Dr.

Babasaheb Ambedkar Marathwada

University, Aurangabad
Sub-Campus Osmanabad,
IN PLANT TRAINING REPORT

Haldiram Foods International Limited

MASTER OF BUSINESS ADMINISTRATION

Dr. Babasaheb Ambedkar Marathawada University, Aurangabad.

Sub-campus Osmananbad
Director

Dr.Ramesh Dapke
SUBMITTED TO

Prof. Sachin Bassaiye

SUBMITTED BY

Miss. Deepa Dilip Ramteke

A
PROJECT REPORT
ENTITLED
HALDIRAMS FOOD PRODUCTS

Submitted to
Dr. Babasaheb Ambedkar Marathwada University,
Aurangabad sub-center, Osmanabad
Submitted by
Miss. Deepa Dilip Ramteke
In partial fulfillment
Of

MASTER OF BUSINESS ADMINISTRATION (MBA)

Under the guidance of

(Prof. Sachin Bassaiye)
THROUGH
Dept. of Management Science,
Dr. Babasaheb Ambedkar Marathwada University,
Sub-Campus, Osmanabad
2010-11

Dr. Babasaheb Ambedkar Marathwada University,

Sub-Campus Osmanabad

PROJECT REPORT
ON
AN ANALYTICAL STUDY OF HALDIRAMS FOOD PRODUCTS
TO FINDOUT THE MARKET SHARES OF HALDIRAMS FOOD INTERNATIONAL
LTD.
IN NAGPUR & ALSO TO DETERMINE CUSTOMER DELIGHT
TOWARDS HALDIRAM FOODS PRODUCTS.

UNDER THE GUIDANCE OF

Prof. Sachin Bassaiye
HALDIRAM FOODS INTERNATIONAL LTD.
Submitted for the partial fulfillment for the award of
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
By

Miss. Deepa Dilip RamtekeDr. Babasaheb

Ambedkar Marathwada

University,
Sub-Campus Osmanabad

CERTIFICATE
This is to certify that project entitled HALDIRAMS FOOD
INTERNATIONAL LTD. Submitted by MISS. DEEPA DILIP RAMTEKE for the partial
fulfillment of the requirement of M.B.A. (Master of business administration) IInd year
examination 2011-2012 of the Dr. Babasaheb Ambedkar Marathwada University, SubCampus, Osmanabad.
It is the original project carried out under the supervision and guidance of
PROF. SACHIN BASSAIYE and has undergone the requisite duration of practical prescribed
by Dr. Babasaheb Ambedkar Marathwada University, Sub-Campus, Osmanabad for the
project work.
GUIDE
(PROF. SACHIN BASSAIYE)

H.O.D.
(PROF. SUYOG AMRUTRAO)

Dr. Babasaheb Ambedkar Marathwada University,

Sub-Campus, Osmanabad

Date:Place: - Osmanabad

DECLARATION

I undersigned here by declared that the project entitled HALDIRAM

FOODS INTERNATIONAL LTD. Is submitted by me and its duly original work. The
system presented here has not been duplicated from any other source.

Thanking You,

Yours Faithfully
MISS. DEEPA DILIP RAMTEKE

Date:Place:-

ACKNOWLEDGMENT

I feel to be very proud privilege to express my most sincere and a

heartiest sense of gratitude and indebtedness towards PROF. SACHIN BASSAIYE
Department Of Management Science, on whose inspiration this piece of work was
undertaken. It was her constant capable and invaluable guidance, even willing help and
constant encouragement, which made this study possible.
I am also thankful to PROF. SUYOG AMRUTRAO; Head of
Department Dr. Babasaheb Ambedkar Marathwada University, Sub-Campus

Osmanabad, to help me for this project. Finally, I extend a special respect to my parents
for encouraging me for this course in M.B.A.
I am also thankful to Mr. SAMUEL RAMLINGAM for
guide me and also help me out from queries.
I am thankful to all the staff that support and help to get the
knowledge and to easily contact with the retailer.

