Blue Beach Travel & Service

a
Blue Beach Travel & Service
Project Feasibility Study and Evaluation
Miss. Kanokphan Tosalee

ID: 5031205001: Tour
Submitted
Aj. Chaiyawat Thongintr
b
Preface
This project is a part of 1203302 Project Feasibility Study and Evaluation

Course. In this project is studying the feasibility of tourism business in Phuket, which
include general information of tourism business in various such as nature of industry,
situation of industry, market analysis, technical, and financial.
This project makes everyone who interested to get knowledge and information
about tourism business known more how to do the project and know more how to
decision before doing business.
Expect this project will give the benefit as much for who interested in tourism
business. If there are any mistakes, manipulator made an apology at this time.
Miss Kanokphan Tosalee

ID: 5031205001
c
Executive Summary
Nowadays, tourism becomes a large part that make revenue for Thailand by the
beautiful natural resources and it is become into a package tour in tourism business
which can tourists feel save money more than they spend money to travel by them self
which all of these reason can make tourism business survive in a part of tourism
industry. Even political or natural disaster can affect to tourists decision making, but
finally it will pass away and tourism industry will become bustle again. From many of
tourists who come to travel in Phuket can make our business can survive in this business
until no of tourists because they are very important for our business.
d
Table of Contents
Executive Summary .......................................................................................................... c
Chapter 1 ........................................................................................................................... 1
Introduction ....................................................................................................................... 1
1.2 Project Objectives ....................................................................................................... 4
1.3 Benefits of Project................................................................................................... 4
1.4 Time frame .................................................................................................................. 5
Chapter 2 ........................................................................................................................... 6
Industry Profile ................................................................................................................. 6
2.1 Nature of industry ....................................................................................................... 6
2.2 Situation of Industry ................................................................................................... 8
2.3 Product and Service .................................................................................................... 9
2.4 Vision ........................................................................................................................ 10
2.5 Mission...................................................................................................................... 10
2.6 Strategies of the company ......................................................................................... 11
2.6.1 Corporate Level Strategy ....................................................................................... 11
2.6.2 Business Level Strategy ......................................................................................... 12
2.6.3 Functional Level Strategy ...................................................................................... 12
Chapter 3 ......................................................................................................................... 15
Market Feasibility Study ................................................................................................. 15
3.1 Market Analysis ........................................................................................................ 15
3.1.2 Competition Analysis (3C Analysis) ..................................................................... 18
• Competitors Analysis ................................................................................................... 18
• Customer Analysis........................................................................................................ 21
• Company Analysis........................................................................................................ 22
3.2 STP Analysis ............................................................................................................. 22
3.3 Marketing Mix Strategy ............................................................................................ 24
3.4 Sales Forecast/Profit Estimation ............................................................................... 25
Sales Forecast.................................................................................................................. 28
3.5 Marketing Expenses (Sales Incentive) ...................................................................... 38
Table 3.5.1: Marketing Expense of Year 2010 ............................................................... 39
3.6 Conclusion Chapter 3 ................................................................................................ 42
Chapter 4 ......................................................................................................................... 43
Technical Feasibility Study............................................................................................. 43
4.1 Production and Operations Analysis ......................................................................... 43
4.1.2 Service Process ...................................................................................................... 68
4.1.3 Location ................................................................................................................. 70
4.1.4 Facility Layout ....................................................................................................... 70
4.1.5 Machine/ Tools/ Equipment ................................................................................... 71
4.1.6 Logistic Management............................................................................................. 84
4.2 Cost of Investment .................................................................................................... 85
4.3 Investment Cost ........................................................................................................ 86
e
4.3.2 Depreciation ........................................................................................................... 87

4.4 Operating Cost .......................................................................................................... 88
Table 4.4.1: Operating cost of Year 2010 ....................................................................... 89
4.5 Management Analysis ............................................................................................... 92
Table 4.5.1.2: Administration Cost of year 2010............................................................ 95
Chapter 5 ......................................................................................................................... 98
Financial Analysis ........................................................................................................... 98
5.1 Profit / Loss Statement .............................................................................................. 99
5.2 Cash Flow ............................................................................................................... 105
Table 5.2.2: Cash Flow of Year 2011 ........................................................................... 108
5.3 Balance Sheet .......................................................................................................... 120
5.4 All Financial Statement........................................................................................... 125
Figure 5.4.1: Profit Margin ........................................................................................... 126
Figure 5.4.2: Return on total asset ................................................................................ 126
Figure 5.4.4: Total asset turnover ................................................................................. 127
Figure 5.4.5: Debt Ratio................................................................................................ 128
Figure 5.4.6: Time interest earned ................................................................................ 128
Chapter 6 ....................................................................................................................... 129
Summary ....................................................................................................................... 129
f
Table of figure
Figure 1 Number of tourists .............................................................................................. 2
Figure 2 Number of foreigner tourists .............................................................................. 3
Figure 3 Show the service of company ........................................................................... 10
Figure 4 Brochure of Island Tour ................................................................................... 19
Figure 5 Location ............................................................................................................ 20
Figure 6 Location 2 ......................................................................................................... 21
Figure 7 Sale in year 2010 .............................................................................................. 29
Figure 10 Sale in year 2013 ............................................................................................ 35
Figure 11 Sale in year 2014 ............................................................................................ 37
Figure 12 Destination of Phuket ..................................................................................... 43
Figure 13 Khai Island...................................................................................................... 44
Figure 14 Activities......................................................................................................... 45
Figure 15 Phi Phi ............................................................................................................ 46
Figure 16 View and activities ......................................................................................... 47
Figure 17 Show 1 ............................................................................................................ 48
Figure 18 Show 2 ............................................................................................................ 49
Figure 19 Show 4 ............................................................................................................ 49
Figure 20 Show 5 ............................................................................................................ 50
Figure 21 Show 6 ............................................................................................................ 51
Figure 22 Show 7 ............................................................................................................ 51
Figure 23 Show 8 ............................................................................................................ 52
Figure 24 Show 9 ............................................................................................................ 53
Figure 25 Show 10 .......................................................................................................... 54
Figure 26 Show 11 .......................................................................................................... 56
Figure 27 Show 12 .......................................................................................................... 57
Figure 28 Show 13 .......................................................................................................... 58
Figure 29 Show 14 .......................................................................................................... 59
Figure 30 Hotel 1 ............................................................................................................ 61
g
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Chapter 1
Introduction
1.1 Background and Significance of the Project

When people have a free time from their work, one thing they will spend their
time is travel at overseas to relax and leisure. Thailand is a famous destination from
many foreigner tourists. The beach in Thailand very popular from foreigner tourists,
Phuket and neighbour province is a first chosen that they choose at Andaman Sea.
Phuket set in the island that connect with area of Thailand by the Sarasin bridge and to
be know as “Pearl of Andaman Sea” that to be known around the world in side of a
beautiful beach. Tourists can do many activities at Phuket such as swimming, take a
sunbath, diving, sight seeing, shopping, learning culture, go to temple and seeing old
town. From many beach and island that can easier connect with neighbour province, can
make tourists choose Phuket to be center of them travel. From these reasons make I
choose Phuket province to study travel business which have beautiful natural resource
and famous from foreigner.
Phuket is popular province from foreigner tourists from the past to nowadays
and it has a lot of beautiful beach and island including the old town building that can
attract tourist too. Phuket is a one province that is a center of economic and tourism
industry in South of Thailand that make Phuket have many of facility that tourists wants
when they far away from home, it can make them easier decision to choose Phuket to
travel because it is ready to serve them. Many of hotel and restaurant (that are the heart
of tourism including destination) are common reason that why I choose Phuket because
Phuket have various kinds of hotel and restaurant to serve that meet the need of various
kind of tourists too. Festival is another reason too that I choose Phuket because it can
attract tourists to spend their money at this province to see something new especially
vegetarian festival. Many reason that people interesting and still want to see the
beautiful place especially the beach that make Phuket still welcome and flow of money
every time, consequently tourism business still having role in tourism industry.
2
Figure 1.1a: Number of tourists from year 2008 to year 2009 in Phuket
1220000
1215000
1210000
1205000
1200000
1195000 No. of tourists
1190000
1185000
1180000
1175000
Year 2008 Year 2009
Figure 1 Number of tourists

Source: http://123.242.171.10/descr/introduce/dataPK53/ttt.php, 20 Apr 2010
Although in year 2009 have a lower number of tourists from 1,190,032 people to
1,217,503 people in year 2008 because the economic decrease condition, influenza
H1N1 including the condition of politic in Thailand that have the violent situation.
These factors have more effect to decision making of tourists and it makes the number
of tourist lower. However, the government still try to make tourists trust and support
tourism in many ways such as reduce the national park fee or a lot of number of
international and domestic direct flights to Phuket that make tourists sure they will save
from violent situation. From many reasons can make sure that tourism business can
surviving in Phuket for sure from government helped or beautiful beach that can attract
tourists as much.
3
Figure 1.1b: Number of foreigner tourists comes to Phuket in year 2009
Australia
5%
Sweden
6% 21%
6% UK
7% Germany
Russia
Finland
9% 15% Denmark
10% France
10% 11%
Japan
USA
Figure 2 Number of foreigner tourists

Source: http://news.phuketindex.com/travel/top-10-178134.html, 20 Apr
2010
The upper data shown about number of foreigner tourists come to Phuket in year
2009 and we can see that many of tourists come from other continent that can make the
company set a target group for doing the business plan and study about the customer
behavior and know the possible of tourists that will become our customer in the future.
The name of my company is Blue Beach Travel & Service. The reason that I use
this name because it can show that the main of this company is provided about travel to
the beach and make people have imagination to blue beach color. Blue Beach Travel &
Service located in Phuket (near with the airport) in Tha lang district. Tha lang is a one
of three district in Phuket that have a important place to show to tourists such as
Monument of Thao Thepkrasattri and Thao Sri Sunthorn and Sirinart National park that
easy to attract tourists to come and easy to find my company.
4
1.2 Project Objectives

1. To study the probability about the travel business.
2. To know the right way to practice the business.
3. To analyze the factors that can effect to the business such as economic
situation, political situation, natural calamity or strength and opportunities of
competitors.
4. To know the operation of tourism business step by step.
5. To evaluation my company and can solve the problem and make it to be
better.
6. To know some technique that makes business success.
7. To analyze the market of tourism business.
1.3 Benefits of Project

1. Know to planning before make a decision making to do business.
2. Have more knowledge about doing business and can take it to do in a real life.
3. Know about situation that can effect to business and can solve the problem.
4. Understand the customer behavior.
5. Know about competition in tourism business at Phuket.
6. Know the situation in the world that can be effect to customer behavior.
7. Know how to connect with other business that related with my business.
8. Know more the destination that can attract customer.
5
1.4 Time frame

March April May
Project Week Week Week Week Week Week Week Week Week Week Week Week
1 2 3 4 1 2 3 4 1 2 3 4
Explore market need ▬
Set up strategic plan ▬
Develop business plan ▬ ▬
Plan for action ▬ ▬
Identify needed and ▬
cost of resources
Submit permit travel ▬
Decorate office ▬
Set standard quality of ▬
service
Develop standard of ▬ ▬
service
Recruitment ▬ ▬
employees
Design concept of ▬ ▬
promoting
Organize advertising ▬
Launch business ▬
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Chapter 2
Industry Profile
2.1 Nature of industry

Tourism started by Phra Jao Borommawongther Grom Phra Gam Phang
Phet Ach Cha Ra Yho Thin when he is a commander of the train at that time and
then he sent the story about Thailand to the United States of America in year
1924. He set department for support and give the convenience to tourists who
want to come to Thailand including announce and publicize Thailand to be
known to foreigners. But the project support tourism for clear start in year 1936
by The Former Ministry of Commerce is a watcher and then the tourism bureau
was burst by bomb, so this bureau was closed for the time. Year 1940, tourism
in Thailand became awakened as much that made tourism bureau start worked
again and improve to become a big part in tourism of Thailand.1 From the
important of history about tourism make tourism in nowadays become a part
that make a lot of revenues for the country in each year which very important for
Thailand
Consequence, tourism business become a big part in tourism industry
because of the information that ready to serve to tourists and the lower price in
the package that make them the convenience and easy when they want to travel
can attract tourists as much. And the important thing that made tourism business
have a role in tourism is a tourists who come to travel in Thailand, because the
interested of them for Thailand which is a beautiful country that can attract them
in a various side such as culture, education, business or leisure that all of these
have a more power to attract tourists to come as much. Tourism cannot stay by
lack of tourists.
Follow Tourism business and Guide act year 2008, intention to protect
tourists from the advantage of some business and they can choose to use the
service from tourism business that have quality that make tourism business
should have standard in company, which companies have to make the trust to
customer that will make tourism industry in Thailand sustainable growth which
1
http://thai.tourismthailand.org/about-tat/
7
will effect to a good economics of Thailand and good quality of people in

Thailand too.
Because of the destination at all provinces can attract the tourists from
around the world that make tourism business located at every province in
Thailand too, to make the convenience for tourists and give them the
information in that province. From many of destinations in Thailand make
tourism business growth up because of the demand of tourists that come to
Thailand in every year, although the need of tourists change every time but
tourism business still try to change themselves to be attract tourists that make
this business survive and have a role in tourism industry even this role in
nowadays lower than in the past.
Phuket is a popular destination of people from many factors such as do
the business, education, working or travel agents that make them come to
Phuket and make many of business following from many people in province that
come with these factors to accommodate them such as property, hotel and
restaurant, shopping mall, or travel agents that becomes the main business in
Phuket. Another good thing is a high power of purchasing of tourists that
tourism business can sale in a high price because the high cost of living in
Phuket that make many people come to do tourism business in this province.
Regular customer
- Foreigner tourists
- Tourists in Thailand except in the south part
Product life cycle

1. Introduction
Blue Beach Travel & Service launch in introduction period which have
limited fund that will effect to fund of research and development part. No
various product in this time from trying to find what customer really want and
what are they impress with how product and service. We are a new company in
this industry so we quite disadvantage in many ways such as customer loyalty or
the data of competitors. For this period, we will try to promote the business to be
known to tourists in many ways especially on the internet to attract target group
to be my customer and give tourists a high quality service.
8
2. Growth
In this period will give a special promotion to existing customer to make
them feel loyalty with company and try to promote the company to expand other
customer group. Give the best service to customer to make positive word of
mouth that will be the effective promote in the future.
Seasonal
Rain is season or green season from May to October, and hot season or
high season from November to April. There are many sunny days throughout the
Rains Season. September is the wettest month. The best months are November
through February. Average temperatures range between 22 and 34 degrees
Celsius.1
2.2 Situation of Industry

Tourism business in nowadays have a lot both of small and large
company that customer can choose by their pleasure. And a lot of tourism
business they promote and, sale the package and communicate with customer by
use technology mainly and most of tourists use internet to fine the information
2
about they route too. So, a lot of tourism business will try to develop their
technology and up-to-date every time to respond with customer and make them
feel the modern of company make them trust and want to use my service. Phuket
is province which have a lot of tourists attraction and this province can make a
lot of money from people who come to travel that mean tourism business have a
high rate in competition according to tourists because the tourists will come with
happy that they spend by their money to get the pleasure and convenience that
they get. But in nowadays, the political situation at Bangkok that high conflict in
everyday is a high effect with tourist decision making not only in Thailand but
also in overseas that can make tourism decision to stop travel more than go to
Bangkok and meet with uncertainty in the city that it can effected with their
safety and their journey such as China cancel flight from 100 reduce to only 20
1
http://www.tour-phuket.com
2
http://www.tkc.go.th/thesis/abstract.asp?item_id=5336
9
flights.1 However, the direct flight from many airlines both domestic and
international can make tourists feel safe from the conflict situation at Bangkok
and come to travel by pleasure and some of tourists understand that situation
because they come to travel many times and they want to come to travel again
although this situation still happen. Tourism business stimulate the sale by
reduce the cost or other method to attract tourists to come to travel from the
2
political situation or seasoning that it can attract them as much. This method
used by many of tourism business that make them still survive in tourism
industry and have a lot of role about revenue that will get from tourism that will
come to Thailand.
2.3 Product and Service

The main factor of the company is to provide a good service and give
facilities for the tourists. The company separate service into 2 groups:
Main business
- Make a reservation – Hotel, Resort, Bungalow, and Villa both day
and month
- Make the organize group tour and sale the package tour inside
country
Add business
- Service to find the car rent all type for tourists
- Service to find taxi
- Service to find a babysitting
1
http://www.bangkokbiznews.com/home/detail/business/business/20100407/109035/.

