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Abstract
This paper explores the connection between discursive approaches to change and
systemic constructionist leadership training. Data from a Danish drug treatment
were collected and analyzed exploring the way that systemic constructionist
leadership training can facilitate organizational change. Our research suggests: (1)
the communication model that informs leadership training directly influences the
possibility for organizational change, (2) change agents and researchers operating
from a discursive perspective need to give attention to the ways that Discourses are
appropriated during change processes and the ways that the conversational
ecology within and among ongoing conversations are orchestrated, (3) evaluation
research from a systemic constructionist perspective needs to more thoroughly
conceptualize the relationships among social construction, experiential outcomes,
and performance effects, and (4) engaged scholarship elaborates the complexity
and nuance of our stories and explanations connecting systemic constructionist
leadership with organizational change.
After the fourth training session with the managers the following year, the head
requests a meeting and solicits a proposal to train the entire drug treatment center
staff. Over the next four years, your company provides training to the entire
organization in systemic constructionist ideas and practice and creates a series of
courses that deepen peoples abilities to work systemically and appreciatively.
Along the way, you feel that something magical has occurred. You hear several
stories from managers and staff members that this training has helped them change
the culture of the organization, how they connect and relate to each other as well as
clients. Since this is the first time your company has ever been involved with wholesystem training, this feedback strikes you as being important and you begin to
explore the connection between the training and the stories CARE members tell
about their experiences with changes in the organizations culture.
This was the experience of a group of consultants with MacMann Berg, a Danish
management consultancy company that works from a systemic constructionist
approach to leadership development. They have worked with CARE providing
leadership training, coaching, and supervision since 2001. The present study
emerged when two of the consultants shared their experience with an academic
colleague who conducts leadership research from a systemic constructionist
perspective. What surprised and impressed their academic colleague was the care
the MacMann Berg consultants took in systematically documenting their practice by
maintaining detailed notes and notebooks from the training, soliciting written
assessments by CARE personnel, as well as conducting individual and group
interviews with CARE managers, staff, and clients. Their academic colleague also
became intrigued about the experience of the CARE employees during the training
and a collaborative research project developed focusing on what differences the
training may have occasioned in the evolution of CAREs organizational culture.
The present project is grounded in the notion of engaged scholarship (Van de Ven,
2007), an approach that emphasizes collaborative research between scholars and
practitioners which leverages the unique knowledge that each party brings to the
inquiry.
Each shift in practice creates the conditions for further breakdowns, unanticipated
outcomes, and innovations, which in turn are met with more variations. Such
variations are ongoing; there is no beginning or end point in this change process.
(cited in Weick & Quinn, 1999)
Cognitivist theories foreground the role that cognition plays in determining behavior
and background the importance of behavior and its role in the construction of sense
making while behaviorist theories foreground the importance of modifying existing
behavior and downplay the influence of meaning making on behavior.
A discursive approach focuses on the way that meaning making and behaviors
intertwine to form an integrated unit for analysis. Meaning making is conceptualized
as a social communicative process that draws upon the forms of life constituting a
human system that have been co-created by members of a linguistic community.
We cannot understand human behavior unless we grasp the meanings informing it.
But meaning is now understood to be not just in the mind, in the way people think. It
is manifested in the way people act. The basis of thinking is concepts, and
concepts are expressed in words that derive their meaning from the way they are
used in specific language games, which are located in distinct forms of life.
(Tsoukas, 2005, p. 98)
Wittgenstein (1953) refers to forms of life as the activities that individuals engage in,
the way that they act and how the rules that constitute a particular language game
enable them to derive meaning for words and actions. Unpacking forms of life from
a discursive perspective and grasping what makes particular linguistic utterances
sensible requires understanding both macro-level narratives or what have been
termed big D Discourses and micro-level discourses, the local interaction, or what
has been referred to as little d discourses (Marshak & Grant, 2008). Macro-level
narratives, whether generated by the organization or the larger societal culture, help
make local interaction interpretable for organizational actors and enable their
participation in a distinct form of life that is co-created by them. At the same time,
local micro-level narratives hold tremendous potential for altering macro-level
narratives. It becomes important to explore the interplay between micro- and
macro-level narratives and to recognize that change can occur at multiple levels
within micro- and macro-discourses (Heracleous & Barrett, 2001).
Third, the motor for change within a discursive approach is encapsulated in the
mantra, changing the conversation. Changing the conversation creates fresh
opportunities for meaning making and making change within organizational life
(Marshak & Grant, 2008). From a discursive perspective, a key issue is what kinds
of conversations enable transformative change. Barge and Little (2008) contend
that conversational forms that affirm the meaning making potential of utterances,
versus forms of talk that obliterate the possibility for meaning making through
negation, enable change, forward movement, and the elaboration of new meanings
and interpretations. Drawing on the work by Gergen, Gergen, and Barrett (2004),
they argue that generative dialogue creates the space for new meanings to emerge.
Generative dialogue is based on a logic of affirmation whereby a conversational
utterance picks up on a discursive thread from a preceding utterance and affirms it,
while simultaneously introducing a difference that creates new opportunities for
meaning making. For example, if an individual says, We need to get our team on
board with this new program, a generative response that is affirmative may be
something like, What would it take to get our team on board?
Such a response affirms and connects with a particular element from the others
utterance (get our team on board) while simultaneously introducing a difference
that moves the conversation forward (inquiring as to what activities now need to be
performed). Generative dialogue creates a conversational space for playing with
differences in meaning making that allows participants to collaborate with each
other and engage one anothers views in a productive fashion.