MISS. DEEPA DILIP RAMTEKE

CONTENTS
SR. NO.
1.

CHAPTER
Introduction of the Implant study.
Objectives
Scope
Limitations

2.

Introduction of the company

History, Vision, Mission
Organization Structure
Products
Environment
Awards & Achievements

6-16

Functional Areas & its learning

Human Resource
Management
Financial Management
Production Management
Marketing Management

4.

1-5

Profile of the Company

3.

PAGE NO.

17-21

Research on Selected Topic

Introduction
Theoretical background
Research Methodology
Data Analysis &
Interpretation
Finding & Suggestions

22-33

5.

Conclusion

34-35

6.

Bibliography

36-37

7.

Annexture

38-44

1. INTRODUCTION
OF THE
IMPLANT
STUDY

INTRODUCTION
The main purpose of this presentation is to overview the principles and
methods related to market research, followed by Researcher Project Implementation,
interpretation of findings and drawing up of a typical research report.

Marketing is the process of planning and controlling the conception,

pricing, promotion, and generating new ideas, goods and services for achieving individual
and organizational objectives.

The marketing concept requires that customer satisfaction rather than profit
maximization to achieve the goal of an organization. This means that any organization should try to
obtain information on consumer needs and gather marketing intelligence to help satisfy these needs
efficiently.

Marketing is started with the slogan of buying & selling, but at present, it
broadened the vision build loyal customer with slogan satisfying customer needs. Therefore, the
study of customers becomes very important for the marketers.

OBJECTIVES
The objectives of study are as follows: To determine the market share of the different Haldirams food products.
To know which brand having high demand in the market.
To increase the efficiency of the customer what should we have to do?
To know the satisfaction level of the dealers with Haldirams Food International
Ltd.
To know which Product having high demand in the market of Nagpur.
The main objective is to cover all the market.
To find out the market share of Haldirams Namkeen in comparison to
Balaji, Lehar, and others
To identify the Distribution Network of Haldirams Products.
To get overview of sales scenario of the Haldirams Brands with its
competitors.
To judge the awareness level of retailers regarding the Various flavors of
namkeens.
To analyses the retailer criteria for promoting any brand and the needs and
problems of retailer.
To collect ideas and suggestions from the market.
To find out the future market potential of namkeens.
To find out strength of Haldirams.

SCOPE

The scope of the project is as follows:

The sample of the survey was the retailers and distributors of the Nagpur.
The outlets keeping Haldirams Food products were also covered in this project.
I can get motivation of market.
I got practical knowledge.
To learn actual market of corporate world.

LIMITATIONS
The limitations of the project are as follows:
Some of the respondents were totally unresponsive and were not ready to
co-operate.
Due to none availability of concerned persons questions remained
unanswered.
Biasness is the most serious limitation.
In research retailers behavior is studied but the retailers behavior are not
assessed correctly, therefore, their cannot be assessed correctly.
The reliability of the data to great extent is dependent on the honesty and
cooperation of the respondents in providing the information.

2. PROFILE OF THE
COMPANY

INTRODUCTION OF THE COMPANY

Haldiram Foods International limited is a TASTE OF
TRADITION by which company want to reach in every home and want to build relationship
with the customer and also want to give them quality product, good taste at a lowest cost.
Haldiram Foods International Limited is a firm through which company
want to satisfy all the needs of the customer. Haldiram Foods International Limited is basically
divided into three divisions such as1) A division (Which include large packs of namkeens, Bhel, Papad, Ghee etc)
2) B division (Which include small packs of namkeens)
3) C division (Which include Chips, bites etc)

Ideas are everywhere?

