CRUISE SALES AND MANAGEMENT INTRoDUCTIoN To CRUISE MANAGEMENT

1. 2. Definitions and Beginnings. Cruise- is a vacation by ship. This excludes

traveling by water for purely business purposes sailing to ones own small
pleasure craft, or travel on a vessel for primarily transportational purposes.
2. 3. Definitions and Beginnings. Cruise- is primarily a leisure vacation
experience, with the ships staff doing all the work.
3. 4. Definitions and Beginnings. Herodotus (a greek historian) traveled
aboard just to experience the far flung ports, during his sailing he compiled a
list of the most interesting manmade things he saw (The Seven Wonders of
the Ancient World)
4. 5. Definitions and Beginnings. The Pyramids- Giza, Egypt
5. 6. Definitions and Beginnings. The Hanging gardens of Babylon- Baghdad,
Iraq
6. 7. Definitions and Beginnings. The Statue of Zeus at Olympia- Greece
7. 8. Definitions and Beginnings. The Temple of Diana of Ephesus- Greece
8. 9. Definitions and Beginnings. The Mausoleum- Helicarnass us, Turkey
9. 10. Definitions and Beginnings. The Colossus- Rhodes
10.11. Definitions and Beginnings. The Pharaohs Light House- Alexandria,
Egypt
11.12. The Arrival of Leisure Sailing In the 1800s, shipping companies
rediscovered that they could increase their profits by booking passengers
aboard their merchant ships. A few of these travelers were wealthy patrons
looking for adventure in faraway lands.
12.13. The Arrival of Leisure Sailing STEAMSHIP- primarily purposes was to
transport people but not cargo. - Technology helped make it possible, as
wooden ships with sails were replaced by steel-hulled vessels that were
driven by coal, oil and steam-not wind
13.14. The Arrival of Leisure Sailing The Steamship era began in 1840- SIR
SAMUEL CUNARD pioneered the first translantic-scheduled liner trips.
14.15. The Luxury Palaces World War I- most ocean- crossing vessels were
converted into troop transport ships. After the war they were joined by a new
generation of ships: bigger, sleeker and above all faster.

15.16. The Luxury Palaces Speed became the most important goal-BLUE
RIBAND was awarded regularly to whichever ship could cross the North
Atlantic in the least amount of time.
16.17. The Luxury Palaces 1920s to 1930s- ocean liners did begin to provide
more entertainment, attract more of the middle class and provide much of
the pampering were associated with cruising.
17.18. The Luxury Palaces Ships continued to become larger, with their costs
often subsidized by governments. Nations used ocean liners as symbols of
their prosperity, taste, might.
18.19. The Luxury Palaces Queen Mary- now an attraction in Long Beach,
California- was Britains Pride, while the France-now the Norway- was
everything French achievement could be.
19.20. The Birth of Contemporary Cruising Each year millions of travelers choose
to cruise: The cruise industry is the fastest growing segment of the leisure
travel market. It has experienced tremendous growth since 1970 at more
than one thousand percent- according to CLIA- (a non-profit association
representing a 24 cruise lines)
20.21. The Birth of Contemporary Cruising This growth is expected to continue
at an average rate of 7.9% for the next five years. 2002- cruise passengers
reached 7M. 12 new ships were introduced to accommodate more than
20,000 additional passengers. 2003- 14 more ships entered the worldwide
fleet to accommodate 30,000 passengers.
21.22. The Birth of Contemporary Cruising 2006- the number of passengers
that can be accommodate exceeds 260,000.
22.23. Ship Agenda can be: Round Trip or circle itinerary- with the vessel
leaving from and returning to at the same port. Example: a ship could sail
from Vancouver, head northward through the Alaskan Inside Passage, turn
back at say, Skagway and return to Vancouver (stopping at interesting ports
along the way.)
23.24. Ship Agenda can be: One way itinerary - the cruise starts at one port,
but finish at another. Example: A ship could leave Vancouver, but finish its
trip to Anchorage.
24.25. Ship Agenda can be: Open jaw itinerary- when an air itinerary features a
return from different city than the one first flown to.
25.26. Ship Agenda can be: During the cruise, passengers experience a wealth
of onboard activities example: meals, shows, contests, lounging at the pool,
which takes place primarily on AT SEA DAYS (when the ship is traveling a long

distance without stopping at any ports) ON PORT DAYS(usually the ship

docks early in the morning and leaves in the early evening, passengers have
the option of going ashore or staying on the ship.)
26.27. Who Cruises and Why? - Cruising is indeed a global phenomenon.
a.Younger people prefer the 3-7 day cruising b.Older people- take cruises of
seven days or less. c.The elderly usually join the round- the-world cruises.
27.28. Cruise Prices - Every cruise brochures spells out the exact price for each
sailing, as well as whats included and whats not. - The price basis is TWO or
DOUBLE OCCUPANCY- its per person, based on two passengers to a room.
Price depends upon where the desired stateroom category is located on the
ship
28.29. Cruise Prices Outside Staterooms (which have windows) are generally
more expensive than inside or staterooms (generally without windows)
Large staterooms on a given ship are usually more expensive than smaller
ones. Staterooms with balconies generally cost more than those without.
29.30. Cruise Prices Outside staterooms whose views are obstructed (by
lifeboat) often cost less than those with unobstructed views.
30.31. Other factors that affect price: Booking 6-9 months or more in advance
usually yields a savings. A last minute sale when the ship isnt fully booked
also results in lower prices. To encourage early bookings or to energize slow
sales, cruise lines often offer special promotional fares, such as two-for-one
price
31.32. Other factors that affect price: If theres third or fourth person sharing
the stateroom, their per-person price is often much less than for the first and
second persons.
32.33. Roadblocks to Purchase 1. Cruises are too expensive 2. Cruises are boring
3. Cruises are only for older people 4. Cruises are stuffy and too formal 5.
Cruises are too regimented 6. Theres not enough time in ports 7. The ship
environment is too confining
33.34. Roadblocks to Purchase 8. Arent you forced to socialize with people? 9.
Eating too much and put on weight 10. Are ships really shape? 11. Terrorism
12. Its too far to fly to the airport 13. Passengers get sick 14. Dont know
enough about cruises
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