Similar to Gergen et al. (2004), Jabri, Adrian, and Boje (2008) connect change to
dialogically-structured forms of conversation that emphasize the participation of
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the patterns of communication that constitute human systems. The primary concern
is to understand how a human system operates and changes over time by exploring
the pattern that connects members of a human system through their reciprocal
feedback to each other. The addition of social constructionist thinking shifts the
focus from feedback processes to meaning making (Dallos & Draper, 2000;
Hedges, 2005). Situating social construction within a systemic frame creates a
focus on how discourse creates meaning within human systems.
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Barge and Fairhurst (2008) are careful to point out that any number of discursive
practices might characterize a systemic constructionist approach to leadership and
serve as the basis for developing leadership training. They suggest that three
discursive practices appear particularly promising for developing systemic
constructionist leadership training: (1) sensemakinghow individuals and larger
collectivities such as teams and organizations develop resources to make sense of
the system they participate in, (2) positioninghow individuals use language,
stories, narratives, and other linguistic and non-linguistic devices to create social
arrangements, and (3) playhow a sense of discursive openness is sustained in
human systems through the management of differences in meaning making
activities and how this is connected with creating and generating energy during
organizing. Previous work has highlighted a variety of methods and techniques
associated with these practices including systemic story making (Barge, 2004a),
context setting (Barge, 2004b), affirmative framing (Barge & Oliver, 2003; Barge,
2007), circular questioning (Campbell, Colidicott, & Kinsella, 1994), and reflecting
processes (Campbell, Draper, & Huffington, 1989).
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Description of CARE
CARE provides a variety of out-patient services within a large Danish municipality to
approximately 750 adult drug abusers including counselling and methadone
treatments as well as psychological and physical therapy. CARE employs
approximately 100 people including managers, administrative staff, medical doctors,
psychologists, physio-therapists, social workers, and nurses. Drug abusers are
initially referred for treatment by private general practitioners, other municipalities,
as well as the CARE street team, a team of nurses and social workers that work
with homeless drug abusers. Once admitted to CARE, clients may receive internal
referrals to see doctors, psychologists, and physio-therapists depending on their
psychological and physical needs. Given the complex combination of social,
economic, and health problems experienced by many clients, treatment is typically
provided by a cross-professional team.
CARE is divided into seven departments or centres: (1) there are two centres in the
largest city CARE serves, (2) a street team also located in the largest city, and (3)
centres in four other cities within the municipality. Each department is organized into
a cross-professional team to provide treatment and is supervised by a department
manager. A separate Consulting Staff consisting of specialized social workers,
project workers, medical doctors, and psychologists, is housed in one of the centres
located in the largest city and provides support to all seven centres. An
Administrative Staff consisting of a head and vice-head is also housed at one of the
centres in the largest city. The head is responsible for providing supervision over
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Initial referral and introductory training. In Spring 2001, CARE contacted MacMann
Berg and asked them to conduct a series of 1-2 day sessions for staff and
managers that would introduce them to systemic appreciative ideas. A member of
staff, who was familiar with MacMann Bergs work, suggested to the new head of
CARE who had been on the job since January, that she contact them regarding her
concerns with CAREs levels of performance and motivation. During Autumn 2001
and Spring 2002, MacMann Berg consultants held three sessions for managers and
two joint sessions where managers and staff both attended. 7 managers and 90
staff members participated.
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The focus for each session was working appreciatively within organizations and
creating a sense of curiosity about peoples organizational experience by asking
good questions. Inspiration for the training was drawn from Tomms (1988) and
Hornstrup, Loehr-Petersen, Jensen, Johansen, and Madsens (2005) work on
questioning as well as Cooperrider and Srivstavas (1987) and Hornstrups (2001)
writings on Appreciative Inquiry. A typical day would start with input regarding some
key ideas about how to work appreciatively and with curiosity which would be
followed by a series of exercises and interviews aimed at putting these ideas into
practice. The exercises and interviews were designed to facilitate discussion on the
participants issues and concerns regarding their experience at CARE. The
sessions simultaneously fulfilled two purposes: (1) teaching systemic ideas and
practice, and (2) creating a conversational space for discussion and reflection on
the issues people experienced at CARE using individual and group coaching.
After meeting with the management group three times, the MacMann Berg
consultants sensed little progress. According to one consultant, Every time we met
them, we felt that they had the same difficulties, the same level of distress. Given
their experience, the MacMann Berg consultants approached the head of CARE
and voiced their belief that more solid input, in the form of extended training, was
needed if systemic ideas and practices were to take root at CARE. The head
agreed, solicited a proposal from MacMann Berg, and sent the proposal to other
agencies in her municipality to gauge their interest in participating. She received
positive feedback regarding the content and scope of the training and a training
program in systemic contructionist leadership was created.
