ATTENTION

This ebook is a compilation of researches

done on USER EXPERIENCE and DESIGN. I
have used usertesting.com tool since its
introduction to execute several test on my site
during its design stage,
www.seowebanalyst.com . This has lead into
several redesigns which has benefited me in
terms of better page load time, conversion,
bounce rate, average time spentetc all we
had to do were to make some improvise on
does issues.
Which I have shared on my findings via my
post on how to design website user
experience.
I would also like to take this time to
appreciate the wonderful post by Nick
kolenda, he really wrote a lot on the topic and
savage all the areas to cover for a user
experience and how to deploy this in your
website design and user interface design.
I also want to appreciate the lovely data
survey conducted by USERTESTING, which
is also part of this pdf, this survey is only
meant to be a guide to does interested in the
career of UX DESIGNS.
Our site SEO Web Analyst is an online
marketing platform that is design to help
digital marketers and SMEs alike to leverage
the use of the internet to generate leads and
more sales.
We are equipped to provide an all in one web
marketing platform experience, ie a reduction
in marketing budget, while you operate most
of your inbound marketing strategies via our
platform.
We provide the following services;

SEO MANAGER TOOLS

SOCIAL MEDIA MANAGER TOOLS

BLOGGING TOOLS

LEAD MANAGER TOOLS

This four core areas are vastly expandable
with numerous developments, which we will
undertake as the years goes by in order to
stay afloat with other competitors providing
you the same features, but as a single
product.
As of this date we are still under development
and do hopefully believe we will be able to
Launch our awesome affordable product
before the October. If you will like to have
exclusive updates as to when we launch
please follow us via any of our social sites

Facebook:https://facebook.com/SEOWebAnalyst
Twitter:https://twitter.com/SEOwebanalysts
Instagram:https://instagram.com/SEOWebanalyst

olatunji
adetun
ji

Digitally signed by
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Date: 2016.05.05
09:51:16 +01'00'

Web Usability: A Complete List of UX/UI Best Practices

www.nickkolenda.com /user-experience/

Welcome to a huge resource on user experience (UX), user interfaces (UI), and interaction design.
Whether youre designing a website or mobile app,
youll learn 125+ tactics to optimize its usability.
I organized the tactics into various categories and strategies. Click a strategy to view examples and applications.
Category 1: Control the Users Focus and Attention
Category 2: Guide Users Toward the End Goal
Category 3: Reduce Mental Effort and Maintain Flow
Category 4: Maximize Compatibility for All Users and Scenarios
Category 5: Help Users Minimize and Overcome Potential Errors

Category 1:
Control the Users Focus and Attention
Emphasize a Point of Entry in the Interface
Every interface should have a clear starting point. Where should viewers look first? Make it clear.

Add Visual Contrast to Page Headlines

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Guide Users Through a Visual Hierarchy

Control the users experience by guiding them through the interface. Where should they look first, second, and
third? Establish that hierarchy.

Avoid Trapping Negative Space in the Composition

Use a One Column Layout

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Overlap a Design Element to Emphasize Continuity

Design the Layout Using Gestalt Principles

Were inundated with stimuli. According to gestalt psychology, we try to overcome that chaos by simplifying our
perception. We group things. We categorize elements. We look for the whole.
Some principles include: similarity, proximity, closure, connection, continuity, and figure/ground.

Group Similar Functions or Menu Items by Proximity

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Position Headlines Closer to Respective Sections

Constrain Headlines to Respective Sections

Depict Interface Changes Without Disrupting the User

Sometimes youll need to adjust the interface in front of the user. Make those changes noticeable, yet nondisruptive.

Visibly Animate Changes in the Interface

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Differentiate Elements That Triggered an Error

Remove or Deemphasize Unnecessary Information

Our mental focus is finite. Unnecessary elements will deplete those resources. So keep users focused on the
important information and functions.

Obscure Backgrounds Behind Popup or Modal Boxes

Maximize Data-Ink Ratios in All Imagery

Remove Unnecessary Borders From Design Elements

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Remove Redundant or Self-Explanatory Instructions

Hide Infrequent But Necessary Settings, Features, and Information

Indicate Whether Content Exists Beyond the Fold

Nowadays, most browsers hide scroll bars when theyre inactive. You need scroll hints to communicate whether
content exists beyond the fold.

Extend Elements Through the Fold

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Add a Shadow to Indicate Depth

Indicate More Content With Words or Graphics

Category 2:
Guide Users Toward the End Goal
Now that youve captured and directed the users attention, help them achieve their goal.

