Summer Training Manual

Batch 2014-16

Jaipuria Institute of Management, Lucknow

During the Summer vacation, between the first and second year, all full time
students are required to undertake a project in an organisation. The project
investigates some significant aspect or problem of business or personnel
administration. The summer project gives students an opportunity to
observe a business organisation in operation and to sharpen their
knowledge and skills by putting them to use. Besides providing an
opportunity to deepen their understanding of managerial problems, the
summer project also gives students practical experience that will help them
to plan their careers after completion of the programme.
Jaipuria is committed to produce Industry Ready Professionals and this
philosophy guides us in designing the various pedagogical tools.
The
Summer Training is an integral part of our various PGDM programmes and
aims at achieving the following objectives:
a. Application of knowledge and techniques learnt in the first year
to real business problems and to test out and enrich ones
understanding, knowledge and skills.
b. Providing an insight into the working of the real organizations.
c. Gaining deeper understanding in specific functional areas.
d. Appreciating the linkages among different functions and
developing
a
realistic
managerial
perspective
about
organizations in their totality.
e. To develop interpersonal relationship with key management
personnel in the
Organization.
f. Helps in exploring career opportunities in their areas of interest.
The Summer Internship Project (SIP) is a 6 credit course (equivalent to two
courses of 3 credits each) and the SIP is evaluated based on successful
completion of the students internship and submission of the required
documents.
Ground rules for summer internship

Summer internship will be for a period of six to eight weeks as per

requirement and need of the organisation. Students are expected to
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develop sound understanding of the company profile as well as the

project allotted to them by the company. They are required to stick to
action plan in close supervision of the faculty mentor and industry
mentors.

No student will be allowed to leave the company in midst of summer

internship and switch to other company. This would lead to serious
disciplinary action including cancellation of summer internship and
award of F grade in SIP.

During the period of internship an intern would not be allowed more

than 3 days leave on valid reasons. Leave in any case of need to be
first sought from the company mentor and afterwards from faculty
mentor, failing which the student would be considered out of summer
internship and award of F grade in SIP. Student will obtain and submit
an attendance certificate from the company after completion of
summer internship on annexure E.

Payment of stipend and reimbursement of expenses is solely at

discretion of the company.

The students are required to be punctual and abide by the code of

conduct of their respective intern organisation including dress code if
any.

Any student found in situation of misbehaviour, indulgence in wrong

act, disclosure or misuse of data, documents, resources (letter head,
telephone and stationeries) and sharing of finances and confidential
information of intern company to any outside sources shall be
declared out of summer internship and appropriate action as deemed
fit will be taken against the student concerned. Student will obtain and
submit a no dues certificate from the company after completion of
summer internship as per annexure F.

The students are required to send Weekly report to their respective

mentors
with
a
copy
to
dheeraj.misra@jaipuria.ac.in;
singh.shalini@jaipuria.ac.in; richa.dwivedi@jaipuria.ac.in;

The students, who are willing to take-up summer internship on their

own, should get the name of the organization approved by the
authorities from placement cell, only after approval from placement
cell they will be allowed to join the internship. They all have to submit
approval letter before 30 April 2015. Submission afterwards will not be
entertained. In case any problem occurred of any nature for such
students, then they will be responsible on their own. Placement cell
will not assist in any way to solve the problem, if any. In all case
student has to adhere all rule and regulation of SIP.

Selection of a student for a company can be done by the placement

cell. Once SIP is settled by placement cell, under no circumstances
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change of company/location will be allowed without getting necessary

clearance from the company and the placement cell both.

In case of joint project, every student has to submit a separate report

and evaluation will be done accordingly. Verbatim reports on the same
topic will not be accepted.

If a student is self employed, he/she can do summer internship in

his/her own company/ business but evaluation of the report, other
terms & conditions will remain the same. In this case, placement
opportunity will not given by Institutes placement cell. No Industry
feedback will be taken for self employed students. Summer training
evaluation of self employed students will be based only on Power point
presentation (80% weightage) and internal evaluation (20%
weightage).

In case, a student gets Pre Placement Offer (PPO), the student should
request his supervisor to inform the institute in writing.

All students are advised to establish good rapport with the supervisor
and request him / her to be Industry mentor during the second year.
This will definitely help in students to prepare them for facing
corporate world.