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Management training. In Autumn 2002 and Spring 2003, all seven department
managers and the head of CARE participated in the training as well as 9 other
participants representing five other agencies within the municipality. The managers
participated in five training modules. Each module was conducted over a two-day
period with 4-6 weeks between modules. The content of each module emphasized
the following topics
Module 1: Autopoesis, Appreciative Inquiry, context, and neutrality/curiosity
Module 2: Questioning skills and domains
Module 3: Reflecting teams and Coordinated Management of Meaning
Theory
Module 4: Emotions, difficult situations, and conflict management
Module 5: Positioning & evaluation of the training
The modules were designed to introduce the managers to important ideas regarding
social construction, autopoesis, Appreciative Inquiry, and the social construction of
emotion as well as provide an overview of key practices such as questioning skills
and the use of reflecting processes. Further information regarding the specific
content of the modules is available upon request from the authors. Prior to each
module, managers were asked to read relevant material from relevant books and
articles. A major part of this reading was a series of articles later published in
Hornstrup et al.s (2005) book, Systemic Leadership. During the module, the
training was divided into three primary activities: (1) thinkingpresenting and
discussing systemic ideas, theories, and practices, (2) actingusing and applying
systemic ideas, theories, and practices in small group activities and exercises,
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After the fourth module with the managers, CAREs head requested a meeting with
MacMann Berg and solicited a proposal to train the entire CARE staff. After
participating in the training with the managers, she felt that the ideas and methods
were useful and remarked to one of the consultants but if we really want to change
the whole organization internally, then it would be necessary to train both the
mangers and staff. A staff training was then planned for Autumn 2003 and Spring
2004.
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Staff training. The basic five-module format from the management training was
replicated with some slight alterations in the reading material and course content.
All seven department managers served as training facilitators for the staff members
during the training sessions and what were called network meetings between
sessions. CARE divided the 90 staff members into three groups with intact crossprofessional teams from each centre participating in a particular group. CARE also
assigned two to three managers to each training group to assist the trainer from
MacMann Berg. This meant that a particular manager may have one or more of
his/her cross-professional teams participating in the training s/he was helping to
facilitate. Following each module, managers typically met with their staff to discuss
ways they could implement the learning from the modules into the work-groups.
During these network meetings they would facilitate exercises and discuss the
reading. These exercises were very much like the exercises the leaders had tried as
part of their training. Therefore, they could act as helping teachers as the training
groups practiced these ideas as they worked in the organization between the
teaching modules.
Supervision sessions. MacMann Berg provided group supervision with each team
(manager and team) during Autumn 2004 and Spring 2005. The purpose of the
supervision was threefold: (1) to help them implement systemic ways of working,
(2) to discuss day-to-day problems, and (3) to keep momentum in integrating
systemic ideas and practices into CAREs culture. The supervision sessions
included both input, highlighting systemic ideas and practices aimed at helping
managers and staff to make sense of their experience and take action, and
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coaching sessions. Roughly 25% of the time was spent providing input and 75% of
the time coaching. The inputs were designed on the behalf of the wishes of the
group in focus typically going back to and elaborating on some of the issues
presented during the teaching sessions. The team and the MacMann Berg
consultant typically met every 6 to 7 weeks.
During the supervision, CAREs head and the managers had several conversations
with MacMann Berg about how to sustain the work they were doing up to now and
how they could do this as a team of managers. MacMann Berg proposed advanced
training that would focus on ways managers could design and implement systemic
constructionist training in their organization. The basic notion behind the training
was that managers would read original source material in order to gain a richer
understanding of the thinking informing systemic ideas and practices. The
managers would then develop sessions and exercises that proposed new practices
using the original reading as well as the ideas and practices from the original
training for inspiration. In Autumn 2005, Spring 2006, and Autumn 2006 the
advanced training was conducted.
Advanced training. The seven managers received additional training and 1-2
people from each department were selected to participate and designated as
resource people. The hope was that by receiving more in-depth training into
systemic ideas and practice, the managers and resource people could further the
development of the staff and the organization. The training consisted of reading
primary materials that informed systemic theory and practice including original
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New hire training. Beginning in Autumn 2007, a new hire training program was
established that placed newcomers to CARE into training groups and provided them
10 days of training using the five-module program that had been used previously.
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METHODS
The present study is based on data that was collected over a 7-year period from
training evaluation surveys as well as individual and group interviews with CARE
managers and staff, CARE clients, consultants from MacMann Berg, and other
practitioners working from a systemic constructionist perspective. For ease of
presentation, we divide the way the data was used to create our analysis into two
categories: (1) consequences of training, and (2) responses to the training process.
Consequences of training
Data generated regarding the consequences of the leadership training were
collected at three different times soliciting perceptions of CARE managers and staff
as well as their clients. This data was collected by members of MacMann Berg as
part of their ongoing training evaluation process.
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and thematic categories for each question were generated. Tables 2 and 3 display
the items and responses by CARE managers and staff.
Second, two focus groups with CARE clients, four clients in each focus group, eight
clients total, were conducted in April 2005. The two focus groups with drug abusers
focused on how they perceived their experience with CARE staff and whether they
had noticed any changes in the quality of service and care. A two-step qualitative
analysis was conducted: (1) the focus group transcripts were initially read through
and important ideas and striking examples were noted, and (2) the important ideas
and striking examples were then subjected to an inductive thematic analysis using
open and axial coding as suggested by grounded methods (Lindlof & Taylor, 2002).
Third, a follow-up quantitative evaluation of the effects of the training was conducted
in Spring 2007. A 30-item survey was distributed to all members of the organization
asking them to assess the consequences of the systemic training. 82 people
returned the survey (Total number of CARE employees = 100). 22 surveys were
returned by people that did not go through the earlier training and were not included
in the analysis. Of the people that were still members of CARE that had
participated in the training, 77% returned the survey (60/78). Survey respondents
answered each question on a 10-point scale indicating the level of effect the training
had on a particular element of their working relationships or the overall organization
(0 = No effect at all; 10 = Very big effect) in the following areas: (1) cooperation
with close colleagues, (2) cooperation with leaders, (3) cooperation with clients and
their relatives, (4) effects on peoples work situation, (4) overall organizational
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effects, and (5) general effects on job satisfaction in relation to job and colleagues.