ก .html
2
http://www.google.co.th/search?hl=th&safe=active&rlz=1R2ADFA_enTH344&q=%E0%B8%AA%E0%B8%A3%E0
%B8%B8%E0%B8%9B%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%A7%E0%B8%B4%E0%B9%80%E0%
B8%84%E0%B8%A3%E0%B8%B2%E0%B8%B0%E0%B8%AB%E0%B9%8C%E0%B8%AA%E0%B8%96%E0%B
8%B2%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%93%E0%B9%8C1-
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%E0%B8%B2&aq=f&aqi=&aql=&oq=&gs_rfai= (Headline[DOC]
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10
Figure 2.3: Show the service of company
Figure 3 Show the service of company

Source: http://www.phuket-trips.com/day-trips.htm, 20 Apr 2010
Blue Beach Travel & Service choose the best place and activities for
tourists and provided high quality of service to customer because a lot of
activities that customer do in each should have them feel happy and want to
come to use the company’s service again that will make them loyalty with my
company.
2.4 Vision
Make a happy to customer and give them the impressive service quality,
can be flexible and friendly. Be the first choice for existing customers when they
want to travel.
2.5 Mission
- Give a high quality service to customers and perform with them for
impressive, friendly and happy when them using our service. The good
commercial will come up after a good service.
11
- Support the tourism that preserve environment for the environment

have remain resourcefulness.
- Support to distribution the income to local people.
- Make the employees feel confident with them job by training and give
them the knowledge every time.
- Expand the business to bigger and more quality in the future.
- Do the operation by honest in the law.
- Make a good relationship with trade partners.
2.6 Strategies of the company

Because of Blue Beach Travel & Service is a new company that we want
to get a high customer and high benefit from service, so the company will try to
make more promote and advertising the promotion of the company by
communicate with target group by using electronic such as advertising in many
website about tourism in many country to make consumer have a chance to
know the company. After customer come to use the service with company, the
word of mouth is very important to the company because it have a lot of
efficiency and can attract other group of people such as friends or relative that
the word of existing customer can make these people feel confident with service
of the company.
2.6.1 Corporate Level Strategy

Because Blue Beach Travel & Service is a new company in tourism
industry that we have to thing more about how to keeping the company to stay
and survive in this industry and have a profit from this industry, so the company
try to make it self to be strong to be a best service to attract the customer. Strong
in planning that the company should have to make various plans and choose the
best plan and choose the best partner for customer. Strong in operational that do
it by the plan and study from the real situation that happen when do the
business, study from customer and try to understand what they want and collect
the data to use in the future. The advantage of stability strategy is we don’t need
to pay for anything but we try by my self which it can make the company safe
12
money a lot and it can help about the knowledge that we have to know and make
it strong that will make the company is a famous of existing customer and know
to other customer.
2.6.2 Business Level Strategy

Blue Beach Travel & Service use focus strategy to do the business
because this strategy make me know the target customer and try to communicate
with them to know the company. This strategy make me try to understand the
target group and provide what they want in their trip. If we have a target, it easy
to operate by customer want more than everyone are our customer but we cannot
serve what they want and make the name of company dishonorable.
Focus of Blue Beach Travel & Service is tourists from Europe,
Scandinavia, Australia and America. From the collection information of year
2009 tell that the most tourists from overseas come to Phuket first 3 countries
are Australia, Sweden and UK1, so if we know the information of these tourists
and make them to target group it will very advantage for the company when do
the business.
2.6.3 Functional Level Strategy

2.6.3.1 Marketing
For this strategy, the company set 4Ps that is Product, Price, Place and
Promotion as follow:
- Product and Service;
In nowadays, people have a lot of thing that they want and every people
have different want and need, so Blue Beach Travel & Service try to find a lot of
tourist attraction to be respond customer because a lot of product and unseen can
attract tourists as much for the new experience that different from their daily
life. In addition, the company is choose the best partner come into the product
and give the best service to customer too.
- Price;
1
http://news.phuketindex.com/travel/top-10-178134.html
13
After tourists know what they want and they can find it with the
company, it is a good point for the company in the price side because they can
pay for something that they want, so the price quite high but it is appropriate
with service that the company provided.
- Place
Blue Beach Travel & Service located near with Phuket international
Airport and near with Nai Yang beach. When tourists come to the airport, they
can come to the company easier because it easy to find and not take a long time
to go. Moreover, the company near with Nai Yang beach which is a one popular
beach for tourists and people around there and take a little time will arrive Nai
Thorn beach which peace beach and love for people who like a high wave. So,
this can be a good point for the company that have a good place to locate and it
can easy to attract tourists to come.
- Promotion
Blue Beach Travel & Service try to promote the company to know for
tourist in many of channels especially on the internet to make them know more
about the product and service of the company and the activities that happen in
our province.
2.6.3.2 Human Resource Management

The objective of this strategy is for make the employees have a confident
and dedicate to work for the company by training them to have a knowledge
every year which will help them up-to-date all the time even technology, quality
of service that practice to customer or information about the situation around the
world. The company concentrated with quality of service because this company
is a business about the service so, the employees should have a standard to
practice to customer for make the customer feel to willingness of our service and
have a good experience with our company.
2.6.3.3 Financial
Blue Beach Travel & Service try to use little resource but efficiency and
get a lot of benefit for business because it can reduce the cost of something to
14
keep it to do in another thing such as in operation we can make a reservation and

give the information to customer by the internet instead telephone or fax in the
past. The company have financial database to collect the financial data in the
past and separate it to make it easy to collect and find the data.
2.6.3.4 Management Information System

Blue Beach Travel & Service have a good database system about collect
the existing customer data such as name, surname, telephone number, kind of
service they used and date of used service because we concern that if they come
to use the service with company again they will feel impress that we can
remember them and not waste a time to ask the question again. The internet is
very important for tourism industry because a lot of people use the internet to
show the product and service including the tourists that use the internet to find
the information before they come to travel so, Blue Beach Travel & Service will
register to be a member of agencies such as The Association of Thai Travel
Agents (ATTA) (http://www.atta.or.th ) that support tourism business to
advertising travel agents to tourists to know more about the company and give
some information and news about tourism industry to the company.
15
Chapter 3
Market Feasibility Study
3.1 Market Analysis

3.1.1 General Environment Analysis
Nowadays, tourism industry in Thailand is a critical problem which it be
a national problem that government sector and private sector should collaborate
to solve this problem together. From the news from Ministry of Tourism &
Sports that ask the approval with Ministry about the urgently marketing plan for
1
recall the image and motivate tourism in year 2009.
But the co factor that important for doing business have four factors,
which are political/legal, economic socio-culture and technology. These four
factors describe the external environment factor that the company should
understand in every time for doing the business efficiency.
- Political and Legal Factor
● Political
Political in domestic have a lot of effects to tourism industry in
Thailand because it can show about the safety about journey in domestic if
political in domestic have violence, it make the tourists have not confident to
entry in the country because planning to select the destination of tourism. The
top of factor other than spending budget is the safety that can see in eventful to
effect in negative of tourism such as event is close Thailand international airport
in the end of month of November to December.
● Law
The way of conduct in tourism industry must permission by
government is Tourists Business and Guide Registration Office, Centre has law
and rule are involved Tourism Business and Guide Act BE 2008 that promulgate
in 30 January 2008 and promulgate cancel Tourism Business and Guide Act BE
1992 for appropriate with reform the bureaucracy to build ministry of tourism
and sports in year 2002 that this rules are control to operate of entrepreneur in
the right way.
1
http://www.ryt9.com/s/cabt/520137/
16
- Business license guide can submit at Bangkok Tourist Business

and Guide Register Office.
- Bangkok Tourist Business and Guide Register Office
Address: Bangkok Tourist Business and Guide Register Office
Office of Tourism Development
National Stadium Rama1 Road, Wang Mai, Pa Thoom Wan,
Bangkok, 10330.
Website: http://www.jsoftbiz.com/tourist/index.asp
E-mail: tbgr-centre@tourism.go.th
Tel. 02 2194029-30
- Tourist Business and Guide Register Office (
Southern 2)
Address : Tourist Business and Guide Register Office (Phuket
Branch)
63/698 Virathongyok Road, Vichit, Muang, Phuket, 83000
E-mail : tbgr-southern2@tourism.go.th
Tel. 076-522299
1
Office Hours: Monday-Friday from 08.30-16.30
Tax Payment Signboard
Entrepreneur install new signboard or show new signboard have
to payment the tax to official into 15 days and submit tax payment signboard
into March every year that has signboard. Allow of the location contact to Sub
2
District Administration Organization, Sa Ku Sub District, Thalang, Phuket.
- Economic Environment
Phuket is a city of wealth, people in Phuket city has good luck because
when times change, some business are bad but something new always come to
replace such as mining industry are bad but has tourism industry come to
replace.
1
http://www.tourism.go.th/index.php?option=com_content&task=view&id=2481&Itemid=40
2
http://www.phuketlocal.go.th/index.php?options=news&mode=networknewsdetail&id=1676
17
Income of Phuket city come from major industry 5 types include with
tourism, mining, agriculture (rubber tree) and fishery.
Tourism industry start to expand in Phuket city not less than 10 year and
become major industry is enormously income to province because Phuket city
1
plenty of natural beautiful include with beach, forest and waterfall.
- Social and Cultural Environment

Middle of April, scientist found H1N1 (swine flu) that spread rapidly
start from Mexico to around the world. Many countries announce warning for
people because this virus can contagious from person to person that effect
negative to tourism.
Thailand have identity cultural that haven’t any country copy and Thai
people are friendly, polite and submissive that firth impressive for the tourists to
come to travel again so, they make purchase the products repeat that positive
effect to tourism industry.
- Technology
Nowadays, technology easy to communicate that business is used major
channel in operate the business about marketing. Communicate with customers
who almost foreign country so communicate channel must convenience and
economical that use internet.
1
http://phuketindex.com/travel/phuket-in-brief/general-information-th.htm
18
Table 3.1.1: External Factors effected to tourism industry
Factor Opportunities Threats
People who middle status

Market and Target Find new market that has
haven’t power to
market capacity more than original
purchase
Competitive Heavy
Support each other
Social and Cultural Spread of the virus 2009
Identity Thai cultural
Operation convenient and
Customers easy to
Technology rapidly
research for prices
Costs of service products
Economic may be cheap for stimulate Economic recession
tourism
Regulation from
Government official support
Law and Regulation government for don’t
tourism industry
exploit to the tourists
A lot of network that has a
Suppliers and
lot of opportunities A lot of compititives
Network
3.1.2 Competition Analysis (3C Analysis)

• Competitors Analysis
It is the main thing in business planning because it will help to know
about strength and weakness of competitors and also help to change the bad
situation to be the good opportunities. We separate competitors to direct
competitors and indirect competitors as follows;
3.1.2.1 Direct Competitors
Direct competitors have involve with our business very much because it
can show to how much of share market that our company will get or how to do
the business survive in this industry and study from our competitors too. The
competitors of the company as follows;
19
3.1.2.1a: Island Tour
Figure 3.1.2.1: Brochure of Island Tour
Figure 4 Brochure of Island Tour

Source: http://www.tour-phuket.com/package/included.html, 22 Apr 2010
This follows is all of packages of Island Tour:

- City Tour
- Phuket Fantasea
- Phi Phi
- Coral & Raya Island
- Phi Phi + Maya + Khai Island
- Ao Phang Nga
- Similan
- Canoe Tour
Island Tour located at Phuket town. They have a lot of service to serve to
customer such as package tour, car rent, hotels, and transfer service. In package
tour they have 8 packages for customer which everything in the packages quite
specific and cannot flexibility. The price is normal price and the same as the
most tourism business. For hotels, they work with 16 hotels for customer to
choose. 1
1
http://www.tour-phuket.com/
20
3.1.2.1b: Phuket Budget Tour
Figure 3.1.2.1b: Location of Phuket Budget Tour
Figure 5 Location
Source: http://www.phuketbudget.com/Additional/About%20us.htm, 22 Apr
2010
Phuket Budget Tour located at Muang district, by pass road that is a

good location because it closed with many of department store. They packages
have a lot of sport tour especially golf and another tour is go to island but they
1
didn’t have a city tour.
3.1.2.1c: Travel Direct Phuket

Travel Direct Phuket located at Land & House at Muang district. This
company has a lot of packages that travel in Phuket that can separate to be sigh
seeing tour, eco adventure tour, show & entertainment, island tour and sport
tour. They can separate that make it easy to see the picture. For the price is quite
2
expensive.
1
http://203.146.251.96/PhuketBudgetTourWeb/ProductList.aspx?ProductType=2
2
http://www.traveldirectphuket.com/tour.htm
21
Figure 3.1.2.1c: Location of Travel Direct Phuket
Figure 6 Location 2
Source: http://www.traveldirectphuket.com/aboutus.htm, 22 Apr 2010
3.1.2.2 Indirect Competitors

