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COMPANY PROFILE:

BEAUTY LIES IN THE EYES OF THE BEHOLDERS


Summary:
An Oriflame cosmetic SA is a Swedish based company engaged in the
retail of natural skin care and cosmetic products through direct sales. The company
is engaged in 58 markets worldwide including countries in Asia, Europe in Latin
America. It has a product range comprised of 550 products, including natural
Swedish cosmetics, skin care; make up, perfumes, and toiletries. Oriflame is also
active in the segments of mens grooming products oral hygiene, bath and shower
products, fragrances, color cosmetics, skin care and hair care. Oriflame is engaged
in environmentally and socially responsible activities, including co founding the
world childhood foundation.

Introduction to Oriflame Company


LOOKING GOOD IN THE EYES OF THE BEHOLDER
Brief History:
Marketer seems to have realized that todays women wants instant beauty
she wants product that will make her look good in minutes. She wants colures just
right for her complexion. She wants to be different independent, attractive and
complete women Oriflame is one among the care. Oriflame currently enjoys,
special with nail enamel, lipsticks, shampoos, fragrances and skin care products.
Company Goal:
To become the worlds largest direct selling cosmetic company-the natural
first choice, the most modern the preferred alternative.

Oriflame means: A flag of victory


A flag of victory Oriflame was founded in Stockholm in Sweden in the year
1967 by to brothers Jonas AF Jochnick and Robert AF Jochnick with a view to be
the natural 1st choice and with the primary objective of Manufacturing high quality
natural Swedish skin care and cosmetics and its product strategy is to develop a
broad product range base on best of nature, best of science by using and
emphasizing only parent ingredients and extracts.
As ever since Oriflame launched the 1st range-5Skin care products in 1967,
skin care has been the core competence on which Oriflame has earned its
reputation
Oriflame is a public company with its shares listed on the London stock
exchange; the companys head quarter is in Stockholm, Sweden. For the fast 40
years, Oriflame has enjoyed an enormous success the present natural ingredients.
Oriflame is an international cosmetic having operations in more than
59countries with 5610 employees spread over in Europe, Asia, Australia, and
America. Oriflame products are marketed mainly marked through direct selling,
straight away to the respondents via independence distributor. At present Oriflame
have a network of more than 8, 00,000Distributor around the world and yearly total
global turnover of $800 million with several manufacturing units spread
throughout the world. Although the company has grown rapidly it never lost sight
of original business concept quality products made with natural ingredients, a
small corporate hierarchy and an entrepreneurial spirit.

History of 40 years of Oriflame

The human approaches to direct sales:


When the two the brothers, Jonas AF Jochnick and Robbert AF Jochnick
started Oriflame in Stockholm in 1967, it was based on a new approach to direct
sales and corporate culture. 40 years later Oriflame has operation in 59 countries
around the world.
One of the rewarding experiences in building up the business explains AF
Jochnick, is the difference we are the making in many peoples lives
He goes on to tell about the Kolkata teacher with a sick husband who had
started selling Oriflame products and had tripled her income. For her, Oriflame has
been a god send for me, says Robert AF Jochnick, thats what counts.
Quality is the Key:
Its not enough just to be a direct sales company, its what kind of direct
sales company, says Jonas AF Jochnick. Oriflame is a company buy it on values
small is beautiful, keeps cost down, maintain a non hierarchical management and
reward n individual achievement, the company grow quickly breaking even in the
first 18 months and expanding into the rest of Scandinavia, the company grow
economically in the decades to come.
When the 90s arrived, the company was fully focused, and ready for new
challenges. The wall full and suddenly there was whole new market. Oriflame east
Europe was formed and was one of the first companies to setup operations in
Eastern Europe.
Suddenly, millions of people were given the freedom to change their lives,
says Jonas AF Jochnick, the Oriflame concept allowed people in essence to
become self employed.

The 90s have shown the most spectacular growth in the companys history.
Total sales have gone up 500% making Oriflame international, were consolidated
into a single company to pool resources to meet the investment heavy challenges of
the years ahead.
A mixture of Arts and Science:
Robert AF Jochnick seems up the Oriflame success story, success in direct
sales is a combination of arts and science. The art is creating the atmosphere, the
mystique, and the passion for the products.
The science is the logistics this and services. You cant have one without the
other. At Oriflame it has both. Thats why it has been around for 40 years and is
still growing.
Introduction of Oriflame in India:
Oriflame was setup in India in 14th Dec 1995 since the opening day
oriflammes have joined by approximately distributors throughout the country and
are still growing.
Oriflame international have formed a joint venture company with rolls on
India private ltd., called Oriflame India Pvt. Ltd., the company is based in New
Delhi. And carries out all functional support responsibilities for the Oriflame
distributor origination, in calendar 1998 Oriflame India declared Rs 36 cores
($8million) turn over and targeting Rs. 360 cores by the year 2008, oriflame India
currently sources its products from fine contracts manufactures and pain to source
even its export requirements from them, as production costs are substantial lower
in India.

