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The 90s have shown the most spectacular growth in the companys history.
Total sales have gone up 500% making Oriflame international, were consolidated
into a single company to pool resources to meet the investment heavy challenges of
the years ahead.
A mixture of Arts and Science:
Robert AF Jochnick seems up the Oriflame success story, success in direct
sales is a combination of arts and science. The art is creating the atmosphere, the
mystique, and the passion for the products.
The science is the logistics this and services. You cant have one without the
other. At Oriflame it has both. Thats why it has been around for 40 years and is
still growing.
Introduction of Oriflame in India:
Oriflame was setup in India in 14th Dec 1995 since the opening day
oriflammes have joined by approximately distributors throughout the country and
are still growing.
Oriflame international have formed a joint venture company with rolls on
India private ltd., called Oriflame India Pvt. Ltd., the company is based in New
Delhi. And carries out all functional support responsibilities for the Oriflame
distributor origination, in calendar 1998 Oriflame India declared Rs 36 cores
($8million) turn over and targeting Rs. 360 cores by the year 2008, oriflame India
currently sources its products from fine contracts manufactures and pain to source
even its export requirements from them, as production costs are substantial lower
in India.
Excellent Products:
Oriflame offers high quality Swedish skin vein care and cosmetic products
and high value for money, Oriflames product strategy is to develop a broad
product range based on best of Nature best of science.
Oriflame is committed to understand and respond to their respondents needs
and desires with the ambitions.
Its products are safe, pure and effective researched and developed in their
state of art facility in A Ireland, Oriflame does no on animal testing, the products
are tested on human volunteers under its direction of an internationally recognized
processor of dermatology, ensuring that they are safe and effective for even the
most delicate skin. The unique Oriflame guarantee of excellence is your assurance
of complete satisfaction or money back.
Effective Selling Method:
The direct selling industry is growing rapidly throughout the world. The
direct link between manufacturer and user is changing the way, which they buy
Oriflame products, thanks not only to great value for money but also to the
unparalleled service and convinces Oriflame can offer.
Manufacturing strategy:
Oriflame producers its product at its main factory in Dublin, Ireland. But the
principal mfg sites are in the republic of Ireland & Poland. But in India some
products of Oriflame. Refilling is done in Noida Uttar Pradesh.
But some products are manufactured in India under the license from
Oriflame inter national.
Lipsticks and nail polish are manufactured in India by charisma cosmetics
Pvt Ltd,
Rabale,
Nani Mumbai-400 701.
Shampoo, hair mask and fairness cream are manufactured in India by;
Silver oak
B- 44, phase-2,
Noida-201 305.
Talcum powder are manufactured in India by;
Sundram Cosmetics
Plot no.111,
Pipariya Industrial Estate,
Siluassa-396 23
Advertising strategy:
The 35 million catalogues produced every yr are the main tools the three
distributors. Oriflame philosophy is that the best advertiser is their distributor.
Putting money into creating outstanding value for money products and recording
their distributors well for selling them is the best advertising which Oriflame does.
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Make Up:
Oriflame color cosmetics allow their respondents to choose the look they
desire. There is foundation to provide the perfect base for any makeup and a range
of colors for eyes and lips to add the finishing touch
Brush Kit:
Handy and compact make up brush kit contains 5 mini acrylic make-up
brushes in a flip-top case. Skin dividual night cream: Unique adoptive nights cream
with derma adapt TM regenerate the skin at night when its most receptive
Skin dividual night cream: Unique adoptive night cream with derma adapt TM
regenerate the skin at night when its most receptive.
Blush Blush:
Each powder blush duo has 2 luminous shades of buildable sheer color that
can be easily blended to give your cheeks a natural radiant glow. With vitamin E to
protect skin.
Stretch and Curl Mascara:
Extreme lash lengthening and curling mascara, Innovative lash lifting brush
creates shapely lashes.
Toiletries: Oriflame has developed different hair care products based on type of
hair
Hair Solution Anti Ageing Mask:
Triple action anti ageing mask strengthens moisturize and volumes mature
hair.
Hair Solutions Anti Ageing Shampoos:
Triple action anti ageing shampoo strengthens moisturizes and volumes
mature hair.
Hair Solutions Anti Ageing Conditioner:
Triple action anti ageing conditioner strengthens moisturizes and volumises
mature hair.
Baby bedtime bath:
A delicately fragranced bath additive with which promotes restful sleep
pours a few capfuls into warm bath water mix evenly with hand.
Oriflame baby talc:
Gently baby talc with aloe Vera extracts helps soothe, soften and moisturize
babies delicate skin it also protects against wetness and keeps baby dry cool and
comfortable.
Baby hair and body wash:
Tear free 2 in 1 hair and body wash for baby enriched with chamomile
extracts for a fresh scanty and to calm baby.
Baby oil:
Mild and gentle baby oil with aloe extract and vitamin E to soften moisturize
and protect babies delicate skin idle for massaging.