Table 4 presents the items and the responses by CARE managers and staff.
First, we used the idea that it is important to keep difference alive in our data
generation which led us to solicit three different groups regarding their reflections on
how the systemic constructionist leadership training may have contributed to
changes in CAREs organizational culture. We identified and interviewed three
different groups operating from different positions in relation to CARE: (1) Inside
the organization: Interviews with three CARE managers and six employees were
conducted by one of the MacMann Berg consultants, (2) On the edge of the
organization: Four individual interviews with MacMann Berg consultants involved
with delivering and evaluating the training were conducted by the lead author who is
an academic, and (3) Outside the organization: Three interviews with experienced
systemic constructionist practitioners who were not connected to the CARE training
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Second, the resources and differences provided by the lead authors academic
position as well as the MacMann Berg consultants practitioner position were used
to challenge each other as we analyzed the data. Based on a grounded
methodology (see Charmaz, 2000 & Lindof & Taylor, 2002 for a general description
of grounded methods), we used the following analytical protocol:
1.
The interviews were read several times by one of the authors with an
eye toward what the interviewees said contributed to creating these
effects. An emphasis was placed on identifying and recording those
striking moments that caught the coders attention.
2.
3.
The coder then revisited the interviews and read through them
carefully to see if s/he noticed any new examples in light of the
emerging thematic analysis and whether any new examples were
noticed that might challenge the analysis. The themes and relevant
examples were then revised.
4.
The analysis was then shared with another author. The idea was to
have an academic and practitioner perspective on the analysis and to
use the differences provided by each to enrich it. For example, the
initial analysis generated for the CARE personnel was conducted by a
member of MacMann Berg who was then paired with the academic
author to reflect on and challenge the analysis. The academic author
conducted the initial analyses for the interviews with the MacMann
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ANALYSIS
RQ #1: What difference does systemic constructionist leadership training make in
the working lives of organizational members?
Both written surveys completed by CARE managers and staff in 2004 and 2007
suggest that CARE managers and staff perceived the training as having a positive
effect on the organization and their working lives. In the 2004 survey (see Table 2),
the majority of participants indicated that they felt the training had either a large
(39%) or very large positive effect (28%) on the ability of the organization to do its
job. Moreover, the overwhelming number of participants indicated that the effect
from the course in relation to CARE as an organization was developing a common
language (48%) followed by seeing CARE as one organization (16%), and using the
diversity of their colleagues (11%). The top three organizational changes that
participants perceived following the ending of the training include placing more
focus on a systemic way of thinking and using Appreciative Inquiry in their daily life
(37%), using more collegial supervision (21%), and changing the client conferences
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Three years later the written survey revealed that those CARE managers and staff
members who had participated in the earlier training saw the training as having
moderate positive effects on cooperation with colleagues, leaders, and clients and
relatives (see Table 4). Similarly, they saw the training as having moderate effects
on the own everyday work situation, their general level of job satisfaction, and the
overall organization. By moderate, we mean that 28 of 30 items had a mean
average of 6.11 out of a 10-point scale (0 = no effect, 10 = very big effect). The two
lowest rated items were health relatedthe level of stress on my work (5.38) and
sick days in the organization (4.50).xxxx
Both written surveys indicated that managers and staff members perceived that the
training had a good effect on the way they met and worked with clients. As one
manager put it:
I think the clients perceive being in CARE as more secure now, because they know
that they arent being punished if they are unable to stay out of side addition. They
feel appreciated in being in a difficult position. Of course we dont clap our hands,
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but we try working with what happened that made you go into addiction, and what
strategies can you choose next time to avoid it.
The focus groups with the drug abusers conducted in 2005 also suggest that they
have seen a difference in the way that CARE employees work with them.
First, the focus group data suggests that clients see CARE staff members as
fostering a positive atmosphere in the house. Consider the following statements by
drug abusers:
I feel much more respected. Earlier, lots of us went around with a feeling
of not being counted for being anyone. Now I feel treated like a human
being, more equal. They arent standing there with a raised finger like
mother or father. In connection to my treatment, it means I believe more
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in myself, that Im going to make it. And hopefully meet the goals I have
set up for myself.
Clients attribute the change in atmosphere to CARE staff members constructing a
different kind of working relationship with them. Rather than cultivate a relationship
where the staff member adopts a superior position to the client where they treat the
client in a subordinate position by telling them what to do and criticizing them, they
invite a respectful relationship where they treat clients as equals listening to their
concerns.
Second, CARE staff members are viewed as having adopted a more open
communication style which facilitates creating respectful relationships. This open
communication style is associated with improvements in listening skills and the
ability to provide good explanations regarding treatment.
Theyve been better at asking questions of the individual and they listen
more to you. If youve not been there one day, they ask why. They ask
about my drugs, networks, and treatment. It does something for me. I
feel like I want to keep coming here every day. And it means something
for my treatment. Im not just going home and sitting in front of the
television and thinking about drugs.
They give better explanations about the treatment. Things that I might
not have thought of myself and why they do what they do.
