Sprooki Lite Solution for

Taman Impian Jaya Ancol

There is no online. Because we are never offline

The Mobile influence on In-store Sales

International team of over

500 people across eight
offices (Singapore, New
York, London, Sydney,
Paris, Milan, Munich, So
Paulo).
Ciustomers:Adidas, Heinz,
Unilever, Heineken, eBay,
Jaguar, Intel, Mot &
Chandon & Expedia

www.wearesocial.sg

The Mobile influence on In-store Sales

The Mobile influence on In-store Sales

The Mobile influence on In-store Sales

4.9 Million

The Mobile influence on In-store Sales

5.9 Million

90% of shoppers start their journey digitally

Google Shopper Research 2013

About Sprooki

Location-based marketing, engagement & commerce Platform

Help malls / retailers to engage more customers, when and where

they shop

Market Leader in Mall and Retail sector

> 70 Malls, 4,000+ retail stores and 1,000+ retail brands across APAC.

HQ and development in Singapore with presence across Asia-Pacific

region

Invested by National Research Foundation (Singapore)

Asia Regional Presence:

Commercial-In-Confidence Sprooki Pte Ltd

Sprooki is used by 70+ malls, 4,000+ stores in Asia

An integrated engagement, commerce and

analytics platform for connected shoppers

Targeted Communications, Rewards and Sales

WHERE

WHEN

WHO

WHAT

Targeted campaigns drive collect in store

Via existing customers
optimised website

mobile

Pre-pay & Collect in-store

Limited or exclusive product sales

In-app payment via credit card, debit, wallets

Collect in store with secure in-app redemption (code, NFC,

barcode or POS integration)
Expiration reminders

Download & Pay in-store

Value-added reward, discount or offer

In-app coupon download with secure, tracking of
redemption & payment at store
May be integrated with in-app menu or mobile shopping
cart
Expiration reminders

Events & Add to calendar

General news, Events or happenings

In-app Add to Calendar
Calendar reminds user when event starts
Schedule one-off or repeat events

Sprooki Rewards
Improve loyalty and spend through greater engagement, frequency and rewards
Earning, redeeming and measuring spend via mobile
Cardless & Seamless integration with existing loyalty/CRM system

Sprooki Rewards: Encourage spend, visits and

upgrades
Pay with Points rewards

Frequency rewards

Assign spend goals or points required to download reward

In-app pay with points - real-time points balance and
password authentication
Redeem securely at concierge or directly at retailer
New Voucher badge, Rewards Alerts, Expiration Alerts

Assign frequency goals or visits required to download

reward vouchers
In-app pay with points with real-time points balance and
password authentication
New Voucher badge, Rewards Alerts, Expiration Alerts
Redeem securely at concierge or directly at retailer

Member tier rewards

Target rewards based on Member tiers

Specify Member Tier or status requirement to download
New Voucher badge, Rewards Alerts, Expiration Alerts
Redeem securely at concierge or directly at retailer

Sprooki Shop

Showcase products and sell online in a

friction-less, mobile app experience

Convenient pre-order/reserve or purchase

directly via the app
Integrates with existing online store via Cart to
cart synchronisation

Indoors: Beacon-based, hyper local messaging

Engage inside the store - at aisle or zone level

Deliver relevant mobile moments at displays,
entry, exits, POS, dressing rooms or aisles
Within context of the shoppers location &
situation
Accurate presence detection 3m-5m up to 15
meters
Different types of triggers and interactive
messaging

Retailer Case study: 313@Somerset

Retailer study: 313@Somerset (F&B Retailers)

Famous Amos

Retailer Case study: Payless Shoe Source

17 different location-based mobile campaigns tested
at 58 stores = Uplifted response + Higher sales

60,000
campaign views
in or near stores

> 24% response

Rate from customers
viewing campaigns to
download vouchers

> 10,000

16%

Store walk-ins
resulting in a
purchase

Ave. conversion to sale

with some campaigns at
28% conversion rate
from views

Retailer Case study : Stores Specialist Inc

Extensive use of location to drive frequency and store traffic in luxury and lifestyle
store brands.

First fashion app in the Philippines to utilise

location-targeted vouchers.
Alerts local shoppers on approaching the mall to
special store events and promotions from SSI
boutiques.
Enables shoppers to discover new products,
brands and save vouchers by Add to Bag.
Focus on expiry and event alerts as reminders to
drive shoppers further down the path to purchase.

The SSI Life mobile app will be our primary

mode for reaching this market through this
medium. Catherine Huang, Director - Digital
Media Office, Stores Specialist Inc.

5x more effective vs. other digital marketing

Sprooki

Average Response
Rates

Average Conversion
Rates

Email
2.1%^

Mobile Ads
2%-3%*

Ecommerce
via Mobile
1% - 3.7%+

^Median Click-through rates per email for Retail sector: Silverpop Email Marketing Metrics 2014
# Average Coupon download or purchase rates: Sprooki Location-based Platform (Retail)
+ Ave E-commerce via Mobile Conversion Rate: U.S Internet Retailer 2014 Mobile 500, Monetate Ecommerce Qtly Q3 2013
++ Average Conversion rates and store walk in: Sprooki Location-based Platform (Retail)

Platform

11%#

Sprooki
Platform

5%

++

Award wining Client Applications & Strategies

Payless ShoeSource Customer Engagement Award

Commercial-In-Confidence Sprooki Pte Ltd

What our Customer says ?

What our Customer (Luxury Brands) says ?

Sprooki Vs. Turn-key Developers

1.

Focus

2.

Sprooki emphasizes on a specific set of retail expertise and highly experienced and skilled.

Industry best practices

Sprooki proactively consolidate market best practices to benefit all customers and users.

3. Time to delivery and Quality of Solution

Sprookis features are developed, tried and tested (Out of the box) by many. Time to market is
shorter, timely and better quality.

4.

Lower Total Ownership Cost (Maintenance/Upgrade cost)

New requirements and features from customers, beneficial to the platform, are generally non
chargeable (FOC). Return of investment (ROI) is higher and faster.

5.

Retail Marketing Domain Expertise

Sprooki expertise is not limited to the technological, but also covers marketing consultancy with
respect to driving successful usage of the platform by the customers marketing team

What is the Business Stakes/Benefits for Malls / Retailer ?

Traditional media advertisement

Foot-fall

Sales conversion

Campaign Effectiveness

Brand awareness & positioning

Thank You.
Hans Siregar
hans.siregar@gsmkonsep.com
+62 818 903 505
Mark Tey
mark@sprooki.com
+65 9101 5084