Vous êtes sur la page 1sur 18

Strategic Accounting for Management

Chapters 4 and 8 solutions to the essential


activities
Solutions to:
Questions 4.1, 4.2, 4.4, 8.2, 8.3
Exercises 4.16, 4.19, 4.22, 4.28, 4.32, 8.16, 8.19
Self-assessment Problem 4.35, 4.42 (1-3 only) 4.47, 8.29
Notation used in chapter 4 solutions
SP:

Selling price

VC:

Variable cost per unit

CMPU: Contribution margin per unit


FC:

Fixed costs

P:

Profit

TP:

Target profit

Question 4.1
Cost-volume-profit (CVP) analysis examines the
behaviour of total revenues, total costs, and profit as changes occur in the
units sold, selling price, variable cost per unit, or fixed costs of a product.
Question 4.2
in Chapter 4 are:

The assumptions underlying the CVP analysis outlined

1.
Changes in the level of revenues and costs arise only because of
changes in the number of product (or service) units sold.
2.
Total costs can be separated into a fixed component that does not
vary with the units sold and a component that is variable with respect to
the units sold.
3.
When represented graphically, the behaviour of total revenues and
total costs are linear (represented as a straight line) in relation to units sold
within a relevant range and time period.
4.
The selling price, variable cost per unit, and fixed costs are known
and constant.
Question 4.4
Contribution margin is the difference between total
revenues and total variable costs. Contribution margin per unit is the
difference between selling price and variable cost per unit. Contributionmargin percentage is the contribution margin per unit divided by selling
price per unit (or contribution margin divided by sales revenue).

Question 8.2
Relevant costs are expected future costs that differ
among the alternative courses of action being considered. Historical costs
are irrelevant because they are past costs and, therefore, cannot differ
among alternative future courses of action.
Question 8.3
No. Relevant costs are defined as those expected
future costs that differ among alternative courses of action being
considered. Thus, future costs that do not differ among the alternatives are
irrelevant to deciding which alternative to choose.
Exercise -4-16

Revenues

CVP Computations

Variable

Fixed

Total

Operating

Contribution

Contribution

Costs

Costs

Costs

Income

Margin

Margin %

a.

A$2000

A$ 500

A$300

A$ 800

A$1200

A$1500

A75.0%

b.

2000

1500

300

1800

200

500

25.0%

c.

1000

700

300

1000

300

30.0%

d.

1500

900

300

1200

300

600

40.0%

Revenues Variable Costs Fixed Costs = Operating Profit


Total costs = Variable costs + Fixed Costs
Contribution Margin = Revenues Variable Costs
Contribution Margin % = Contribution Margin Revenues
a.

Fixed costs = A$800 - A$500 = A$300

Revenues = A$500 + A$300 + A$1200 = A$2000


Contribution Margin = A$2000 - A$500 = A$1500
Contribution Margin % = A$1 500 A$2000 = 75%
b.

Variable costs = A$2000 - A$300 - A$200 = A$1500

Total costs = A$1500 + A$300


Contribution Margin = A$2000 - A$1500 = A$500
Contribution Margin % = A$500 A$2000 = 25%
c.

Fixed costs = A$1000 - A$700 = A$300

Operating Income = A$1000 - A$700 - A$300 = A$0


Contribution Margin = A$1000 - A$700 = A$300
Contribution Margin % = A$300 A$1000 = 30%
d.

Contribution Margin % = CM A$1500 = 40%

CM = 40% x A$1500 = A$600


1

Variable Cost = A$1500 A$600 = A$900


Total costs = A$900 + A$300 = A$1200
Operating Income = A$1500 - A$1200 = A$300
Exercise 4-19 CVP analysis, changing revenues and costs
1.
(a)

SP = 6% A$1500 = A$90 per ticket

VC = A$43 per ticket


CMPU = A$90 A$43 = A$47 per ticket
FC = A$23 500 per month
FC

Q=

CMPU

A$23 500
A$47 per ticket

= 500 tickets
(b) Q =

FC + TP
CMPU

A$23 500 + A$17 000


A$47 per ticket

A$40 500

A$47 per ticket

= 862 tickets (rounded up)


2.
(a)

SP = A$90 per ticket

VC = A$40 per ticket


CMPU = A$90 A$40 = A$50 per ticket
FC = A$23 500 a month
Q=

FC
CMPU

A$23500
A$50 per ticket

= 470 tickets
(b)