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drugs and would kick abusers out of the program if they failed. After the training
began, CARE changed its drug treatment policy to helping drug abusers learn how
to do drugs in a less harmful way and maintain that behavioral pattern through the
development of treatment plans. The following statement by one of the focus group
members connects the change in communication with the change in CAREs
treatment policy: They said things more directly to me. Before, you were called to
the office and heard a long sermon. Its much nicer now; theyve become better at
communicating. They say things more directly, more open. They are less
controlling now, more open. Weve gotten rid of a lot of the anxiety for being thrown
out if were not being completely clean.xxx
Third, collaboration between the CARE staff members and drug abusers has
changed. One drug abuser talked about how clients now had more influence
regarding their treatment and had input into CAREs hiring process and creation of
policies such as smoking regulations. They perceived a closer connection between
the stated policies of CARE toward clients and what they actually experienced. In
Denmark, clients are given a business plan, a written statement of the professional
principles that inform the way the staff and organization will work with the client.
Commenting on the shift toward collaboration between CARE staff members and
drug abusers, one drug abuser said, I must admit that when I read the business
plan yesterday, it actually was what I experienced. What we tell the staff is actually
taken into account.
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what it means. I think it runs down through the system. The notion of having a
shared framework and language also made it easier for organizational members to
share their practice with others publically and reinforce that this is the way that
CARE will treat clients, I also think the systemic has made the treatment of clients
less private. We now have a specific way of treating the clients, and we insist that
the staff members use it, and they are trained in it (Manager). The systemic
constructionist framework was viewed as attractive by CARE managers and staff
because it allowed them to retain knowledge and tools from previous training and
education while providing a coherent framework according to systemic
constructionist ideas of when and how to use these tools. Using the metaphor of a
house, one CARE manager explained the connection between the systemic
framework and other drug treatment tools:
If we normally say that you imagine the organization as being a house, then the
systemic is the foundation and the pillars, which carries the houses walls and roofs.
This means that systemic is not only something that permeates our approach to
treatment but it also permeates the way we are together. When you stand inside
our systemic house, there are lost of rooms you can enter. Of course, there is a
room with systemic tools, but there is also a room for working with other relevant
tools related to drug abuse treatment. You have lots of places you can enter and
stay in, but it is all times within the systemic frame.
Learning how to use affirmative tools that value the experience of others was
credited with creating a more positive, developing, and forward looking
organizational culture. In the 2004 survey (see Table 3), CARE managers and staff
members listed the top three learning points from the training as:
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(1) Appreciative Inquiry (34%), (2) questioning skills and abilities (16%), and (3)
cultivating a sense of curiosity regarding their communication with others (15%).
The use of affirmative tools such as Appreciative Inquiry, questioning, and curiosity
were often mentioned in the context of working in client conferences:
When I started in CARE the client conferences were pure hell. It was
uncomfortable, people were afraid to let their cases be in focus, they hid
and found good excuses of doing something else. [Now], at the client
conferences there is curiosity and we use the question types. It is easy to
hear when it is being used. (Staff member)
When I started in CARE, the organization doesnt look like it does today.
There was no appreciation at all. You couldnt be in a client conference
and tell that you had a problem with a client without someone criticizing
your professional skills. Or the lack of professional skills. It was very
very healthy for the organization to look at appreciation and look at what
is good and what could be better. (Staff member)
What happened when people got more secure was that they werent
afraid of doing something stupid. You werent afraid of being in a client
conference and say that I dont know this or maybe I didnt do the right
thing. (Staff member)
Affirmative tools embrace the value of ideas and perspectives that others bring to
the situation and create ways for people to connect to them and work with them.
Working affirmatively does not aim for creating shared agreement among
organizational members regarding the situation and possible lines of action; rather,
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the aim is coordinating the collective efforts of organizational members in a way that
moves the conversation forward, fosters creativity, and is collaborative.
A key factor in helping establish this common framework and shared language was
the expressed commitment from senior management to work with systemic
constructionist ideas:
We chose in CARE to do this all the way not just making an education
and then leave some of the staff members to themselves. No, we made
an education and had all the leaders go through it first, have all the
leaders participate on the staff members education as resource persons,
select resource persons in all departments and have new offers of
education for the staff members at all times. (Manager)
It gets useable for me when we say that it isnt only the leaders, it is all
staff members. However, they leaders get it first, from the top down. Both
the concept and the way it works. (Staff member)
Finally, the MacMann Berg consultants were able to create a training space where
the participants could appreciate the importance of theory and play with the ideas
and practices associated with systemic constructionist thinking in a safe
atmosphere.
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Beebe (2007) suggests that most communication training foregrounds practice and
backgrounds theory. However, CARE members felt that there was a productive
relationship between theory and practice as 98% ranked the level of theoretical
content as good and 50% experienced a good connection between theory and
practice with 14% experiencing an optimal connection. One of the major reasons
that CAREs members may have valued theorys contribution to practice is the way
that MacMann Berg structured the training. Consider the following comment by a
CARE manager:
The consultants were able to, in a trustworthy way, introduce a new, and probably
for many, a very different way of thinking. The consultants played with the
concepts, played with the tools and I think it has had big influence. The times I have
participated, they have had short presentations. There has been lots of work in
groups and jointly. To really get the course participants working. This is not class
teaching it is a product we create together. And practise, practise, practise. It has
been very good to all the time get tutoring on the way you use it. The big element of
creative teaching has been very good.
