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Motion Graphics
With his computerized motion-control set-up, Whitney could produce a variety
of innovative designs and metamorphoses of text and still images, which proved
very successful in advertising and titling of commercial projects. By 1960
Whitney prepared a sample reel of these and other effects he could produce, and
solicited work for his Motion Graphics, Inc. company. This company kept him so
busy he did not have time to make personal films using the computerized motioncontrol set-up. His sample reel was artfully edited and ended with a lovely final
image of a lissajous curve multiplied dozens of times, to appear twisting in
waves, suggesting the time-lapse of a blossoming flower. The reel was released
as Catalog and became a popular classic of 1960's psychedelica. John Whitney's
younger brother James, who had collaborated with him on the
early Variations and Film Exercises, used John's cam machine to shoot his
fabulous film Lapis. By multiplying the hundreds of dots in his hand-drawn
original artwork into thousands of dots he described the most complex mandalas
writhing with life.
Film Exercise # 4.
Fields mainly uses his clever texts as subject matter, and Schwartz's abstract
music films, though colorful and well-paced, seem too similar, hampered by the
limitations of the Beflix program. By contrast, John Whitney's computer films
grew continually more intricate in their exploration of a genuine aesthetic goal:
the establishment of a secure basis for harmonic events in audio-visual
presentation.
Harmonic Progression
In each of John's next five films [Permutations (1968), Osaka 1-23 (1971), Matrix I (1971), Matrix II (1971), Matrix
III (1972), Arabesque (1975)], he demonstrated the principle of "harmonic
progression." For example, in Arabesque (programmed by Larry Cuba), Whitney
experimented with the eccentricities of Islamic architecture, which, though
ultimately harmonic, contain many characteristic reverse curves in its
embellishments. Whitney also made three documentary films on the subject of
digital harmony. In 1979 he completed Experiments in Motion Graphics. His
1973 Hex Demo for a lecture at Cranbrook was included on a laserdisc of his
works issued by Pioneer in 1984.He also completed in 1993 A Personal Search
for the Complementarity of Music and Visual Art which is available through
Pyramid Film and Video.
Left:Whitney's set-up for filming computer animation from a monitor screen, during
an artist residency at IBM Labs.Right:From sequences of Spirals, a piece of "visual music"
created by Whitney on a computer program he designed
in the late 1980s.
independent filmmaker, but particularly astonishing for the continued quality and
vision of Whitney's films.
William Moritz teaches film and animation history at the California Institute of
the Arts.