Position Frequent Functions and Important Data Closer to Users

Predict the users intention. Then position that goal as close as possible.

Filter or Jump to Items That Users Are Searching

7/41

Create Smart Defaults Based on Frequently Chosen Input

Include Important Data on Product Listing Pages

Oftentimes, users will pogo stick. They click an item to look for information. Then theyll return to the previous page
to repeat that process with another item. Thats poor usability. Minimize pogo-sticking by placing important
information on primary pages.

If you dont like the extra clutter, you could include that information on hover (see next tactic).

Provide Useful Information on Hover

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Expose Frequently Used Functions

Display Primary Data or Statuses in a Dashboard

Position Common Answers at the Top of Drop Down Lists

Communicate the Statuses of Interactions

Reduce uncertainty by conveying all pertinent information.

Display Current Progress and Time Remaining on Machine-Driven Tasks

Communicate the Current Phase of Complex or Lengthy Interactions

9/41

Reveal the Number of Steps Within a Sequence

Reveal the Number of Items in a Category

Offer Multiple Ways to Accomplish the Same Task

Users prefer different workflows. Create different paths for each goal, and let users choose the most appropriate
path for their workflow.

Let Users Log In Via Username or Email

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Offer Keyboard Shortcuts for Repetitive Functions

Let Users Drag and Drop Elements

Let Users Directly Edit Data

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Communicate Requirements or Parameters for an Interaction

Prepare users for each interaction. What will they need? How do they proceed?

Describe the Input That You Require From Users

Give Real-Time Password Requirements and Feedback

Prepopulate Form Elements With Universal Parameters

Indicate Required and Optional Form Elements

12/41

Communicate the Expected Outcome of an Interaction

Before users interact with an element, they should understand the intended outcome.

Use Descriptive Button Labels

Show a Preview of the Output Based on
the Current Input

Indicate or Preview the Next Item in a Sequence

13/41

Use Smart Menu Items to Clarify Actions

Reward or Reassure Users When They Make Progress

Are users making progress? Was their interaction successful? Let them know. And entice them to continue.

Maintain Congruency Between Links and Target Pages

Provide Quick Wins During Onboarding

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Start Progress Bars Above 0%

Solve the Users Core Intent
Oftentimes, we solve surface-level needs. Go deeper. Always
brainstorm why users need certain features or information.
Then solve the underlying intent.

Indicate Whether Your Office is Open or Closed

Indicate the Recency of Events

Category 3:
Reduce Mental Effort and Maintain Flow
In addition to guiding users, reduce their cognitive workflow. That way, you prolong their state of flow.

Minimize User Calculations

Never make the user perform math. Let the computer handle it.

Indicate the Number of Items Remaining

15/41

Convey the Users Current Location Within the Interface

Interfaces are like airports. Without a you are here marker, users can get lost. So create those markers.

Highlight the Section Within the Navigation Menu

Provide Breadcrumbs or Sequence Maps in Complex Interfaces

Put Descriptive or Useful Information at the Beginning of Page Titles

Simplify Choice Tasks

Choices require effort. Reduce that effort by simplifying those tasks.

16/41

Indicate the Options That Most Users Choose

Provide a Curated List of Common Search Terms

Create Tight Categories Within Navigation Menus

Use Conventional Web Design Interfaces

Creativity is great. But dont stray far from a conventional design. Users are accustomed to certain layouts and
structures. Those conventional designs are popular because they work.

Use Conventional Navigation Menus

17/41

Put Utilities in the Top Right Corner

Provide Feedback After Each Interaction

When users interact with your interface, they should experience real-time feedback. Was something successful?
Was it unsuccessful? What changed?

Display Success Messages After Important Interactions

Indicate Which Items the Cursor is Hovering Over

18/41

Minimize the Negative Effects of Waiting Periods

Eliminate all unnecessary waiting periods. If users need to wait, then minimize those negative effects.

Use Cool Colors in Loading Animations to Decrease Arousal

Blue reduces arousal (and increases relaxation). With blue loading elements, users perceive quicker loading times
(Gorn et al., 2004). See my article on color for more detail.

Keep Users Engaged During Lengthy Waiting Periods

Prevent Users From Uploading Files That Are Incompatible

Display a Running Tally of Tasks Occurring

19/41

Minimize the Users Reliance on Memory

Dont force the user to remember anything. Keep all pertinent information in the open.