It is mandatory for all the students to be present on the

presentation/orientation day. Absentees on presentation will not be
entertained unless prior approval from the placement cell.

Placement cell will regularly monitor SIP of each student. In this

process random visit / call will be undertaken. Getting negative
feedback/student, found absent without approval on that day may
result in a disciplinary action from the institute. The institute will not
be responsible for any casualty during the SIP.

Students will have to make their own arrangements for travelling,

boarding & lodging and any other arrangements for SIP.

Any unpleasant or unwanted action of student during SIP, which

creates negative impact on relationship of Institute with corporate will
not be acceptable under any circumstances. Any student involved in
any such thing or activity will be dealt strictly which includes
rustication from Institute or will be debarred from placements.

Pre Summer Training:

Guidelines for students: A hard copy / soft copy of the summer
training manual will be given to each student before they start their
summer training.
Mentor List to be displayed to students and all the students have to
meet their mentors, leave their contact details with them before they
leave the campus.
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During Summer Training:

Reporting of topic to placement cell: All the students are instructed to

mail/e-mail their topic to the placement cell in the desired format by
15th May, 2015. Annexure 1
Mechanism to ensure regular interaction with mentee: Every mentee
has to ensure that he discusses and provides regular updates about
his summer training work. Although the frequency of interaction is
need based, still every mentee has to call/e-mail his mentor at least
once in a week.
Mentors to encourage and ensure the report writing as per the
guidelines given in SIP format.
Mileston Report
Report
Report should be
e No.
required
Submission
Submitted to
Due
Mile
Preliminary
End of 1st week
1) Placement cell
Stone 1
Report
of joining
2) Respective Mentor
Annexure: 1
3) P & T Executive
(singh.shalini@jaipuria.a
c.in)
nd
Milestone Problem
End of 2 week
1) Respective Mentors
2
Identification
of joining
2) P & T Executive
Report
(singh.shalini@jaipuria.a
Annexure: 2
c.in)
Milestone
3

Interim Report
Annexure: 3

End of 4th week

3) Respective Mentors
4) P & T Executive
(singh.shalini@jaipuria.a
c.in)

Milestone
4

Draft Review
Meeting

A week before
submission of
SIP Report

5) Respective Mentors
6) P & T Executive
(singh.shalini@jaipuria.a
c.in)

Milestone
5

Complete SIP
reports as per
the guidelines

21st July 2015

1) Hard Copy : Placement

Cell
2) Soft Copy: P & T
Executive

Post Summer Training:

Deadline for report submission: The student has to submit the

Summer Training Report complete in all respect by the 21 st July 2015.
A fine of Rs. 1000/- will be charged after the last date (it will be per
day of delay). However, NO reports would be accepted beyond a FINAL
date, which would be notified later. In certain cases exemption may be
given for the Summer Training Completion certificate by the
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organization and the reports may be submitted without the same but
the students have to necessarily submit certificates by the time
summer training interviews are scheduled, else their candidature will
not be considered for any competition inside/outside the campus. The
students, who fail to submit their summer training reports
before the FINAL date, will not be allowed to appear in the 4 th
Trimester Mid Term Examination.

Feedback of Mentee by mentor: The mentor will provide feedback

about the mentee as per Annexure 4 on a scale of 1-5.

Report Evaluation and its parameters: The reports will be evaluated in

two stages:
a) Summer Training Report Evaluation by Mentor: The mentor will
evaluate the report submitted as per Annexure 5, and has to rate
the performance of students on various parameters (13 items
provided in Annexure 5) on a scale of 1-5.
b) Project presentation: All the candidates will be required to make a
presentation of summer internship before a panel of four members
(including one expert from out- side). The panel will evaluate the
performance of candidate as per Annexure 6 (having 11 items) on a
scale of 1-5.

Students marks/grades will be assessed based on (a) feedback on

mentee by mentor vide annexure 4 ( carry 10% weight), (b) feedback of
mentor on SIP report vide annexure 5
( carry 10% weight) and (c)
evaluation by panel vide annexure 6
( carry 40% Weightage) (d)
evaluation by Industry Mentor annexure 7 ( carry 40% Weightage) .

The project report will hold a maximum value of 6 credits.

