Cambridge University Press

978-0-521-17685-9 – Professional English in Use Management

Arthur Mckeown and Ros Wright
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Contents
INTRODUCTION 6 9 New product development
in practice 24
A Diffusion of innovation and customer
MANAGEMENT IN CONTEXT adoption of new products
B The Maclaren Baby Buggy
1 Perspectives on C Some disasters
management 8
A What is managing? 10 Intellectual property 26
B Mintzberg A Patents
C Management practice B Software piracy
C Creative Commons
2 Organization structures 10
A Organizational structures MARKETING
B An example of a divisional structure
11 Marketing principles 28
3 Some management gurus 12 A Needs and wants
A Henri Fayol (1841–1925) B Development of marketing techniques
B Frederick Winslow Taylor (1856–1915)
C Peter Drucker (1909–2005) 12 Marketing planning 30
A The benefits of marketing planning
4 Management in different B SWOT analysis – Caffè Italia, a UK
sectors 14 coffee retail outlet
A Private
B Public
13 The marketing mix 32
C Not for profit A The four Ps / the seven Ps of the
marketing mix
5 Resources managers use 16 B Product life cycle
A Data and information
14 Market research 34
B Time
C Money A STEEP analysis
B Market research methods

INNOVATION 15 Using the Internet for

marketing 36
6 Innovation and creativity 18 A Market research online
A Sources of innovation B The Long Tail and Freemium
B Trevor Baylis: a case study on the value of
market research in the innovation process 1
16 Doing business online 38
A The four Ps online
7 Screening ideas 20 B Viral marketing in action
C Doing business online
A Criteria for screening ideas
B Trevor Baylis: a case study on the value
of market research in the innovation OPERATIONS
process 2
17 Processes 40
8 Feasibility studies 22 A Managing operations overview
A The new product development process B Porter’s value chain
B Is there a need for a product or service? C Contingency planning and risk

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978-0-521-17685-9 – Professional English in Use Management
Arthur Mckeown and Ros Wright
Table of Contents
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18 Suppliers 42 28 Managing across cultures 62

A Supply chains A Hofstede
B Purchasing B Cross-cultural competence
C Outsourcing C Cross-cultural differences

19 Managing quality 44
A Quality FINANCE
B ISO 9001:2008
C EFQM 29 Financial accounting and
management accounting 64
20 Customer care 46 A Financial accounting
A Customer relationship management (CRM) B Management accounting
B Customer journey mapping
30 Business valuation and
21 Operations online 48 interpretation of accounts 66
A Just-in-time and online inventory A How much is a business worth?
management A case study in valuation of assets
B Online tendering B A shareholder’s perspective

31 Banking and financial

PEOPLE AND HUMAN RESOURCES
services 68
22 Recruitment and selection 50 A Zopa and the banks
B Applying for a bank loan
A The recruitment and selection process
C Cash management services and payment
B Recruitment of temporary staff
products
C Employment legislation and equal
opportunities
32 Raising finance – equity
23 Motivation and job design 52 and debt 70
A Herzberg A Venture capital and private equity
B Hackman and Oldham’s job B A good business plan
characteristics model C Debt or equity financing – Microsoft and
Manchester United
24 Performance appraisal,
feedback, training and 33 Mergers and acquisitions 72
A Value creation and synergy
development 54
B Implementing M&As and post-merger
A 360-degree feedback integration
B Training options
34 Corporate governance 74
25 Teams 56 A Company ownership and the principal-
A Tuckman agency problem
B Belbin B Executive compensation
C Emotional intelligence C The board of directors

26 Managing knowledge and 35 Risk management 76

learning in organizations
A Learning organizations
B Knowledge management
27 Leadership
A Transactional and transformational leaders
B Is there a difference between leadership
and management?
58 A Risk management and financial planning
B Risk management and investment
36 Managing in difficult times 78
60 A A year that changed the world
B Capital markets and the credit crunch

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Cambridge University Press
978-0-521-17685-9 – Professional English in Use Management
Arthur Mckeown and Ros Wright
Table of Contents
More information

STRATEGY AND CHANGE 40 Action planning 86

A Implementing strategy – management by
37 Strategic options 80 objectives
A Porter – competitive forces B SMART objectives
B Ansoff – product development versus C Resource allocation
market development
C Case study: the world watch industry
Appendix: US English terms 88
38 Analysis 82
A Gaining competitive advantage through Answer Key 90
corporate strategy
B Mission, tactics and operational planning Index 112
C Scenario planning
Acknowledgements 120
39 Managing change 84
A Planning for change with force field
analysis
B Overcoming resistance to change

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