- Present a product/service that makes our lives more convenient

- Equal parts information + persuasion

- Relate story of how the product/service was created, while developing interesting ways to
persuade audience to appreciate it
- Illustrate positive benefits of product/service OR suggest new ways of use

Take dry cleaning. Today it is a regular way to clean your best shirts or dresses. In 1946, it was
considered a marvel. Imagine! Cleaning without water! No mess, no fuss, no shrinkage!
Another revolutionary invention from the 1940s is the ballpoint pen. Now cheap and plentiful,
this reliable writing instrument was the product of decades of careful refinement involving
chemistry, engineering and printing experience. The man credited with its creation was Laszlo
Biro, a Hungarian Newspaper Editor, sick of smudging ink with his hands and tearing pages with
sharp pen nibs.
past year videos:
brooms - https://www.youtube.com/watch?v=uZAy8SO5vNg (these people showed their face a
lot and the other party was doing something crazy while the other was speaking)
JUEHAOS ON TSHIRTS: https://www.youtube.com/watch?v=Vk6DVwh9sMo
My friends video (they got B/B- though): https://www.youtube.com/watch?v=JVqEEOQoFec

COTTON BUDS
History
Invented in the 1920s by a Polish-born American named Leo Gerstenzang
- He saw his wife cleaning their babys ears with a piece of cotton stuck on a
wooden stick
- Initially named baby gays because the product was designed to keep babies
happy
- Dubbed the swiss army knife of the household medicine cabinet

Materials cotton buds are made from

There are three primary components involved in swab manufacture: the spindle or stick, which
forms the body of the swab; the absorbent material coated onto the spindle ends; and the
package used to contain the swabs.

Spindle
Spindles can be sticks made of wood, rolled paper, or extruded plastic. They can be made to
different specifications depending on the intended use. Personal care products are fairly small
and lightweight and are only about 3 in (75 mm) long. Swabs made for industrial use may be
more than twice as long and are typically made of wood for greater rigidity.

Absorbent end material

Cotton is most often used as an end covering for swabs because of its absorbent properties,
fiber strength, and low cost. Blends of cotton with other fibrous materials may also be used;
rayon is sometimes used in this regard.
http://www.madehow.com/Volume-4/Cotton-Swab.html#ixzz3oGJGQr33

Uses
-

Medical use (taking DNA samples, applying medicine)

Doing a cheek swab (can parody this)
- Applying medicine (someone injured)

Beauty (touching up, application)

- Comparison: doing makeup with and without a q-tip

Cleaning (hard to reach places

- Attempting to clean a nook with/without a q-tip

Arts & craft

- Something like this
http://ih.constantcontact.com/fs088/1103274555596/img/1409.jpg?
a=1111136447177

And of course, cleaning ears

Fun facts
- The Q in Q-tips stands for quality.
- Q-Tip is also the stage name of East Coast rapper Kamaal Ibn John Fareed, a
member of the acclaimed hip hop group A Tribe Called Quest. The Q stands for
Queens, New York, where he is from, and Tip is his nickname.

Shot List
Intro - history of Q-Tips (Sepia toned? Old-timey dressing?)
- Hello everyone, today were gonna present to you a wonderful new invention,
and its called [SUPER: BABY GAY]
-

Baby gays! [Holds up humongous q-tip]

Wait...what?

Modern day
- Back in 1923, baby gays or cotton buds, as we now know them, were invented
by a Polish-born American named Leo Gerstenzang.
- He saw his wife clean their babys ears with a piece of cotton stuck on a wooden
stick, and felt there was a safer way of doing so.
- Gerstenzang was inspired to produce a one piece cotton-swab - thus, the cotton
bud was born!
- To market his new product, Gerstenzang started the Leo Gerstenzang Infant
Novelty Company.
-

In 1926, he changed the name of the product from Q-Tips Baby Gays.

- Eventually, the phrase Baby Gays was dropped and the product were simply
called Q-Tips.
- Today, everyone has cotton buds lying around the house, and without them, we
wouldnt even be able to hear things clearly!
- Whether you call it a cotton swab, a cotton bud or a q-tip, these little guys are
everywhere.
-

Speaking of which Have you ever wondered what the Q in Q-tip means?

- Our dear friend Leo [Holds up Leo cut-out] who invented them, called them Qtips, as in [SUPER QUALITY] quality tips.
- And he sure wasnt kidding! These fantastic little wonders arent just good for
keeping your ears squeaky clean - they have a ton of different uses too.

- Thats right, and just about anyone from any profession can make use of them in
their careers - from makeup artists right up to doctors themselves.
-

Lets take a look at how versatile a Q-tip can really be.

Uses of Q-Tips
1. Amazing Use #1: Forensics
Setting: Any indoor area w/ table
a. SUPER: Forensics. Wide shot. SH sitting down at a table facing the camera. H
walking around the table CSI INTERROGATION STYLE
i. SH: I TOLD YOU IM NOT GUILTY!
ii. H: The evidence doesnt lie! But you have one last hope! [Whips
something out]
b. Extreme close up: H holding a q-tip. Fanfare music!!!
c. SUPER: Taking DNA samples
d. Medium shot: SH doing a cheek swab
e. Fade to black. Wide shot. H returning to the scene
i. H: Congratulations, youre innocent and free to go!
f.