This comment highlights several aspects that come together to create an effective
training experiencecultivating a sense of play, short theoretical presentations,
active experiential learning, the collaboration among CARE members and the
consultants, and continuous ongoing practice. One of the most important factors
that CARE personnel cite as facilitating their learning the ideas and practices was
the permission to play and make mistakes:
Because we were on a systemic education it was legitimate to practise, and
mess up all that you wanted. Go to the drawing board, nothing is taboo we
succeeded to bring that culture home to the department, and do what we say. It is
40
The fact that it comes from the top managers is very important because it
makes it possible for middle managers and employees to be grounded
and believe in it. A part of the fact that it was so successful is that it
started at the top, managers were educated first which gave them the
knowledge to help get the employees grounded.
41
The consultants connected setting the context with creating a choice by CARE
personnel of whether they wished to stay with or exit the organization. Using a
cognitivist or behaviorist model of change (Tsoukas, 2005), one way to read the
way that senior management set the context was as a power move by senior
management to persuade people to restructure their thoughts or behavior.
However, the MacMann Berg consultants constructed this move as being consistent
with systemic constructionist commitments of treating people ethically and being
transparent. They indicated that the decision had been made by senior
management to work systemically and that it was not negotiable. Therefore, it was
critical to be transparent about the decision and give people a choice of whether to
remain or leave the organization.
Second, the training helped foster changes in CAREs culture by emphasizing the
integration of theory and practice as a way to enhance managerial and staff
professionalism. One of the MacMann Berg consultants said, Professional is about
combining theory and practice. They are able to connect the systemic base to their
practice and are able to handle practice and develop it much more. They have tools
of action, reflection, and epistemology. Given that the members of the crossprofessional teams received professional vocational education grounded in
medicine, psychology, and social work, constructing professional as entailing an
ability to connect theory with practice and to be able to reflect on this connection fits
well with their previous professional training. Developing self reflexivity, the ability
to reflect on how ones assumptions influences practice (Barge, 2004b), becomes
critical to developing ones sense of what it means to be professional. When
42
43
humility, the consultants constructed a situation where they could co-create the
training with the CARE employees whereby each could offer their expertise as a
resource for the other to use.
This notion of respecting the expertise and experience of others is also embedded
in the philosophy informing systemic constructionist thinking. Consider the following
two examples:
I remember the first group I had, there was a doctor. He was very
negative. He didnt say anything. I looked at him sometimes as I was
telling stories and I tried to catch his eyes and he wouldnt look at me.
But at the end of the first dayhe was starting to open up. He said that
the theory about autopoetic systems interested him because he was a
doctor of biology.and his story was that he was tired of some of the
others [previous trainers] always talking about psychology, the medical
was his worldthis was an eye opener for him because he could connect
the biology with the communication. He never thought of it in that way.
44
The systemic constructionist approach respects the knowledge that others bring to
the situation and attempts to find ways to connect with it. As the example from the
medical doctor clearly highlights, the conversation about autopoetic systems
connected with his background in biology, which moved him to a position of trying to
determine how biology could connect with communication versus having to reject
his biological training in order to learn about communication. This process of
connection is similar to models of continuous change which are based in logics of
attraction, finding ways to connect different elements together, versus replacement
(Weick & Quinn, 1999).
45
One could look at the funding situation, who is there to connect with and
how did they make a connectionwith the council (the politicians who
approve funding).who else was interested in the process and was
supportive. How did they go about keeping the funding going? And what
parts of the municipality did they have to connect with?
Need to look at stories of origin and how they connect task and how they
connect to people in the beginning.
These two quotes highlight a number of conversations to consider when
constructing an account of the trainings contribution to changes in CAREs culture
such as how the training was initially commissioned and negotiated, what
conversations the head had to have with the politicians in order to secure and
maintain funding, and who else in the municipality needed to be talked to in order to
create a supportive climate for the training.
The quality of the conversations that constitute and surround the training needs to
be considered in addition to mapping the connections in the network of
conversations. The systemic practitioners suggested that the affirmative tone of the
conversations created ripple effects that could contribute to culture change. As
one of the systemic practitioners put it,
46
And I think that one of things thats interesting and my hunch is that the systemic
approach has a very clear language about it. Its optimistic, it honors individuals,
and what strengths theyve got now, and what weaknesses. And it stresses the
ideas that people can be collaborative.all the kinds of values which are mentioned
in the domains paper.my hunch is that learning to articulate those values and use
them have given people an enormous boost.
I think its because you have similar effects in the training context, people
in the training session would have been feeling more positivethe ripple
effectthey have always had a sense of purpose, but now they had a
method to enable them to put their sense of purpose into actionand see
the effects of their action, a whole positive sense of feedbackthe more
that stuff happens the more it goes onthey can have fun with it, play
with it, its a nice place to be a leader, a recursive effect, if the staff is
nicer then the managers are nicer.
How are the differences that they are co-creating with the clients feeding
back into the organization and having a ripple effect throughout.
The idea is that affirmative processes not only turn back on themselves and create
more affirmation, but that they also reverberate throughout the organization. As
Gill and Simpson (2008) suggest in their discussion of discursive change models,
micro conversations can scale-up into larger organization. What the notion of
ripple effect suggests is that affirmative practices in micro conversations may be
47
likely to scale-up to larger organizational change due to the positive energy they
create.
