universe

People’s views of nature
People’s views of society
People’s views of organization

21. When Nokia introduced its new mobile set in the market in response to consumer
demand, which one of the following philosophy is consistent with such action?

Selling concept
Production concept
Customer concept
Marketing concept

22. Which one of the following is the most basic cause of a person’s wants and
behavior?

Culture
Brand personality
New product
Selective perception

23. In which of the following stage marketer provides quality product and services
without variation in quality?

Storing
Selling
 Standardizing and grading
Risk Taking

24. Study of human populations in terms of size, density, location, age, sex, race,
occupation and other statistics refers to which of the following studies?

Segmentation
Demography
Psychographic
Geographic

25. Maslow has a list of human needs from the most pressing to the least pressing. They
include all of the following EXCEPT:

Physiological need
Safety need
Need recognition
Self-actualization

26. Record system that provides current data on sales, costs, inventories, cash flows,
accounts receivable and payable refers to which of the following data?

Internal data
External data
Secondary data
Primary data

27. In the Boston Consulting Group approach, which one of the following measure
provides a measure of market attractiveness

Relative market share

BCG matrix
Business portfolio
Market growth rate

28. Marketing environment is made up of which of the following environment?

Micro and micro environment

Demographic Environment
Economic Environment
Natural Environment

29. Which of the following phase of marketing research process is considered MOST
expensive and subject to error?
Exploratory research
Hypothesis
Data collection
Data validation

30. The information collected for the specific purpose at hand refers to which of the
following data?

Primary data
Secondary data
Encrypted data
Bulk data

31. What does this statement shows “Trade of value between at least two parties”?

Competition
Transaction
Exchange
Need

32. People are willing to work for large organizations but expect them to become
increasingly socially responsible. What does this statement show?

People’s views of the universe

People’s views of nature
People’s views of society
People’s views of organization

33. Which of the following environment involves natural resources that are needed as
inputs by marketers or that are affected by marketing activities?

Cultural environment
Natural environment
Political environment
Technological environment

34. Each culture contains smaller ___, or groups of people with shared value systems
based on common life experiences and situations.

Alternative evaluations
Subcultures
Motives
Attitudes

35. A state of "felt deprivation" in human is called:

Want
Demand
Value
Need

36. Which one of the following is a key to build lasting relationships with consumers?

Price of the product

Need recognition
Quality of product
Customer satisfaction

37. Large number of manufacturers and greater number of product variety increases

Bargaining power of buyers

Bargaining power of suppliers
Rivalry among the competitors
Threat of substitute

38. Relationship marketing is an integral part of which type of marketing philosophy?

Customer and marketing philosophy

Product philosophy
Production philosophy
Selling philosophy

39. Publics--carry news, features, and editorial opinions refers to which of the following
publics?

Financial publics
Media publics
Government publics
Citizen-action publics

40. Which one of the following represents large growing kid and teen market?

Baby boomers
Generation-X
Generation-Y
Echo boomers

41. Pak Suzuki Motor Company is introducing a faster model of car in the market
regardless of the need of the customers. Pak Suzuki Motor Company has
characteristics associated with which of the following concepts?
Production
Sales
Marketing
Social

42. In SWOT analysis, strength and weaknesses are part of which of the following
environment?

Internal
Outdoor
External
Outside

43. Which one of the following option is true for Marketing?

Demand management
Customer relationship
Making a sale
Making a profit

44. Which one of the following concept states that consumers will favor products that
offer the most quality, performance and features?

Product concept
Selling concept
Marketing concept
Production concept

45. What is one way that a social class is NOT measured?

Occupation
Education
Income
Number of children in family

46. Sale is decreasing due to substitute product, this statement related to which one of
the following research?

Causal research
Observational research
Experimental research
Survey research

47. Companies should set up systems that ___ customer to complain.

Discourage
Encourage
Do not allow
None of the given options

48. Which one of the following is NOT a part of market potential

Size
Growth rate
Size and growth rate
Inflation

49. A change in an individual's behavior prompted by information and experience

refers to which one of the following concept?

Learning
Role selection
Perception
Motivation

50. Building, keeping and growing profitable value-laden relationships with all
customers of a company refers to which one of the following concept?

Customer lifetime value

Customer perceived value
Customer relationship management
Societal marketing