These competitors are the tourism business that can effect to my
company which has a lot of tourism business in Thailand. Tourism business in
another country can effect to decision making of tourists too because they can
choose the country that they want to travel which it not always Thailand.
Another activities from domestic tourists is a most of choice in nowadays from
political situation in our country so, they can choose other activities that they
don’t waste a long time to journey for travel such as go to shopping mall near at
their home for sing a song at karaoke room or go to theater. Which all of these
effect to our business because it can reduce the number of tourists to come to
travel.
• Customer Analysis
Mr.Praterng Sorn-Kham (Director of Phuket International Airport) tell
that, in travel season of Phuket have a passenger come to Phuket both domestic
and international no less than 100,000 peoples per month and the ratio from
22
1
international and domestic is 3:1. From the most number of tourists who come
to travel in Phuket in year 2009 separate by country which are Australia,
2
Sweden, UK, Germany, Russia, Finland, Denmark, France, Japan and USA.
From research of Chiang Mai University they tell that 60% are men tourists,
80% age between 25-54 years old, 62.5% revenue more than 50,000 baht, and
3
40% are tourists from Europe. The motivation of them to decision to travel to
Phuket first 5 point are good weather, good atmosphere, beautiful natural,
4
friendly of local people, and value of money. This information can help the
company to adapt the information with business to make by the most customer
want and it can involve with our target group too.
• Company Analysis
For the strength of the company, we provide an impression to our
customers is the first thing that we concern. We have wide variety to choose
depend on what the tourists want and need by try to understand the behavior of
target customers and has questionnaire for satisfaction and suggestion from
customers. The thing that can attract customer to repeat to use our service is the
flexible that we practice with customer and the decision process that quickly for
the quickly service for customer.
For the weakness of the company, we not sell the tour price lower than
competitors in some case because in some case we believe in our service that
will provide a high quality to customer or quality in our product. This company
are small organization with less human resource that disadvantage to trade and
we sell in a retail that make number of customers are less per time we service.
3.2 STP Analysis

3.2.1 Segmentation
1
http://phuketenews.blogspot.com/2010/01/20.html
2
http://news.phuketindex.com/travel/top-10-178134.html
3
http://library.cmu.ac.th/rsc/?newsdetail.php&id=50
4
http://www.tat.or.th/e-journal/knownledge-03.html
23
Segmentation can divided as follow:

- Demographics such as age, gender, income, occupation, education,
religion, race, nationality and life.
- Geographies are dividing into sectors such as Thai tourists, European
tourists, American tourists and Asian tourists.
- Psychological is divided by social status of consumer groups such as
tourists like 5 star hotel and tourist backpacker.
- Behavior was divided according to consumption behavior or response to
products and services.
- Experience of tourists want receive can divide 6 groups as following:
1. Ethnic Tourism: tourists can exchange ideas from learn living
in community with local people.
2. Cultural Tourism: live in the community for a short period
time and behave like local people such as home stay.
3. Historical Tourism: such as who read Davinci Code has
feeling to see Paris France more than ever for learn historical.
4. Environment Tourism: travel for learn different natural in
each climate and terrain such as tourists in city popular to travel
different from everyday life.
5. Recreational Tourism: tourists get pleasure and recreation
such as scuba diving and snorkeling.
6. Business Tourism: main objective of the trip is business such
as travel for trade and conference, secondary objective is travel.
3.2.2 Target Market

Main customer are foreign tourists and family group (all age) have
behavior to purchase products and services in medium to high prices and like
marine tourism.
Secondary customers is Thai tourists who come from other sector (non-
South) such as tourists who come alone, family and corporate.
3.2.3 Positioning
Product and services are medium prices such as 2-4 star hotels that
appropriate with tour price. And we focused on a variety of service and type of
24
tours and flexible for appropriate with customers. We provide high quality of
service to make the customer more convenient and feel impressive with our
company.
3.3 Marketing Mix Strategy

The Marketing Mix Strategies are often referred to the 4P’s.
3.3.1 Product and Service
We have a lot of service for customers such as booking room, facilitate
the transportation, food, safety and property of tourists during travel that mean
our travel has insurance for all trips. Our product and service of our organization
as follow:
- Package Tour: Package tour of the company even marine tour, city
tour, sport tour or night life which all of the tour will bring you go to the
destination that respond the need of tourists and different from their daily life.
- Book the hotel: We can booked hotel where we have contract of
agreement with the hotel before. Our income come from the commission
agreement with hotel in rate from 10-30% of room rate depend on the
agreement.
- Taxi: Services sourcing all types of taxi, even passenger cars, buses
and vans by outsourcing process because we have not much funds that can not
purchase taxi or van of their own at this time. Almost income come from
commission by products owner with agreement depend on the distance and fare.
- Car rent: Service sourcing rental cars, motorcycle and van.
- Babysitting: Tourists who come to travel are usually family sometime
they has a child and they need to private for shopping and dinner together so
baby sitting service is a one choose to help them. Baby sitting need employees
who have knowledge of language and understand children. We will provide by
sourcing process.
- Suggestion tourism: provide service of consult about planning tourism
that according to time, budget and appropriate of tourists. This service will not
charge because it can be from sale on other package.
25
3.3.2 Price
Price of products and services for tourism industry quite variable
because of various factors such as price depend on season, price of competitors
or demand of market. The price of our company quite same with competitors in
some product and service because we believe that if the first time we can make
customer impressive after that we can make customer loyalty with our company
and make good word of mouth with their family or their friends because they
believe in our service and they can pay more for our product and service in the
next time.
3.3.3 Place
Blue Beach Travel & Service located at Tha lang district, Phuket
province which far from Phuket town about 30 kilometer. It easy to see if came
from the airport or Phuket town. If come from Phuket town, office will be on the
left side before junction to go to airport. Moreover, it near with Nai Yang beach
and Nai Thorn beach which is one popular beach for tourists.
3.3.4 Promotion
Our company will give the information about our promotion via the
internet by our website and organization which support tourism and brochure to
make customer know more and attract them to use our service. The special
promotion of the company such as a lower price on green season, special price
for customer who ever use our service before or discount if buy many product
and service of our company.
3.4 Sales Forecast/Profit Estimation

1
From number of tourists 1,190,032 in year 2009 who come to travel in
Phuket there are can be travel by themselves or buy from travel agent. Travel
agents in Phuket have a lot and our company is a new in this industry so we
probable gain market share only a few. From interview entrepreneur of travel
1
http://123.242.171.10/descr/introduce/dataPK53/ttt.php
26
agent in Phuket, we found that the number of tourists highest per year can be
1,200 peoples for new entrance in this industry and 80% of tourists is 960
people but we estimate tourist buy our product for the first year 850 people. We
are has 5 products to serve customer exclude suggestion that we provide for
free. For 5 products we separate to be the percentage that we will get as follows;
Tour 35% of number of peoples

Hotel 25% of number of peoples
Taxi 15% of number of peoples
Car rent 15% of number of peoples
Baby sitting 10% of number of peoples
Number of tourists per year is 1,200 people, so this follows are number
of peoples who use our services per products per year;
Tour 35% = 298 peoples
Hotel 25% = 213 peoples
Taxi 15% = 128 peoples
Car rent 15% = 128 peoples
Baby sitting 10% = 85 peoples
For package tour we have 8 packages so, price of packages are around
4,500 baht per person, we forecast that 298 peoples will buy our packages per
year.
298/12=25 people per month
Price: 4,500 baht / person
For booking hotel, we will get by commission for 15%. The mean price
of booking hotel are 3,000 baht per times, we forecast that 213 peoples will
booking hotel per year.
3,000*15%=450 baht per time we will get
Price: 450 baht / person
27
For taxi, we will get only 100-200 per times. We forecast that 128
peoples will use this service per year.
Price: High season 200 baht
Low season 100 baht
For car rent, we will get only 100-200 per times. We forecast that 128
peoples will use this service per year.
Price: High season 200 baht
Low season 100 baht
For babysitting, we will get by commission for 15%. We catch the price
per month are standard price so the mean price of babysitting are 5,675 baht per
times, we forecast that 85 peoples will use this service per year.
5,675*15%=851.25 or around 852 baht per time we will get
Price: 852 baht / person
28
Sales Forecast
Table 3.4.1: Sale of year 2010
Year 2010
Sale Volume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 3,500 37 32 25 34 23 18 16 14 18 21 27 33 298
Booking Hotel 450 26 23 18 24 17 13 11 10 13 15 19 24 213
Taxi 100-200 16 13 11 14 10 8 7 6 9 9 11 14 128
Car Rent 100-200 16 13 11 14 10 8 7 6 9 9 11 14 128
Babysitting 852 11 9 7 9 7 5 4 4 5 6 8 10 85
Year 2010
Sale Volume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Package Tour 166,500 144,000 112,500 153,000 103,500 81,000 72,000 63,000 81,000 94,500 121,500 148,500 1,341,000
Booking Hotel 11,700 10,350 8,100 10,800 7,650 5,850 4,950 4,500 5,850 6,750 8,550 10,800 95,850
Taxi 3,200 2,600 2,200 2,800 1,000 800 700 600 900 900 2,200 2,800 20,700
Car Rent 3,200 2,600 2,200 2,800 1,000 800 700 600 900 900 2,200 2,800 20,700
Babysitting 9,372 7,668 5,964 7,668 5,964 4,260 3,408 3,408 4,260 5,112 6,816 8,520 72,420
Total 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
29
Figure 3.4.1: Sale in year 2010
Price (Baht)
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Figure 7 Sale in year 2010

Month
30
Year 2011
Sale Volume
Package Tour 3,500 36 39 42 39 26 18 21 18 21 24 28 31 343
Booking Hotel 450 28 25 21 23 13 12 19 16 15 17 27 29 245
Taxi 100-200 17 17 13 13 8 7 10 10 10 9 16 17 147
Car Rent 100-200 17 17 13 13 8 7 10 10 10 9 16 17 147
Babysitting 852 10 8 10 11 7 8 6 5 6 5 9 13 98
Year 2011
Sale Volume
Package Tour 162,000 175,500 189,000 175,500 117,000 81,000 94,500 81,000 94,500 108,000 126,000 139,500 1,543,500
Booking Hotel 12,600 11,250 9,450 10,350 5,850 5,400 8,550 7,200 6,750 7,650 12,150 13,050 110,250
Taxi 3,400 3,400 2,600 2,600 800 700 1,000 1,000 1,000 900 5,600 6,200 29,200
Car Rent 3,400 3,400 2,600 2,600 800 700 1,000 1,000 1,000 900 5,600 6,200 29,200
Babysitting 8,520 6,816 8,520 9,372 5,964 6,816 5,112 4,260 5,112 4,260 7,668 11,076 83,496
Total 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
31
Price (Baht)
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12

Month
32
Year 2012
Sale Volume
Package Tour 3,500 44 43 33 35 24 30 28 23 24 25 46 40 395
Booking Hotel 450 29 31 31 23 16 17 14 19 20 22 34 26 282
Taxi 100-200 20 16 18 14 12 13 9 11 8 13 18 17 169
Car Rent 100-200 20 16 18 14 12 13 9 11 8 13 18 17 169
Babysitting 852 11 14 13 9 8 8 7 6 6 9 10 12 113
Year 2012
Sale Volume
Package Tour 198,000 193,500 148,500 157,500 108,000 135,000 126,000 103,500 108,000 112,500 207,000 180,000 1,777,500
Booking Hotel 13,050 13,950 13,950 10,350 7,200 7,650 6,300 8,550 9,000 9,900 15,300 11,700 126,900
Taxi 4,000 3,200 3,600 2,800 1,200 1,300 900 1,100 800 1,300 3,600 3,400 27,200
Car Rent 4,000 3,200 3,600 2,800 1,200 1,300 900 1,100 800 1,300 3,600 3,400 27,200
Babysitting 9,372 11,928 11,076 7,668 6,816 6,816 5,964 5,112 5,112 7,668 8,520 10,224 96,276
Total 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
33
Price (Baht)
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12

Month
34
Year 2013
Sale Volume
Package Tour 3,500 51 42 48 39 29 36 30 25 26 33 48 47 454
Booking Hotel 450 34 30 31 29 27 22 24 25 18 18 34 32 324
Taxi 100-200 20 20 17 16 15 13 14 10 15 11 22 21 194
Car Rent 100-200 20 20 17 16 15 13 14 10 15 11 22 21 194
Babysitting 852 13 15 12 11 9 7 7 8 9 10 15 14 130
Year 2013
Sale Volume
Package Tour 229,500 189,000 216,000 175,500 130,500 162,000 135,000 112,500 117,000 148,500 216,000 211,500 2,043,000
Booking Hotel 15,300 13,500 13,950 13,050 12,150 9,900 10,800 11,250 8,100 8,100 15,300 14,400 145,800
Taxi 4,000 4,000 3,400 3,200 1,500 1,300 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Car Rent 4,000 4,000 3,400 3,200 1,500 1,300 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Babysitting 11,076 12,780 10,224 9,372 7,668 5,964 5,964 6,816 7,668 8,520 12,780 11,928 110,760
Total 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
35
Price (Baht)
300,000
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12

Month
36
Year 2014
Sale Volume
Package Tour 3,500 55 53 47 44 31 34 41 38 31 32 60 56 522
Booking Hotel 450 40 37 31 33 28 24 21 30 22 26 39 42 373
Taxi 100-200 23 20 20 22 14 14 13 16 15 16 25 25 223
Car Rent 100-200 23 20 20 22 14 14 13 16 15 16 25 25 223
Babysitting 852 16 16 14 12 10 9 9 10 10 11 17 16 150
Year 2014
Sale Volume
Package Tour 247,500 238,500 211,500 198,000 139,500 153,000 184,500 171,000 139,500 144,000 270,000 252,000 2,349,000
Booking Hotel 18,000 16,650 13,950 14,850 12,600 10,800 9,450 13,500 9,900 11,700 17,550 18,900 167,850
Taxi 4,600 4,000 4,000 4,400 1,400 1,400 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Car Rent 4,600 4,000 4,000 4,400 1,400 1,400 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Babysitting 13,632 13,632 11,928 10,224 8,520 7,668 7,668 8,520 8,520 9,372 14,484 13,632 127,800
Total 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
37
Price (Baht)
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
1 2 3 4 5 6 7 8 9 10 11 12

Month
38
3.5 Marketing Expenses (Sales Incentive)