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SIP 2015 AWARDS

Jaipuria Institute of Management Lucknow has instituted the following SIP
2015 Awards in order to recognize and felicitate those students who
complete their SIP with the needed dedication and commitment and prove
to be the best in Summer Internship.

Prospective Awardees
The SIP 2015 Awards will be in the following categories:
1. Thirty Two SIP 2015 Accomplishment Awards (One Best among
the Mentee Group)
2. Two Best SIP Awards in each Functional Area, i.e. Finance,
Marketing, Operations, HR, IT, etc.
This award will be conferred on the selected students during the first week
of July, 2015 during a special award function.

Process
Nominations for the awards shall be sent by each faculty mentor, who will
nominate the names of two mentees for the Best SIP Award in the Mentee
Group. These shall be compiled and processed by the Traning Office, and the
SIP Award Committee constituted for this purpose by the Director will select
the best one.
Nominations for the SIP awards for functional areas shall also be sent by
each faculty mentor, who will nominate the names of one mentee in each
functional area for the Best Functional SIP Award in the Mentee Group. All
such nominations shall be collated, compiled and processed by the Traning
Office, and the SIP Award Committee constituted for this purpose by the
Director will select the best ones.

Eligibility for nomination

All PGDM 2014-16 Batch students doing SIP during May-June 2015.

The Award

A specially designed silver medal

A Certificate

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SIP Report Format

A] SPECIMEN FORMAT FOR REPORT (RESEARCH BASED)
1. Title Page {Use Standard Format as per Annexure (A)}
2. Certificate from Faculty Mentor {Use Standard Format as per Annexure
(B)}
3. Certificate from Company {Use Standard Format as per Annexure (C )}
4. Student Declaration {Use Standard Format as per Annexure (D)}
5. Acknowledgement
6. Executive Summary
7. Contents
8. List of Tables
9. List of Figures
10. Chapters
Chapter 1 INTRODUCTION
1.1 Problem Statement
1.2 Review of Related Literature / Text
1.3 Rationale of the Problem
1.4 Methodology
1.5 Scope of the Study
1.6 Limitations of the Study
Chapter 2 DETAILS OF THE ORGANIZATION
2.1 Introduction
2.2 The Organization
2.2.1 Products / Services and Processes/ Facilities
2.2.2 Organization Structure
2.2.3 HR Practices
2.2.4 Competition Analysis
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2.2.5 Industry Analysis

2.3 Organization Business Profile
2.4 Other Relevant Information
2.5 SWOT Analysis of Company
2.6 PESTEL Framework Analysis of Company/ Michael Porters Five Forces
Model- Industry Analysis
2.7 Conclusion
Chapter 3 RELEVANT LITERATURE REVIEW
3.1 Introduction
3.2 Review of Relevant Literature quoting the sources of each
3.3 Identification of the Gap or Need of Study
3.4 Conclusion
Chapter 4 DATA COLLECTION AND ANALYSIS
4.1 Sampling Frame
4.2 Data Collection Method
4.3 Sources of Data Collection
4.4 Presentation and Processing of the Data for Analysis
4.5 Conclusion
Chapter 5 DATA ANALYSIS AND INTERPRETATION
5.1 Choice of Data Analysis Techniques
(Brief Description of the Choice of Techniques Utilized and Justification)
5.2 Outcomes and Interpretation of Outcomes
(Give A Consolidated Representation of Result of the Analysis)
5.3 Remarks, if any
5.4 Conclusion
Chapter 6 RECOMMENDATIONS
6.1 Brief Description of Recommendations
6.2 Details of Each Recommendation, Discussion of Its Technical Suitability,
Economic Justification and Feasibility of Implementation.