Your life is constant motion. You live outside the box, in the electric neon now
where ideas are everywhere and the next one could be your best. Haldiram wants to do new
innovations for getting more and more profit.
The main objective of the Haldiram Foods International Limited is cover whole
market and also the rural market.
In this article and others like this, we are profiling all the Nagpur - Based companies or the
companies having Nagpur as one of their major operational centers. Check out the profile
of Haldiram below:
Founded in Bikaner, Rajasthan by Shivkisan Agrawal in the year 1937, Haldiram's is one
of the largest sweets & snacks manufacturers in India.
This 4 million dollar brand exports its products to several countries worldwide including
Pakistan, Canada, Australia, Srilanka, Singapore, Malaysia, Hong Kong, Japan, Kenya,
Libya, South Korea and United Kingdom.
In addition to these packaged products, Haldiram has its own outlets where it sells sweets
and eatables. It also has a range of restaurants in the various tier-I and tier-II cities of the
country.
Haldiram's products in Delhi and the NCR are sold under the brand name of "Haldiram",
which is the original Haldiram family. Products in the Kolkata region are sold under the
brand name of "Haldiram's Prabhuji" or "Haldiram Bhujiawala" while products in the
Nagpur region are sold under the brand name of "Haldiram's Nagpur".

HISTORY, VISION, MISSION

HISTORY:-

Haldiram Foods International Ltd.

Sweet and Salt are as diametrically opposite to each other as North pole and
South Pole but they perform wonders when used on the taste buds, this delicate use of both the
tastes in Mithais (Sweet Meat) and Namkeens (Salty Snacks) has made Haldirams undisputed
leader of the sweet industry. Haldirams synonymous with sweet meat as Cadbury is to
Chocolates. By default Haldirams can be termed as Taste of Tradition.
From a humble beginning in Bikaner in 1937 Haldirams have grown
phenomenally and are today an internationally renowned sweet me at manufacturer with chain of
restaurants and is also on the verge of starting amusement parks. It is the flag bearer of the
traditional Indian sweet, Haldirams was started by Shri. Gangabisanji Agrawal alias Haldiram
Agrawal, who is the grandfather of Shri Shivkisan Agrawal, the man responsible for the
successes and fame of Haldirams he has made the brand a household name in India. Haldirams
products inherits the Matchless quality, Zero impurity and world class packaging, efficient
distribution network are the hallmark of each and every Haldirams Product and to top it up the
trump card of reasonable prices and efficient marketing strategy and the key to success.
Headquartered at Nagpur (M.S.) India.
The management at Haldiram's is quality conscious no doubt Shri Shivkisan
Agrawal always believes in superior input superior output. It has regional offices at Mumbai.
Bangalore and Chennai. It is a member of the SFA (Snacks Food Associations of America) &
ESA (European Snacks Food Association). The company has won prestigious International Food
award from TROFEO International Alimentocian of Barcelona Spain in 1999. The company has
ISO: 9001-2000 certification and HACCP certification by Det Norske VERITAS of Netherlands.
0712-2681191
880, Small Factory Area
Bhandara Road
NAGPUR, Maharashtra 440001
Maharashtra
HALDIRAM a name associated with discerning consumers for sweets and
namkeens for past six decades in India and abroad. It made its modest start in the
beginning of way back in 1941 in Bikaner, a state of Rajasthan. The brand name
HALDIRAM BHUJIYAWALA was introduced during pre-partition era 1941,
subsequently the reach was extended to eastern part of India i.e., Kolkata in 1958,

further consolidated to western India also at Nagpur in 1968 and from there it never
looked back and ventured first major step in this direction by opening up a in
ChandniChowk in 1983, the main hub of commercial centre is in Delhi. The prime
focus was to serve sweets and namkeens amongst direct consumers and the trade.
Haldiram Originated in blue year 1902 at Bikaner in Rajasthan. During its earliest year
it was lead by three brothers Shri Moolchand, Shri Satyanarayan and SHRI
Ramesawar. Shri Moolcahnd and his four sons namely Shri Shiv Kishan, Shri Shiv
Ratan, Shri Manohar Lalan and Shri Madhusudan diversified into different territories
of India. Encouraged by tremendous response of consumers, HALDIRAM decided to
go for up-gradation on Technology, packing, production etc. with the installation of
plant machinery of order of best available state of the art technology and
sophistication. Through dint of hard Work, complete dedication, uncompromising
quality, - HALDIRAM became a part of each family.