Blue Beach Travel & Service has expense as follow:
- Commission 2%
- Brochure
Price: High season 500 baht / 3 months
Low season 300 baht / 3 months
- Banner Advertising
Price 1,000 baht / year
- Catalog
Price: 3,000 baht / year
39
Table 3.5.1: Marketing Expense of Year 2010
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Commission 3,879 3,344 2,619 3,541 2,382 1,854 1,635 1,442 1,858 2,163 2,825 3,468 31,010
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 7,879 3,844 2,619 3,541 2,582 1,854 1,635 1,642 1,858 2,163 3,325 3,468 36,410
Commission 3,798 4,007 4,243 4,008 2,608 1,892 2,203 1,889 2,167 2,434 3,140 3,521 35,910
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 7,798 4,507 4,243 4,008 2,808 1,892 2,203 2,089 2,167 2,434 3,640 3,521 41,310
40
Commission 4,568 4,516 3,615 3,622 2,488 3,041 2,801 2,387 2,474 2,653 4,760 4,174 41,099
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 8,568 5,016 3,615 3,622 2,688 3,041 2,801 2,587 2,474 2,653 5,260 4,174 46,499
Commission 5,278 4,466 4,939 4,086 3,066 3,609 3,091 2,651 2,715 3,346 5,058 4,925 47,230
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 9,278 4,966 4,939 4,086 3,266 3,609 3,091 2,851 2,715 3,346 5,558 4,925 52,630
41
Commission 5,767 5,536 4,908 4,637 3,268 3,485 4,084 3,924 3,218 3,365 6,241 5,891 54,324
Brochure 500 200 200 500 1400
Banner Adv. 1,000 1,000
Catalog 3,000 3,000
Total 9,767 6,036 4,908 4,637 3,468 3,485 4,084 4,124 3,218 3,365 6,741 5,891 59,724
42
3.6 Conclusion Chapter 3

On high season period (November-April) in every year, will have high
number of tourists come to travel because some of this period will be holiday for
tourists from domestic and international such as Christmas Day and New Year
Day which will be a time active of tourism industry. Another reason that makes
tourists comes to travel in this period because it has only a few rain compare
with low season. Weather is the important thing that must think before go to
travel especially go to island because it have high effect if monsoon occur when
on the boat so tourists in low season will less than high season.
43
Chapter 4
Technical Feasibility Study
4.1 Production and Operations Analysis

4.1.1 Product Characteristics
We have a lot of type of tour both one day tour and package tour that is a
famous tourist attraction in Phuket and neighbor province. Another kind, we use
outsourcing about car rental, boat rental or car transfer or boat transfer only in
Phuket. These follows are some of our tour;
1. Program Tour
1.1 One day tour
1.1.1 Phuket Orientation Tour
If you are looking for an excursion for the first visitor to our island, we
are highly recommend you to take this program to explore our island and learn
more about our people. But if you have been in our island before, this tour is just
the reminder trip for you. We will take you around the island for sight-seeing by
our comfortable air-conditioned transport and it is a short trip only 3-4 hours
with Tour Guide. Tour can be operated very flexible or at your most convenient
time.
Figure 4.1.1.1a: Destination of Phuket Orientation Tour
Figure 12 Destination of Phuket

Brief Program
Pick up from your hotel at your most convenience time Drive to the
highlight places in Phuket such as Chalong temple and a short drive to Phuket
town for sightseeing our antique building. Visit the Jewelry store for your own
shopping (mandatory) and relaxing with softdrink. Continue to Phromtape Cape
and Rawai beach to explore the Southern part of Phuket. Offering you are short
44
stop for some souvenir of local products at Cashew Nut factory before return to
your hotel.
Selling Price: Adult 900 Baht

Child 700 Baht
Tour include: 1. English speaking guide.

2. Roundtrip transfer from & to hotel, Phuket sightseeing as per
1
program.
1.1.2 Khai Island Tour
Figure 4.1.1.2a: Khai Island
Figure 13 Khai Island
Koh Khai Island is located close to eastern coast of Phuket Island,

between Phuket and Phi Phi Island.The white sand beach, blue crystal clear
water, full of coral reefs and marine lives which occasionally a group of
dolphins would appear. A beautiful place suitable for swimming and snorkeling.
1
http://www.traveldirectphuket.com/phuket-city-tour.htm
45
Figure 4.1.1.2b: Activities at Khai Island
Figure 14 Activities
Itinerary Description
08.00 Pick up from your hotel.
09.00 Depart from Sin Sangrat Pier in Phuket. The boat leaves
for Khai Nui Island.
10.00 Arrive Khai Nui Island enjoy snorkeling in crystal clear
water. Then go to Khai Nok Island to enjoy snorkeling,
swimming and feeding the colorful fish.
12.00 Lunch is served at Khai Nai Island.
13.00 After lunch relax on the beach and enjoy swimming.
15.30 Depart from Koh Khai Nai to Sin Sangrat Pier.
16.00 Arrive at Sin Sangrat Pie for transfer back to hotel.
17.00 Arrive at your hotel.
Selling Price: Adult 1,700 Baht

Child 1,300 Baht
Tour include: 1. Transportation with pick up and drop off at hotel.

2. Lunch at Khai Nai Island, soft drinks, fruit in season.
3. Mask, Snorkel and Life jacket.
4. English speaking guide.
46
5. Surcharge for pick up and drop off at any hotels in Naiyang

Beach, Surin Beach and Kamala Beach, Nai Harn Beach, Rawai Beach, Cape
1
Panwa, Tri Trang Beach, Town, JW Marriot and Bangtao Beach.
1.1.3 Phi Phi Island
Figure 4.1.1.3a: Phi Phi Island
Figure 15 Phi Phi
The beautiful islands Phi Phi Ley and Phi Phi Don are out in the
Andaman Sea about half way between Phuket and Krabi which takes about 2
hours by modern boat and 1 hour by speedboat. It is one of the most famous and
beautiful tourist destinations. It is the location of magical landscape of Maya bay
where the movie 'the beach' was partially filmed.
1
http://www.phuketpackagetour.com/pages/phuket-daily-tours/khai-island-full-day.php
47
Figure 4.1.1.3b: View and activities at Phi Phi Island
Figure 16 View and activities
09.00 Pick up from hotel and transfer to the pier.
Coffee & tea will be served while waiting for the
boarding time.
10.00 Depart from pier by speed boat.
11.00 Arrive at Phi Phi Ley : Sightseeing or swimming at Maya
Bay where the movie 'The Beach' was partially filmed,
Phi Phi Leh Cove and Viking Cave.
Departure to Phi Phi Don : Monkey Beach for sightseeing
or swimming, a chance to play with monkey but be
careful of your belonging.
13.30 Lunch will be served at restaurant.
After lunch, free time to walk along the beach or to
sunbath on the beach.
15.00 Depart to Hin Klang or near by area for snorkeling,
depends on weather condition
48
16.00 Arrival at Khai Islands for relaxing.

17.00 Arrival at pier, transfer to the hotel.

Child 1,600 Baht
Tour include: 1. Roundtrip transfer from & to hotel

2. Trip by speed boat as per program
3. Free flow soft drink and Lunch
4. Full snorkeling equipments (Mask, Fin & Snorkel) and Life
1
jacket
1.1.4 Phuket Fantasy Show + Dinner + Round Trip Transfer / 17.30 – 23.00
Phuket FantaSea, a one-of-a-kind cultural theme complex offers the
ultimate in night-time entertainment on the tropical resort island of Phuket.
Created a cost of over 3,300 million baht, Phuket FantaSea adds a whole new
dimension to theme park entertainment, showcasing the beauty and charm of the
Kingdom and its exotic culture and enriching ancient Thai traditions, legends
and myths with the magic of cutting-edge technology and special effects.
Figure 4.1.1.4a: Show at The Palace of Elephant
Figure 17 Show 1
The Palace of Elephant

At the heart of Phuket FantaSea is the magnificent Palace of the Elephants, a
state-of-the-art theatre constructed in the Sukhothai architectural style. The front
ade is adorned with statues of elephants. Fantasy of a Kingdom, a spellbinding
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show that combines culture and illusion is performed at the theatre nightly. The
theatre offers superb acoustics and seats 3,000 persons.
Figure 4.1.1.4b: Place of The Golden Kinnaree Buffet Restaurant
Figure 18 Show 2
The Golden Kinnaree Buffet Restaurant

The road from the Festival Village leads to the blue lake, in which floats the
beautiful Golden Pavilion, entrance to the world?s grandest 4,000-seat dining
facility -- the Golden Kinnaree Buffet Restaurant. Here mythical Kinnarees,
half-bird and half-woman of legendary beauty and graciousness, look after their
guests like proverbial kings. Amidst a mystical Himmaphan forest setting,
visitors can indulge in a sumptuous feast of Royal Thai dishes and delicacies
from popular international cuisine, prepared by some of Thailand's finest chefs.
Buffet Dinnertime: 18:00 p.m. - 20:30 p.m
Figure 4.1.1.4c: Show at Fantasy of a kingdom
Figure 19 Show 4
FANTASY OF A KINGDOM
Inside the palace, transcend time and space. The Kamala Prince whisks you
through the Kingdom's regions, from the Forest of the Kinnarees to the Land of
the Elephants. The Kamala Prince paints wondrous pictures: of a majestic
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elephant battle, emblazoned with explosions and light; of an aerial ballet, full of
artistry and amazement; and a carnival of 30 elephants. In the end, the Heavenly
Elephant just flies away...and vanishes.
Figure 4.1.1.4d: Show at IYARA Spectacular
Figure 20 Show 5
IYARA SPECTACULAR
The Iyara Spectacular is another of Phuket Fantasea's Songkran highlights. The
outdoor light, sound and dance spectacle celebrates the return of the Prince of
Kamala. Featuring laser, giant projection, animatronics, special effects,
inflatable, parade, and traditional fireworks, it is only performed on special
occasions.
As the story unfolds, the statue of the Prince of Kamala stands in the palace
court frozen in stone. It is said that when the people of Kamala gather around
this statue and whisper the magic word, "Kamala", the statue will be awakened.
1
Advanced reservations are recommended.

Child 2,000 Baht
1.1.5 Phuket Fishing Tour

We are proud to offer you an exceptional opportunity to travel and
explore the Andaman Sea. All Trips will be exciting and clients will enjoy big
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Game Fishing as well as fishing with a hand line. There will be the opportunity
for snorkeling among the many beautiful corals reefs off Phuket Island.
Figure: 4.1.1.5a: Activities of fishing tour
Figure 21 Show 6
There are many species of deep sea fish available in the Andaman Sea
such as Tuna, Dorado, Rainbow, Sailfish, Barracuda, Black Marline. Closer in
to shore there are many other species of shallow water fish. We provide safe and
reliable fully equipped boats for private or group charter.
Figure: 4.1.1.5b: Activities of fishing tour
Figure 22 Show 7
Fishing Day Trip
08.00 Pick up from your hotel.
09.00 Depart from Ao chalong Pier.
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09.30 Trolling will be started.

10.30 Arrive at the fishing point.
12.00 Lunch and relax on the boat. Snorkel, and explore the
coral reef.
14.00 Enjoy fishing with hand line, and trolling return to Ao
Chalong Pier.
16.30 Arrive at Ao Chalong pier.
17.00 Transfer to your hotel.
Daily Fishing Tour Maximum 6-7 Persons (Non Fishing 4 Persons)
Selling Price: Adult 2,500 Baht (fishing)

Child 2,000 Baht (fishing)
Adult 1,500 Baht (non fishing)
Child 1,200 Baht (non fishing)
Tour include: 1. Land transfer from/ to hotel & Pier.

2. Full set of Fishing Equipment
3. Mask, snorkel & life jacket for non-fishing.
4. Lunch
5. Refreshment & Fruit on Seasons.
1
6. Professional Captain and assistance.
1.1.6 Elephant Trekking Tour
Figure: 4.1.1.6a: Elephant Trekking
Figure 23 Show 8
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Elephants are an important part of Thai history and culture, often

featured in Buddhist art and architecture. Fewer elephants are being used for
logging, which means that many of these gentle giants are now working in the
tourist industry.
Figure: 4.1.1.6b: Elephant Trekking
Figure 24 Show 9
Brief Program
Pick up from your hotel and transfer to Chalong area. Travel by four
wheel drive jeep to the Elephant Camp on Chalong highlands. Information will
be given on elephants and the Elephant conservation project. Trek on Elephant
back in the hills with panoramic views over Phuket. After the tour, return to
hotel.
Selling Price: Elephant Trek 30 minutes Adult 1,150 Baht / Child 790 Baht
Elephant Trek 45 minutes Adult 1,390 Baht / Child 990 Baht
Tour include: 1. Roundtrip transfer from & to hotel.

2. Elephant Trek.
1
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54
1.2 Package tour
1.2.1 Similan Island 2 Days 1 Night / Over Night On Island
Figure 4.1.2.1a: Similan Island
Figure 25 Show 10
Similan Islands, Phang-nga : A group of 9 small islands 50 kms. Off the

west coast of Phang-Nga in the Andaman Sea. It can be reached in about 10 hrs
by boat from Phuket or 4 hrs from Thap Lamu Port or Takua Pa in Phang-nga.
From north to south in order the islands are: Koh Bon, Koh Ba Ngu, Koh
Similan, Koh Pahyoo, Koh Miang (two islands), Koh Pahyan, Koh Payahng
andKoh Hu Yong.
First Day
06.30-06.45 Pick up from your hotel (Phuket Area) to Thaplamu pier.
08.00 Have some tea or coffee at Thaplamu Andaman pier.
55
08.30 Departure from Thaplamu pier to Similan Islands by

speed boat.
10.00 Arrival at Koh.7(Payu Island) for swimming and
snorkeling.
10.45 Departure from Koh.7 to Koh.4(Miang Island)
11.00 Arrival at Koh.4 for check in, you will get the free time
on the beach over here, you can swim, snorkeling in a
fantastic marine life of trekking in the National Park
forest.
12.00 Thai lunch.(Set menu)
13.00 Relax on the beach, you can swim and snorkeling.
19.00 Supper meal on the beach.
20.30 See hairy crab, which you can see it only at Similan
Island.
2nd Days
08.00 Breakfast on the beach.
09.00 Departure from Koh.4 to Koh.1(Huyong Island) for
swimming and snorkeling.
12.00 Thai lunch.(Set menu)
13.00 Departure from Koh.4 to Koh.9(Ba-Ngu Island) for
swimming and snorkeling.
13.45 Departure from Koh.9 to Koh.8 (Similan Island)
14.00 Arrival at Koh.8 you will get the free time on the beach
over here, you can swim, snorkeling do more going up to
see the beautiful scenery at view point.
15.00 Departure from Koh.8 to Thaplamu pier.
16.30 Arrival at Thaplamu pier.

Child 3,100 Baht
Tour include: 1. Transfer from/to your hotel. (Phuket/Khao Lak area)

56
2. Round trip speed boat.

