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Tourism is travel for pleasure; also the theory and practice of touring, the business of
attracting, accommodating, and entertaining tourists, and the business of operating tours.
Tourism may be international, or within the traveler's country. The World Tourism
Organization defines tourism more generally, in terms which go "beyond the common
perception of tourism as being limited to holiday activity only ", as people "traveling to and
staying in places outside their usual environment for not more than one consecutive year for
leisure, business and other purposes.

1.2 Honeymoon Tourism:

The weddings and honeymoons tourism market refers to international trips that are taken by
tourists to either get married or celebrate their wedding. A honeymoon is the traditional
holiday taken by newlyweds to celebrate their marriage in intimacy and seclusion. Today,
honeymoons are often celebrated in destinations considered exotic and/or romantic.

1.3 Potential For Growth Honeymoon Tourism :

Growth of this niche segment in the next five years is expected to be good. However, there
are certain elements of the wedding and honeymoon market that will experience particular
growth. Second marriages, and those marrying later in life (the 35-45 age group), will
generate demand for weddings and honeymoon tourism. The number of remarriages is
increasing, and is set to continue. Hence the number of second honeymoons will also
increase. The gay/lesbian market has significant potential. Generally they have above average
annual income and have a disposition to travel that makes them a particularly strong
demographic group for honeymoons. Due to strenuous work demands, particularly in the US
where holiday time tends to be used at certain times of the year, there is an ever-increasing
trend of newlyweds taking a honeymoon that suits their employer, thus foregoing the
traditional holiday immediately after the wedding. Consequently there is more inclination to
travel further and for longer when the honeymoon is taken. Overall, it is expected that this
market will increase by 75% over the period to 2012 (around 12% per annum), compared to
10% per annum growth over the period 2002-2007.

1.4 Objectives of the Study

1.5 Area of the Study
Orange Trips Holidays Pvt Ltd provides travel and tourism services to
individuals and group leisure travellers worldwide. Its services include land, air and cruise
ticketing services, hotel reservations services, local sightseeing services, visa processing
services and other destination management services. It also offers outbound travel and
inbounds travel services, car, coach and other travel related services . My area of study was
about Honeymoon Tourism.

1.6 Scope of the Study

Bengaluru is one of the metro city in Karnataka where there is a large scope for good
tourism business as incomes of the people and standard of their living is quite high as many
work in IT industry and there are many businessmen too. This project is of prime beneficiary
to the branch. This project also helps further research in this area. This project can be used as
a secondary source of information. Study also helps to develop new concepts and plans to
give the good services to the customer as they are the only source of revenue for this

1.7 Limitations of the Study

This study has been conducted with special reference to A study about
outbound tourism promotion via online marketing
The study has some limitations:

The sample size which is limited to 50 customers. However, the size is

understood to be sufficient given the nature of the study and size of the
business operation of the Bengaluru branch office.
The time needed for the undertaking the project was not adequate.
Some respondent (customer) were not comfortable and willing to give proper
feedback during the survey and they spend very less time for the interaction.

1.8 Research Methodology:

Research methodology is a way to systematically solve the research problem. A
methodology does not set out to provide solutions - it is, therefore, not the same thing as a
method. Instead, it offers the theoretical underpinning for understanding which method, set of
methods or so called best practices can be applied to specific case, for example, to calculate a
specific result. It is necessary for the researcher to know not only the research methods or
techniques but also the methodology. Researchers not only need to know how to develop
certain indices or tests, how to calculate the mean, the mode, the median or the standard
deviation or chi-square, how to apply particular research techniques, but they also need to
know which of these methods or techniques, are relevant and which are not, and what would
they mean and indicate and why. The research carried out for this project was applied type of
research. Additional information, that is,

Secondary data was collected from branch employees, books, web sites, company
websites etc., while the primary data was collected through survey.

Sample unit: customers

Sample size: 50

1.8.1 Sampling Method:

The study has been conducted in a short span of time of 51 days. Sampling method
has been adopted for collecting primary data. The sampling method that has been adopted is
convenience sampling (type of non-probability sampling)

1.8.2 Data Collection:

Data is the basic input to any decision making process in a business or research. The
processing of data, gives appropriate statistics which are the most important component of the
research. Both primary and secondary data were collected for this study. The primary data
collected through field survey by the structured questionnaire and conversation with the

1.8.3 Primary Data:

A questionnaire has been prepared for the objective to study on honeymoon tourism
potential in Bangalore Questionnaires were given directly to the customers.
Sample unit: customers
Sample size: 50

1.8.4 Secondary Data:

Secondary data were collected from Brochures, Websites, Company websites, e- journals etc.


Percentage Analysis

In this project Percentage method test was used. The percentage method is used to
know the accurate percentages of the data we took, it is easy to graph out through the
percentages. The following are the formula