Barry J.

Weinbaum
Rockville, MD 20852
(732)-735-5413 b.j.weinbaum@gmail.com
https://www.linkedin.com/in/barryweinbaum

General Manager | Strategic and Operational Senior Executive

PROFESSIONAL SUMMARY
Senior executive experiences for technology companies run the gamut from General Manager in global
enterprises to Chief Executive for venture-backed startups to company founder. Have run large global
businesses with full P&L, strategic planning, product line and IP portfolios, operations, marketing, M&A, and
business development. For startups, a serial entrepreneur as Chief Executive, face of the company, industry
spokesperson, co- founder, board member, fund raiser, enterprise builder and investor advocate. Through
extraordinary opportunity as well as adversity, have had the privilege of leading diverse, talented and
entrepreneurial teams to success, thriving in the face of challenges in different company/business stages:
embryonic, development, growth, distressed, restructuring, turnaround and exit.
Grounded in engineering, adeptly transitioning between different technology markets: optical networking, voice
processing, enterprise communications, wireless, software, nanotechnology, lighting, building controls, energy
efficiency, financial service products and materials. Career highlights: run a $1B+ telecommunications line of
business, led the M&A Team of a $10B global business unit, served as CEO of 3 venture backed startups, served
as the top marketing executive at a $2B company and founded companies for which I have raised over $125M.
Seeking a Senior Leadership role for a technology oriented company (from growth stage to global) utilizing these
skills in order to play a significant role in helping my new company achieve exceptional results.

EXECUTIVE EXPERIENCE AND ACCOMPLISHMENTS

SOCIAL LEARNING & PAYMENTS, Inc. (Slap) Co Founder, COO & Investor

2013-Present

Co-Founded a new software marketing toolkit focused on audience engagement. A do-it-yourself challenge platform linking
consumers to social and financial rewards and to all major social platforms. Responsibilities include strategy, creation of
company infrastructure, operations, fundraising, marketing and business development. Co-led commercial launch in 2015.

LUMENERGI, INC., Newark, CA

2012-2013

An advanced lighting controls company in the lighting energy-efficiency market backed by multiple venture firms including
Braemar Energy Partners, Townsend Capital, Low Carbon Accelerator Ltd., and Noventi Ventures, targeting commercial
and industrial facilities with a value proposition of significant lighting energy savings and building management system(s)
integration.

President, Chief Executive Officer and Board Member

Recruited by investors to lead a distressed company in a crowded and capital constrained market, with fractured syndicate,
high-cash burn, and high supply chain commitments. Chartered with attempting a company turnaround and lead investors
to an exit.

Successfully developed corporate rebranding, strategy and execution

Created Nationwide Distribution Network, developed $150M sales pipeline
Restructured company operations
Sold company to Fulham Lighting

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RENAISSANCE LIGHTING, Herndon, VA ACQUIRED BY ACUITY BRANDS, Conyers, GA

2008-2011

ACUITY BRANDS, Vice President, Strategic Marketing (2010-2011)

Upon the acquisition of Renaissance Lighting, recruited to North Americas largest lighting company for the newly
created top executive marketing role. Responsible for corporate marketing, strategy and coordination across Acuity
Brands 22 lines of business, corporate branding strategy, corporate messages, public relations, social media
marketing, voice of the customer, business development and strategic projects.

Managed multi-media marketing strategies including traditional and social media, resulting in 100% growth in
corporate web traffic
Company's fiscal 2011 revenue increased by 25%, resulting in growth from $1.6B to $2.0B

RENAISSANCE LIGHTING, INC., (2008-2010)

An LED Luminaire company deep in intellectual property, designer and manufacturer of innovative solid state
lighting fixtures delivering exceptional appearance and color management, superior efficiency, environmentally
conscious long life. Backed by multiple venture firms including Altira Group, NGen Partners, Rockport Capital
Partners and Sumitomo (strategic).

Chief Executive Officer and Board Member

Recruited by venture and angel investors to realign business plan through a successful transformation, growth and
exit.

Guided company through financial turnaround, strategic investment round, creation of brand awareness and
management of significant IP portfolio
Recruited and led top tier management team
Developed commercial channels, revamped company product line portfolio leading to revenue growth
Lead strategic sale to Acuity Brands

NANOOPTO CORPORATION, Somerset, NJ

2001-2007

A company rich in intellectual property and focused on the design and manufacture of optical components based on
innovative nanotechnology processes..

President, Chief Executive Officer and Board Director

Recruited by top tier venture capital firms to lead commercial company and launch product development from concept stage
to company exit. Guided company to the forefront of all nanotechnology companies, from development of technology
concepts into product and manufacturing maturity, revenue growth, and ultimately, strategic acquisition. Developed
diversified product and IP portfolio, created strategic alliances and strategic sale.