3. Long tail boat transfer.
4. Tent (1 Tent for 2 persons,1 person pay 250 baht)
5. 4 meals (Set menu)
6. Fresh fruits and drink.
7. Snorkeling equipment. (mask, snorkel, fins and life jacket)
NOTICE: Program may subject to minor changes depending on the weather tied
1
and sea conditions.
Figure 4.1.2.1b: View, Transportation and Place to rest at Similan Island
Figure 26 Show 11
1.2.2 Khao Sok Overnight Package 2 days Jungle Safari Khao Sok Package
Figure 4.1.2.2a: Khao Sok National Park
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Figure 27 Show 12
This 2 day adventure will take you to the Khao Sok National Park.
Experience the amazing jungle in Khao Sok by self paddle canoe. Float silently
down the Sok river and escape the crowds of the beach. Stop to enjoy lunch on
the banks of the river, take a refreshing swim and a coffee break will be
prepared for you by our friendly staff.
Birds such as Kingfishers, heron, egrets and even wild monkeys inhabit this
area. The other days trek into the dense jungle. Marvel at the beauty of the
world's oldest rainforest. A special lunch in the jungle is provided. Fall a sleep
in a beautiful jungle style resort, while the jungle wakes up right outside your
window.
Brief Program
Day 1
Pick up from hotels in Krabi then drive north to the province of Surat
Thani, passing rubber plantations and small villages en route. Travel inland and
cross over the rain forest covered mountain pass to Khao Sok. A thousands
years ago the Sok river was an important trade route between India and China
with boats and elephant moving goods along the river from east to west and
back. Khao Sok is part of the largest area of rainforest in Southern Thailand, the
scenery is spectacular with jungle covered limestone mountains and pure nature.
One of the best ways to experience the jungle is on a canoe trip down the Sok
river in inflatable canoes. A local river guide paddles the canoe and is expert at
58
spotting any animals along the way. Pass mountains and cliffs covered in exotic
tropical vegetation along the banks of the river.
Birds such as kingfisher, heron, egret, various reptiles and even wild
monkeys live in this area. The scenery is some of the best in Southern Thailand
and what better way to see it than from a canoe. A buffet lunch of Thai dishes
cooked not too spicy is provided. In the afternoon arrive at Siam Safari elephant
camp. Information on elephants and their conservation will be given. Explore
the jungle by elephant. Sitting high on the back of the elephant you will get a
bird’s eye view of the jungle, a most unique experience. Check into our jungle
style resort for dinner and overnight. The rooms have mosquito nets and
attached bathroom; the rooms are simple but comfortable.
Figure 4.1.2.2b: View of Khao Sok National Park
Figure 28 Show 13
Day 2
Wake up on the edge of the jungle, sometimes the surrounding hills are
covered in mist which slowly melts away as the sun comes up and gibbons can
often be heard making their territorial calls high up in the rainforest canopy.
Take a leisurely breakfast at the resort then its time to explore the jungle on foot.
The trek is designed to show a variety of ecological environments including big
trees, jungle vines, lianas, palms, ferns, wild orchids, bamboo forest, insects,
reptiles and sometimes mammals. It is not a wildlife safari but a chance to see
the rainforest which has the greatest variety of life forms known to man. The
wild animals that live here tend to be nocturnal but sometimes they can be heard
moving in the undergrowth or their distinctive smells encountered. Hornbill live
up in the cliffs high above the resort and sometimes can be seen going out to
feed in the morning or coming in to roost in the evening.
Leaf and macaque monkeys are occasional seen along the trail. Wild
elephant live in the park but are seldom seen. The trek is not too difficult and
59
OK for any normally fit and healthy person. A special lunch in the jungle is
provided using bamboo utensils. After lunch return to the resort then onward
transfer or return to the hotel of your choice in the late afternoon.
Figure 4.1.2.2c: View of Khao Sok National Park
Figure 29 Show 14
Selling Price: Adult in sharing twin 6,950 Baht child no bed 4,000 Baht
Single room extra charge 1,500 Baht
Tour include: 1. From: Phuket, Krabi, Surat Thani or Don Sak pier (from
Samui).
1
2. 4 Meal (set menu)
The program about marine, the company contact with Andamanda

Travel about the boat charter for our customers by pay per month for high
season and low season.
1
http://www.traveldirectphuket.com/khaosok-overnight.htm
60
2. Book Hotels
2.1 Naithonburi Beach Resort
Figure 4.2.1a: Naithonburi Beach Resort
Rating: 4 stars hotel

Location: Naiyang / Naithon
Address: 9 Moo 4, Tambon Sakhu,
Amphur Thalang, Phuket,
Thailand
Hotel Facility Jasmine Rice Coffee Lobby

Shop
61
Suite Room Superior Room Guest Room

Figure 30 Hotel 1
A tranquil hideaway on unspoiled sand and pristine waters, the
Naithonburi Beach Resort is everything a secret getaway should be. Located on
Nai Thon Beach, the resort looks out onto the glistening Andaman Sea,
showcasing awe inspiring sunsets and heart stopping vistas. A 4-star resort
includes everything you'd expect, with beautiful rooms, gourmet dining,
exceptional facilities and first class amenities. Cocktails at the poolside bar,
massages in an outdoor sala, diving tours, climbing expeditions, everything
Thailand has to offer is at your fingertips. Just book your dates on the secure
1
online form, click and enjoy your stay at the Naithonburi Beach Resort Phuket.
2.2 Kata Beach Resort & Spa
Figure 4.2.2a: Kata Beach Resort & Spa

Location: Kata
Address: 1 Pakbang Rd, Tambon Karon,
Muang District, Phuket,
Thailand
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Superior Deluxe Room The coffee mill
Restaurant Poolside Bar Swimming Pool
Kata Beach Resort and Spa is set admist lush tropical gardens and
overlooks the Andaman Sea. The resort is only 15 minute drive away from
Phuket town, and the popular Patong Beach. Guests can enjoy a range of Asian
Western and Mediterranean dishes at one of the four restaurants. The location
creates a peaceful and exotic atmosphere for total relaxation away from the
crowd. Facilities at the resort include boutique, baggage handling, car rental,
1
salon, currency exchange, and an on-call doctor.
2.3 Cape Sienna Phuket Hotel & Villa
Figure 4.2.3a: Cape Sienna Phuket Hotel & Villa

Location: Kamala
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Address: 18/40 Moo 6, Nakalay Rd., T.Kamala, A. Kathu,

Phuket, 83150 Thailand
C-View Deluxe Room Guest Room Deluxe C-View Jacuzzi
Jaguzzi Penthouse Suite Jacuzzi Spa
Come experience the extensive layout and facilities at this super modern
hillside beach hotel overlooking the Andaman Sea.Positioned on the end of
Cape Sienna at the end of Kamala Beach, this exclusive hotel is only a twenty
minute ride from the beach. Abundance in water sports, golf courses, restaurants
and bars are within close vicinity to the hotels location.Virtually every part of
the hotel has fantastic views of the sea, from all 146 elegant rooms to the Sky
Bar, and sparkling pool, the Andaman sea breeze flows throughout. Business
travelers can utilize the fully functioning conference room, while all guests can
relax for a longer holiday due to the reasonable rates. This adult's only resort
does not feature any children-friendly activities, and does not allow guests
under16 years of age. For those seeking ultimate pleasure on a professional
1
level, the Cape Sienna Phuket Hotel and Villa is on the top of the list.
2.4 Best Western Sawaddi Hotel
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Figure 4.2.4a: Best Western Sawaddi Hotel

Location: Patong
Address: 21 Sainamyen Road,
Kathu,, Phuket, 83150
Thailand
Standard Room Superior Room Suite Room
Restaurant Pool Bar Swimming pool
This brand new Best Western property in Phuket is located in the heart
of tourist area of Patong. Spend your days island hopping, diving, trying out the
water sports on offer, learning Thai cooking, or opting for a massage at the
hotel's very own Vara Spa. Getting around town is easy with plenty of Bhat
buses available, and a short trip drops you to the beach, the shops and the
restaurants. Additionally, the hotel offers a shuttle service to help transport
guests to Patong Beach. The spacious guest rooms enjoy LCD TV's and
complimentary internet access. Despite the numerous dining venues nearby, the
hotel boasts excellent dining on-site as well featuring seafood and vegetarian,
65
Thai and international cuisine. Best Western Sawaddi Hotel live up to its brand
1
by offering visitors to Phuket excellent value for money accommodation.
3. Sourcing Taxi
Sunseatour Phuket Taxi
2
Figure 4.3a: Phuket Taxi Rate
Destination (one way) Taxi Minibus
From To 1-3 Pax 4-12 Pax
Phuket Airport Phuket Town 550 Thb. 900 Thb.
Phuket Airport Rassada Pier (Phuket Town) 550 Thb. 900 Thb.
Phuket Airport Boat Lagoon (Marina) 550 Thb. 900 Thb.
Phuket Airport Royal Phuket Marina 550 Thb. 900 Thb.
Phuket Airport Naiyang Beach, Naithorn Beach 500 Thb. 900 Thb.
Phuket Airport Layan Beach, Laguna Beach 600 Thb. 900 Thb.
Phuket Airport Bangtao Beach, Surin Beach 600 Thb. 900 Thb.
Phuket Airport Kamala Beach 600 Thb. 900 Thb.
Phuket Airport Patong Beach 600 Thb. 1000 Thb.
Phuket Airport Kata Beach, Karon Beach 700 Thb. 1000 Thb.
Phuket Airport Rawai Beach, Yanui, Naiya 700 Thb. 1000 Thb.
Phuket Airport Naiharn Beach 700 Thb. 1000 Thb.
Phuket Airport Chalong Pier 700 Thb. 1000 Thb.
Phuket Airport Cape Panwa 600 Thb. 1000 Thb.
Phuket Airport Laem sai, Ao por 500 Thb. 900 Thb.
Phuket Airport JW Marriott Hotel 550 Thb. 900 Thb.
Phuket (anywhere) Khaolak Beach(Phang nga) 1700 Thb. 2800 Thb.
Phuket (anywhere) Tablamu Pier (Phang nga) 1500 Thb. 2500 Thb.
Phuket (anywhere) Phang nga bay, Town 1500 Thb. 2800 Thb.
Phuket (anywhere) Krabi Town, Ao nang, Railey 2200 Thb. 4000 Thb.
1
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urltogo=/asia/thailand/phuket/best_western_sawaddi_hotel.html
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Phuket (anywhere) Koh Lanta 4000 Thb. 6000 Thb.

Phuket (anywhere) Trang Town, Pak meng Pier 4500 Thb. 6000 Thb.
Phuket (anywhere) Had yai 5300 Thb. 6800 Thb.
Phuket (anywhere) Song kla 5800 Thb. 7500 Thb.
Phuket (anywhere) Padang bhe sar 6800 Thb. 8000 Thb.
Phuket (anywhere) Satoon, Tammalang, Pakpala 6800 Thb. 8000 Thb.
Phuket (anywhere) Nakornsri Dhammarat 4500 Thb. 6000 Thb.
Phuket (anywhere) Surat thani Town, Train Station 4000 Thb. 5000 Thb.
Phuket (anywhere) Surat thani (Donsak Pier) 4500 Thb. 5500 Thb.
Phuket (anywhere) Ranong 4200 Thb. 6000 Thb
Address: Sunseatour 30/5 M.6 Vichit, Muang, Phuket 83000

Telephone: 0817478750
Email: au_phuket@hotmail.com
4. Sourcing Car Rent

Paitoon Car Rent
1
Figure 4.4a: Car Rent Rate
Price: Baht
Brand Series CC. A 2 3 A
A day
Week weeks weeks month
Car & Jeep with full Insurance
SUZUKI Caribien 1,300 800 700 600 500 15,000
Sporty 1,300 800 700 600 500 15,000
Vitara 1,300 1,200 1,100 900 800 24,000
TOYOTA Yaris 1,500 1,400 1,200 1,100 1,000 27,500
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Vios 1,500 1,300 1,100 1,000 900 26,000
Forturner 3,000 2,300 2,200 2,100 2,000 57,000
Wish 1,500 1,900 1,800 1,600 1,500 44,000
HONDA CRV 2,000 1,900 1,800 1,600 1,500 44,000
City 1,500 1,300 1,100 1,000 900 26,000
Jazz 1,500 1,400 1,200 1,100 1,000 27,000
CHEVROLET Optra 1,600 1,400 1,300 1,200 1,100 29,000
Motorbikes without Insurance
YAMAHA Nouvo 125 300 - - - -
HONDA Wave 125 250 - - - -
Mio 125 300 - - - -
Dream 125 250 - - - -
Address: Paitooncarrent 278 M.1 Cherngtalay, Thalang, Phuket 83000

Telephone: 0819681164, 076615576
5. Babysitting
We choose Smiley Kidz International Kindergarten because they
understand children as much and this kindergarten have a lot of type of service
about children such as babysitting, baby center full day or half day program,
transport to school.
Figure 4.5a: Children at Smiley Kidz International Kindergarten

Services
We provide the following upon request:
- Aftercare (all kids welcome)
- One on one or group extra lessons
- Babysitting
- Full day or half day program

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1
- Baby center (3 months to 1 1/2 years)
Address: 10/28 Moo3 Jonthong Thani Village, Chaofa Road, Wichit,

Muang, Phuket 83000 Thailand
Tel no: 0848470732(Eng)
0818949600(Thai)
Email: Info@smiley-kidz.com
4.1.2 Service Process
4.1.2.1 Direct Sale

• Employees welcome and invite customer to seat and bring some water,
coffee or tea to customer.
• Employees present product to customer by catalog which this catalog
will full of detail of activities about tour, price and picture to show to customer.
Catalog can help customer make decision easier. If customer want the
information about hotel, employees will bring brochure of hotels that we make a
contracted to customer or open website which customer interested on the
internet to make customer sure with that hotel.
• Give voucher to customer to guarantee about buying our product.
• Employees explain or give information that necessary for customer and
repeat again about our service such as day, time and place of transmission. If it
is about marine tour, employees will advice customer that they should bring
some sunscreen and sunglasses by themselves etc. After that, times of customer
ask questions and employees said thank you and greeting to customer.
Figure 4.1.2.1: Service Process of Blue Beach Travel & Service
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Welcome customer and

give some drink to
customer.
Ask what are customer

interested and present
product to customer.
After customer made a

decision, employees
repeat it again for sure and
issued voucher to
customer.
Give detail about date,

time, and place to
customer. Said thank you
and greeting to customer.
4.1.2.2 Internet
Give the information about product of company into the internet and if
customer have a questions, employees quickly give the answer back to customer
until complete the sale. After customer make reservation, employees will do the
voucher and billing to customer. Customer payment to company by company’s
account channel.
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4.1.3 Location
Blue Beach Travel & Service located at Tha lang district, Phuket
province which far from Phuket town about 30 kilometer. It easy to see if came
from the airport or Phuket town. If come from Phuket town, office will be on the
left side before junction to go to airport. Moreover, it near with Nai Yang beach
and Nai Thorn beach which is one popular beach for tourists.
Figure 4.1.3: Location of Blue Beach Travel & Service
4.1.4 Facility Layout
Figure 4.1.4: Layout of Blue Beach Travel & Service

71
Our center is wide place that have only one floor. When customers come
into center they will meet with reception to provide them information. Internet
zone will provide customer to show about some hotels or video clip of activities
of our company by employees. Board zone will show about tourist attraction,
activities, promotion of company. Office zone will include all of duty into this
zone.
4.1.5 Machine/ Tools/ Equipment