VISION:Be the Trend Setter in the field of Healthy and Tasty Eating to Achieve a Sustainable Growth this will
bring about an overall up liftment of the Organization, its People and the Society.

MISSION:To help our business partners grow and be more profitable, while maximizing value for our
shareowners, by:
Broadening the reach of our business partners, connecting them with new markets,
technologies and solutions.
Earning the respect and loyalty of our business partners through superior value and
service.
Creating innovative ideas through bright, energetic, customer-focused and talented
people.
Our perpetual consistent quality, best packing strategy, vast market coverage and the

number of years of experience have given us a cutting edge vis- -vis our competitors.
Our natural ilk to improve our performance and quality with each passing year has
taken us way ahead of our nearest competitors. The people at HALDIRAMs are very
sensitive and our customer friendly about the complaints, which infect is a rare
occurrence from the customers and dealers.

ORGANIZATION STRUCTURE

Haldirams Food
International Limited
Superstockists

Distributors

Retailers

Consumers

PRODUCTS
There are various products in Haldirams Foods International
Limited they are categorized into three divisions they are as follows1) A division
2) B division
3) C division
List of Haldirams C division Products

Sr.
No.

Name of the Products

Qty.

Cost

Qty.

Cost

Qty.

Cost

1.

Halke Fulke
Plain
Chilly
Mint

12gm
12gm

3 Rs.
3 Rs.

20gm
20gm

5 Rs.
5 Rs.

55gm
55gm
55gm

10 Rs.
10 Rs.
10 Rs.

2.

Taka Tak

15gm

3 Rs.

30gm

5 Rs.

70gm

10 Rs.

3.

Banana Chips
Black
Red
Yellow

25gm
25gm
25gm

5 Rs.
5 Rs.
5 Rs.

50gm
50gm
50gm

10 Rs
10 Rs
10 Rs

20gm
20gm

5 Rs.
5 Rs.

25gm

5 Rs.

4.

Bites

Love bites
Fun bites
Cheesy bites
Yummy bites
Golmal bites

5.

Potato Sticks

6.

Namkeen

12gm
12gm
12gm

3 Rs.
3 Rs.
3 Rs.

Moong dal
Aloo bhujia
Falhari
Mixture
Nimbu Masala
Tasty
Khata mitha
Chatpati dal
Salted peanuts
Masala Peanuts

10gm
10gm
15gm
15gm
15gm
15gm
15gm
15gm
15gm
15gm

3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.
3 Rs.

List of Haldirams B division Products

Sr. No. Name of the Products

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.

Aloo Bhujia
All in one
Bhujia Sev
Chanachoor
Moong dal
Chatpata dal
Khata mitha
Mixture
Masala/ Namkeen peanuts
Nimbu masala
Tasty
Ratlami sev
Panjabi Tadka
Falhari
Chana nuts
Fatafat bhel
Golden mixture
Khari boondi
Navatatan
Panchratan
Kaju salted
Masala kaju

Qty.

Cost

20gm
20gm
20gm
20gm
20gm
30gm
30gm
30gm
30gm
30gm
30gm
30gm
30gm
30gm
30gm

5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.

30gm
30gm
30gm
30gm
30gm
30gm

5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.
5 Rs.

Qty.
40gm
40gm
40gm
40gm
40gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm
60gm

Cost
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
17 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.
10 Rs.

Sr. No.

List of
A division

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.