Compared to European market production cost in India are at least as part of


its massive expansion plans, Oriflame has also identified European markets.
Oriflame head office and registered office is situated to the following
address:
Head office: - Oriflame India Pvt. Ltd.,
F-90/2, kohl industrial area,
Phase- I, New Delhi -110020
Registered office: -456s.f.s.
Pocket c, phase I
Sheikh sari
New Delhi -110017
Oriflame Direct Selling Company
One of the biggest cosmetic companies in India.
No.1 direct selling company.
Best success plan among all direct selling companies.
Good quality & wide range of products.
Products for all ages, skin type, every member of the family and for all
market segments.

Mighty India Oriflame biggest challenge:


In 1995 direct selling was unheard in India the cosmetic market was limited
to a few local brands and a major dominance by unsilver. Later that year, Oriflame,
came to India with its innovative bus opportunity and natural Swedish cosmetics. .
Net only Oriflame become a pioneer in the field of professional skin care liberalize
the Indian housewifes position. The market exploded and Oriflame grew across
the country.
Today, Oriflame is facing an increasing numbers of international and local
competitors, both indirect selling and normal retailing. Among the direct sales
companies are Avon, Amway, Tupperware, Herbalifeand lately unilevers Aviance
today, Oriflame stands first is it position of the market leader.
In Oriflame has shown tremendous growth with file count and sales
doubling. The success plan and bus opportunity they offer is very important in a
country with such a huge population and ltd employment Opportunities. The
challenge for there Indian team is to spread these opportunities across this vast
country.

Keeping in mind the distances and variances mentioned above, this


challenge does not only include incremental sales, but also major obstacles in
distributing their products and serving their distributor.
With the view global international sponsoring facility-India is definitely a
great business opportunity for all Oriflame distributors around the world.
A Global Success of Oriflame:
Oriflame is among the fastest growing direct sales companies in the world. It
has become a household name in many markets and success like this can only
come from continuously exceeding distributors and the customers expectations.
Four main reasons for the success of Oriflame:
Visionary company:
A clear vision-to be the natural first choice Oriflame has clear vision based
on core values and operating principles, which gives stability and a long term
perspective, Oriflame is a global company with 40 years of experience that
embodies the spirit of free enterprise and salesmanship.
Oriflame vision is to replicate this success throughout the world. Already
Oriflame is the market leader in various countries such as Morocco, Romania,
Poland and India, just to a name a few.
New markets are opened every year with the clear ambition to be the leading
direct selling company and ultimately the biggest. But Oriflame is not just a size,
Oriflame want to become the natural first choice the most modern; the best liked
the preferred alternative.

Excellent Products:
Oriflame offers high quality Swedish skin vein care and cosmetic products
and high value for money, Oriflames product strategy is to develop a broad
product range based on best of Nature best of science.
Oriflame is committed to understand and respond to their respondents needs
and desires with the ambitions.
Its products are safe, pure and effective researched and developed in their
state of art facility in A Ireland, Oriflame does no on animal testing, the products
are tested on human volunteers under its direction of an internationally recognized
processor of dermatology, ensuring that they are safe and effective for even the
most delicate skin. The unique Oriflame guarantee of excellence is your assurance
of complete satisfaction or money back.
Effective Selling Method:
The direct selling industry is growing rapidly throughout the world. The
direct link between manufacturer and user is changing the way, which they buy
Oriflame products, thanks not only to great value for money but also to the
unparalleled service and convinces Oriflame can offer.

Manufacturing strategy:

Oriflame producers its product at its main factory in Dublin, Ireland. But the
principal mfg sites are in the republic of Ireland & Poland. But in India some
products of Oriflame. Refilling is done in Noida Uttar Pradesh.
But some products are manufactured in India under the license from
Oriflame inter national.
Lipsticks and nail polish are manufactured in India by charisma cosmetics
Pvt Ltd,
Rabale,
Nani Mumbai-400 701.
Shampoo, hair mask and fairness cream are manufactured in India by;
Silver oak
B- 44, phase-2,
Noida-201 305.
Talcum powder are manufactured in India by;
Sundram Cosmetics
Plot no.111,
Pipariya Industrial Estate,
Siluassa-396 23
Advertising strategy:
The 35 million catalogues produced every yr are the main tools the three
distributors. Oriflame philosophy is that the best advertiser is their distributor.
Putting money into creating outstanding value for money products and recording
their distributors well for selling them is the best advertising which Oriflame does.

Word-of-mouth is the best advertising one can get.


