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Month 3-4: The billboard will be put down and the image thats in a
portrait format will be put up on newspaper like daily mirror and the sun.
The image will also be put on bus stops.
Month 5-6: The first portrait image will be put down and the second
portrait image will be put up on the same newspaper as the first image
and it will also be put on bus stops.
Month 7-9: The last three month of advertisement will have all three back
on and it will be put up together for three months then hoping that it will
go through the summer holidays as well.
Location of Advertisement: The location of my campaign proposal will
be put up in and around Golden Square. As I believe that this is where my
target audience will be at mostly. The other location I would have the
campaign proposal would be at the Warrington bus station. Its there
because my target audience will probably still dont have a driving license
so one of the best place they could get around place is buses. When the
bus would be going town it would stop and the bus station and this would
be a great way for the target audience to see the billboards but also the
advertisement that will be in newspapers and the bus usually contains
newspaper to read. I also want be put up on billboards the Warrington
market because the target audience will also be wondering town trying to
look for something to buy. When they would see the billboard and see that
they could still buy products of cloths that has a brand on it but not the
brand price but cheaper and the money that they spend at the charity
shop will be given to charity.
Legal and Ethical issues:
Legal:
Copyright (1989):
Copyright is to prevent other people from taking claims to works that they
do not own and so they dont take credit from a work that they did not
produce. My adverts and magazine will abide with the copyright laws by
having a completely new and original script and that my advert and
magazine wont steal from other adverts or magazine.
Intellectual copyright:
Intellectual copyright is a protection law so people can then stop people
from taking Names, Designs or stealing and recreating your physical
property. My advert and magazine will abide to the intellectual copyright
law by using original and unique ideas.
Defamation (2013):
Defamation is a legal act preventing someone from saying or writing
something that can harm someones livelihood or reputation. There are
two types of Defamation liable is when it is a written or published
Code of Practice:
Misleading Advertisement: I should try to be as clear as possible in my
communications with consumers. This means that as well as not making
false claims, I shouldnt hide information from them or exaggerate any
claims I plan to make.
I will make sure that I hold evidence for any objective claims I make i.e.
those claims that can be proved. Claims that cant be proved include, for
example, opinion: Our most stylish range ever! Advertisers must hold
the
evidence
for
a
claim
before
publishing
an
ad.
The best way to make sure I dont fall foul of the Codes is to check my ad
carefully against the Codes.
Privacy: Individuals should be protected from unwarranted infringements
of privacy.
Marketers must not unfairly portray or refer to anyone in an adverse or
offensive way unless that person has given the marketer written
permission to allow it. Marketers are urged to obtain written permission
before:
Referring to or portraying a member of the public or his or her
identifiable possessions; the use of a crowd scene or a general public
location may be acceptable without permission.
Referring to a person with a public profile; references that accurately
reflect the contents of a book, an article or a film might be acceptable
without permission.
Implying any personal approval of the advertised product; marketers
should recognise that those who do not want to be associated with the
product could have a legal claim.
This will affect the campaign because it will make sure that the campaign
is not breaching or breaking any rules. If breached there will be
consequence. It also affect the campaign because there content that is
shown will be carefully considered and that there will be no misleading
information or content that can be harmful to the public eye. The rules
can be followed by reading over the rules carefully and go over the
campaign to make sure that there isnt part on it that has breached the
campaign.