ACT

Agni College of Technology

Department of Management Studies

Course Details
Course Name
Course Code
Course Credit
Semester
Class to which the course is offered
Faculty offering the course
Department which the faculty belongs to
Faculty Contact
Faculty Office

ECONOMIC ANALYSIS FOR BUSINESS

571102
3
1
MBA2011
Mr.P.PERIASAMY.ASST.PROF.
Department of Management Studies
natesh156@gmail.com
MBA Block Room No. SF01

Course Objective

This course helps to understand the basic economic aspects which will affect individuals and organisations.
To understand the backs of economics and its core concepts with regard to micro and macro level TO understand consumer and producer buyer behaviour To understand ABOUT PRODUCT AND FACTOR MARKET
To study about MACRO ECONOMICS ASPECTS AND UNDERSTAND the IMPLICATIONS To STUDY AND
understand ABOUT AGGREGATE SUPPLY AND ROLE OF MONEY

Lesson Plan

Unit

Periods
Required

Topic

Outline
1. The themes of economics
2. scarcity and efficiency - three fundamental economic
problems

3. societys capability - Production possibility frontier

(PPF) - Productive efficiency Vs economic efficiency

introduction to
economics

4. economic growth and stability

5. Micro economies and Macro economies
6. the role of markets and government 7. Positive Vs negative externalities.

Lesson Plan

ACT

1. Market - Demand and Supply,

2. Determinants OF DEMAND AND SUPPLY,
3. Market equilibrium,
4. elasticity of demand and SUPPLY,
5. CONSUMER BEHAVIOUR,
6. CONSUMER EQUILIBRIUM,
7. APPROACHES TO CONSUMER BEHAVIOUR,
2

demand and supply

8. SHORT RUN AND LONG RUN PRODUCTION

FUNCTION,
9. RETURNS TO SCALE,
10. ECONOMIES Vs DISECONOMIES OF SCALE,
11. ANALYSIS OF COST,
12. SHORT RUN AND LONG RUN COST FUNCTION,
13. RELATION BETWEEN PRODUCTION AND COST
FUNCTION,

1. PRODUCT MARKET,
2. PERFECT AND IMPERFECT MARKET,
3. DIFFERENT MARKET STRUCTURES,
4. FIRMS EQUILIBRIUM AND SUPPLY,
5. MARKET EFFICIENCY,
3

PRODUCT AND
FACTOR MARKET

6. ECONOMIC COST OF IMPERFECT COMPETITION,

7. FACTOR MARKET,
8. LAND, LABOUR, CAPITAL,
9. DETERMINATION OF FACTOR PRICE,
10. INTERACTION OF PRODUCT AND FACTOR MARKET,
11. GENERAL EQUILIBRIUM AND EFFICIENCY OF
COMPETITIVE MARKETS,

Lesson Plan

ACT

1. MACRO ECONOMIC AGGREGATES,

2. MACRO ECONOMIC AGGREGATES,
3. CIRCULAR FLOW OF MICRO ECONOMIC ACTIVITY,
4. MACRO ECONOMIC AGGREGATES,
4

MICRO ECONOMIC
ASPECTS AND ITS
IMPLICATIONS

5. NATIONAL INCOME DETERMINATION,

6. COMPONENTS OF NATIONAL INCOME,
7. MULTIPLIER EFFECT,
8. DEMAND SIDE MANAGEMENT,
9. FISCAL POLICY,
10. FISCAL POLICY IN THEORY,

1. Short-run and Long-run supply curve,

2. Unemployment and its impact,
3. Okuns law,
4. INFLATION AND THE IMPACT,
5. reasons for inflation,
6. Demand Vs Supply factors,

7. INFLATION Vs UNEMPLOYMENT TRADE OFF,

AGGREGATE
SUPPLY AND ROLE
OF MONEY

8. Phillips curve,
9. short- run and long-run,
10. short- run and long-run,
11. SUPPLY SIDE POLICY AND MANAGEMENT,
12. Money market,
13. Demand and supply of money-model question paper
discussion,
14. money-market equilibrium and national income - the
role of monetary policy,

Assignments
Asmt.
No.
1

Lesson Plan

Week

Coverage

Due by

Periods 1 to 15

15 days

ACT

2
3

6
9

Periods 16 to 30
Periods 31 to 45

15 days
15 days

Week

Coverage

Duration

2
4
6
8
10
12

Periods 1 to 8
Periods 9 to 16
Periods 17 to 24
Periods 25to 32
Periods 33 to 40
Periods 41 to 48

50mins
50mins
50mins
50mins
50mins
50mins

Tests
Test
No.
1
2
3
4
5
6

Recommended Readings
[1] N. Gregory Mankiw Principles of economics 3rd edition. Thomson learning, New Delhi, 2007.
[2] Paul A. Samuelson and William D. Nordhaus , Economics, 18th edition. Tata McGraw Hill, 2005.
[3] Dr. atmanand managerial economics. course material prepared for anna university.

6.1

Additional Readings

Visit the following for more information related to the course topics:
www.coursematerial.org/businesseconomics
www.ups.edu/courseware/managerialeconomics
annauniv.edu.economicsforbusinessnotes

Specific Instructions to the students

Students have to complete the assignments as per the instructions in the respective sheet and turn in within
the prescribed time. Returning in the homework in time is an important aspect of assessment. Attendance
to the class is also important. Uninterrupted presence in the class will help the student to catch on with the
flow of the course and will help the student to participate in the class discussion. Students are encouraged
to freely participate in the discussion and clarify with the instructor any doubts. The faculty is available in
his / her office during the office hours and the student may meet for any discussion.
The student is strongly advised to take the tests conducted in the class very seriously. This will not only
ensure catching up with the subject closely as it progresses but will also help the student to secure good
marks in the internal assessment.

Lesson Plan