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6.3 Suggested Scheme of Implementation, Precautions and Monitoring

Systems
6.4 Conclusion
Chapter 7 CONCLUDING REMARKS
7.1 Summary
7.2 Gains from the Project
7.3 Limitations of the Project
7.4 Scope for Further Work
7.5 Conclusion
11. References
12. Appendices
B] SPECIMEN FORMAT FOR REPORT (NON RESEARCH BASED)
1. Title Page {Use Standard Format as per Annexure (A)}
2. Certificate from Faculty Mentor {Use Standard Format as per Annexure
(B)}
3. Certificate from Company {Use Standard Format as per Annexure (C )}
4. Student Declaration {Use Standard Format as per Annexure (D)}
5. Acknowledgement
6. Executive Summary
7. Contents
8. List of Tables
9. List of Figures
10. Chapters
Chapter 1 INTRODUCTION
1.1 Industry Overview
1.2 Problem Statement
1.3 Rationale of the Problem
1.4 Methodology
1.5 Scope of the Study
1.6 Limitations of the Study
Page 9 of 27

Chapter 2 DETAILS OF THE ORGANIZATION

2.1 Introduction
2.2 The Organization
2.2.1 Products / Services and Processes/ Facilities
2.2.2 Organization Structure
2.2.3 HR Practices
2.2.4 Competition Analysis
2.2.5 Industry Analysis
2.3 Organization Business Profile
2.4 Other Relevant Information
2.5 SWOT Analysis of Company
2.6 PESTEL Framework Analysis of Company
2.7 Michael Porters Five Forces Model- Industry Analysis
2.8 Conclusion
Chapter 3 THE PROBLEM ON HAND
3.1 Introduction
3.2 Problem Area Identification
3.3 Description of the Task/ Job
3.4 Detailed Analysis of the Task
3.5 Criticality of the Task
3.6 Conclusion
Chapter 4 LEARNING OUTCOMES
4.1 Comprehension of the Task
4.2 Problems faced during Accomplishment of the Task
4.3 Methods adopted to Solve the Problems
4.4 Monitoring of Performance on Daily Basis
4.5 Overall Learning from the Task
4.6 Conclusion
Chapter 5 RECOMMENDATIONS
Page 10 of 27

5.1 Brief Description of Recommendations

5.2 Details of Each Recommendation, Discussion of Its Technical Suitability,
Economic Justification and Feasibility of Implementation.
5.3 Suggested Scheme of Implementation, Precautions and Monitoring
Systems
5.4 Conclusion
Chapter 6 CONCLUDING REMARKS
6.1 Summary
6.2 Gains from the Project
6.3 Limitations of the Project
6.4 Scope for Further Work
6.5 Conclusion
11. References
12. Appendices

Page 11 of 27

Annexure (A)

Front Cover Format

Project Title
Summer Training Project Report submitted in partial fulfilment of
the requirements for the
Post Graduate Diploma in Management
or
Post Graduate Diploma in Management (Financial Services)
Or
Post Graduate Diploma in Management (Retail Management)
at
Jaipuria Institute of Management, Lucknow
By
Name of the Student
Enroll. No
Supervisor:
Prof..................

Page 12 of 27

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Summer Project Study Report, Titled

...............submitted by Mr./ Ms. . as

partial fulfilment of requirement of the two year PGDM (2014-2016) is a
bonafide work carried out by the student at our Institute.

This Summer Project Study is his/her original work and has not been
submitted to any other University/Institute.
Prof.
.

Project
Program Director- PGDM

Prof.

Supervisor

Date:
Place:

Page 13 of 27

Annexure (C)
Sample Format of the Summer Internship Completion Certificate from the
Company
(It should be on the official letter head of the organization)
Summer Internship Completion Certificate

Date:
To
The Director
Jaipuria Institute of Management
Lucknow

This is to certify that Mr./Ms........................................................ , student

Batch PGDM 2014 16 at Jaipuria Institute of Management, Lucknow has
successfully completed his/her Summer Internship from to
. in our organization.
During this period his/her performance was Satisfactory/ Good/ Very Good
(Kindly tick one).
Remarks:

Signature
Name
of
the
Authority

Issuing

Designation

Official Seal

Page 14 of 27

Annexure (D)
Declaration Certificate by Student
DECLARATION BY THE STUDENT
I,., student of PGDM batch (2014-1016)
declare
that
the
project
entitled
., is my own work conducted
under the supervision of .. as a partial fulfilment of
Summer Internship Program for the course of PGDM submitted to
and Jaipuria Institute of Management,
Lucknow
I further declare that to the best of my knowledge the project does not
contain any part of any work which has been submitted for any other
project either in this institute or in any other without proper citation.
Place :
Date:..
Candidate

Signature of the

Page 15 of 27

Annexure (E)

Attendance Certificate from the Company on Completion of SIP

ATTENDANCE CERTIFICATE

This is to certify that Mr/Ms. ------------------------------ has completed his/her

