A Proposal To:

Q LAS SOLUTION

Sales & Marketing Proposal

Proposal For Sales and Marketing Year 2011

Prepared By:
Nizam Kamarudin
25 August 2011

MARKETING PROPOSAL

2011

MISSION STATEMENT
This marketing proposal is designed to help Q Las Solution to futher develop new business
opportunities specifically in promoting various computer products such as laptops, printers, pen
drives, etc. and services. This proposal will help the sales and marketing department in achieving
their key result areas.
The main focus of the proposal are aimed to create and impart brand awareness not only to civil
sector thus includes the private market niche. It is a practical and down-to-earth proposal that will
give affects to Q Las Solution revenue throughout the last quarter for the year 2011.

OBJECTIVES

To uplift the image of Q Las Solution and its respective IT Garden

To convert the Q Las Solution to a newly improved and ideal spot as a prestige service
provider in the heart of UUM Sintok and Changlun, Kedah

Rebranding of the Q Las Solution as a service hot spot whilst changing the IT Garden
into a One-Stop-Prestige Centre not only for services but also for computer gadgets and
peripherals plus as the main authorized laptop dealer or seller in UUM, Sintok and Changlun

Detoxify bad corporate image and provide a new and better platform for organizational
growth and development

TRANSFORMATION PROCESS

Sentosa Plaza
Ground Floor

First Floor

Telecommunication Hub (Maintain Current Setting)

Celcom, Digi or Maxis Customer Service Centre
Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.

Information Technology (IT) Hub (Needs Some Upgrading)

Provides Free Wifi (If Possible)
Cyber Caf (Internet Hub) Under Sentosa Management or Tenants
Second Floor

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MARKETING PROPOSAL

2011

Health & Beauty Hub

Slimming
SPA

Third Floor

Audio Visual and Electrical Appliances Hub

Seng Hup, Seng Heng, etc.

Recreational Hub
Futsal Court

Fourth Floor and Fifth Floor

Leisure Hub
Cinema - Golden Screen Cinema (GSC) or Tanjung Golden Village (TGV)

Sixth Floor

Sports and Health Hub

Bowling Alley
Gym - Fitness Centre - Fitness First, Celebrity Fitness, etc.

Sentosa Tower
First Floor

F & B Centre
Chained Retail Fast Food Restaurant ie: Mc Donalds, Starbucks, Merry Brown, etc.
Banking Institution
RHB Easy Branch
Mini Post Office Pos Malaysia
Police Kiosk Rakan COP

Second Floor

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MARKETING PROPOSAL

2011

Leisure and Wedding Centre

Leisure Travel and Tours, Fishing and Golfing Centre
Wedding One Stop Centre Malay, Chinese and Indian Bridal / Wedding
Equipments Shops / Gallery

Third Floor

Telecommunication Centre
Including Celcom, Digi or Maxis Customer Service Centre

Fourth Floor

Information Technology (IT) Centre

Provides Free Wifi (If Possible)
Cyber Caf (Internet Hub) Under Sentosa Management or Tenants

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MARKETING PROPOSAL

2011

Fifth Floor and Sixth Floor

Education One Stop Centre

Colleges, Universities, etc.
Stationery Shop

Seventh Floor

Northern Multimedia Super Corridor (N-MSC) Hub

MIMOS, MCMC, etc.

Eighth Floor and Nineth Floor

Government Link Company (GLC) and Non Profit Organization or NGO

Community One Stop Centre YSB, Khazanah, ARB, etc.

Tenth Floor

Registrar Of Company (ROC)

Other Offices

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MARKETING PROPOSAL

2011

Supermarket (First Floor Sixth Floor)

To Be Confirmed
TARGET MARKET

Priority
1.
2.
3.
4.
5.
6.
7.
8.

Colleges and Universities

F&B
Police Kiosk
Bank
IT
Telecommunication
Fitness & Health
Cinema

Secondary
1.
2.
3.
4.

Beauty & Spa

Audio Visuals and Electrical Appliances
Swimming Pool (If Possible) Roof Top of Sentosa Tower
GLC, NPO & NGO

METHODOLOGY

1. Identifying the right organization and market niche for Sentosa Plaza and Sentosa Tower.
2. Deliverables through appointments, telephone calls, faxes and emails.
3. Promotional activities Bowling and Futsal competition for government bodies (ie. school,
departments, etc.), Liaise with TELCO for promotions on telecommunication gadgets (ie.
CELCOM great deals, etc) or promotional rental fees for first six months or less (whichever is
applicable), and Organize Educational Fair / Book Fair / Great IT Fair.

DEVELOPMENT
The development of the proposed project is divided in two sets of time frame:
1. Proposed time frame for Sentosa Plaza
2. Proposed time frame for Sentosa Tower

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MARKETING PROPOSAL

2011

Prior to the above, the table below shows proposed projects for each landmark based on its
respective floors.
Proposed Projects For Sentosa Plaza & Sentosa Tower

Level

Sentosa Plaza

Sentosa Tower

Ground Floor

Chain Outlet Restaurant /

Bakery

N/A
F&B One Stop Centre
Mini Police Station / Kiosk

First Floor

IT Hub & Cyber Cafe

Mini Post Office

RHB Easy Branch / Kiosk @
EPF Branch + ATM & EPF EStatement Kiosk
Wedding One Stop Centre
Fishing Equipment

Second Floor

SPA & Slimming Parlour

Golfing Equipment
Travel & Tours One Stop
Centre

Audio Visual
Third Floor

Electrical Appliances

Telecommunication One Stop

Centre

Futsal Court
Fourth Floor

Mini Cinema / Indoor Paint

Ball

IT One Stop Centre & Cyber

Cafe

Fifth Floor

Mini Cinema / Snooker

Hub

Education One Stop Centre

Bowling
Sixth Floor

Fitness Gym

Education One Stop Centre

Seventh Floor

N/A

Nothern MSC

Eighth Floor

N/A

GLC, NPO & NGO

Nineth Floor

N/A

GLC, NPO & NGO

Tenth Floor

N/A

ROC & Offices

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MARKETING PROPOSAL

2011

Level

Sentosa Plaza

Sentosa Tower

Roof Top

N/A

Swimming Pool & Fitness

Gym

CONTACT
Nama Pegawai

noorsaifulnizam kamarudin (nizam)

Telephone

016-2852338

E-mail

alongkatana@gmail.com

nizam kamarudin

Confidential

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