Q=

FC + TP
CMPU

A$23 500 + A$17 000


A$50 per ticket

A$40 500
A$50 per ticket

= 810 tickets
3.
(a)

SP = A$60 per ticket

VC = A$40 per ticket


CMPU = A$60 A$40 = A$20 per ticket
FC = A$23 500 a month
Q=

FC
CMPU

A$23 500
A$20 per ticket

= 1175 tickets
2

(b)

Q=

FC + TP
=
CMPU
=

A$23 500 + A$17 000


A$20 per ticket

A$40 500
A$20 per ticket

= 2025 tickets
The reduced commission sizably increases the break-even point and the
number of tickets required to yield a target profit of A$17 000:
6%
Commission

Fixed

(Requirement 2)

Commission of A$60

Break-even point

470

1175

Attain P of A$17 000

810

2025

4.
(a)
The A$5 delivery fee can be treated as either an extra source of
revenue (as done below) or as a cost offset. Either approach increases CMPU by
A$5:
SP = A$65 (A$60 + A$5) per ticket
VC = A$40 per ticket
CMPU = A$65 A$40 = A$25 per ticket
FC = A$23 500 a month
Q =

FC
CMPU

A$23 500
A$25 per ticket

= 940 tickets
(b) Q =

FC + TP
CMPU

A$23 500 + A$17 000


A$25 per ticket

A$40 500
A$25 per ticket

= 1620 tickets
The A$5 delivery fee results in a higher contribution margin which reduces
both the break-even point and the tickets sold to attain profit of A$17 000.

Exercise 4-22

CVP analysis, income taxes

Variable cost percentage is A$3.20 A$8.00 = 40%

1.

Let R = Revenues needed to obtain target net profit after tax


R 0.40R $450 000 =

A$105 000
1- 0.30

0.60R = A$450 000 + $150 000


R = A$600 000 0.60
R = A$1 000,000
OR,

Break-even revenues = Fixed cost +

Target net profit after tax


1 - tax rate

Contribution margin percentage

A$105 000
1 0.30

= A$450 000 +

0.60
=A$1 000 000
Proof:

Revenues

A$1 000 000

Variable costs (at 40%)

400 000

Contribution margin

600 000

Fixed costs

450 000

Profit

150 000

Income taxes (at 30%)

45 000

Net profit after tax

A$ 105 000

2.
a.

Customers needed to break even:


Contribution margin per customer = A$8.00 A$3.20 = A$4.80
Break-even number of = Fixed costs Contribution margin per customer
customers
= A$450 000 A$4.80 per customer
= 93 750 customers

b. Customers needed to earn net profit after tax of A$105 000:


Total revenues Sales check per customer
A$1 000 000 A$8 = 125 000 customers
3.

Using the shortcut approach:

Change in net profit after tax =

Unit
Change in

contribution (1 Tax rate)


number of customers
margin

= (150 000 125 000) A$4.80 (1 0.30)


= A$120,000 0.7 = A$84 000
4

New net profit after tax =

A$84 000 + A$105 000 = A$189 000

The alternative approach is:


Revenues, 150 000 A$8.00

A$1 200 000

Variable costs at 40%

480 000

Contribution margin

720 000

Fixed costs

450 000

Profit

270 000

Income tax at 30%

81 000

Net profit after tax

A$ 189 000

Exercise 4-28 Sales mix, new and upgrade customers


1.
New

Upgrade

Customers

Customers

SP

$420

$240

VC

180

80

CMPU

240

160

The 60%/40% sales mix implies that, 60% of products are sold to new
customers and 40% are sold to upgrade customers.
Weighted average contribution margin per unit
$160)

= (60% $240) + (40%

= $144 + $64 = $208


Break-even point in units =

$28,000,000
= 134,616 units (rounded up)
$208

Break-even point in units is:


Sales to new customers:

134,616 units 60%

Sales to upgrade
customers:

134,616 units 40%

80,770 units
53,846 units

Total number of units to break-even (rounded)

134,616 units

Check
Revenues ($420 80,770) + ($240 53,846)
Variable costs ($180 80,770) + ($80 53,846)

18,846,280

Contribution margin

28,000,160

Fixed costs

28,000,000

Profit (caused by rounding)


2.

