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\r\n{textColor:65280,65280,65280}{width:960}{justify:center}\r\n{plain}\r\n\r\n"
,
"Timecode" : ""
},
{
"Caption" : "- Another interesting tool\r\nthat's worth taking a look at\r\n
\r\n",
"Timecode" : "[00:00:00.04]"
},
{
"Caption" : "is the Moz Open Site Explorer.\r\n\r\n",
"Timecode" : "[00:00:03.06]"
},
{
"Caption" : "This is essentially a link analysis tool.\r\n\r\n",
"Timecode" : "[00:00:06.01]"
},
{
"Caption" : "It'll help you identify your backlinks,\r\n\r\n",
"Timecode" : "[00:00:08.07]"
},
{
"Caption" : "linking domains,\r\n\r\n",
"Timecode" : "[00:00:11.02]"
},
{
"Caption" : "newly discovered links,\r\n\r\n",
"Timecode" : "[00:00:12.06]"
},
{
"Caption" : "as well as providing suggestions\r\non any link opportunities.\
r\n\r\n",
"Timecode" : "[00:00:14.01]"
},
{
"Caption" : "Getting started with Open Site\r\nExplorer is relatively easy.\
r\n\r\n",
"Timecode" : "[00:00:18.00]"
},
{
"Caption" : "You'll go to moz.com\r\n\r\n",
"Timecode" : "[00:00:21.06]"
},
{
"Caption" : "\/researchtools\r\n\r\n",
"Timecode" : "[00:00:23.06]"
},
{
"Caption" : "\/ose.\r\n\r\n",
"Timecode" : "[00:00:26.00]"
},
{
"Caption" : "From here, you'd simply enter in\r\n\r\n",
"Timecode" : "[00:00:28.09]"
},
{
"Caption" : "any URL that you'd like to examine.\r\n\r\n",

"Timecode" : "[00:00:30.06]"
},
{
"Caption" : "Let's look at Moz for example.\r\n\r\n",
"Timecode" : "[00:00:32.09]"
},
{
"Caption" : "I'll type in www.moz.com\r\n\r\n",
"Timecode" : "[00:00:34.07]"
},
{
"Caption" : "and choose Search here\r\non the right-hand side.\r\n\r\n",
"Timecode" : "[00:00:37.07]"
},
{
"Caption" : "Within a few moments,\r\n\r\n",
"Timecode" : "[00:00:41.04]"
},
{
"Caption" : "we get some information right\r\nhere at the top of the screen.
\r\n\r\n",
"Timecode" : "[00:00:42.05]"
},
{
"Caption" : "This allows us to start to understand\r\n\r\n",
"Timecode" : "[00:00:46.01]"
},
{
"Caption" : "exactly what's going on\r\nwith this particular domain.\r\n\r\n
",
"Timecode" : "[00:00:48.04]"
},
{
"Caption" : "Here on the top-left corner\r\nwe can see the Authority.\r\n\r\
n",
"Timecode" : "[00:00:51.07]"
},
{
"Caption" : "This is a score that created by Moz.\r\n\r\n",
"Timecode" : "[00:00:54.05]"
},
{
"Caption" : "It's really their own proprietary formula\r\n\r\n",
"Timecode" : "[00:00:56.07]"
},
{
"Caption" : "with a look at everything about your site\r\n\r\n",
"Timecode" : "[00:00:59.00]"
},
{
"Caption" : "and any site it compares to\r\nto determine where you rank.\r\n
\r\n",
"Timecode" : "[00:01:01.00]"
},
{
"Caption" : "A higher number is better.\r\n\r\n",
"Timecode" : "[00:01:04.04]"
},
{
"Caption" : "Here in the center we can look\r\nat some Page Link Metrics.\r\

n\r\n",
"Timecode" : "[00:01:06.05]"
},
{
"Caption" : "How many links were just discovered?\r\n\r\n",
"Timecode" : "[00:01:09.01]"
},
{
"Caption" : "How many are established\r\neither by a root domain\r\n\r\n",
"Timecode" : "[00:01:11.01]"
},
{
"Caption" : "or all of your links?\r\n\r\n",
"Timecode" : "[00:01:13.03]"
},
{
"Caption" : "If you are a Pro subscriber,\r\nyou can get some social metrics
\r\n\r\n",
"Timecode" : "[00:01:14.09]"
},
{
"Caption" : "which would appear here\r\non the right-hand side.\r\n\r\n",
"Timecode" : "[00:01:17.09]"
},
{
"Caption" : "Down below, we can take a\r\nlook at our Inbound Links.\r\n\r\n
",
"Timecode" : "[00:01:20.04]"
},
{
"Caption" : "This really helps you\r\nunderstand your influence.\r\n\r\n",
"Timecode" : "[00:01:23.04]"
},
{
"Caption" : "Here on the left-hand\r\nside we can see the title\r\n\r\n",
"Timecode" : "[00:01:26.02]"
},
{
"Caption" : "and below that, the URL\r\n\r\n",
"Timecode" : "[00:01:29.00]"
},
{
"Caption" : "of any sites that are linking to you.\r\n\r\n",
"Timecode" : "[00:01:30.07]"
},
{
"Caption" : "You can see the Anchor Text\r\n\r\n",
"Timecode" : "[00:01:32.08]"
},
{
"Caption" : "here on the center of the screen,\r\n\r\n",
"Timecode" : "[00:01:34.02]"
},
{
"Caption" : "a Spam Score,\r\n\r\n",
"Timecode" : "[00:01:36.01]"
},
{
"Caption" : "and you can also look\r\nat the Page Authority\r\n\r\n",
"Timecode" : "[00:01:37.04]"

