Académique Documents
Professionnel Documents
Culture Documents
As per Kardes (2008), the industrial business has embraced almost totally
the automatization of its activities not only to meet the ever growing
demand for products but also to press the costs and be able to survive .The
packaging machine is one of the innovations that came to the business and
has great benefits such as decreasing labor cost and increasing the
efficiency and the productivity. We can list packing machines, filing
machines, wrapping machines, label machines etc
Function
Packaging machines are getting increasingly more important for the
industrial activity as they are necessary to protect products, and present it in
an attractive way. I
t boosts the work in a great way down blister packing
machine warpping machinery is comparatively more quick than manual
wrapping. One can consider candy packing machine here. In this machine
several thousand candies can be packed in no time. Also it makes sure
proper wrapping particularly for goods that need to be exported. They also
ensure workers health and safety from effects due to toxic chemicals, dust,
harmful things. This also reduces pollution and constantly make sure product
safety by avoiding hand contact with goods and medicines.
Consumer behavior towards it:
Deaton (2010) cited that there are many motivating factors that direct the
consumers choice and reactions towards a particular product .they are
mainly four types: cultural, social, economic and personal. Culture differs and
is related to the needs and expectation of every community and ethnic group
in function of its historic and religious background .While the economic
factors deal with the purchasing power and the revenue which is a key
element in consumption.
The personal factor, age, taste, lifestyle, social status are very decisive in
buying a product or another.
Beliefs, attitudes, learning, selective retention, motivation and perception
are also contributors to the consumers behavior
Many factors decide the behavior and decisions of consumers. That are
generally considered Economical factor or income, ,sociocultural factors,
personal factors, Lifestyle and psychological factors.
1. Occupation factors
Ruppell (2012) mentioned that job profession is nature of work an individual
is doing for living and income that may be a businessman, employee or
student. Someones job and profession has major role on the use of products
and services. Usually a person buys goods as per his profession or
occupation. A person at higher position will prefer to purchase goods that
meet and required for his profession expectation . Likewise a businessman
will purchase goods according to his business requirements.
References
Kardes (2008), Consumer Behavior, Prentice Hall International, London.
Deaton H. & Solomon (2011), Theory of Buyer Behavior, J. Wiley & Sons, New
York, NY
Ruppell J L(2012), Consumer Behavior: Concepts and Applications 3rd Edition,
McGraw Hill, London.
Schwatz et al (2011), Buyer Behavior, Journal of Business management V. 18
(3)
McNair et al (2013), Sales and Marketing Theories and Practice, Journal of
Consumer Marketing 29(7)
Kardes (2011), Retail Development in 21st Century , Harper & Row, New
York,
Lars Parner (2011) Consumer Behavior: The Psychology of Marketing 9
http://www.consumerpsychologist.com/ accessed on 21 Dec 2015