1. TV
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Brand: LG
Model: 26LD330
Size: LCD TV 26”
Price: 10,500
Reference:http://www.smtv.co.th/index.php?page=showproduct&produc
tid=1071&category=23
2. Air condition
Brand: Panasonic
Model: CS-PC18KKT 18165 BTU
Price: 21,500
Reference: http://panasonic.co.th/web/pid/6979
3. Computer
Brand: HP
Model: HP Desktop Pavilion P6175L
Price: 16,264
Reference: http://www.bigitshop.com/shopping/PC-Desktop/
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4. LCD Monitors
Brand: LG
Model: LG LCD 18.5” W1943SB-PF
Price: 4,080
Reference: http://www.bigitshop.com/online-shopping/LG-18.5-LCD-
Monitor-W1943SB-PF.html
5. Printer
Brand: CANON
Model: CANNON MP258
Price: 2,290
Reference: http://www.bigitshop.com/online-shopping/CANON-MP258-
(ReplaceMP145)-Printer.html
6. Office Desk
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Brand: GNA
Model: DKM 150
Size: 150*80*75 cm
Price: 3,660
Reference: http://www.thaiofficefurniture.com/product-en-160945-
138559-Desk+size+150+cm..html
7. Chair
Price: 1,500
1357355-ก3 4+CH+004+(A1+Colour+3).html
8. Fax
Brand: BROTHER
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Model: BROTHER FAX-817

Price: 3,790
Reference: http://www.checkprice.net/products/index.php/q/66057/
9. Calculator
Brand: CASIO
Model: DJ-120
Price: 440
10. File Cabinet
Brand: GNA
Model: CBM 001
Size: 80*40*156 cm
Price: 2,500
138568-Cabinet+high+size.html
11. Document File

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Size: 46.4*61.6*71.4 cm
Price: 2,900
823451-2+Drawers+Filing+Cabinet+(+Pilot+steel+products).html
12. Phone
Brand: Panasonic
Model: KX-T2373CX
Price: 1,490
13. Paper
Size: A4 (80G. / 500 pieces)

Price: 105
Reference: http://www.plazathai.com/office/show160817/
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14. File
Capacity: 500 papers

Price: 65
Reference: http://www.officemate.co.th/b2cv4/Product.aspx?pgID=60160
15. Max and Stable
Price: 57
16. Scissor
Size: 8 inch
Price: 60
Reference:http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=C
hangeQueryType&SearchParams=pCatID^22^3pSubCatID^207
17. Pen
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Size: 0.5 mm.

Price: 8
Reference: http://www.officemate.co.th/b2cv4/Product.aspx?pgID=103HY
18. Liquid Paper
Size: 4.2 ml.

Price: 45
19. Pencil
Size: 0.5 mm.

Price: 85
Reference: http://www.officemate.co.th/b2cv4/Product.aspx?pgID=150BM
20. Eraser
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Price: 15
21. Sofa
Price: 18,900
Reference: http://www.maxhousefurniture.com/sofa3.htm
22. Refrigerator
Brand: LG
Model: GN-U212RV
Size: 6.7 Q
Price: 9,290
80
Reference: http://www.sripiboon.com/product.detail_96610_th_513337#
23. Table
Size: 90*90 cm.

Price: 7,200
Reference: http://www.bloomfurniture.net/product.detail_627053_th_2934709
24. Pot
Brand: Toshiba
Model: PLK-30ELA
Size: 3.0 Liter
Price: 2,150
Reference: http://www.sripiboon.com/product.detail_139192_th_1321878
25. Microwave
81
Brand: LG
Model: MS2127CW
Size: 21 Liter
Price: 2,190
Reference: http://www.sripiboon.com/product.detail_299891_th_1341895#
26. Cold Water Machine
Brand: Sharp
Model: SB-9PF
Price: 4,750
Reference: http://www.sripiboon.com/product.detail_97086_th_570385
27. TV Table
82
Brand: Sesa Living

Model: Silver series
Size: 1000*480*510
Price: 4,900
Reference:http://www.weloveshopping.com/shop/showproduct.php?pid=1462
4999&shopid=193778
28. Tent
Capacity: 2 peoples
Price: 1,000
Reference: http://www.campinginter.com/
29. Sleeping bag

83
Price: 655
Reference:http://www.campinginter.com/index.php?lay=show&ac=cat_s
how_pro_detail&cid=27144&pid=114763
30. Van
Brand: Toyota
Price: 927,000
Reference: http://www.phithan-
toyota.com/th/priselist_toyota.php?toyota_id=16&show=1#detail
84
4.1.6 Logistic Management
Figure 4.1.6: Logistic Management of Blue Beach Travel & Service
Because our company provide service to customer that mean we do only

little logistic. Our company brings customer to the destination by transportation
such as car, coach, ship or airplane which all type of logistic have to make
customer feel comfortable to make them impress with our company. Important
thing that company should concern second from impressive of customer is save
money, energy and not waste time.
85
4.2 Cost of Investment

4.2.1 Pre-Operating Cost
• Signboard Tax
Signboard size 3*1.5 meter 3,600 baht
• Company Limited Registration

Capital investment 2,000,000 baht = 10,000 baht
Document for register 55 baht
Total 10,055 baht
• Business Permit Guide

Business permit guide 3,000 baht
Guarantee 100,000 baht
Total 103,000 baht
• Website 5,000 baht

86
4.3 Investment Cost

4.3.1 Equipments and Tools
Table 4.3.1: Total of equipment and tools
No.
No Product Product Price/Unit Total
1 Computer set 3 20,344 61,032
2 TV 1 10,500 10,500
3 Air conditioner 2 21,500 43,000
4 Printer 1 2,290 2,290
5 Office desk 3 3,660 10,980
6 Chair 5 1,500 7,500
7 Fax 1 3,790 3,790
8 File cabinet 2 2,500 5,000
9 Document file 1 2,900 2,900
10 Phone 2 1,490 2,980
11 Sofa 1 18,900 18,900
12 Refrigerator 1 9,290 9,290
13 Table set 1 7,200 7,200
14 Pot 1 2,150 2,150
15 Microwave 1 2,190 2,190
16 Cool water machine 1 4,750 4,750
17 TV Table 1 4,900 4,900
18 Tent 8 1,000 8,000
19 Sleeping bag 16 655 10,480
20 Van 1 927,000 927,000
21 Signboard 1 5,000 5,000
Total 1,149,832
87
4.3.2 Depreciation
Table 4.3.2.1: Depreciation
No.
No Product Product Price/Unit Total Use (Y) Use (M) Dep per month
1 Computer set 3 20,344 61032 3 36 1695.333333
2 TV 1 10,500 10,500 5 60 175
3 Air conditioner 2 21,500 43000 5 60 716.6666667
4 Printer 1 2,290 2,290 5 60 38.16666667
5 Office desk 3 3,660 10980 5 60 183
6 Chair 5 1,500 7500 5 60 125
7 Fax 1 3,790 3,790 5 60 63.16666667
8 File cabinet 2 2,500 5000 5 60 83.33333333
9 Document file 1 2,900 2,900 5 60 48.33333333
10 Phone 2 1,490 2980 5 60 49.66666667
11 Sofa 1 18,900 18,900 5 60 315
12 Refrigerator 1 9,290 9,290 5 60 154.8333333
13 Table set 1 7,200 7,200 5 60 120
14 Pot 1 2,150 2,150 5 60 35.83333333
15 Microwave 1 2,190 2,190 5 60 36.5
16 Cool water machine 1 4,750 4,750 5 60 79.16666667
17 TV Table 1 4,900 4,900 5 60 81.66666667
18 Tent 8 1,000 8,000 5 60 133.3333333
19 Sleeping bag 16 655 10,480 5 60 174.6666667
20 Van 1 927,000 927,000 5 60 15450
21 Signboard 1 5,000 5,000 5 60 83.33333333
Total 1149832 19842

88
4.4 Operating Cost

• Salary of tour guide
Tour guide 2 person (2*7,000) 14,000 baht
Total salary / month 14,000 baht
• Rental speed boat

Speed boat (include full equipment)
High season 14,000 baht
Low season 11,000 baht
• Food and snack

Food and snack 300 baht
Total / person 300 baht
• Fuel
Fuel 100 baht
Total / person 100 baht
89
Table 4.4.1: Operating cost of Year 2010
Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 14,000 168,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 11,100 9,600 7,500 10,200 6,900 5,400 4,800 4,200 5,400 6,300 8,100 9,900 89,400
Fuel 3,700 3,200 2,500 3,400 2,300 1,800 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Total 42,800 40,800 38,000 41,600 34,200 32,200 31,400 30,600 32,200 33,400 38,800 41,200 437,200
Food and snack 10,800 11,700 12,600 11,700 7,800 5,400 6,300 5,400 6,300 7,200 8,400 9,300 102,900
Fuel 3,700 3,200 2,500 3,400 2,300 1,800 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Total 42,500 42,900 43,100 43,100 35,100 32,200 32,900 31,800 33,100 34,300 39,100 40,600 450,700
90
Food and snack 13,200 12,900 9,900 10,500 7,200 9,000 8,400 6,900 7,200 7,500 13,800 12,000 118,500
Fuel 4,100 4,100 3,100 3,300 2,200 2,800 2,600 1,800 2,100 1,800 4,400 3,800 36,100
Total 45,300 45,000 41,000 41,800 34,400 36,800 36,000 33,700 34,300 34,300 46,200 43,800 472,600
Food and snack 15,300 12,600 14,400 11,700 8,700 10,800 9,000 7,500 7,800 9,900 14,400 14,100 136,200
Fuel 4,900 3,600 4,200 3,400 2,400 3,100 2,400 2,000 2,000 2,800 4,500 4,400 39,700
Total 48,200 44,200 46,600 43,100 36,100 38,900 36,400 34,500 34,800 37,700 46,900 46,500 493,900
91
Food and snack 16,500 15,900 14,100 13,200 9,300 10,200 12,300 11,400 9,300 9,600 18,000 16,800 156,600
Fuel 4,800 4,600 4,000 3,700 2,300 2,700 3,400 3,100 2,200 2,600 5,400 4,900 43,700
Total 49,300 48,500 46,100 44,900 36,600 37,900 40,700 39,500 36,500 37,200 51,400 49,700 518,300
92
4.5 Management Analysis

4.5.1 Administration Cost
• Employees Salary
General Manager 1 person 8,500 baht
Accountant 1 person 7,000 baht
Sale and marketer 1 person 7,000 baht
Housekeeper 1 person 5,000 baht
Driver 1 person 5,000 baht
Total salary / month 32,500 baht
• Rental Building
Total building / month 20,000 baht
• Stationary Expense
Table 4.5.1.1: Stationary Expense
No.
No Product Product Price/Unit Total
1 Calculator 2 440 880
2 Paper 3 105 315
3 File 5 65 325
4 Max and stable 2 57 114
5 Scissor 2 60 120
6 Pen 10 8 80
7 Liquid paper 5 45 225
8 Pencil 10 85 850
9 Eraser 5 15 75
Total 2,984
93
• Electricity
Estimate use of electricity 350 unit * 2.4649 = 862.72 baht
Service expense = 228.17 baht
Total electricity expense / month = 1,090.89 baht
Figure 4.5.1.1: Kind of electricity
• Water
Estimate use of water 15 cum. / month * 11.75 = 176.25 baht
Total water expense / month = 176.25 baht
94
Figure 4.5.1.2: Water tariffs
• Telephone and Internet

Telephone 500 baht
- Local call 3 baht / times
- Distance call 2 baht / minute
- Mobile phone 2 baht / minute
Internet (2 Mbps / 512 Kbps) 490 baht
Maintenance 200 baht
Fax 200 baht
Total telephone and internet / month 1,390 baht
95
Table 4.5.1.2: Administration Cost of year 2010
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,200 1,300 1,400 1,500 1,200 1,100 1,000 900 1,200 800 900 1,000 13,500
Water 140 160 150 170 180 130 140 120 140 170 180 160 1840
Telephone and Internet 2,000 1,800 2,100 2,000 1,900 1,500 1,700 1,700 1,900 1,800 2,200 2,400 23000
Total 58,824 55,760 56,150 56,170 55,780 55,230 58,324 55,220 55,740 55,270 55,780 56,060 674,308
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,300 1,000 1,400 1,500 1,200 1,000 800 900 900 1,000 1,300 1,000 13,300
Water 160 140 170 180 190 140 120 140 160 150 150 180 1880
Total 58,744 55,140 55,670 55,680 55,290 54,940 57,704 55,040 54,760 55,050 55,450 55,380 668,848
96
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,200 1,300 1,400 1,500 1,100 800 1,000 900 900 800 1,200 1,000 13,100
Water 180 190 190 200 170 170 150 160 160 180 150 190 2090
Total 58,864 55,790 56,390 55,800 55,670 55,070 58,134 54,960 55,360 55,480 55,750 55,890 673,158
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,400 1,200 1,300 1,400 1,200 1,000 900 1,000 900 800 1,200 1,100 13,400
Water 150 170 180 190 200 160 160 150 180 190 200 210 2140
Total 58,534 55,670 55,380 55,990 55,100 54,960 57,644 54,850 55,180 54,990 55,600 55,610 669,508
97
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 2,984 5,968
Electricity 1,300 1,400 1,500 1,500 1,000 900 800 900 1,200 1,100 1,000 1,300 13,900
Water 190 180 190 200 180 160 150 160 170 170 180 190 2120
Total 58,474 55,380 55,790 55,400 54,980 54,960 57,834 54,860 55,370 55,570 55,280 55,890 669,788
98
Chapter 5
Financial Analysis
99
5.1 Profit / Loss Statement

Table 5.1.1: Profit / Loss Statement of Year 2010
Blue Beach Travel & Service Company Limited
Profit / Loss Statement
For the year ended December, 31 2010
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Revenue
Sales 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
Total revenue 193,972 167,218 130,964 177,068 119,114 92,710 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
Expense
Marketing
expense 7,879 3,844 2,619 3,541 2,582 1,854 1,635 1,642 1,858 2,163 3,325 3,468 36,410
Administrative
expense 58,824 55,760 56,150 56,170 55,780 55,230 58,324 55,220 55,740 55,270 55,780 56,060 674,308
Operating
expense 42,800 40,800 38,000 41,600 34,200 32,200 31,400 30,600 32,200 33,400 38,800 41,200 710,718
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 129,345 120,246 116,611 121,153 112,404 109,126 111,201 107,304 109,640 110,675 117,747 120,570 1,659,540
- - - - -
Income before tax 64,627 46,972 14,353 55,915 6,710 16,416 29,443 35,196 16,730 2,513 23,519 52,850 164,648
Tax - - - - - - - - - - - - -
Interest 30,000 29,713 29,424 29,132 28,837 28,539 28,237 27,933 27,626 27,316 27,003 26,686 340,446
- - - - - - - - -
Net income / loss 34,627 17,259 15,071 26,783 22,127 44,955 57,680 63,129 44,356 29,829 3,484 26,164 175,798
Retain earnings - - - - - - -
100
34,627 51,886 36,814 63,598 41,471 3,484 61,164 124,293 168,649 198,478 201,962 175,798