},
{
"Caption" : "and Domain Authority.\r\n\r\n",
"Timecode" : "[00:01:39.07]"
},
{
"Caption" : "Again, these are scores\r\nbased on Moz's own algorithm,\r\n\r\
n",
"Timecode" : "[00:01:40.09]"
},
{
"Caption" : "the higher the PA and the higher the DA,\r\n\r\n",
"Timecode" : "[00:01:44.05]"
},
{
"Caption" : "the better overall value of that link.\r\n\r\n",
"Timecode" : "[00:01:47.00]"
},
{
"Caption" : "Sites that are of high value,\r\n\r\n",
"Timecode" : "[00:01:49.09]"
},
{
"Caption" : "when they drive traffic to your site,\r\n\r\n",
"Timecode" : "[00:01:51.07]"
},
{
"Caption" : "you're going to get an\r\neven bigger SEO bump\r\n\r\n",
"Timecode" : "[00:01:53.08]"
},
{
"Caption" : "than say a site that\r\nhas a much lower value.\r\n\r\n",
"Timecode" : "[00:01:56.02]"
},
{
"Caption" : "These top Inbound Links\r\n\r\n",
"Timecode" : "[00:01:58.08]"
},
{
"Caption" : "are going to be of big interest to you.\r\n\r\n",
"Timecode" : "[00:02:00.01]"
},
{
"Caption" : "As I scroll down, you can\r\nsee how far these links go.\r\n\r\
n",
"Timecode" : "[00:02:02.07]"
},
{
"Caption" : "Here at the top of the page,\r\n\r\n",
"Timecode" : "[00:02:06.00]"
},
{
"Caption" : "I'll point out that you\r\ncan modify the information.\r\n\r\n"
,
"Timecode" : "[00:02:07.07]"
},
{
"Caption" : "If you'd like to look at the Target\r\n\r\n",
"Timecode" : "[00:02:10.08]"
},

{
"Caption" : "of just the subdomain or the root domain,\r\n\r\n",
"Timecode" : "[00:02:12.03]"
},
{
"Caption" : "you can do that.\r\n\r\n",
"Timecode" : "[00:02:14.07]"
},
{
"Caption" : "You can look at the Link Source,\r\n\r\n",
"Timecode" : "[00:02:15.09]"
},
{
"Caption" : "all pages, only external\r\nor only internal pages.\r\n\r\n",
"Timecode" : "[00:02:17.07]"
},
{
"Caption" : "And the most important is the Link Type.\r\n\r\n",
"Timecode" : "[00:02:21.03]"
},
{
"Caption" : "You can look at links that provide equity,\r\n\r\n",
"Timecode" : "[00:02:23.09]"
},
{
"Caption" : "meaning the site is passing on\r\nsome of its SEO value to you\
r\n\r\n",
"Timecode" : "[00:02:26.07]"
},
{
"Caption" : "or you can look at sites\r\nthat don't have any equity,\r\n\r\n
",
"Timecode" : "[00:02:30.08]"
},
{
"Caption" : "meaning they're not passing on any value.\r\n\r\n",
"Timecode" : "[00:02:33.05]"
},
{
"Caption" : "If we look at link equity,\r\n\r\n",
"Timecode" : "[00:02:35.07]"
},
{
"Caption" : "it'll change the format of the table below\r\n\r\n",
"Timecode" : "[00:02:37.04]"
},
{
"Caption" : "to show us just the links\r\nthat match that filter.\r\n\r\n",
"Timecode" : "[00:02:39.09]"
},
{
"Caption" : "Here on the left-hand side,\r\n\r\n",
"Timecode" : "[00:02:43.05]"
},
{
"Caption" : "you have some opportunities\r\nto drill little deeper.\r\n\r\n"
,
"Timecode" : "[00:02:45.02]"
},
{