Summer
Internship
on
project
_________________________________________________ in <Company name>, from
_________ to __________. During this period his/ her attendance has been
satisfactory.
(Signature of Company Mentor with Seal)
Name of Industry Mentor:
Contact no. And e-mail
Designation:
Date:
Place:

Page 16 of 27

Annexure (E)
No Dues Certificate by the Company
NO DUES CERTIFICATE (BY THE COMPANY)

Mr./ Ms. worked

with our company for his/ her
Summer Internship Project from
(date) to (Date). During this
period his/ her conduct was good. We have no complaints against him/ her.
All the files, books, reports
or any other material issued to him/ her during the process of his/ her
project have been returned and there is no due against him/ her in our
Company.
We wish him/ her best in all his/ her endeavors.

(Name & Signature of Company Mentor / Departmental Head with

Date)

Page 17 of 27

ANNEXURES
Annexure 1
Preliminary Report (End of 1st week of Joining)
a. Name of the student:
b. Enrolment No:
c. Date of Joining:
d. Organization:
e. Location of the SIP:
f. Project Topic:
g. Current Contact Detail:
(i)
Mail-Id :
(ii)
Mobile No.:
h. Stipend: Paid (Rs./month) i. Supervisor:
1. Name:
2. Email-Id:
3. Department
4. Designation:
5. Contact No.:
j. Daily dairy report of first week__
Reviewed the company profile, history and various kinds of
advertisements & promotions done by Timex & its competition. Plan a
marketing tool for brand campaign for watches like Timex and their
competitors like Casio, Titan, Fossil, and Fastrack. This gave an
overview of the latest advertisements & promotions used by Timex
and its competitor to position their Brand. Recommend strategies to
be adopted by Timex during the festive season. The strategies
included seasonality, occasions and online advertisements during the
year.

Page 18 of 27

Undertaking by the candidate

I undertake to submit the following reports as per the schedule
given below:
EVALUATION COMPONENT

DATE PLANNED

Milestone 2 of SIP Report:

Milestone 3 of SIP Report:
Final Report:
Mentor Name:

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Annexure: 2
Problem Identification Report (End of Second Week of Joining)
Name:
Organization:
Major Clients of the Firm:
Major Products of the Firm:
Major Competitors of the Firm:
Functional Area of Training:
Department Assigned:
Office Location (HO/ Regional/ Branch):
Statement on the Managerial Decision Problems Noticed (about 250
words)__
Timex is working on repositioning its Brand Identity. In the initial years,
the tagline was technology that keeps you ticking but In India the tagline
was frequently changed with- Times on your side, Whats next which
confused the customer. Currently, Timex is working on Global positioning
with tagline Be there Now since Indian consumer is aligned to global
consumer characteristics when it comes to buy watches which is a fashion
accessory now. The Brand is also working on more visibility through digital
marketing.
Environmental Scanning of The Industry (about 250 words) __
SWOT Analysis of the Firm (about 250 words) _
Daily Activity Report for second Week

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Annexure: 3
Interim Appraisal Review Report (End of 4th Week)
Name
Organization
Project Title
Supervisor:
(I)
(II)

Objective of the study

Nature of the Study: choose the applicable options from below
and attach a brief description of your study
a) Survey:
(i)
Structured Observation
(ii)
Unstructured observation
b) Process Review
c) Sales
d) Secondary data

(III) Methodology of Study

(Select an option from below and specify the particular data
collection method being used, describe in max. 100 words)
a)
Survey:
which alternative method of data collection
through survey are you using?
b)
Observation: how are you recording your observation/
Please specify the template being used.
c)
Sales report: how are you recording your sales
generation data?
d)
Secondary data: which database are you using for
sourcing your data?
e)
Appropriate tools/techniques that you adopted for the
study?
Learning outcome
(Please mention learning outcome in concise and clear manner)

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Annexure: 4 Weightage 10%

Feedback on Mentee By Mentor
1
2
3
4
5
6
7
8

Regularity In Report
Evidence of Progress
Understanding of the organization
Initiatives and enthusiasm
Critical thinking
Analytical Ability
Soft Skills
General Business Awareness