Revenue
Sales 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
Total revenue 189,920 200,366 212,170 200,422 130,414 94,616 110,162 94,460 108,362 121,710 157,018 176,026 1,795,646
Expense
Marketing
expense 7,798 4,507 4,243 4,008 2,808 1,892 2,203 2,089 2,167 2,434 3,640 3,521 41,310
Administrative
expense 58,744 55,140 55,670 55,680 55,290 54,940 57,704 55,040 54,760 55,050 55,450 55,380 668,848
Operating
expense 42,500 42,900 43,100 43,100 35,100 32,200 32,900 31,800 33,100 34,300 39,100 40,600 710,158
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 128,884 122,389 122,855 122,630 113,040 108,874 112,649 108,771 109,869 111,626 118,032 119,343 1,658,420
- - - -
101
Tax - - - - - - - - - - - - -
Interest 26,366 26,044 25,717 25,388 25,056 24,720 24,380 24,038 23,691 23,342 22,989 22,632 294,363
- - - - - -
Net income / loss 34,670 51,933 63,598 52,404 7,682 38,978 26,867 38,349 25,198 13,258 15,997 34,051 102,321
- - - - - - - - - -
Retain earnings 141,128 89,195 25,597 26,807 19,125 19,853 46,720 85,068 110,267 123,525 107,527 73,477

Revenue
Sales 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
Total revenue 228,422 225,778 180,726 181,118 124,416 152,066 140,064 119,362 123,712 132,668 238,020 208,724 2,055,076
Expense
Marketing
expense 8,568 5,016 3,615 3,622 2,688 3,041 2,801 2,587 2,474 2,653 5,260 4,174 46,499
Administrative
expense 58,864 55,790 56,390 55,800 55,670 55,070 58,134 54,960 55,360 55,480 55,750 55,890 673,158
Operating
expense 45,300 45,000 41,000 41,800 34,400 36,800 36,000 33,700 34,300 34,300 46,200 43,800 719,657
102
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 132,574 125,648 120,847 121,064 112,600 114,753 116,777 111,089 111,976 112,275 127,052 123,706 1,677,418
Tax - 30,039 - - - - - - - - 33,290 - 63,329
Interest 22,272 21,908 21,541 21,170 20,795 20,416 20,034 19,648 19,258 18,864 18,466 18,064 242,435
- - -
Net income / loss 73,576 48,183 38,338 38,884 8,979 16,897 3,253 11,375 7,522 1,529 59,212 66,954 318,951
Retain earnings 100 48,282 86,621 125,505 116,526 133,423 136,676 125,301 117,779 119,309 178,520 245,474

Revenue
Sales 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
Total revenue 263,876 223,280 246,974 204,322 153,318 180,464 154,564 132,566 135,768 167,320 252,880 246,228 2,361,560
103
Expense
Marketing
expense 9,278 4,966 4,939 4,086 3,266 3,609 3,091 2,851 2,715 3,346 5,558 4,925 52,630
Administrative
expense 58,534 55,670 55,380 55,990 55,100 54,960 57,644 54,850 55,180 54,990 55,600 55,610 669,508
Operating
expense 48,200 44,200 46,600 43,100 36,100 38,900 36,400 34,500 34,800 37,700 46,900 46,500 722,138
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 135,854 124,678 126,761 123,018 114,308 117,311 116,977 112,043 112,537 115,878 127,900 126,877 1,682,380
Tax 38,407 - 36,064 - - - - - - - 37,494 35,805 147,770
Interest 17,658 17,248 16,834 16,416 15,994 15,567 15,136 14,701 14,262 13,818 13,370 12,917 183,921
Net income / loss 71,957 81,354 67,315 64,888 23,016 47,586 22,451 5,822 8,969 37,624 74,116 70,629 575,727
Retain earnings 317,431 398,785 466,100 530,988 554,004 601,590 624,040 629,862 638,832 676,456 750,572 821,201

104
Revenue
Sales 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
Total revenue 288,332 276,782 245,378 231,874 163,420 174,268 204,218 196,220 160,920 168,272 312,034 294,532 2,716,250
Expense
Marketing
expense 9,767 6,036 4,908 4,637 3,468 3,485 4,084 4,124 3,218 3,365 6,741 5,891 59,724
Administrative
expense 58,474 55,380 55,790 55,400 54,980 54,960 57,834 54,860 55,370 55,570 55,280 55,890 669,788
Operating
expense 49,300 48,500 46,100 44,900 36,600 37,900 40,700 39,500 36,500 37,200 51,400 49,700 729,512
Depreciation 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 19,842 238,104
Total expense 137,383 129,758 126,640 124,779 114,890 116,187 122,460 118,326 114,930 115,977 133,263 131,323 1,697,128
Income before tax 150,949 147,024 118,738 107,095 48,530 58,081 81,758 77,894 45,990 52,295 178,771 163,209 1,230,334
Tax 45,285 44,107 35,621 32,129 - - - - - - 53,631 48,963 259,736
Interest 12,459 11,997 11,531 11,060 10,584 10,103 9,618 9,127 8,632 8,132 7,627 7,117 117,987
Net income / loss 93,205 90,919 71,586 63,907 37,946 47,978 72,140 68,767 37,358 44,163 117,513 107,130 852,611
1,005,32 1,076,91 1,140,81 1,178,76 1,226,74 1,298,88 1,367,64 1,405,00 1,449,17 1,566,68 1,673,81
Retain earnings 914,406 5 1 8 4 2 2 9 7 0 3 3
105
5.2 Cash Flow

Table 5.2.1: Cash Flow of Year 2010

Statement of Cash Flow
Jan Feb Mar Apr May Jun

cash flows from operating activities
cash received from customer
Package Tour 166,500 144,000 112,500 153,000 103,500 81,000
Booking Hotel 11,700 10,350 8,100 10,800 7,650 5,850
Taxi 3,200 2,600 2,200 2,800 1,000 800
Car Rent 3,200 2,600 2,200 2,800 1,000 800
Babysitting 9,372 7,668 5,964 7,668 5,964 4,260
Total cash received 193,972 167,218 130,964 177,068 119,114 92,710
Cash paid for operating activities
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000
Rental speed boat 14,000 14,000 14,000 14,000 11,000 11,000
Food and snack 11,100 9,600 7,500 10,200 6,900 5,400
Fuel 3,700 3,200 2,500 3,400 2,300 1,800
Commission 3,879 3,344 2,619 3,541 2,382 1,854
Brochure 500 200
Banner Adv. 1,000
Catalog 3,000
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500
Rental building 20,000 20,000 20,000 20,000 20,000 20,000
Stationary 2,984
Electricity 1,200 1,300 1,400 1,500 1,200 1,100
106
Water 140 160 150 170 180 130

Telephone and Internet 2,000 1,800 2,100 2,000 1,900 1,500
Interest 30,000 29,713 29,424 29,132 28,837 28,539
Tax 0 0 0 0 0 0
Fees 121,655
Total cash paid 139,503 130,117 126,193 130,443 121,399 117,823
Net cash provide by operating activities 54,469 37,101 4,771 46,625 2,285 25,113
Cash flows from investing activities
Pre investment 1,149,832
Net cash provide by investing activities 1,149,832
Cash flows from financial activities
Borrowing 3,000,000
Repayment 28,651 28,937 29,226 29,519 29,814 30,112
Net cash provide by financial activities 2,971,349 28,937 29,226 29,519 29,814 30,112
Net increase/decrease in cash 1,875,986 8,163 - 24,456 17,106 - 32,099 - 55,225
Cash at the beginning - 1,875,986 1,884,150 1,859,694 1,876,801 1,844,702
Cash at the ending 1,875,986 1,884,150 1,859,694 1,876,801 1,844,702 1,789,478
Jul Aug Sep Oct Nov Dec Total

Package Tour 72,000 63,000 81,000 94,500 121,500 148,500 1,341,000
Booking Hotel 4,950 4,500 5,850 6,750 8,550 10,800 95,850
Taxi 700 600 900 900 2,200 2,800 20,700
Car Rent 700 600 900 900 2,200 2,800 20,700
Babysitting 3,408 3,408 4,260 5,112 6,816 8,520 72,420
Total cash received 81,758 72,108 92,910 108,162 141,266 173,420 1,550,670
Salary of tour guide 14,000 14,000 14,000 14,000 14,000 14,000 168,000
107
Rental speed boat 11,000 11,000 11,000 11,000 14,000 14,000 150,000
Food and snack 4,800 4,200 5,400 6,300 8,100 9,900 89,400
Fuel 1,600 1,400 1,800 2,100 2,700 3,300 29,800
Commission 1,635 1,442 1,858 2,163 2,825 3,468 31,010
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Employees salary 32,500 32,500 32,500 32,500 32,500 32,500 390,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Stationary 2,984 5,968
Electricity 1,000 900 1,200 800 900 1,000 13,500
Water 140 120 140 170 180 160 1,840
Telephone and Internet 1,700 1,700 1,900 1,800 2,200 2,400 23,000
Interest 28,237 27,933 27,626 27,316 27,003 26,686 340,446
Tax 0 0 0 0 0 0 0
Fees
Total cash paid 119,596 115,395 117,424 118,149 124,908 127,414 1,488,364
Net cash provide by operating activities 37,838 43,287 24,514 9,987 16,358 46,006 62,306
Pre investment 1,149,832
Net cash provide by investing activities 1,149,832
Borrowing
Repayment 30,413 30,717 31,024 31,335 31,648 31,965 363,361
Net cash provide by financial activities 30,413 30,717 31,024 31,335 31,648 31,965 363,361
Net increase/decrease in cash - 68,252 - 74,005 - 55,539 - 41,322 - 15,290 14,041 - 1,450,887
Cash at the beginning 1,789,478 1,721,226 1,647,221 1,591,683 1,550,361 1,535,072 -
Cash at the ending 1,721,226 1,647,221 1,591,683 1,550,361 1,535,072 1,549,113 1,549,113
108


Package Tour 162,000 175,500 189,000 175,500 117,000 81,000
Booking Hotel 12,600 11,250 9,450 10,350 5,850 5,400
Taxi 3,400 3,400 2,600 2,600 800 700
Car Rent 3,400 3,400 2,600 2,600 800 700
Babysitting 8,520 6,816 8,520 9,372 5,964 6,816
Food and snack 10,800 11,700 12,600 11,700 7,800 5,400
Fuel 3,700 3,200 2,500 3,400 2,300 1,800
Commission 3,798 4,007 4,243 4,008 2,608 1,892
Brochure 500 200
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000
Stationary 2,984
Electricity 1,300 1,000 1,400 1,500 1,200 1,000
Water 160 140 170 180 190 140
109

Interest 26,366 26,044 25,717 25,388 25,056 24,720
Tax 0 0 0 0 0 0
Total cash paid 135,408 128,591 128,730 128,176 118,254 113,752
Pre investment
Net cash provide by investing activities
Borrowing -
Repayment 32,284 32,607 32,933 33,262 33,595 33,931
Net cash provide by financial activities - 32,284 32,607 32,933 33,262 33,595 33,931
Net increase/decrease in cash 22,227 39,168 50,506 38,983 - 21,435 - 53,067
Cash at the beginning 1,549,113 1,571,340 1,610,509 1,661,015 1,699,999 1,678,564

Package Tour 94,500 81,000 94,500 108,000 126,000 139,500 1,543,500

Booking Hotel 8,550 7,200 6,750 7,650 12,150 13,050 110,250
Taxi 1,000 1,000 1,000 900 5,600 6,200 29,200
Car Rent 1,000 1,000 1,000 900 5,600 6,200 29,200
Babysitting 5,112 4,260 5,112 4,260 7,668 11,076 83,496
Food and snack 6,300 5,400 6,300 7,200 8,400 9,300 102,900
110
Fuel 1,600 1,400 1,800 2,100 2,700 3,300 29,800

Commission 2,203 1,889 2,167 2,434 3,140 3,521 35,910
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Electricity 800 900 900 1,000 1,300 1,000 13,300
Water 120 140 160 150 150 180 1,880
Interest 24,380 24,038 23,691 23,342 22,989 22,632 294,363
Tax 0 0 0 0 0 0 0
Total cash paid 117,187 112,967 113,718 115,126 121,179 122,133 1,455,221
Pre investment 0
Net cash provide by investing activities 0
Borrowing
Repayment 34,270 34,613 34,959 35,309 35,662 36,018 409,444
Net cash provide by financial activities 34,270 34,613 34,959 35,309 35,662 36,018 409,444
Net increase/decrease in cash - 41,296 - 53,120 - 40,316 - 28,725 177 17,874 - 69,019
Cash at the beginning 1,625,498 1,584,202 1,531,082 1,490,767 1,462,042 1,462,220 1,549,113
111


Package Tour 198,000 193,500 148,500 157,500 108,000 135,000
Booking Hotel 13,050 13,950 13,950 10,350 7,200 7,650
Taxi 4,000 3,200 3,600 2,800 1,200 1,300
Car Rent 4,000 3,200 3,600 2,800 1,200 1,300
Babysitting 9,372 11,928 11,076 7,668 6,816 6,816
Food and snack 13,200 12,900 9,900 10,500 7,200 9,000
Fuel 4,100 4,100 3,100 3,300 2,200 2,800
Commission 4,568 4,516 3,615 3,622 2,488 3,041
Brochure 500 200
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000
Stationary 2,984
Electricity 1,200 1,300 1,400 1,500 1,100 800
Water 180 190 190 200 170 170
112

Interest 22,272 21,908 21,541 21,170 20,795 20,416
Tax 0 30,039 0 0 0 0
Total cash paid 135,004 157,753 122,546 122,392 113,553 115,327
Pre investment
Borrowing -
Repayment 36,379 36,742 37,110 37,481 37,856 38,234
Net cash provide by financial activities - 36,379 - 36,742 - 37,110 - 37,481 - 37,856 - 38,234
Net increase/decrease in cash 57,039 31,282 21,070 21,245 - 26,993 - 1,496

Package Tour 126,000 103,500 108,000 112,500 207,000 180,000 1,777,500

Booking Hotel 6,300 8,550 9,000 9,900 15,300 11,700 126,900
Taxi 900 1,100 800 1,300 3,600 3,400 27,200
Car Rent 900 1,100 800 1,300 3,600 3,400 27,200
Babysitting 5,964 5,112 5,112 7,668 8,520 10,224 96,276
Food and snack 8,400 6,900 7,200 7,500 13,800 12,000 118,500
113
Fuel 2,600 1,800 2,100 1,800 4,400 3,800 36,100