$46,846,440

160

When 200,000 units are sold, mix is:


Units sold to new customers (60% 200,000)
5

120,000

Units sold to upgrade customers (40% 200,000)


Revenues ($420 120,000) + ($240 80,000)

80,000

$69,600,000

Variable costs ($180 120,000) + ($80 80,000)

28,000,000

Contribution margin

41,600,000

Fixed costs

28,000,000

Profit

$ 13,600,000

3.
a.
At New 50%/Upgrade 50% mix, 50% of products are sold to new
customers and 50% are sold to upgrade customer.
Weighted average contribution margin per unit
$160)

= (50% $240) + (50%

= $120 + $80 = $200


Break-even point in units =

$28,000,000
= 140,000 units
$200

Break-even point in units is:


Sales to new customers:

140,000 units 50%

70,000 units

Sales to upgrade customers:

140,000 units 50%

70,000 units

Total number of units to break-even

140,000 units

Check
Revenues ($420 70,000) + ($240 70,000)

$46,200,000

Variable costs ($180 70,000) + ($80 70,000)

18,200,000

Contribution margin

28,000,000

Fixed costs

28,000,000

Profit

b.
At New 90%/ Upgrade 10% mix, 90% of products are sold to new
customers and 10% are sold to upgrade customer.
Weighted average contribution margin per unit
$160)

= (90% $240) + (10%

= $216 + $16 = $232


Break-even point in units =

$28,000,000
= 120,690 units (rounded up)
$232

Break-even point in units is:


Sales to new customers:

120,690 units 90%

108,621 units

Sales to upgrade customers:

120,690 units 10%

12,069 units

Total number of units to break-even

120,690 units

Check
Revenues ($420 108,621) + ($240 12,069)

$48,517,380

Variable costs ($180 108,621) + ($80 12,069)

20,517,300

Contribution margin

28,000,080

Fixed costs

28,000,000

Profit (caused by rounding)

80

c.
As Ziggy increases its percentage of new customers, which have a
higher contribution margin per unit than upgrade customers, the number of
units required to break even decreases:
New
Customers

Upgrade
Customers

Break-even
Point

Requirement 3(a)

50%

50%

140,000

Requirement 1

60

40

134,616

Requirement 3(b)

90

10

120,690

Exercise 4-32 Contribution margin, decision making


1.

Revenues

A$600 000

Deduct variable costs:


Cost of goods sold

A$300 000

Sales commissions

60 000

Other operating costs

30 000

390 000

Contribution margin
2.

3.

A$210 000

Contribution margin percentage =

A$210 000
= 35%
A$600 000

Incremental revenue (15% A$600 000) =

A$90 000

Incremental contribution margin


(35% A$90 000)

A$31 500

Incremental fixed costs (advertising)


Incremental profit

13 000
A$18 500

If Mr. Cruze spends A$13 000 more on advertising, the profit will increase by
A$18 500, converting a loss of A$49 000 to a loss of A$30 500.
Exercise 8-16 Disposal of assets
1.
This is an unfortunate situation, yet the A$78 000 costs are irrelevant
regarding the decision to re-machine or sold as scrap. The only relevant
factors are the future revenues and future costs. By ignoring the accumulated
costs and deciding on the basis of expected future costs, operating income
will be maximised (or losses minimised). The difference in favour of remachining is A$2000:
7

(a)

(b)

Re-machine
Future revenues

sold as scrap

A$33 000

Deduct future costs

A$6 500

24 500

Operating income

A$8 500

Difference in favour of re-machining

A$6 500
A$2 000

2. This, too, is an unfortunate situation. But the A$101 000 original cost is
irrelevant to this decision. The difference in relevant costs in favour of
replacing is A$3500 as follows:
(a)
Replace
New truck

(b)
Rebuild

A$103 500

17 500

Deduct current disposal


price of existing truck
Rebuild existing truck

Difference in favour of replacing

A$89 500

A$86 000

A$89 500
A$3 500

Note, here, that the current disposal price of A$17 500 is relevant, but the
original cost (or carrying amount, if the truck were not brand new) is
irrelevant.

Exercise 8-19 Special order, activity-based costing.