"Caption" : "In addition to Inbound Links,\r\n\r\n",


"Timecode" : "[00:02:47.09]"
},
{
"Caption" : "we could click into Just Discovered.\r\n\r\n",
"Timecode" : "[00:02:49.03]"
},
{
"Caption" : "This is going to show us\r\nlinks that are relatively new\r\n\r
\n",
"Timecode" : "[00:02:51.07]"
},
{
"Caption" : "and just discovered.\r\n\r\n",
"Timecode" : "[00:02:54.04]"
},
{
"Caption" : "You can see the date\r\nthat they were discovered\r\n\r\n",
"Timecode" : "[00:02:55.08]"
},
{
"Caption" : "here on the right-hand side.\r\n\r\n",
"Timecode" : "[00:02:57.06]"
},
{
"Caption" : "This a great opportunity to quickly\r\n\r\n",
"Timecode" : "[00:02:59.06]"
},
{
"Caption" : "get on board with any content\r\n\r\n",
"Timecode" : "[00:03:01.04]"
},
{
"Caption" : "that's been published about you.\r\n\r\n",
"Timecode" : "[00:03:03.00]"
},
{
"Caption" : "You might want to view\r\nthis article, add comments,\r\n\r\n",
"Timecode" : "[00:03:04.07]"
},
{
"Caption" : "or create a link back to it on your site.\r\n\r\n",
"Timecode" : "[00:03:07.04]"
},
{
"Caption" : "Here on the left-hand side\r\nI can choose Top Pages\r\n\r\n",
"Timecode" : "[00:03:10.05]"
},
{
"Caption" : "and we'll see the pages that are getting\r\n\r\n",
"Timecode" : "[00:03:13.04]"
},
{
"Caption" : "the most inbound links.\r\n\r\n",
"Timecode" : "[00:03:14.09]"
},
{
"Caption" : "This is particularly helpful to understand\r\n\r\n",
"Timecode" : "[00:03:16.09]"
},

{
"Caption" : "if some of our content\r\nor areas of our site\r\n\r\n",
"Timecode" : "[00:03:18.07]"
},
{
"Caption" : "are being well-received by the audience.\r\n\r\n",
"Timecode" : "[00:03:21.02]"
},
{
"Caption" : "There are some other\r\noptions such Anchor Text,\r\n\r\n",
"Timecode" : "[00:03:24.02]"
},
{
"Caption" : "Comparing Link Metrics,\r\n\r\n",
"Timecode" : "[00:03:26.03]"
},
{
"Caption" : "Spam Analysis and Link Opportunities.\r\n\r\n",
"Timecode" : "[00:03:27.09]"
},
{
"Caption" : "Now, you'll notice that Link Opportunities\r\n\r\n",
"Timecode" : "[00:03:31.02]"
},
{
"Caption" : "is going to give you an\r\noption to sign up for Moz Pro.\r\n\r
\n",
"Timecode" : "[00:03:33.00]"
},
{
"Caption" : "Everything that I've\r\nshowed you so far is free\r\n\r\n",
"Timecode" : "[00:03:36.04]"
},
{
"Caption" : "and you'll get a limited amount of data.\r\n\r\n",
"Timecode" : "[00:03:38.08]"
},
{
"Caption" : "It's up to you to decide if you\r\nwant to sign up for Moz Pro.
\r\n\r\n",
"Timecode" : "[00:03:40.08]"
},
{
"Caption" : "If you are already signed\r\nup for SEMrush, for example,\r\n\r
\n",
"Timecode" : "[00:03:44.01]"
},
{
"Caption" : "you'll have access to\r\na lot of the same data\r\n\r\n",
"Timecode" : "[00:03:47.00]"
},
{
"Caption" : "so you might not need to use\r\nboth tools simultaneously.\r\n\
r\n",
"Timecode" : "[00:03:49.02]"
},
{
"Caption" : "Take a look at what Moz Pro provides\r\n\r\n",
"Timecode" : "[00:03:52.06]"
},

{
"Caption" : "to see if it's right for you.\r\n\r\n",
"Timecode" : "[00:03:54.05]"
},
{
"Caption" : "I'm not affiliated with them in any way,\r\n\r\n",
"Timecode" : "[00:03:55.09]"
},
{
"Caption" : "I just think it's another valuable tool\r\n\r\n",
"Timecode" : "[00:03:58.00]"
},
{
"Caption" : "that lots of SEOs are using,\r\n\r\n",
"Timecode" : "[00:03:59.08]"
},
{
"Caption" : "and you should become familiar with it\r\n\r\n",
"Timecode" : "[00:04:01.07]"
},
{
"Caption" : "or at least feel free to\r\nevaluate it on your own time.\r\n\r
\n",
"Timecode" : "[00:04:03.02]"
},
{
"Caption" : "\r\n",
"Timecode" : "[00:04:06.09]"
}
]