Keep Form Labels Visible At All Times

Avoid inline labels that disappear when users click inside the element.

Position Placeholder Text Outside the Form Element

Add Copy Buttons to Movable Input

Minimize Zig Zagging Eye Patterns

Reduce the amount of back-and-forth eye motions. Keep all complementary data within close distances.

20/41

Merge Congruent Data to Help Users Compare Items

Align Form Labels Directly Adjacent to Elements

Communicate Which Items Are Clickable or Interactive

Users should identify which elements are interactive (and how to interact with them). If youre familiar with UX/UI,
then you probably know signifiers and affordances, popularized by Don Norman in The Design of Everyday Things.

Design Buttons Using 3D Characteristics

Add Dotted Textures to Drag and Drop Elements

21/41

Use Icons and Symbols to Convey the Meaning of an Interaction

You can create most of these icons using various shapes in PowerPoint or Keynote.

Communicate Using Familiar Words and Symbols

In most cases, clarity trumps creativity or jargon.

Speak the Language of the User, Not the System

Offer a Translate Button When Foreign Languages Appear

22/41

Choose Colors That Are Semantically Congruent

When colors are incongruent, users have more trouble processing the information. Currently, meetup.com has great
usability. However, theyre using red to confirm attendance (when they should be using green):

Maximize the Scannability of Your Interface

Most users will process your content by scanning it. And you shouldnt fight it. Embrace it. Make your interface more
conducive to scanning.

Keep Paragraphs Short and Highlight Key Terms

Position Important Information at Beginning of List Items

Add Row Stripes to Your Tables

23/41

Write Standalone Subheadlines

Break Up Text With Visual Variety

Maximize the Readability of Text

Obviously, text should be readable. But here are some tips to make it more readable.

Create Strong Contrast Between the Text and Background

Be careful displaying text over backgrounds. You might need to add contrast through an overlay or blur. Lets add
text over my beautiful face

24/41

Left Align the Majority of Body Text

Use Consistent Patterns Throughout the Interface

With inconsistent patterns, users will need more time to learn your interface. Simplify it by maintaining a
consistent layout and appearance.

Create a Front-End Style Guide

Create a document summarizing the design specifications for each element in your interface.

Other elements include:

25/41

Colors
Grids and Layouts
Placement and Positioning
Size and Shape
Labels and Language
Navigation
Tables
Lists
Links
Voice and Tone
Need inspiration? Look through Mailchimps style guide.

Keep Navigation Menus in the Same Position

Create Beautiful Designs With Visual Balance

Designs are more usable when theyre aesthetically pleasing a principle called the aesthetic-usability effect
(Kurosu & Kashimura, 1995).

Construct Designs Using Mathematical Principles

Choose Contrasting Fonts

When some people choose a matching typeface, they search for a font that looks similar to the existing one. But
thats the wrong approach. Oftentimes, the similarity will look like a mistake.

26/41

Instead, be deliberate. Choose typefaces with noticeable contrast. If youre a newb designer, you can choose a serif
vs sans-serif combination (serifs are the twigs on the ends of letters).

Category 4:
Maximize the Compatibility for All Users and Scenarios
Your users are different people with different goals. Design your interface so that its compatible for everyone.

Maximize Compatibility With the Users Knowledge and Skill Level

Your users will be novices, experts, or a mixture. Design your interface accordingly.

Use the Proper Amount of Onboarding

There are four main onboarding strategies:

Those four approaches align nicely in a 2 x 2 matrix. Use the following diagram to choose the best approach for
your interface.

27/41

Add Tooltips to Coach Novice Users Without Disrupting Expert Users

Use Card Sorting to Construct the Information Architecture

Use open card sorting if you want to see how users determine or conceptualize the menu categories.
Use closed card sorting if you want to see how users organize existing elements into pre-determined
categories.

Maximize Compatibility With the Users Workflow

28/41

Users will have different needs. Customize your interface toward those different workflows.

Let Users Control the Appearance of Data

Let Users Control the Order of Data

Other sorting criteria include:

Alphabetically
Availability
Categorically
Date
Distance
Popularity
Price
Relevance
Size

29/41

Let Users Control the Quantity of Data

Construct Personas to Identify Specific Workflows

Let Users Open Pages in New Tabs

Many users will page park. Theyll open tabs to read later.

Maximize the Accessibility of Your Interface

Make your interface accessible to people with disabilities. Not only is it a best practice, but you could also face legal

30/41

consequences (depending on your product).