Types of cosmetics:
Cosmetics are basically divided into 4 types they are:
1. Skin care.
2. Color cosmetics.
3. Toiletries.
4. Fragrances.
1. 'SKIN CARE
Oriflame has developed different skin care products, to suit varying ages and
skin types. The purifying range is a basic skin care regime for young skin and is
aimed both for men and women. The oriflame natural skin care system for Normal,
Dry and Oily skin is a comp reprehensive range of products.
Morning lift serum:
Refreshing serum with a lifting effect that you can feel formulated with
brown algae that renew firmness and elasticity while improving the skins natural
defenses against environmental aggressors. Apply every morning to face and neck
after cleansing and toning.
Day cream:
Powerful restorative day cream for mature skin hydrates firms and improves
elasticity. Clinically proven to reduce the number of wrinkles by up to 35% over 4
weeks
Night cream:
Intensive replenishing formula nourishes renews and improves micro
circulation throughout the night more than 90% of volunteers noticed fewer visible
lines and wrinkles with continued use.

Anti Ageing lip Balm:


Skin

nourishment

and

protection

with

activates

that

counteract

environmental stress and aggressions moisturizes while minimizing the appearance


of fine lines around the lips.
Facial Wash:
Soap free rinse off formula with moisturizers and aloe extract to gently clean
skin Hypoallergenic
Soft scrub:
Gentle rinse off scrub removes the top layer of dead skin cells to remove a
smooth and radiant complexion aloe to help soothe while it exfoliates
hypoallergenic formula is suitable for all skin types including sensitive.
Men Active Face Wash:
Soothing gel formulated specifically to help refresh tired or sensitive skin
around eyes hydrates and nourishes while helping to relieve sign of tiredness or
strain hypoallergenic.
Gentle toner:
With aloe to soothe and calm and which hazel to refresh and tone perfect for
leaving skin feeling toned. Fresh and prepared for further treatment
Men energizing moisturizer:
Non-greasy lightweight and revitalizing face moisturizer for all skin type,
Men Exollating Face Scrub:
Triple action face scrub that exfoliates invigorates and smoothens skin.Deep
cleansing face wash that refreshes and comforts skin

Make Up:
Oriflame color cosmetics allow their respondents to choose the look they
desire. There is foundation to provide the perfect base for any makeup and a range
of colors for eyes and lips to add the finishing touch
Brush Kit:
Handy and compact make up brush kit contains 5 mini acrylic make-up
brushes in a flip-top case. Skin dividual night cream: Unique adoptive nights cream
with derma adapt TM regenerate the skin at night when its most receptive
Skin dividual night cream: Unique adoptive night cream with derma adapt TM
regenerate the skin at night when its most receptive.
Blush Blush:
Each powder blush duo has 2 luminous shades of buildable sheer color that
can be easily blended to give your cheeks a natural radiant glow. With vitamin E to
protect skin.
Stretch and Curl Mascara:
Extreme lash lengthening and curling mascara, Innovative lash lifting brush
creates shapely lashes.

Hydra Comfort Lipstick:


Long wearing color so light and comfortable you will forget you are wearing
it contains a butter to nourish and vitamin E to protect.
Long Wear Eye Definer:
Retractable precision eye definer gives long lasting water proof color eye
definition. Smudge and smear proof.

Toiletries: Oriflame has developed different hair care products based on type of
hair
Hair Solution Anti Ageing Mask:
Triple action anti ageing mask strengthens moisturize and volumes mature
hair.
Hair Solutions Anti Ageing Shampoos:
Triple action anti ageing shampoo strengthens moisturizes and volumes
mature hair.
Hair Solutions Anti Ageing Conditioner:
Triple action anti ageing conditioner strengthens moisturizes and volumises
mature hair.
Baby bedtime bath:
A delicately fragranced bath additive with which promotes restful sleep
pours a few capfuls into warm bath water mix evenly with hand.
Oriflame baby talc:
Gently baby talc with aloe Vera extracts helps soothe, soften and moisturize
babies delicate skin it also protects against wetness and keeps baby dry cool and
comfortable.
Baby hair and body wash:
Tear free 2 in 1 hair and body wash for baby enriched with chamomile
extracts for a fresh scanty and to calm baby.
Baby oil:
Mild and gentle baby oil with aloe extract and vitamin E to soften moisturize
and protect babies delicate skin idle for massaging.

Bath and shower gel:


Removes excess oil and impurities while natural milk and honey extracts
nourish moisturize and replenish.
Moisturizing and body lotion:
Luxurious lotion with a rich blend of milk and honey that moisturizes and
softens while nourishing skin
Hand and body cream:
Softly fragranced cream to soften moisturizers and nourish with vitamin A
and C
Two Phase Bath Oil:
Hydrates regenerates and conditions with vitamin A and C.
Shower Cream:
Gently softens and conditions while leaving a soft perfume.
FRAGRANCE:
Oriflame takes natural ingredients and oils & blends them together to create
a range of existing fragrance for both men & women.
Eau de Toilette:
The quiet sophistication of a timeless fragrance with floral notes embracing a
warm amberly heart. This is about style and elegance.
Perfume de Toilette:
A modern interpretation of passion and romanticism in a soft sensual and
expressive scent
Body Spray:

Light whole body freshening spray alcohol free


Embrace him eau de toilettes:
The exciting spicy freshness of bergamot and star anise contrast with A sensual
embrace of sandalwood and votives.

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