A PROJECT REPORT

ON

Marketing mix of product

SUBMITTED BY:

GLADIATORS GROUP
(RITIKA, MOHIT, MANU, RAVISHANKAR)

GURGAON
 CONTENTS
S.No. PARTICULARS
1. INTRODUCTIONS
2. OBJECTIVE
3. MARKETING MIX STRATEGIES
4. 4 P’s OF REFLECTION (DIGITAL WATCH)
1st P (Product)
2nd P (Price)
3rd P (Place)
4th P (Promotion)

INTRODUCTION
In market there are number of watches. The features they have is mainly for time
and date, alarm, reminder etc.
We are going to introduce digital watch with some new and features which are
never introduced in any digital watch.
Our digital watch has new innovative features till now which are not available in
the market.
Our product is “REFLECTION- DIGITAL WATCH”.
We are introducing our digital watch under the “BRAND- TITAN”.

OBJECTIVE
We want to launch a new digital watch in the market with some unique innovative
features, which are not available in market.

MARKETING MIX STRATEGY

The marketing mix principles (also known as the 4 p’s.) are used by business as
tools to assist them in pursuing their objectives. The marketing mix principles are
controllable variables, which have to be carefully managed and must meet the
needs of the defined target group. The marketing mix is apart of the organizations
planning process and consists of analysing the defined:
• How will you design, package and add value to the product. Product
strategies.
• What pricing strategy is appropiate to use Price strategies.
• Where will the firm locate? Place strategies.
• How will the firm promote its product Promotion strategies.
Target Market
· Segmentation Analysis
· Primary Target Market
· Secondary Target Market (if applicable)

Promotional Program Situation Analysis

o Strengths
o Weaknesses
o Overall Assessment
· Internal Analysis
· External Analysis

FOUR P’s OF OUR DIGITAL WATCH

“REFLECTION”
1ST P (PRODUCT)
• Product name- Reflection ( Digital Watch)
• Brand name- Titan
• Features-
1. Security alarm for home doors.
2. Bluetooth for data exchange.
3. Internet browsing.
4. Digital video and audio recorder.
5. Screen: 1.3 inch OLED, 128x160 with 260K colors.
2nd P (PRICE)
• When we come to price its very important to set price according to
features of product as well as is the customer is willing to pay for it.
• So that’s why we decided to launch our product at price of Rs.4999/-
• From this cost we will able to approach middle level customers also.

3rd P (PLACE)
• Our target market is Delhi/NCR.
• Why Delhi/NCR :-
1. In Delhi/NCR its easy to find high level customers.
2. To target young people Delhi/NCR is best place.
• Our watch will be available at malls, optical shops, gift galleries.
4th P (PROMOTION)
• We will introduce this watch at minimum cost although we have some Hi-
Tech features.
• We will target mainly youngsters who likes new tech.
• We will give endorsement on Television, Internet, Newspapers, hoardings.
• We will provide 2 year warranty and guaranty.
• We will do sales promotions by providing a free “LAZER PEN”.
• We can also promote our product by customer relationships.

DISTRIBUTION
1. Direct distribution- It is directly distributed to the customer or consumer.
2. Indirect distribution- Firstly it is distributed to the wholesalers then they
sell to the consumer or customers.