The systemic practitioners also noted that the co-creative flavor of the
conversations may have contributed to changes in CAREs culture. Co-creation
involves people working collaboratively and can generate enthusiasm and identity.
The notion that co-creation can lead to a sense of we-ness and new identities is
reflected in the following quotations:
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49
DISCUSSIONxxxx
A discursive approach to change focuses on the ways micro conversations are
altered, edited, and transformed to generate new possibilities for meaning making
that address emerging situations and how they may scale-up to more macro
organizational change. The present study explored the connection between a
discursive approach to change and systemic constructionist leadership training.
Several reflections emerged from our analysis that may inspire future research
regarding a discursive approach to change and systemic constructionist leadership
training: (1) the communication model that informs leadership training directly
influences the potential for organizational change, (2) change agents and
researchers operating from a discursive perspective need to give attention to the
ways that Discourses are appropriated during change process and the ways that
the conversational ecology within and among ongoing conversations is
orchestrated, (3) evaluation research from a systemic constructionist perspective
needs to more thoroughly conceptualize the relationships among social
construction, experiential outcomes, and performance effects, and (4) engaged
scholarship elaborates the complexity and nuance of our explanations connecting
systemic constructionist leadership with organizational change.
First, the communication model that informs leadership training can strongly
influence the process of organizational change. What is striking about the accounts
that the CARE managers and staff members, MacMann Berg, and the systemic
practitioners offer is the central focus on affirmative conversation. The notion of
affirmative conversation shows itself in a variety of contexts including: (1) the
50
respect that CARE managers and staff members show each other and their clients,
(2) the acknowledgement by MacMann Berg that the expertise of the CARE
managers and staff needs to be valued and incorporated into the training, and (3)
the confirmation that various drug treatment methods can be integrated into a
systemic framework. Though each example is different, it highlights the importance
of working dialogically and relationally. As Gergen et al. (2004) observe generative
dialogue is about picking up a pre-existing element from previous utterances,
confirming it, and extending it. Similarly, Jabri et al. (2008) emphasize the
importance of dialogical conversation stressing the importance of creating
connection among persons within conversation without generating a fusion of
perspectives. Affirmative conversations work the same way by valuing elements of
the others expertise and experience, connecting with it, and extending it. As Seo,
Putnam, and Bartunek (2003) suggest the strategy of connection among people and
processes may be crucial for fostering organizational development and change. We
suspect that a model of leadership training based an information transfer model of
communication would not achieve the same kinds of effects because it is does not
pay close attention to fostering collaborative working relationships. Future research
is needed that explores the connection between other leadership training models
rooted in dialogic and relational models of communication and organizational
change.
51
What is also striking about the discourse of the three groups is that they
simultaneously appropriate language and arguments from cognitivist and
behaviourist change Discourses in their accounts of why the leadership training
seemed to work well at CARE. For example, cognitivist and behaviourist change
Discourses emphasize the importance of strong leadership from the top (Kotter,
1996; Schein, 2004), making training content relevant and meaningful to
52
participants job experience (Noe & Colquitt, 2002), and working with the wholesystem (Bunker & Alban, 1997) as key factors in promoting organizational change.
These themes are also present in the accounts given by CARE employees, the
MacMann Berg consultants, and the systemic practitioners, but they are placed
within a systemic constructionist framework thereby changing their meaning. For
example, given that cognitivist and behaviourist Discourses emphasize Lewins
(1951) model of unfreezingreshapingrefreezing, buy-in from top leadership
within these Discourses is typically conceptualized as an important tool to persuade
organizational employees about the necessity for change and to overcome their
resistance. What is interesting is that the MacMann Berg consultants and systemic
practitioners do not appropriate the language of power and resistance from
cognitivist and behaviourist Discourses; rather, they connect the buy-in and
commitment of top management to clarifying the context and enabling
organizational members to make choices. By setting a strong context that systemic
constructionist ideas and practices will inform how the organization will work, top
management creates a choice point for organizational members of whether to
remain at the organization. Similarly, cognitivist and behaviourist Discourses
emphasize creating relevant training that is grounded in a well-conducted training
needs analysis and is professionally delivered. While the language of professional
delivery and execution is a key theme in stories told by all groups, it is connected
with words such as co-creation and fit as opposed to the language of training needs
analysis, a staple of cognitivist and behaviourist Discourses with its attendant
emphasis on task and person and analysis and the execution of a training plan.
Professional delivery is associated with the consultants working collaboratively and
53
creatively with CARE members to leverage each others respective expertise. What
this analysis suggests is that cognitivist and behaviourist Discourses to change
should not be viewed as being replaced by a discursive model of change. Rather,
our discursive analyses need to pay attention to how various Discourses
constituting change are picked up and used by organizational actors and how they
resonate and contradict each other.
Change agents and researchers operating from a discursive perspective also need
to give attention to the ways the conversational ecology within and among ongoing
conversations is orchestrated. The systemic practitioners point out a significant
conversation that no other group mentions as being important in the transformation
of CAREs culturethe funding conversations between the head manager and
important stakeholders such as the local politicians. Given the amount of
investment required to sustain this multi-year project, the systemic practitioners
were interested in how the head manager was able to secure and maintain funding.
This highlights that the conversation which happens when the participants are in the
training room with the consultants is only one of many ongoing conversations
regarding the training within the organization, and that the multiple ongoing
conversations may intersect in ways that support or hinder the ability of participants
to incorporate the practices and ideas from the training into their daily working lives.