Medium shot: SH turning to the camera and explaining:

i. SH: In forensic laboratories moistened cotton swabs are often
used to collect DNA evidence. The buccal swab, also known as a cheek swab, is
one of the fastest and most common ways for forensic pathologists to establish
or refute a link between a suspect and a crime scene.
ii. This is accomplished by comparing touch DNA evidence from the
crime scene, such as fingerprints, blood or hair (each item is placed on a table,
pick it up one by one when we present it), with reference samples of buccal cells
collected from various suspects. When theres a match, investigators can link a
suspect to the scene of a crime.
iii. Many law enforcement facilities prefer buccal swabbing to other
sample collection methods because it is fast, non-invasive, relatively comfortable,
and can yield larger sample sizes.

2. Amazing Use #2: Doctors/Medics

Setting: Outdoor/grassy area
a. Wide shot. H running around being happy, then tumbling dramatically and falling.
b. Medium shot. H clutching her eye/face/WHATEVER WOUND.
i. H: OWW I NEED HELP

ii. SH: *Appears with first aid kit* Where does it hurt?!
iii. H: *Points at eyebrow and frowns*
iv. SH: *Examines* The cut is too small for me to use a huge piece of
wool, but luckily, I have THIS! *Whips something out*
c. Extreme close up. SH holding q-tip. FANFARE!
d. (Actually I'm wondering whether I should be the one falling down because I have
a reddish patching my knee, actually for this it's possible to have a skit thing where you
or I fall down first and then the camera faces us and we take turns to say so)
e. Medium shot. SH applying medicine on H. H turns to camera and explains:
i. H: Cotton buds are also an essential item in a first-aid kit. They
are great for cuts, scrapes, and minor bumps.
ii. SH: Cotton buds help you apply ointment or lotion with pinpoint
precision, while keeping your fingers away from the wound, reducing the
likelihood of infection.

3. Amazing Use #3: Make-up artists

Setting: Bedroom/indoor with mirror
(This one we can take turns I Guess. While one is speaking and doing the demonstration the
other can be preening herself in the mirror at the back)
SH (as makeup artist): *attempts to apply eyeshadow on H with a huge brush - its not working
out*
H: *looks at mirror* OH MY GOD
SUPER: But with a q-tip
H (as makeup artist): *applies eyeshadow on SH with q-tip*
SH: *admires self* YAAAS
SH: *turns to camera and explains*:
Cotton buds are also extremely helpful in make-up application.

Firstly, they can be used to correct eye makeup. If your eyeliner a little too thick, uneven, or just not
the shape you want, take a cotton swab and wet it lightly. Then twist the edge of the swab over the
parts that you want to reshape, and the q-tip will erase the eyeliner.
You can also use it as a makeup brush. Cotton swabs make for a great blending brush to smudge
eyeliner and blend out any harsh edges.

Furthermore, get the perfect brow shape with the help of a trusty cotton bud! Take a matte brown
shadow in the color closest to your brows and apply a bit onto your cotton swab, then blend over
your brow area. To clean up the shape, flip the swab and use the clean end to apply a bit of
concealer or makeup remover to clean up the shadow. This gives you with perfectly filled-in
eyebrows that arent overdrawn.

5. Amazing Use #4: Household chores

Setting: Indoor, anywhere with a nook
SH: (explains)
Due to their small size, cotton buds are perfect for cleaning hard to reach areas of numerous
objects. Dip them in cleaning solution and they'll be instantly transformed into a handy tool that
is able to clean many objects in your home!
H: Take your keyboards for instance. I know everyone tends to snack or eat while using your
computer and laptop, and this leads to a lot of dirt trapped in between the keyboard. Now, to
clean up the dust and food crumbs, use a soapy cotton bud to do so!
(While you are saying this I can be eating while using my laptop. After you say the bit about ppl
snacking or eating you can turn around and give me a look)
SH: in addition, use the trusty cotton bud to clean up your hair dryer. It's been shown that hair
dryers are less effective when they are filled with dust, so use a cotton bud to get rid of it, as
cotton buds small enough to enter the air vents.
6. Amazing Use #6: Yourself!!!
Setting: Indoor, bathroom
SH: *steps out of shower with towel on head* Ah, fresh and clean! But I feel like somethings
missing *scratches ear*
Instead maybe one of us can exit the bathroom with a towel around our heads to make it look
like we just bathed. Then we continue talking. Then the other walks past and hands a cotton bud
and continues the explanation. Camera follows the person who handed the cotton bud)
H: *APPEARS HOLDING Q-TIP BOX* Did you mean this?
SH: *SHOCK AND AWE* YEEEES *takes one and cleans ears*
H: (explains) Though some doctors have discouraged the use of cotton buds to clean ones
ears, this remains the most popular and common use of cotton buds around the world. Who can

argue with the wonderful feeling of squeaky clean ears and crystal clear hearing? Use a cotton
bud to release and get rid of the gunk in your ears!
Conclusion
(I Guess the closing shot can be conventional where it's two of us in front of a white wall and we
take turns to conclude)
So, who would have thought the invention Leo Gerstenzang created 93 years ago would have
become an essential feature in our daily lives? It is now a common household item found all
over the world, and used by millions from different countries!
That's right, but don't look down on it as a boring or insignificant item though, there are still
many interesting uses for it, such as in forensics or make-up. We hope you've learned much
more about the Q-Tip today, thank you for listening.