Use Semantic Labels in HTML5

Use Multiple Cues to Communicate Information

Around 8 percent of males are colorblind (Chan, Goh, & Tan, 2014). Never convey meaning through color alone.
Always offer additional cues.

Maximize Compatibility for All Inputs and Extreme Cases

Users should be able to enter a wide range of input without consequences.

Resolve Unfavorable Outcomes in Automatically Generated Messages

Use Form Elements That Accept Various Formats of Input

31/41

Display Results That Solve the Searchers Need

Use Search Fields That Handle Typos, Synonyms, and Variants

Maximize Compatibility for All Mediums

Your interface should work in all environments (e.g., devices, browsers, etc.).

Customize Instructions for the Users Browser

32/41

Use One-Window Drilldowns on Small Devices

Category 5:
Help Users Minimize and Overcome Potential Errors
In most interfaces, errors are unavoidable. If they do happen, help users overcome them quickly and easily.

Prevent the Possibility of Errors

When designing your interface, dont immediately focus on solutions. Rather, try to make errors impossible to occur
(referred to as poka-yoke).

Remove, Disable, or Replace Buttons When Users Click Them

Dont tell users to click Submit once. If they can click more than once, they will. Instead, disable buttons when
users click them. That way, duplicate submissions are impossible.

Only Offer Inputs That Are Acceptable

33/41

Use Responsive Enabling or Disclosure in Form Elements

Structure Text Fields to Match the Required Input

Monitor Signals That Are Typical in Errors

What are common errors in your interface? Identify signals that are inherent in those errors. Then monitor when

34/41

those signals occur.

Search for Wording That Contradicts User Intent

Remind Users if Theyve Already Purchased an Item

Differentiate Powerful Functions to Minimize Slips

Users will lose focus. You cant prevent it. However, you should visually distinguish powerful functions so that you
minimize the possibility of damaging errors.

Separate Powerful Functions by Space or Color

Add Constraints to Significant Irreversible Changes

Provide Easy Ways to Revert or Escape

Always give users the option to return to a previous page or safe/recognizable area.

35/41

Use Undos Rather Than Confirmations

Offer an Escape Hatch on All Pages and Functions

For example, some drop down menus offer no escape hatch. When users click an option, they cant leave it blank
anymore.

Provide a Visible Close on Popups and Modal Boxes

Minimize the Negative Effects of Leaving Sequences

Users should be able to return to a sequence in the same position with the same data.

Save Data That Users Enter

36/41

Let Users Return to the Same Position in a Sequence

Extend Movable Paths and Clickable Areas

Users arent perfect. They make mistakes with the cursor. Create interfaces that are flexible and forgiving.

Add a Transparent Border to Small Buttons

Add a Slight Delay to Hover Pop Ups and Drop Down Menus

Hyperlink the Entire Menu Option Container

37/41

Hyperlink Primary Menus, List Items, and Complementary Icons

Oftentimes, users click items that arent clickable. Dont fight those mistakes. Instead, add clickable functionality to
those common areas.

Provide Useful and Supportive Error Messages

Never give a standard there was an error message. Explain the reason and ideally the solution to the error.

Explain the Reason for Validation Errors

Point Users Toward Documentation or Support for Complex Errors

38/41

Avoid Saying You in Error Messages

Keep a Record of the Users Previous Actions

Remind users of their past actions in your interface.

Display the Users Recent Searches

Use Different Colors for Visited Links

Indicate Which Items Users Have Already Viewed

39/41

Analyze User Behavior to Find Interface Issues

Always iterate and improve your interface. Use these tactics to get started.

Gather User Feedback in Appropriate Places

Create Alerts for Increases in 404 Errors

Identify Pages Where Users Are Pogo-Sticking

If a page is receiving many views (yet few unique views), then double check whether users are pogo sticking on that
page

Final Thoughts
40/41

How I Compiled These Tactics

I usually focus heavily on academic research. However, the field of web usability is evolving so quickly. So I couldnt
find many useful and timely studies. Instead, I compiled the tactics by reading a bunch of UX/UI books.
Maybe I went a little overboard
I read those books from cover to cover, looking
for concrete actionable tactics. Afterward, I
supplemented my list by (a) going
through online guides (e.g., GoodUI has a great
list) and (b) studying current platforms with
strong reputations for usability (e.g.,
Mailchimp).
Here are the books from the previous image
(from top to bottom):

41/41

UX INDUSTRY SURVEY
REPORT 2015

Were in the midst

of an emerging
movement around
building products,
campaigns, and
experiences based
on continuous
feedback from
customers.