Name of the Products

Aloo Bhujia
All in one
Agra Taj
Bhujia Sev
Bhel puri
Bhakarwadi
Chana chur
Chatpati dal
Chana nut
Samosa
Drypur Mixture
Falhari Chiwada
Golden Mixture
Katha Mitha
Kashmiri dal
Kesar Sev
Mixture
Moong dal
Murku
Matri
Aloo Lacha
Chana cracker
Panjabi Tadka
Panchratan
Ratlami Sev
Makai Chiwada
Tasty nut
Bhav Nagari
Meti gathi
Nimbu Masala
Lemon Bhel
Special Chiwada
Goal Kachori
Khari Bundi
Badam Halwa
Coconut special Papadi
Orange Soan Papdi
Plain Soan Papadi
Soan Cake
Gulbahar
K. Rasbery
Rasagola B/T
Kaju Masala
Ghee
Sevai
Shrikhand
Papad: Panjabi
Udad
Moong
Bikaneri

Haldirams
Products

ENVIRONMENT
In Haldiram there is a friendly environment. The Management in
Haldiram Foods International Ltd. is very good. In Haldiram Foods International Ltd. there is a
co-ordination between each and every employees. They all are very supportive they support each
other in their work.
Haldiram Foods International Ltd. build very good team from that they
work each other very kindly and also for fresher they guide them to do work in easiest way.
Haldiram Foods International Ltd. also have friendly relations with the
retailers from that the retailers also want to maintain relationship with them and also take
Haldiram product in a large quantity and also sale it in minimum time.
Haldiram Foods International Ltd. is a committee of number of peoples
who work for Haldiram.

AWARDS AND ACHIEVEMENTS

AWARDS:Haldirams received an international Food award from TROFEO International
Alimentation of Barcelona, Spain in 1999. Shri Shivkishanji Agrawal, Chairman of
Haldirams Group has also received VIDARBHA GAURAV PURASKAR

3. FUNCTIONAL
AREAS & ITS
LEARNING

HUMAN RESOURCE MANAGEMENT

Human resource department is about dealing with people. It is very
important department. The growth of any company depends upon the people working in it,
and the HR decides this. It performs many functions and plays a vital role in the development
of the industry. Apart from dealing with the people it works for job description, job
specification, wages etc.
Manpower required carrying out different functions in any industry. And the
HR department decides this manpower after discussion with all the departments of the
company to find out the correct man power required to get the desired output is very complex
and difficult task. So for this purpose HR should be very careful to carry out the detailed
study of different modules of job. This activity is called as job analysis. This job analysis is
further sub- divided into job description and job specification

FINANCIAL MANAGEMENT
A public sector undertaking may be defined as a business undertaking, which is
owned managed and controlled by the State, on behalf of public at large. These undertakings
have come to enjoy a unique position in the Indian economy in the post independence era. They
have been responsible for forming a strong industrial base and providing the basic infrastructure
for development in the country. From an investment in 5 enterprises of Rs. 29 corers in 1950-51.
Investment in 242 Central PSUs has gone up to a staggering Rs. 2.04.054 corers, the net profit
they made was just Rs. 13.725 corers -a return of 6.7 per cent only.
The implicit assumption in the growth of PSU at the early stages was that
public sector would perform the role of a pathfinder and create necessary infrastructural facilities
and not be over- concerned about profits or surpluses. This however, subsequently, gave way to
the view that even as externalities are important in the same way, profitability was also a useful
guide and self- disciplinary measure.
In respect of the area and nature of job contained in Financial Management,
there is primarily no significant difference in a private sector or a public sector organization.
However, since the public sector deals with and substantially relies on taxpayers money, the
rules, procedures and checks for accountability of this money are comparatively more rigid than
that in the private sector.

PRODUCTION MANAGEMENT
In production department there are various machinery which is in use they took all the work
which has been done. In Haldiram foods international limited there are various branches in which various
type of products has been done. In sweet industry various type of sweet has been produced such as soan
papadi, soan cake etc.
In the entire department there is a head who control and maintained all the work.
Responsible for quality maintenance and timely production. Develop and maintain a
motivated and disciplined production team. Constantly upgrade the skill level of workforce.