1
1
1
1
1
1
1
1

2
2
2
2
2
2
2
2

3
3
3
3
3
3
3
3

4
4
4
4
4
4
4
4

5
5
5
5
5
5
5
5

Page 22 of 27

Annexure No: 5 (weightage 10%)

Milestone 3: Feedback by Mentor on the SIP Report:
1
2

Clarity of objective.
Relevance of objectives for the organization/sector.
Appropriateness of selection of data collection (Primary

1 2 3 4 5
1 2 3 4 5
1 2 3 4 5

vs. Secondary).
Appropriateness and adequacy of sampling plan in
4

case of primary data/ for secondary appropriateness

1 2 3 4 5

5
6
7
8

and adequacy of sources of secondary data collection

Appropriateness of data analysis tools.
Presentation of results of data analysis.
Interpretation of results obtained from data analysis
Objectives, methodology and analysis well aligned.
Quality and nature (general or specific) of

1
1
1
1

2
2
2
2

3
3
3
3

4
4
4
4

5
5
5
5

1 2 3 4 5
recommendations given.

1
Overall quality of the summer training report.

1 2 3 4 5

Adherence to summer training guidelines provided.

1 2 3 4 5

Originality of Content

1 2 3 4 5

Incorporation of Suggestions

1 2 3 4 5

0
1
1
1
2
1
3

Annexure No: 6 (Weightage 40%)

Evaluation by Interview Panel & Viva Voce:
Page 23 of 27

Overall understanding about the sector/industry.

1 2 3 4 5

Knowledge about the firm and its business

1 2 3 4 5

Clarity of the topic of the project

1 2 3 4 5

Alignment of objective & methodology

1 2 3 4 5
Quality of data; and interpretation & reporting
1 2 3 4 5
of results
Managerial implication of the findings
1 2 3 4 5

Structure of the presentation

1 2 3 4 5

Communication Skills

1 2 3 4 5

9
1

Handling of questions

1 2 3 4 5

Clarity of thoughts

1 2 3 4 5

Appropriateness of candidates attire.

1 2 3 4 5

0
1
1

Page 24 of 27

Annexure No: 7 (Weightage 40%)

ASSESSMENT OF THE STUDENTS PERFORMANCE BY INDUSTRY MENTOR

Please rate the student on the 8 dimensions given below, using the following
5 point scale.
Poor: 1 ( ) 5* Excellent

*5 Will b quivalent to 100%

Dimension

Numeric Your Remarks

Score 15

1.

Ability to Adapt

2.

Ability to Understand & define the

Problem Project objective

3.

Ability to collect data methodically

4.

Quality
of
data
recommendation

5.

Quality of project presentation

6.

Organizations
Project

7.

The Student's interpersonal skills

8.

Disciplined Conduct & Punctuality

analysis

benefit

from

&

the

Can you please recommend the said candidate

for employment in your organization ?

Any other observations:
Signature of Company Project Guide: .
..

Date: .

Companys Seal :

Page 25 of 27

Page 26 of 27

Annexure No: 8

SUMMER PROJECT EVALUATION

We
are
very
grateful
for
having
allowed
our
student
Mr./Ms.
_______________________________ to undertake his/her summer project assignment in
your organisation.
The summer project is an academic requirement of our PGDM/FS/RM. Its objective
is to enable students study various aspects of an organisation and become
acquainted with its work environment. It provides them an opportunity to apply
what they have learnt to actual situations. At the end of the project, the student is
expected to submit to you a report for your evaluation.

Would you kindly fill in the enclosed Summer Project Evaluation Form and give us
your objective evaluation of the students work?
Please mail the original evaluation form directly to me. I request you to send it by
courier. Please do NOT hand it over to the student. The students have been told
that only forms received directly by my office by courier will be accepted.
On completion of the summer project, kindly issue a certificate of completion and
give it to the student before he/she leaves your organisation. This certificate is
mandatory for registering in the second year of the programme. Hence it is
requested that you please send your evaluation latest by July 1, 2015 to us.

We once again thank your organisation for providing this valuable opportunity to
our students and to you personally for your guidance and evaluation of the project.
We consider this a significant contribution to JIM Lucknow.
With warm regards,
Sincerely,
Placement Cell

Note: Please send your Report on the original form enclosed herewith. You may
retain photocopy of it, if you so like.

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