Could there possibly be a better time to be involved in UX? Brilliant experiences

have crept from the fringes of business best practices to front-and-center for many
companies throughout the world.
Customer experience has become a growing focus for companies of all sizes,
including all of the interactions the customer has with the brandnot just the
digital ones.
Along with this, organizations are taking a more mature approach to collecting
and utilizing customer feedback. Many companies are realizing its no longer
enough to run surveys or user tests a couple of times a year. Instead, theyre
working constantly to build a consistent experience across channels and on all
devices, and customer feedback is the driving force behind that work.
In our third annual UX Industry Survey, we sought to dig deeper into some of these
trends and uncover more insights on how companies approach user experience
(and customer experience). Here are the responses, along with some insights on
the important changes weve noticed from previous years.

7,725

1. WHAT IS YOUR GENDER?

survey participants

44%

55%

1%

2. WHAT IS YOUR COUNTRY OF RESIDENCE?

United States 64.83%

United Kingdom 7.7%

Australia 2.29%

New Zealand 0.62%

Other 17.9%

Canada 5.33%

South Africa 0.71%

Ireland 0.61%

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 02

3. WHAT IS YOUR AGE?

4. WHATS THE HIGHEST LEVEL OF EDUCATION YOUVE ACHIEVED?

5. WHAT IS YOUR JOB FUNCTION?

(What department or team are you a part of?)

OTHER INCLUDES:
Education
IT
Design

100%
6.
WHICH OF THESE CHOICES BEST DESCRIBES YOUR ROLE?
80%

56.4%

60%
40%

13.14%

20.27%
10.18%

20%
0%
In-house

Consultant at
an agency

Independent
consultant /
freelance

Business owner

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 03

7. WHICH OF THE FOLLOWING BEST DESCRIBES THE PRINCIPAL

INDUSTRY OF YOUR ORGANIZATION?
TOP 5 PRINCIPAL
INDUSTRIES:
1. Advertising and Marketing
2. Education
3. Consumer High Tech Services
4. Business High Tech Services
5. Healthcare and Pharmaceuticals

OTHER INCLUDES:
IT and Software

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 04

8. WHICH TEAM IN YOUR COMPANY FINDS THE MOST VALUE IN

UX RESEARCH?

Compared with
previous years, there
was a much more
even distribution
between Marketing,
Product, and UX
teams in 2015.

This indicates that while UX research has traditionally been constrained to certain
individuals or teams within a single department in any given company, teams of
all kinds are starting to discover the value of evaluating and measuring the user
experience they provide. It also suggests that marketers and product teams may be
weaving customer feedback into their processes more extensively than in the past.

9. WHAT DO YOU THINK WILL BE THE MOST IMPORTANT ONLINE

TRENDS AFFECTING UX RESEARCH IN THE NEXT 5 YEARS?

Multi-device interaction has held the lead in this question for the past three
years. It supports the idea that the line between digital and physical experiences
is blurring*, with more and more brand interactions spanning multiple devices
and extending into the real world. Consumer journeys frequently span devices
and channels, yet consumers dont view these as separate experiences. What
does this tell us? Companies cant treat digital and physical channels as separate
entities anymoreand it underlines the importance of providing a consistently
excellent experience across all channels.
*Source: Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail, Deloitte Digital, 2015.

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 05

10. ON AVERAGE, WHAT IS YOUR COMPANYS MONTHLY

BUDGET FOR UX RESEARCH? (Converted to USD)

In 2014, the largest

segment was the
$1 to $500 budget
range. This year, the
largest was $1,001
to $5,500.

Year over year, weve watched the majority of responses shift away from small
to mid-sized monthly budgets. This suggests companies are allocating more
resources to UX research on a monthly basis, allowing for more ongoing user
feedback, testing of more initiatives, and even benchmarking their UX over time.

11. OUT OF THE BUDGET YOU JUST INDICATED, WHICH OF

THE FOLLOWING METHODOLOGIES DO YOU INVEST IN?

There were increases

in all ranges above
$500, and decreases
in all ranges below
$500.
*Excluding participants who selected
We dont have a fixed budget and
Im not sure.

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 06

12. HOW WOULD YOU COMPARE YOUR COMPANYS UX

RESEARCH BUDGET IN 2015 TO 2014?

13. WHAT WAS THE REASON FOR THE CHANGE IN YOUR

COMPANYS UX RESEARCH BUDGET?