In 1896, Punjabi Chandu Halwai established its first shop in Karachi. Founded on
the principles of uncompromising standards of quality and service, the business soon flourished.
After the Partition of India in 1947, the business moved to Bombay and the company soon
established itself as a reputable manufacturer of sweets and savories in Bombay as well. The
wide geographical network of centers has helped establish the company as the foremost
sweetmeat manufacturer of Bombay. Generations of customers have come to trust the quality of
this particular sweetmeat shop,
At a Punjabi Chandu Halwai outlet there is a mindboggling array of sweets, namkeens or even
Fast Food. This with several forms of delightful packaging options ensures that they are the first
choice of all consumers in the city whether they are homemakers or hard-nosed
industrialists.Today, their sweets are appreciated all over the world! Their firm commitment to
quality and value has held them in good stead. Some of their reputable customers are: Pepsi
India, Lupine Laboratories, Crompton Greaves Ltd, Mahindra British Telecom, Philips India Ltd,
Otis Elevators Ltd, Taj Air Caterers, Taj Mahal Hotel, Air India, Tandon Group of Companies
etc.
They have also established their business overseas like Europe, the Middle East, the United
States of America and many more. Punjabi Chandu Halwai has a strong administrative base built

upon years of experience and goodwill. The company and associated concerns are administered
with the common principles of quality of service, trust, reliability and excellence. The Company
has a license from FDA, India.

MARKETING MANAGEMENT
The Haldiram Marketing franchise made a humble beginning in 1937, when it commenced its
business in Bikaner, in the state of Rajasthan. Since then, the food and beverage franchise has
witnessed phenomenal growth and is currently a renowned manufacturer of sweet meat across
the world. The sweet and savory products franchise has a chain of restaurants and is also
anticipated to start amusement parks.
The Haldiram Marketing franchise is the flag bearer of the traditional Indian sweet. This food
and beverage franchise was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal. He is
the grandfather of Shri Shivkisan Agrawal, who was responsible for the fame and success of the
sweet and savory products franchise. Moreover, he made the brand of Haldirams a household
name in the Indian subcontinent.
The products of the Haldiram Marketing franchise have top class quality, world class packaging,
zero impurity and efficient distribution network, which are the characteristics of every product of
Haldirams. Along with the above mentioned factors, efficient marketing strategy and reasonable
prices offer more opportunities for the product to witness success. With the headquarters at
Nagpur, the management of the food and beverage franchise is very quality conscious, as Shri
Shivkisan Agrawal always believes in superior input superior output.

Job Description:To double the sales of existing zone. To increase brand awareness and drive the business on the
regional and local level. To drive sales profitability & manage event marketing programs by
knowing the market and executing market-wide events.
Keywords: Marketing, Branding, Visual merchandising, Promotions

4. RESEARCH ON
SELECTED TOPIC

INTRODUCTION
Haldiram Foods International Ltd. is an organization in which
the product are divided into three categories such as1) A division
2) B division
3) C division
From following two types Haldiram product is sale:1) Ready Stock
2) Order Booking
There are various competitors of Haldiram from my survey I
think that Balaji is the biggest competitor of Haldiram Foods International Ltd.
Following are the other competitors of Haldiram Foods
International Ltd.:1) Balaji
2) Diamond
3) Lays
4) Bingo
5) Leher
6) G- Chips

Market Policy and Strategy:Market Policy:Haldiram Foods International Limited wants to give the quality product to
the customer from that they get satisfied with an organization.

Strategy:-

Haldiram Foods International Limited wants to cover overall market from

that no any other company come and compete with Haldiram and Haldiram is in 1st position as
always.