Direct materials cost per unit (A$262 500 7 500 units) = A$35 per unit
Direct manufacturing labour cost per unit (A$300 000 7 500 units)
= A$40 per unit
Variable cost per batch = A$500 per batch
Award Plus profits under the alternatives of accepting/rejecting the special
order are:

Revenues

Without OneTime Only


Special Order

With OneTime Only


Special Order

7 500 Units

10 000 Units

A$1 125 000

Difference
2 500 Units

A$1 375 000

A$250 000

Variable costs:
1

87 500

Direct materials

262 500

350 000

Direct manufacturing labour

300 000

400 000

75 000

87 500

12 500

Fixed manufacturing costs

275 000

275 000

Fixed marketing costs

175 000

175 000

Batch manufacturing costs

100 000

Fixed costs:

Total costs

1 087 500

1 287 500

200 000

Profit

A$37 500

A$87 500

A$50 000

A$262 500 + (A$35 2 500 units)

$300 000 + (A$40 2 500 units)

A$75 000 + (A$500 25 batches)

Alternatively, we could calculate the incremental revenue and the


incremental costs of the additional 2500 units as follows:
Incremental revenue

A$100 2 500 units

A$250 000

Incremental direct manufacturing costs A$35 2 500 units

87 500

Incremental direct manufacturing costs A$40 2 500 units

100 000

Incremental batch manufacturing costs A$500 25 batches

12 500

Total incremental costs

200 000

Total incremental profit from


accepting the special order

A$50 000

Award Plus should accept the one-time-only special order if it has no longterm implications because accepting the order increases Award Plus profit by
A$50 000.
If, however, accepting the special order would cause the regular customers to
be dissatisfied or to demand lower prices, then Award Plus will have to trade
9

off the A$50 000 gain from accepting the special order against the profit it
might lose from regular customers.
Award Plus has a capacity of 9000 medals. Therefore, if it accepts the
special one-time order of 2500 medals, it can sell only 6500 medals instead of
the 7500 medals that it currently sells to existing customers. That is, by
accepting the special order, Award Plus must forgo sales of 1000 medals to its
regular customers. Alternatively, Award Plus can reject the special order and
continue to sell 7500 medals to its regular customers.
Award Plus profit from selling 6500 medals to regular customers and 2500
medals under one-time special order follow:
Revenues (6 500 A$150) + (2 500 A$100)

A$1 225 000

Direct materials (6 500 A$35) + (2 500 A$35)

315 000

Direct manufacturing labour (6 500 A$40) + (2 500 A$40)

360 000

Batch manufacturing costs (130 A$500) + (25 A$500)

77 500

Fixed manufacturing costs

275 000

Fixed marketing costs

175 000

Total costs

1 202 500

Profit

A$22 500

Award Plus makes regular medals in batch sizes of 50. To produce 6500 medals
requires 130 (6500 50) batches.

Accepting the special order will result in a decrease in profit of A$15 000
(A$37 500 A$22 500). The special order should, therefore, be rejected.
A more direct approach would be to focus on the incremental effectsthe
benefits of accepting the special order of 2500 units versus the costs of selling
1000 fewer units to regular customers. Increase in profit from the 2500-unit
special order equals A$50 000 (requirement 1). The loss in profit from selling
1000 fewer units to regular customers equal:
Lost revenue, A$150 1 000

A$(150 000)

Savings in direct materials costs, A$35 1 000

35 000

Savings in direct manufacturing labour costs, A$40 1 000

40 000

Savings in batch manufacturing costs, A$500 20

10 000

Profit lost

A$(65 000)

Accepting the special order will result in a decrease in profit of A$15 000
(A$50 000 A$65 000). The special order should, therefore, be rejected.
Even if profit had increased by accepting the special order, Award Plus should
consider the effect on its regular customers of accepting the special order.
For example, would selling 1000 fewer medals to its regular customers cause
these customers to find new suppliers that might adversely impact Award
Pluss business in the long run.
3.

Award Plus should not accept the special order.

Increase in profit by selling 2 500 units


10

under the special order (requirement 1)


Profit lost from existing customers (A$10 7 500)
Net effect on profit of accepting special order
The special order should, therefore, be rejected.

11

A$50 000
(75 000)
A$(25 000)

Self-assessment problem 4-35


1.

CVP analysis, service firm

Revenue per package

A$5 000

Variable cost per package

3 700

Contribution margin per package

A$1 300

Break-even (packages) = Fixed costs Contribution margin per package


=

2.