Consider some of the various conversations that CARE members, the MacMann
Berg consultants, and systemic practitioners highlight: the funding conversations
between the head manager and key stakeholders, the conversations between the
MacMann Berg consultants and CARE personnel during the initial and ongoing co-
54
55
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timeline that captured significant events in the organizations life before, during, and
after the time of training as well as documenting trends of key performance
indicators such as financial data and employee sick days and creating a story from
that event analysis. This story could then be compared to the performance and
outcome stories organizational members tell regarding their experience to explore
divergence and resonance between the stories. Additional methods and techniques
such as event analysis need to be developed in future evaluation studies of training
to capture the accounts and stories constituting performance discourses grounded
in the material sequence of events as well as the stories organizational members
tell about them.
Fourth, our analysis confirms the argument that engaged scholarship elaborates the
complexity and nuance of the stories and explanations we create in our analyses.
Van de Ven (2007) highlights that engaged scholarship involves leveraging the
unique insights provided by different participants to generate a more detailed and
rich picture of the phenomenon of study. The current analysis suggests that a
variety of themes and ideas gain richness and depth when reflections from different
positions are generated. For example, the theme of co-creation and joint
collaboration are mentioned by all three groups. However, CARE employees tend
to construct co-creation as occurring among themselves in team meetings and with
clients while the MacMann Berg consultants tend to construct co-creation in terms
of the joint work they perform with CARE members during training. The systemic
practitioners are similar to the MacMann Berg consultants as they construct cocreation in terms of what occurs in the training but broaden their conceptualization
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Table 1
Timeline and description of training
Time
Participants
Description of Training
7 managers & 15
staff
sessions
were joint manager-staff sessions.
The
focus was to learn how to work
appreciatively in organizations and
ask good
questions.
Autumn 2002
training
Spring 2003
appreciative
reflecting
teams and Coordinated
Management of
Meaning Theory, (4) emotions,
difficult
situations, and conflict
management, and (5)
positioning and evaluation of the
training.
Each module was conducted over a
two-day
period with 4-6 weeks between
modules.
The managers met between the
modules to
discuss their homework
assignment and to
discuss the reading.
Autumn 2003 &
managers in
64
Spring 2004
for the
8 managers
acted as
helping teachers and assisted in
those sessions where their staff
teams were
present.
Autumn 2004 &
sessions
Spring 2005
managers
8 FAB managers
practice.
Autumn 2005,
7 FAB managers
where the
Spring 2006, & 14 staff
training
Autumn 2006
order
staff and
organization.
Autumn 2007
held that
New hires
format
offered in Autumn 2002 and Spring
2003.
65
Table 2
Responses from 2004 survey regarding training consequences
Focus of item
of
doing things (13%)
Focus on resources instead of
problems (13%)
Are more curious (10%)
Have a common language and they
see themselves are more
professional (8%)
Clients respond positively back after
meeting (6%)
What is the effect from the course in relation to We have a common language
(48%)
CARE as an organization?
We see CARE as one organization
right now
(16%)
We know each other much better
right now
and use the diversity of our
colleagues
(11%)
There is much more innovation and
CARE
has become a developmentoriented
organization (8%), more
professionalism
(6%)
More energy and joy (6%)
How much positive effect has this course
Some effect (33%)
had in relation to this organizations ability to do Large effect (39%)
the job they have to do?
Very large effect (28%)
How much have you done to obtain this effect Done a little bit (9%)
(the organizations ability to do the job)?
Have done a lot (45%)
66
How has the course changed the organization We do more training and place
and what has the organization done in practice more focus on a systemic way of
after the course has ended?
thinking and Appreciative Inquiry
in their daily life (37%)
We use more collegial supervision
(21%)
We have changed the client
conferences
(16%)
We use reflecting teams in client
conferences(10%)
We use mindmaps(10%)
We educate the clients and
introduce the
clients to some of these thoughts
(4%)
These changes, what have you done yourself? Have started to use the systemic
way of
thinking in staff member meetings
(31%),
Have introduced an Appreciative
Inquiry culture in their daily work
(18%),
They have introduced the use of
mindmaps
(13%)
Responded using collegial
supervision treating colleagues as
supervisors (10%)
Started using different kinds of
questions
(5%)
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Table 3
Responses from the 2004 survey regarding how participants experience the content
and process of the systemic constructionist leadership training
Focus of item
Participant response
(16%)
curiosity/neutrality (15%)
context/context clarification (9%)
systemic way of thinking in general
(9%)
Which part of the systemic theory and methods We use questioning and
Appreciative
have created most effect in relation to your
Inquiry (56%)
own practice:
We use mind maps as a
pedagogical method
to map out plans for clients (23%)
Reflecting teams (9%)
Context clarification (4%)
Coordinated Management of
Meaning
Theory (3%)
The concept of autopoesis (3%)
The course as a learning process, staff members
Good level of content
(98%)
experience of the course regarding theoretical Too low (2%)
content:
How do staff members experience the connection
Little connection
(11%)
between theory and practice:
Good connection (50%)
Very good connection (25%)
Optimal connection (14%)
What could done this process be done even
better to qualify the ability of the organization
to do the job:
up
meetings
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69
Table 4
Results from the 2007 training consequences survey
Theme
Mean Average
7.19
6.81
7.03
7.34
6.95
70
6.75
5.38
6.67
7.45
7.15
71