THEOROTICAL BACKGROUND
The Haldirams venture started way back in 1937 as a retail
Sweets/Namkeens Shop in Bikaner, Rajasthan, the small but significant town nestled in
Thar Desert in the North West Rajasthan. Shri Shivkisanji Agrawal, founder of todays
haldirams always cherished the dream of a larger and modern factory which was realized
in 1970 with the birth of Haldirams Nagpur. Yet another Sweet-shop took roots.
Haldiram Bhujiawala became operative and sooner than later, became a hot favorite of all
Nagpurian. A model factory of its time for manufacturing Sweets, Namkeens was set up at
Haldiram House, 880, Small Factory Area, Wardhaman Nagar, Nagpur. Beside this,
Haldirams has Branch Offices at Mumbai, Bangalore & Chennai.
This was followed by a chain of retail outlets & showrooms catering
to varied tastes and requirements of all segments of society. In 1997, Haldirams forayed
into milk and Milk products such as Khowa, Ghee and Butter Milk. The manufacture of
Extruded foods (vermicelli and 3-D Snacks), employing State -of -the-art technology from
Italy, commenced in 2003.
Haldirams Produce high quality, Ready-to-eat Snacks, Savories &
Sweets. Right from sourcing raw materials to their conversion into finished products,
everything is done as per the international norms (HACCP) of Quality & Safety. Human
touch is avoided to ensure superior hygiene. The reason our products retain Freshness and
Flavors. Variety is the key reason behind the Companys popularity, apart from exclusive
recipes and high quality products. Be it a dollop of sweet or crunchy munchy namkeen, the
Haldirams touch makes it tastier while hi-tech machinery ensure that the Packaging is
done in a hygienic way.

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:Problem Identification:The projects do find out the market share of Haldirams namkeen in Delhi and
suggestion how to improve.
Collection Method of Date:The source of data collection was primary data which was collected by personal
interview, aided by structured disguised questionnaire.
Area:Field work was carried out for the Haldiram Marketing Pvt. Ltd., in Delhi for the
analysis of market potential of
Namkeen.
Sample Size:Daily around 10-20 retailer were interviewed. Therefore the whole exercise took around
14 days. Almost all the respondents were very helpful and forthcoming with the
information.

Research and Policy Perspectives on Internal and International Migration:This innovative collection of articles examines the too often ignored
connections between international and internal migration and compares their relations with
processes of development in different regions of the world.

DATA ANALYSIS & INTERPRETATION

Data Collection Method adopted to consult of constructed questionnaire
ask from several shopkeepers about the brand of namkeen they sell i.e. Haldiram,
Bikano, Lehar, Crax etc. The question generally asks to achieve the desired objectives
were:1) Which companys product range is good?

80%
70%
60%
50%
40%
30%
20%
10%
0%
Haldiram

Others

Notes: - Haldiram =75%

Others =25%

2) Which companys product quality is good?

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Haldirams

Notes: - Haldirams =90%

Others =10%

Others

3) Which companys price range is good?

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Haldiram

Others

Note: - Haldirams =50%

Others=50%

4) Have you heard about the Haldirams product?

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Yes

No

Note: - Yes {90%}

No {10%}

5) Have you purchase Haldiram product?

80%

70%

60%

50%

40%

30%

20%

10%

0%
Yes

No

Note: - Yes {80%}

No {20%}

6) Where you saw the Advertisement?

30%

25%

20%

15%

10%

5%

0%
T.V.

Note: - 1) T.V.
2) Newspaper
3) Hording

Newspaper

Hording

Other

4) Other
The above mentioned questions were asked from the retailers of surveyed sample
market and data collected were analyzed to come to any conclusion.

FINDINGS & SUGGESTIONS

Findings:There is no competitor of Haldiram in all the division if we take it as a
whole but if we take products separately then there are various competitors as given in the
the following example.
E.g.:- Halke Fulke Chips in Haldirams having following competitors :

Lays
Bingo
Balaji
Diamond
Layer
Uncle Chips

SWOT ANALYSIS:STRENGTH:1) The product has excellent brand awareness & a high quality image.
2) Good and attractive packing
3) Good image position
4) Good taste
5) Good variety
6) High Market Share
7) Availability of brand almost on all the outlets.
WEAKNESS:1) Consumer proximity to retail outlet.
2) Sale pushing of other brands.
3) Schemes given to retailers are not enough.