A$520 000
= 400 tour packages
A$2300 per package

Contribution margin ratio =

Contribution margin per package


=
Selling price

A$2300
= 26%
A$6000
Revenue to achieve target income = (Fixed costs + target OI) Contribution
margin ratio
=

A$520 000 + A$91 000


= A$2 350 000, or
0.38

Number of tour packages to earn


A$520 000 + A$91 000
=
= 266 tour packages
A$91 000
operating income
A$2300
Revenues to earn A$91 000 OI = 470 tour packages A$5000 = A$2 350 000
3.

Fixed costs = A$520 000 + A$32 000 = A$552 000

Break-even (packages) =

Fixed costs
Contribution margin per package

Contribution margin per package =


=

Fixed costs
Breakeven (packages)

A$552 000
= A$1 380 per tour package
226 tour packages

Desired variable cost per tour package = A$5000 $1380 = A$3620


Because the current variable cost per unit is A$3700, the unit variable cost
will need to be reduced by A$80 to achieve the break-even point calculated
in requirement 1.
Alternate Method: If fixed cost increases by A$32 000, then total variable
costs must be reduced by A$32 000 to keep the break-even point of 400
tour packages.
Therefore, the variable cost per unit reduction = A$32 000 400 = A$80 per
tour package.

12

Self-assessment problem 4-42 (Points 1 3 only)


structures, uncertainty, and sensitivity analysis

Alternative cost

1.
Contribution margin assuming fixed rental arrangement = $50 $30 =
$20 per bouquet
Fixed costs = $5,000
Break-even point = $5,000 $20 per bouquet = 250 bouquets
Contribution margin assuming $10 per arrangement rental agreement
= $50 $30 $10 = $10 per bouquet
Fixed costs = $0
Break-even point = $0 $10 per bouquet = 0
(i.e. EB makes a profit no matter how few bouquets it sells)
2.
Let x denote the number of bouquets EB must sell for it to be
indifferent between the fixed rent and royalty agreement.
To calculate x we solve the following equation.
$50 x $30 x $5,000 = $50 x $40 x
$20 x $5,000 = $10 x
$10 x = $5,000

x = $5,000 $10 = 500 bouquets


a.
For sales between 0 to 500 bouquets, EB prefers the royalty agreement
because in this range, $10 x > $20 x $5,000.
b.
For sales greater than 500 bouquets, EB prefers the fixed rent
agreement because in this range, $20 x $5,000 > $10 x .
3.
If we assume the $5 savings in variable costs applies to both options,
we solve the following equation for x .
$50 x $25 x $5,000 = $50 x $35 x
$25 x $5,000 = $15 x
$10 x = $5,000

x = $5,000 $10 per bouquet = 500 bouquets


The answer is the same as in Requirement 2, that is, for sales between 0 to
500 bouquets, EB prefers the royalty agreement because in this range, $15 x >
$25 x $5,000. For sales greater than 500 bouquets, EB prefers the fixed rent
agreement because in this range, $25 x $5,000 > $15 x .

13

Self-assessment problem 4-47 Multi-product CVP and decision making.


1.

Tap filter:

Selling price

$80

Variable cost per unit

20

Contribution margin per unit

$60

Pitcher-cum-filter:
Selling price

$90

Variable cost per unit

25

Contribution margin per unit

$65

Weighted average contribution margin per unit

= (40% $60) + (60% $65)

= $24 + $39 = $63

Break-even point in units =

$945,000
= 15,000 units
$63

Break-even point in units of tap models and pitcher models is:


Tap models: 15,000 units 40%

6,000 units

Pitcher models: 15,000 units 60%

9,000 units

Total number of units to break-even

15,000 units

Break-even point in dollars for tap models and pitcher models is:
Tap models: 6,000 units $80 per unit

$480,000

Pitcher models: 9,000 units $90 per unit

810,000

Break-even revenues
2.

$ 1,290,000

Tap filter:

Selling price
Variable cost per unit

$80
15

Contribution margin per unit

$65

Pitcher-cum-filter:
Selling price
Variable cost per unit
Contribution margin per unit

$90
16
$74

Weighted average contribution margin per unit

= (40% $65) + (60% $74)

= $26 + $44.40 = $70.40


14

Break-even point in units =

$945,000 + $181,400
= 16,000 units
$70.40

Break-even point in units of tap models and pitcher models is:


Tap models: 16,000 units 40%

6,400 units

Pitcher models: 16,000 units 60%

9,600 units

Total number of units to break-even

16,000 units

Break-even point in dollars for tap models and pitcher models is:
Tap models: 6,400 units $80 per unit