Commission 2,801 2,387 2,474 2,653 4,760 4,174 41,099
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Electricity 1,000 900 900 800 1,200 1,000 13,100
Water 150 160 160 180 150 190 2,090
Interest 20,034 19,648 19,258 18,864 18,466 18,064 242,435
Tax 0 0 0 0 33,290 0 63,329
Total cash paid 116,969 110,895 111,392 111,297 158,966 121,928 1,498,021
Pre investment 0
Borrowing
Repayment 38,617 39,003 39,393 39,787 40,185 40,586
Net cash provide by financial activities - 38,617 - 39,003 - 39,393 - 39,787 - 40,185 - 40,586 40,992
Net increase/decrease in cash - 15,522 - 30,536 - 27,073 - 18,416 38,869 46,209 516,062
114


Package Tour 229,500 189,000 216,000 175,500 130,500 162,000
Booking Hotel 15,300 13,500 13,950 13,050 12,150 9,900
Taxi 4,000 4,000 3,400 3,200 1,500 1,300
Car Rent 4,000 4,000 3,400 3,200 1,500 1,300
Babysitting 11,076 12,780 10,224 9,372 7,668 5,964
Food and snack 15,300 12,600 14,400 11,700 8,700 10,800
Fuel 4,900 3,600 4,200 3,400 2,400 3,100
Commission 5,278 4,466 4,939 4,086 3,066 3,609
Brochure 500 200
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000
Stationary 2,984
Electricity 1,400 1,200 1,300 1,400 1,200 1,000
Water 150 170 180 190 200 160
115

Interest 17,658 17,248 16,834 16,416 15,994 15,567
Tax 38,407 0 36,064 0 0 0
Total cash paid 172,077 122,084 159,817 119,592 110,460 113,036
Pre investment
Borrowing -
Repayment 40,992 41,402 41,816 42,234 42,657 43,083
Net increase/decrease in cash 50,807 59,793 45,341 42,495 201 24,344

Package Tour 135,000 112,500 117,000 148,500 216,000 211,500 2,043,000
Booking Hotel 10,800 11,250 8,100 8,100 15,300 14,400 145,800
Taxi 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Car Rent 1,400 1,000 1,500 1,100 4,400 4,200 31,000
Babysitting 5,964 6,816 7,668 8,520 12,780 11,928 110,760
Food and snack 9,000 7,500 7,800 9,900 14,400 14,100 136,200
116
Fuel 2,400 2,000 2,000 2,800 4,500 4,400 39,700

Commission 3,091 2,651 2,715 3,346 5,058 4,925 47,230
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Electricity 900 1,000 900 800 1,200 1,100 13,400
Water 160 150 180 190 200 210 2,140
Interest 15,136 14,701 14,262 13,818 13,370 12,917 183,921
Tax 0 0 0 0 37,494 35,805 147,770
Total cash paid 112,271 106,902 106,957 109,854 158,922 155,757 1,547,729
Pre investment 0
Borrowing
Repayment 43,514 43,949 44,389 44,833 45,281 45,734 519,886
Net cash provide by financial activities - 43,514 - 43,949 - 44,389 - 44,833 - 45,281 - 45,734 519,886
Net increase/decrease in cash - 1,222 - 18,286 - 15,578 12,633 48,677 44,737 293,945
117


Package Tour 247,500 238,500 211,500 198,000 139,500 153,000
Booking Hotel 18,000 16,650 13,950 14,850 12,600 10,800
Taxi 4,600 4,000 4,000 4,400 1,400 1,400
Car Rent 4,600 4,000 4,000 4,400 1,400 1,400
Babysitting 13,632 13,632 11,928 10,224 8,520 7,668
Food and snack 16,500 15,900 14,100 13,200 9,300 10,200
Fuel 4,800 4,600 4,000 3,700 2,300 2,700
Commission 5,767 5,536 4,908 4,637 3,268 3,485
Brochure 500 200
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000
Stationary 2,984
Electricity 1,300 1,400 1,500 1,500 1,000 900
Water 190 180 190 200 180 160
118

Interest 12,459 11,997 11,531 11,060 10,584 10,103
Tax 45,285 44,107 35,621 32,129 0 0
Total cash paid 175,285 166,021 153,950 148,125 105,632 106,448
Pre investment
Borrowing -
Repayment 46,191 46,653 47,120 47,591 48,067 48,547
Net increase/decrease in cash 66,856 64,108 44,308 36,158 9,721 19,272

Package Tour 184,500 171,000 139,500 144,000 270,000 252,000 2,349,000

Booking Hotel 9,450 13,500 9,900 11,700 17,550 18,900 167,850
Taxi 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Car Rent 1,300 1,600 1,500 1,600 5,000 5,000 35,800
Babysitting 7,668 8,520 8,520 9,372 14,484 13,632 127,800
Food and snack 12,300 11,400 9,300 9,600 18,000 16,800 156,600
119
Fuel 3,400 3,100 2,200 2,600 5,400 4,900 43,700

Commission 4,084 3,924 3,218 3,365 6,241 5,891 54,324
Brochure 200 500 1,400
Banner Adv. 1,000
Catalog 3,000
Rental building 20,000 20,000 20,000 20,000 20,000 20,000 240,000
Electricity 800 900 1,200 1,100 1,000 1,300 13,900
Water 150 160 170 170 180 190 2,120
Interest 9,618 9,127 8,632 8,132 7,627 7,117 117,987
Tax 0 0 0 0 53,631 48,963 259,736
Total cash paid 112,236 107,611 103,720 104,267 174,679 167,560 1,625,535
Net cash provide by operating activities 91,982 88,609 57,200 64,005 137,355 126,972 1,090,715
Pre investment 0
Borrowing
Repayment 49,033 49,523 50,018 50,519 51,024 51,534 585,820
- - -
Net cash provide by financial activities 49,033 49,523 50,018 - 50,519 - 51,024 - 51,534 585,820
Net increase/decrease in cash 42,949 39,085 7,181 13,486 86,331 75,438 504,895
120
5.3 Balance Sheet

Table 5.3.1: Balance Sheet of Year 2010
Balance Sheet

Asset
Cash 1875986.422 1884149.845 1859694.267 1876800.69 1844702.112 1789477.535
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Accumulate depreciation -19842 -39684 -59526 -79368 -99210 -119052
Total asset 3005976.422 2994297.845 2950000.267 2947264.69 2895324.112 2820257.535
Liability & equity

long-term 2,971,349.42 2,942,412.34 2,913,185.89 2,883,667.17 2,853,853.26 2,823,741.22
retain earnings 34627 51885.50578 36814.38238 63597.52353 41470.85187 -3483.680738
Total Liability & equity 3,005,976.42 2,994,297.84 2,950,000.27 2,947,264.69 2,895,324.11 2,820,257.53
Jul Aug Sep Oct Nov Dec

Asset
Cash 1721225.957 1647221.38 1591682.802 1550361.225 1535071.647 1549113.07
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2732163.957 2638317.38 2562936.802 2501773.225 2466641.647 2460841.07
Liability & equity

long-term 2,793,328.05 2,762,610.75 2,731,586.28 2,700,251.57 2,668,603.51 2,636,638.96
retain earnings -61164.0929 -124293.3734 -168649.4809 -198478.3438 -201961.8595 -175797.8945
121

Balance Sheet

Asset
Cash 1571340.492 1610508.915 1661015.337 1699998.76 1678564.182 1625497.605
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2463226.492 2482552.915 2513217.337 2532358.76 2491082.182 2418173.605
Liability & equity

long-term 2,604,354.78 2,571,747.75 2,538,814.65 2,505,552.22 2,471,957.16 2,438,026.15
retain earnings -141128.2842 -89194.83193 -25597.3094 26806.54413 19125.02198 -19852.54963

Asset
Cash 1584202.027 1531082.45 1490766.872 1462042.295 1462219.717 1480094.14
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2357036.027 2284074.45 2223916.872 2175350.295 2155685.717 2153718.14
Liability & equity

long-term 2,403,755.84 2,369,142.82 2,334,183.67 2,298,874.93 2,263,213.10 2,227,194.65
retain earnings -46719.81117 -85068.36956 -110266.7978 -123524.6345 -107527.3837 -73476.51476
122

Balance Sheet

Asset
Cash 1537133.562 1568415.985 1589486.407 1610731.83 1583739.252 1582243.675
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2190915.562 2202355.985 2203584.407 2204987.83 2158153.252 2136815.675
Liability & equity

long-term 2,190,816.02 2,154,073.61 2,116,963.76 2,079,482.83 2,041,627.08 2,003,392.77
retain earnings 99.53869835 48282.37846 86620.6424 125505.0048 116526.1765 133422.9057

Asset
Cash 1566722.097 1536186.52 1509113.942 1490698.365 1529567.387 1575776.81
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2101452.097 2051074.52 2004159.942 1965902.365 1984929.387 2011296.81
Liability & equity

long-term 1,964,776.12 1,925,773.30 1,886,380.46 1,846,593.69 1,806,409.04 1,765,822.56
retain earnings 136675.9781 125301.2169 117779.4838 119308.6792 178520.3424 245474.2519
123

Balance Sheet

Asset
Cash 1626583.632 1686377.055 1731717.577 1774213 1774414.422 1798758.845
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2042261.632 2082213.055 2107711.577 2130365 2110724.422 2115226.845
Liability & equity

long-term 1,724,830.21 1,683,427.93 1,641,611.63 1,599,377.17 1,556,720.37 1,513,636.99
retain earnings 317431.4264 398785.1243 466099.945 530987.8287 554004.057 601589.8533

Asset
Cash 1797537.267 1779251.69 1763674.112 1776307.535 1824984.957 1869722.08
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2094163.267 2056035.69 2020616.112 2013407.535 2042242.957 2067138.08
Liability & equity

long-term 1,470,122.78 1,426,173.43 1,381,784.59 1,336,951.86 1,291,670.80 1,245,936.93
retain earnings 624040.4834 629862.2556 638831.5212 676455.6753 750572.1567 821201.1487
124

Balance Sheet

Asset
Cash 1936577.802 2000686.025 2044994.047 2081151.97 2090873.392 2110145.815
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2114151.802 2158418.025 2182884.047 2199199.97 2189079.392 2188509.815
Liability & equity

long-term 1,199,745.72 1,153,092.60 1,105,972.95 1,058,382.10 1,010,315.35 961,767.92
retain earnings 914406.0794 1005325.422 1076911.096 1140817.867 1178764.046 1226741.892

Asset
Cash 2153095.237 2192180.66 2199362.082 2212848.505 2299179.627 2374617.35
Equipment 1149832 1149832 1149832 1149832 1149832 1149832
Total asset 2211617.237 2230860.66 2218200.082 2211844.505 2278333.627 2333929.35
Liability & equity

long-term 912,735.02 863,211.80 813,193.34 762,674.69 711,650.86 660,116.79
retain earnings 1298882.213 1367648.863 1405006.745 1449169.811 1566682.764 1673812.556
125
5.4 All Financial Statement
Table 5.4.1: Financial Analysis

Year 1 Year 2 Year 3 Year 4 Year 5 Average
Cash flows 1,549,113 1,480,094 1,575,777 1,869,722 2,374,617 1,769,865
Net sale 1,550,670 1,795,646 2,055,076 2,361,560 2,716,250 2,095,840
COGS 437,200 450,700 472,600 493,900 518,300 474,540
EBIT 164,648 396,684 624,715 907,418 1,230,334 664,760
Net income -175,798 102,321 318,951 575,727 852,611 334,763
Total asset 2,460,841 2,153,718 2,011,297 2,067,138 2,333,929 2,205,385
Total liability 2,460,841 2,153,718 2,011,297 2,067,138 2,333,929 2,205,385
Interest 340,446 294,363 242,435 183,921 117,987 235,830
Table 5.4.2: Financial Ratio

Year 1 Year 2 Year 3 Year 4 Year 5
Profitability Ratios
Profit margin -11% 6% 16% 24% 31%
Return on total asset -8% 5% 14% 26% 39%
Return on Investment -8% 5% 14% 26% 39%
Efficiency
Total asset turnover 0.70 0.81 0.93 1.07 1.23
Liquidity Ratios
Debt ratio 1.00 1.00 1.00 1.00 1.00
Time interest earned 0.48 1.35 2.58 4.93 10.43
126
Figure 5.4.1: Profit Margin
Profit margin
40%
31%
24%
20% 16%
6% Profit margin
0%
Year
-11%1 Year 2 Year 3 Year 4 Year 5
-20%
Figure 5.4.2: Return on total asset
Return on total asset
40% 39%
26%
20% 14% Return on total
5% asset
0%
-8%
-20%
127
Figure 5.4.3: Return on Investment
Return on Investment
40% 39%
26%
20% 14% Return on
5% Investment
0%
-8%
-20%
Figure 5.4.4: Total asset turnover
Total asset turnover
1.50
1.23
1.07
1.00 0.81 0.93
0.70 Total asset turnover
0.50
-
128
Figure 5.4.5: Debt Ratio
Debt ratio
1.00
1.00 1.00 1.00
Debt ratio
1.00 1.00 1.00
1.00
Figure 5.4.6: Time interest earned
Tme interest earned
15.00
10.00 10.43
Tme interest earned
5.00 4.93
2.58
0.48 1.35
-
129
Chapter 6
Summary
When people have a free time from their work, one thing they will spend
their time is travel at overseas to relax and leisure. Thailand is a famous
destination from many foreigner tourists. The beach in Thailand very popular
from foreigner tourists, Phuket and neighbour province is a first chosen that they
choose at Andaman Sea that make our business begin. Phuket is a popular
destination of people from many factors such as do the business, education,
working or travel agents that make them come to Phuket and make many of
business following from many people in province that come with these factors
to accommodate them such as property, hotel and restaurant, shopping mall, or
travel agents that becomes the main business in Phuket. Another good thing is a
high power of purchasing of tourists that tourism business can sale in a high
price because the high cost of living in Phuket that make many people come to
do tourism business in this province. Tourism business can effect by very factor
such as politic, law, economic, social or environment that can affect not only
tourism business but also tourists too. Competitors are important thing which
our company should concern and know them as much for comparing with our
company which for our company if compare with competitor, our company have
a power to attract tourists as much which can make our company can gain
market share for profit of our company for a long time. Our company quite have
a product to serve comprehensive that make customer can buy the product that
they want with our company in the same time including consult about the
destination or tourism information with our company for free which it can make
customer impress with our company as much. Our location quite salient for
tourists who come from the airport even it’s not located at destination where a
lot of tourists stay such as near the beach. For our financial, first time we spend
a lot of money to invest this business but after that we can gain for break-even-
point and after that we will gain a profit to appropriate. So this project will
survive in this industry for a long time if we have a good plan and concern about
financial and all of department in company.

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