4) Less profit of margin of Haldiram productof other brand

5) Less advertisement.
OPPORTUNITY:1) By providing proper schemes Haldiram can increase
its supply
2) By providing more profit margin Haldiram can
Increase its supply.
THREATS:1) Competition from Lehar, Bikano, and Crax
2) Competition from other brand.
3) Sale pushing.

Suggestions:To increase the demand of the customer there should be constant supply of
the product as per the need of the customer.

6. CONCLUSION

CONCLUSION

MBA student a learning combination of theory and practice is an

invaluable asset, as this helps in understanding the core principles of business by way of first
hand experiences. This in plant training is a stepping stone, which will groom me for my future
in the Corporate World. In Plant-Training helped me to understand all the functions, which is
going in the company. This training also helped me to understand the managerial skills which we
study theoretically. It helped me to understand and know the exact mechanism of working of the
various departments. It gave the ideas about the exact work done by the Managers and also about
the vocation they do in contemporary Thus, in plant training gave me a practical touch and useful
to clear out practical concept and gave a right direction to my mind.

6. BIBLIOGRAPHY

BIBLIOGRAPHY

REFER A BOOK BY: Principal of Marketing management

Website:1) www.google.co.in
2) www.haldiram.co.in

ANNEXTURE

ANNEXURE

QUESTIONNAIRE FOR PRODUCT

Shop Name:Owner Name:Area:1) Which Companies product do you have?
I)
2)
3)
4)
5)
6)
2) Do you get Haldirams products on weekly basis?
Yes / No.
3) Which brand having large sale in your outlet?

4) Do you get delivery of Haldirams product at right time?

Yes / No.

5) Do you think that customer having high demand on Haldirams products?

Yes / No
6) Have you receive tempered packets?
Yes / No.
7) According to you is Haldirams gives the quality product to customer?
Yes / No.
8) Which brand you prefer the most?
9) How much discount (margin) of money offered you by the other
competitors on Rs. 5 pack?
Less than 50 Paisa
50 paise-1 Rs.
Greater than 1 Rs.
& on 10 Rs.

Less than 1.50 Rs.

1.5 Rs. 2Rs.
Greater than 2 Rs.
10) According to you the packaging of Haldirams product is attractive?
Yes / No.
11) Which brand gives you more margin/schemes?
Yes / No.
12)
Is Haldirams satisfied your needs i.e., Hangers, Racks, Replacement
etc.?
Yes / No.
13)
According to you what is your impression of Haldirams product on
customers view?

Good

14)

Bad

Average

Excellent

What is the impression of Haldirams product based on the price?

Good

Bad

Average

Excellent

15)
DO you get any offer/ gifts/ schemes by Haldirams on proper
vacation?
Yes / No.
16)

What product you prefer the most in Haldirams?

17)

According to you which product customer likes the most?

18)

According to you what make you sale Haldirams product?

Brand name
Availability of product
Demand of the product

19)

According to you who are the major competitor of Haldirams?

20)

Are you want to give any suggestion for the company?

Name of the Retailer:Contact No:Area:-

Thank you for your valuable time..

COURTESY

Special thanks to the person enlisted below without the help of whom this
project report wouldnt have been a success.

Mr. Ajay Satpathy (Marketing Manager, Haldiram Foods International Ltd.)

Mr. Samuel Ramalingam (Regional Sales Manager, Haldiram Foods International Ltd.)
Mr. Ajay Jargar (Sales Officer)
Mr. Avinash Kolhe (Sales officer)
Mr. Gyanesh Tiwari (Sales officer)
Mr. Navnit Jat (Sales officer)