Increase or
decrease
in projects

Change in
Increase or
attitude towards
decrease
usability testing in personnel

13.17%

20.72%

N/A
(no change)

Other

6.03%

51.66%

8.43%

14. WHAT PERCENT OF YOUR TIME IS SPENT CONDUCTING

100%
USABILITY TESTS?
80%

62.70%
60%

40%

20%

15.48%

14.85%
5.03%

1.94%

0%
0%

1-25%

26-50%

51-75%

76-100%

100%

15. WHAT PERCENTAGE OF YOUR COMPANYS USABILITY

TESTING IS DONE IN-PERSON?
80%
60%

36.84%

40%

23.26%

15.30%

20%

10.94%

13.66%

0%
0%

1-25%

26-50%

51-75%

76-100%

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 07

100%

16. WHAT PERCENTAGE OF YOUR COMPANYS USABILITY

TESTING
IS DONE REMOTELY?
80%
60%

40%

23.18%

29.53%
17.13%

20%

13.22%

16.95%

0%
0%

1-25%

26-50%

51-75%

76-100%

100%

17. WHAT PERCENTAGE OF YOUR COMPANYS REMOTE

USABILITY
TESTING IS MODERATED?
80%
60%

40%

34.11%

28.38%
13.65%

20%

8.69%

15.16%

0%
0%

1-25%

26-50%

51-75%

76-100%

18. HOW DOES YOUR COMPANY RECRUIT PARTICIPANTS FOR

YOUR USABILITY TESTING?

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 08

19. ON AVERAGE, HOW MANY USERS DOES YOUR COMPANY

RECRUIT PER USABILITY STUDY?

20. HOW OFTEN DOES YOUR COMPANY RUN USABILITY TESTS?

The percentage
of respondents
who ran tests daily
doubled from
2014 to 2015.
This year, we saw a rise in more frequent testing. The percentage of respondents
who ran tests daily doubled from 2014 to 2015. The number of professionals who
ran tests weekly increased moderately, while those who ran tests monthly or less
frequently decreased.

21. HOW DOES THE FREQUENCY OF YOUR COMPANYS TESTING

IN 2015 COMPARE TO 2014?

22. WHAT WAS THE REASON FOR THE CHANGE IN YOUR

COMPANYS TESTING FREQUENCY?

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 09

23. LOOKING AHEAD INTO 2016, HOW DO YOU THINK THE

FREQUENCY OF YOUR COMPANYS TESTING WILL CHANGE?

In 2016, more than

half (59.94%) of
respondents say
their company will
test more frequently.

Increase
significantly

Increase
moderately

About
the same

Decrease
moderately

Decrease
significantly

18.77%

40.77%

36.84%

2.54%

1.08%

24. WHAT SOURCES DO YOU USE TO IMPROVE YOUR USABILITY

KNOWLEDGE?

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 10

25. HOW MANY PEOPLE ARE EMPLOYED AT YOUR COMPANY?

24.24%

21.60%

8.27%

10.74%

17.72%

17.44%

26. DOES YOUR COMPANY HAVE A DEDICATED TEAM FOR

UX RESEARCH?
13.17%
35.47%

51.36%

27. HOW MANY PEOPLE IN YOUR COMPANY, PART-TIME AND

FULL-TIME, WORK ON USER EXPERIENCE?

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 11

28. WHAT DOES YOUR COMPANY CURRENTLY RUN USABILITY

TESTING ON?

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 12

CLOSING THOUGHTS
Given the rise in budgets, the expansion in types of teams doing UX research,
and an even greater focus on improving omni-channel experiences, its evident
to us that providing an outstanding experience to customers is at the forefront
for many organizations.
We predict that in the coming years, companies will invest more heavily in
creating products and experiences based on continuous feedback from their
customers, and customer experience will become a shared responsibility among
all teams in an organization.

years weve been hearing that customer experience is a

For
priority for executives, but for the first time this survey reveals
that companies of all sizes are finally making significant
investments in CX.
Chris Hicken, UserTesting President

INDUSTRY SURVEY REPORT INSIGHTS 2015 | 13

Create great experiences

UserTesting is the fastest and most advanced user experience research platform on the market. We give marketers,
product managers, and UX teams on-demand access to people in their target audience who deliver audio, video,
and written feedback on websites, mobile apps, prototypes, and even physical products and locations.
2672 Bayshore Parkway, Mountain View, CA 94043
www.usertesting.com | 1.800.903.9493 | sales@usertesting.com

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