Kumon Education Centre

Kumon, created by Toru Kumon, is a private tutoring organization. The

Kumon Method is the mathematics and reading educational method which is
practised in franchised Kumon centres.
In 1954 in Japan, a Grade 2 student by the name of Takeshi scored poorly
in a math test. His mother, Teiko, asked her husband, Toru Kumon, to take a
closer look at their sons school textbooks. Being a high school math teacher,
Toru Kumon thought Takeshi's textbooks did not give children enough practice to
be confident in a topic. Mr. Kumon decided to help his son by handwriting
worksheets for him to practice. This was the start of the Kumon Method.
By the time Takeshi was in Grade 6, he had studied his fathers daily handwritten worksheets for four years and could solve differential and integral
calculus problems. Friends and neighbours noticed Takeshis achievements and
asked Mr. Kumon to help their own children learn with this method. It was
through this local word of mouth that the Kumon Method began to spread. In
1958 the Kumon Institute of Education was established in Osaka, Japan. In its
first year of operation, Kumon attracted 300 students through recommendations
by parents whose children had studied the Kumon Method.
The first Kumon franchise in Tokyo opened in 1962. Kumon franchises were
soon opened in the USA, Brazil, Germany, The Philippines, The United Kingdom,
Australia, New Zealand, India and many more. Today there are more than 4
million children of all ages and abilities studying with Kumon in 49 countries.
Scope of Topic: Motivation
Research Question
How the instructors in Kumon Education Centre Salak Tinggi will be motivated by
non-monetary reward to improve their labour productivity?
Methodology
1) Primary research (Qualitative data)
- Interview: Interview with the Manager at Kumon Education Centre Salak Tinggi.
It will give an understanding about the companys internal environment. I will
analyse the companys workforce and use my business knowledge to identify
where the motivation should come from and suggest a framework of the
motivational theory for the company to use.
2) Secondary research
- The Company Website: This will provide the necessary background information
about the company.

- Questionnaires: Questionnaires will be given to the instructor to gain data about

their satisfaction at the workplace and management techniques.
Business tool
-

SWOT Analysis
STEEPLE Analysis
BOSTON Matrix

Action plan
1) Selecting topic
2) Research company profile and collect information of the company.
3) Write research proposal
4) Submit research proposal
5) Review Proposal
6) Prepare raw data and interview question
7) Arrange and conduct an interview with Pn Zahara, Manager Kumon Education
Centre and their workers.
8) Gather and review primary and secondary data
9) Analyse information gathered
10) First draft submission
11) Refine draft
12) Final submission

Questionnaire
1) Have you been a teachers before this. Experience
2) What make you motivated? Money Student achievement Holidays Reward