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the ICC and MRF Tyres recently completed a successful partnership at the ICC Cricket World

Cup 2015, one of the most successful ICC events to date. Over the next four years, the ICC will
aim to reach greater heights at eight tournaments, including the ICC World Twenty20 in 2016, an
ICC Champions Trophy in 2017 and an ICC Cricket World Cup in 2019.

MRF Lanka opens registered office


in Dankotuwa
By MRFTyres on Mon, Mar 09, 2015
MRF Lanka which is a 100% subsidiary of MRF India was registered in Sri Lanka in June
2005 and the plant commenced its operations in August 2006 with 5 staff and 6
workers. Today in its 10th year, this unit located in Dankotuwa industrial area, has
registered a turnover of over Rs 450 million for the year ended September 2014. This
unit manufactures the entire range of re-treading products and they are sold not only in
the island country but 50% of its production is exported globally.

MRF tyres sets up retreading factory in Salalah


The factory opened under the auspices of Abdullah bin Salim Mahad al Rawas head of
Oman Chamber of Commerce (OCCI) branch in the governorate of Dhofar. Akram
Hassan Abdullah al Murazza director general Ministry of Commerce & Industry was also
present on this occasion besides many other representatives of the other ministries
The factory will work under Al Aetifaq United Trading & Contracting Co LLC having
its partners Dr Anwar Mohammed Abdul Aziz al Rawas chairman Sheikh Salim Abdullah
Salim al Rawas deputy chairman Manpreet Singh CEO and managing director Khalid
Abdullah al Rawas director and Preetinder Kaur director.

Sporting way to better tyres


By the early 60s, MRF was exporting its quality tyres to offices overseas in the U.S. &
Beirut and soon made its presence known globally across 65 different countries - with
tyres rolling out of 6 interdependent facilities built across 450 acres, 3000 strong
dealer networks and 180 different offices.

Bridgestone Becomes a Tokyo 2020 Paralympic Gold


Partner

Tokyo, Japan (March 10, 2016) - Bridgestone Corporation (Bridgestone) today announced that it has
concluded an agreement with the Tokyo Organising Committee of the Olympic and Paralympic
Games that makes Bridgestone a Tokyo 2020 Paralympic Gold Partner.
Bridgestone supports the Olympic Movement as a Worldwide Olympic Partner of the International
Olympic Committee (IOC) in a long-term agreement extending from 2014 to 2024. In addition,
Bridgestone will support the Tokyo 2020 Paralympic Games

Bridgestone Run-Flat Tires Featured as Original


Equipment on Lexus LC500h Vehicle on display at 2016
Geneva International Motor Show

Tokyo (March 1, 2016) - Bridgestone Corporation (Bridgestone) today announced that its run-flat
tires will be the standard tire mounted on the LEXUS LC500h*1, a new luxury coup slated to launch
in Spring 2017. The coup is on display at the LEXUS booth of the 2016 Geneva International Motor
Show*2 in Geneva, Switzerland.

Combine Promotion & Sponsorship


Bridgestone has developed promotion and sponsorship strategy with the NFL and other
professional sports leagues as one of the cornerstone marketing investments

Bridgestone routinely uses to maintain itself as a trusted American brand. Two-thirds of


all advertisers during the big game enjoy a boost in stock price, sales and brand
awareness after the game. A 2009 Nielsen report found that American consumers are
more engaged and trusting of advertising showed during sporting events compared to
many other types of content on television (like reality TV shows, for example).
Bridgestone understands this relationship and knows that sponsorship is a strategy that
builds brand awareness and builds on brand consideration. In 2013, they dropped
exclusive ad investment in Super Bowl advertising (they continued to advertise in the
Super Bowl, just spent less) in favor of having engagement points (like ski season and
holiday travel) throughout the season. In 2013, Bridgestone targeted $45 million to its
sponsorship of the NFL, NHL and PGA under the Bridgestone brand and to the MLB for
the Firestone brand. This enabled the parent company to cover all its bases, without
diluting either brand in any specific sponsorship arena.