$512,000

Pitcher models: 9,600 units $90 per unit

864,000

Break-even revenues

$ 1,376,000

3.
Let x be the number of units for Pure Water Products to be indifferent
between the old and new production equipment.
Profit using old equipment = $63 x $945,000
Profit using new equipment = $70.40 x $945,000 $181,400
At point of indifference:
$63 x $945,000 = $70.40 x $1,126,400
$70.40 x $63 = $1,126,400 $945,000
$7.40 x = $181,400

x = $181,400 $7.40 = 24,513.5 units


= 24,514 units (rounded)
Tap models: 24,514 units 40%

9,806 units

Pitcher models: 24,514 units 60%

14,709 units

Total number of units to break-even

24,515 units

Let x be the number of units,


When total sales are less than 24,515 units, $63 x $945,000 > $70.40 x
$1,126,400, so Pure Water Products is better off with the old equipment.
When total sales are greater than 24,515 units, $70.40 x $1,126,400 > $63 x
$945,000, so Pure Water Products is better off buying the new equipment.
At total sales of 30,000 units, Pure Water Products should buy the new
production equipment.
Check
$70.40 30,000 $1,126,400 = $985,600 is greater than $63 30,000 $945,000
= $945,000.
4. Management should not perceive this decision lightly given the
implications of the decision to buy the new equipment. Given
calculations in part 3, the numbers suggest that it is a sound decision.
However, if there are consequences on the job security of current
workers, other qualitative factors need to be considered. For example,
management need to consider the impact of this decision on overall
employee morale after witnessing the retrenchment of two of their
fellow co-workers and potential damage to the companys reputation in
the local community which may impact on sales volume.
15

Self-assessment problem 8-29

Special order

1.
Revenues from special order (A$25 10 000
bats)

A$250 000

Variable manufacturing costs (A$161 10 000


bats)

(160 000)

Increase in operating profit if Woden order


accepted

A$90 000

Direct materials + Direct manufacturing labour + Variable manufacturing overhead =


A$12+ A$3 + A$1 = A$16

Kingston should accept Wodens special order because it increases operating


profit by A$90 000. Since no variable selling costs will be incurred on this
order, this cost is irrelevant. Similarly, fixed costs are irrelevant because they
will be incurred regardless of the decision.
2a.
Revenues from special
order
(A$25 10 000 bats)

A$250 000

Variable manufacturing
costs
(A$16 10 000 bats)

(160 000)

Contribution margin
foregone
([A$32-A$181] 10 000
bats)

(140 000)

Decrease in operating
profit
if Woden order accepted

A$(50 000)

Direct materials + Direct manufacturing labour + Variable manufacturing overhead. +


Variable selling expenses = A$12 + A$1 + A$3 + A$2 = A$18

Based strictly on financial considerations, Kingston should reject Wodens


special order because it results in a reduction of A$50 000 in operating profits.
2b.
Kingston will be indifferent between the special order and
continuing to sell to regular customers if the special order price is A$30. At
this price, Kingston recoups the variable manufacturing costs of A$160 000
and the contribution margin given up from regular customers of A$140 000
([A$160 000 + A$140 000] 10 000 units = A$30). That is, at the special order
price of A$30, Kingston recoups the variable cost per unit of A$16 and the
contribution margin per unit given up from regular customers of A$14 per
unit.
An alternative approach is to recognise that Kingston needs to earn A$50 000
more than the revenues of A$250 000 in requirement 2a, so that the decrease
16

in profit of A$50 000 becomes $0. Kingston will be indifferent between the
special order and continuing to sell to regular customers if revenues from the
special order = A$250 000 + A$50 000 = A$300 000 or A$30 per bat (A$300 000
10 000 bats).
Looked at a different way, Kingston expects the full price of A$32 less the
AUD two, saved on variable selling costs.
2c.
Kingston may be willing to accept a loss on this special order if the
possibility of future long-term sales seems likely at a higher price. However,
Kingston should also consider the negative long-term effect on customer
relationships of not selling to existing customers. Also, Kingston cannot afford
to sell bats to customers at the special order price for the long term because
the A$25 price is less than the full cost of the product of A$27. This means
that in the long term, the contribution margin earned will not cover the fixed
costs and result in a loss. Kingston will then be better off shutting down.

17

Vous aimerez peut-être aussi