Raised four rounds of venture financing ~$50M with Morgenthaler, DFJ, Harris and Harris, US Trust, Bessemer
and NEA by selling the business plan and companys potential
Created significant brand equity as NanoOpto named #1 Nanotechnology company in the world (2006 by Lux
Research)
Revenue built into millions through strategic alliances with leading Asian Companies
Managed significant IP portfolio of 45 patents, during communications industry bust
Diversified market and portfolio strategy to address more than $1.5B opportunity in Consumer Electronics and
communications
Grew company from 6 to 45 employees and developed and built out manufacturing platform
Sold company to API NanoTechnologies

Barry J. Weinbaum pg. 2

LUCENT TECHNOLOGIES / AT&T

1980-2001

A global leader in telecom equipment that manufactures products used to build communications network infrastructure.
AT&T announced in 1995 that it would split into three companies: a manufacturing/R&D company, a computer company,
and a services company. NCR, Bell Labs and AT&T Technologies were to be spun off by 1997. In preparation for its spinoff, AT&T Technologies was renamed Lucent Technologies. Lucent was completely spun off from AT&T in 1996. In 2006
Lucent was acquired by Alcatel SA, which then became Alcatel-Lucent.

Vice President, General Manager Optical Long Haul Solutions

Led $1B+ year DWDM systems business of Optical Networking Business Unit through turnaround and significant
restructuring. Full P&L, strategic planning, development, marketing and manufacturing responsibilities. Completed
business turnaround in < 12 months. Business regained #1 global market share leader.

Senior Director, Business Development, Optical Networking Group

Recruited by business unit President to organize, develop, and lead new business development team. Led 3
corporate acquisitions during tenure, which overlapped with telecommunications bubble of the late 1990s.

Director Enterprise Wireless and Mobility Solutions

Responsible for global R&D, product management and product portfolio, including product and distribution
strategies, P&L, product portfolio investments, industry partnerships, product realization, and product life-cycle
management. Created and led Business Units wireless strategy. Gained #1 US market share position. Sustained
high double digit revenue growth quarter after quarter. Representative to Lucent team charged with developing
corporate wireless strategy, led by Carly Fiorina. Board Member of LTW, a Lucent UK-based entity.

Director, Integrated Voice Response Systems

Charged with growing a strategic Voice Processing market, creating global product line. Accountable for financial
turnaround and success, customer satisfaction and product P&L. Built business from $1M to $150M in 3 years.
60% year over year average annual growth, doubling the market share.

District Manager, Voice Processing Markets

Architected the AT&T Business Communications Systems and AT&T corporate approach to the $B opportunity
associated with Voice Processing. Recommendations and innovations spurred market leadership in network and
enterprise business units.

District Manager, PBX/Host integration/Vendor Relations

Led team that conceptualized, defined and implemented strategy for nascent PBX/Host (CTI) market. Managed
and negotiated Host Vendor partnerships with IBM, Digital, Stratus and Tandem and dozens of software
applications development companies. Evolved with business into CRM suite of call center applications.

District Manager, DEFINITY Product Management (PBX)

Manger for the Product Line Planning for the System 75 and DEFINITY PBX product lines. Analyzed customer and
market needs to define and negotiate product release contents with Bell Laboratories. Oversaw $40M annual
development investment. Positioned the company's DEFINITY PBX as #1 Enterprise Switching System in the world.

Technical Supervisor, Bell Laboratories

Managed the System 75 PBX software development and was responsible for software project management, release
planning, and software architecture. Successfully designed advanced telemarketing and networking capabilities.

Member of Technical Staff, Bell Laboratories

Lead Engineer on System 75 PBX project. Responsible for software architecture and development, staffing,
scheduling and project development methodology. Concentration included Call Processing, Networking, Call
Centers, Data and Operating Systems.

Barry J. Weinbaum pg. 3

ADVISORY EXPERIENCE / KEY APPOINTMENTS

B-TEK ASSOCIATES | FOUNDER | MANAGING MEMBER
2013-Present
Strategic Consulting for technology companies including business planning, corporate strategy, fund raising, strategic and
tactical brand positioning for sales growth, and sales strategy development.
Aether Energy Efficiency - Senior Advisor
2014-Present
An energy efficiency catalyst for large public and private customers seeking portfolio-wide reductions in energy
consumption using a multi-disciplinary ecosystem and disruptive form of ownership to generate immediate
economic value and positive environmental impact. Innovations in lighting, controls, power generation, and energy
storage enable material operative savings while enhancing the quality of buildings and public spaces.
Responsibilities include company organization and launch, business strategy, business development and
marketing.
The InVentures Group (IVG) Senior Advisor
2014
An investment and strategic consulting company that incubates start-up companies looking to move to the next step
in their evolution. Provide sourcing and diligence of deal flow as well as executive strategic and operational support.
Supported clients focused on social marketing, energy efficiency, medical devices, advanced nano-materials and
financial services.
Turnstone Capital Advisor
2013-2014
An investment management firm with experience in venture capital and private equity finance, technology and
international operations enabling the uncovering of proprietary investment opportunities in private, emerging growth
companies. Strategic target identification and diligence, deal flow and executive support.

EDUCATION
Columbia University

AT&T School of Business

Master of Science, Computer Science

Mini-MBA Managing Global Markets

Penn State University

Union College

Executive Management Program, Global Enterprise

Bachelor of Science, Magna Cum Laude

Computer Science and Mathematics

Tufts University

Barry J. Weinbaum pg. 4

Fletcher School of Law and Diplomacy

Executive Management Program, Managing the
Global Enterprise