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The New Way to Hide Your Grays

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By YouBeauty.com | Vitality Fri, May 11, 2012 10:48 AM EDT

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Ever gone demi-permanent?When you're


looking to cover up grays, there are a few ways to do it.
You can use a semi-permanent hair color if you want the color to last for just a few shampoos
(great, for example, if you want quick coverage for a party). If you're looking to make a longterm commitment, you'll want to seek out permanent color. Rather than washing out, this type of
dye needs to grow out of your hair-leaving dreaded gray roots in its wake.
QUIZ: How Healthy is Your Hair?
But somewhere in the middle lies the hair color sweet spot that many women crave. It's called
demi-permanent hair color.
"This type of product will stay in the hair for 28 shampoos," explains Teca Lewellyn, a Procter &
Gamble Beauty Scientist. "So, depending on how frequently you wash your hair, it will take
about a month to a month and half to gently fade away."
Here's how it works: Demi-permanent hair color molecules get under the outer cuticle of the hair
shaft but, unlike permanent dyes, they don't penetrate the deeper cortex. "They basically get
temporarily stuck just beneath the cuticle until they are washed out," says Lewellyn. "The
difference with permanent color is that the dye has to swell the cuticle to make it lift and allow
the molecules to make their way into the cortex deep inside the hair shaft."

Demi-permanent may not be the answer for everyone and every hair situation, but it does have
several key advantages.
It can cover up to 70 percent of your grays.
"It's a great solution for someone who's just starting to go gray and wants to experiment with
color," says Lisa Evan, a colorist at Mario Russo Salon in Boston. "It gives a very natural result
because the grays will take the color differently from the other strands, which means hair ends up
with an almost highlighted look."
MORE: How to Go Gray, Gracefully
You'll never have obvious roots.
Permanent color invades the hair shaft and lodges itself there, well, permanently. So instead of
fading away gradually, like demi-permanent color does, your hair stays whatever color you've
dyed it, and as your hair grows, the new stuff at the roots will be the old color (or gray). With
demi-permanent there's no obvious line of demarcation so you don't need to worry about
touching up your roots every few weeks.
Your hair will look healthy and shiny.
"Demi-permanent is much gentler on the hair than permanent color," say Evans. That's because it
doesn't open up the cuticle as much or penetrate inside the cortex of the hair shaft. "The integrity
of the hair is better when the cuticle stays intact."
MORE: Best Hair Color For Your Skintone
It can enhance and add dimension to your natural color.
Demi-permanent hair color contains no peroxide, which means it's much gentler on your strands,
but also means that it won't dramatically alter the color (especially if you're hoping to go lighter
than your natural shade). What it can do is warm up your color, give it more life and luster, blend
away your grays and deepen your shade slightly. "It's like what happens when you polish a wood
table and the brilliance of all the different shades in the wood suddenly come out," says
Lewellyn. "You're enhancing what's already there."
It's hard to screw it up.
The downside of demi-permanent is that you can't make a dramatic change (it's not for you if
you're goal is to take your brown strands platinum blonde). But the upside of that limitation is
that very little can go wrong. Plan to stick with a color that's within one to two shades of what
you've got and the result will be a beautifully enhanced version of your natural color.
You don't have to make a big commitment.

"Demi-permanent color is a great introduction to hair color," says Lewellyn. "If you're nervous
about the process, this is perfect because it'll fade away within a month or so." And because you
won't get obvious roots, you're not obligated to keep coloring your hair on a regular schedule.
STUDY: Blondes Make More Money
A few demi-permanent colors to try at home:
Clairol Natural Instincts: Fortified with antioxidants, this formula helps hair defend itself against
free radical damage during the coloring process. In 22 shades; $9.

L'Oral Paris Healthy Look Crme Gloss Color:


This ammonia-free formula leaves hair glossy while blending away grays. In 21 shades; $10.
Garnier HerbaShine Color Creme: Nourishing bamboo extract conditions hair while it colors. In
18 shades; $8.
By Sally Wadyka
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southerngal St Louis, Missouri 5 hours ago
had chemo and lost ALL my hair but when it came back it was almost total gray. Then,
when that kinky wad of gray grew out, it was brown again...not a very pretty brown tho.
Now, at age 70, that browish wad of stuff is shot with silver...................have thought
about coloring it but am just... More
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Vargas5 hours ago
I'm glad you're alive, period!

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moe.french4 hours ago
i've chosen to let the gray go free! of course, i still check articles out on occasion,
but honestly i think it's aok to go gray...and thankfully you're around to agree or
disagree! congrats girl!

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IndyOne4 hours ago
Happy that you're here Southerngal!!!
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HeidiM Chester, South Carolina 5 hours ago
Tried Natural Instincts. Wasn't worth the money. It certainly did NOT do what this article
claims.
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CarolB3 hours ago
Sorry to hear that. I have used it more than once and it works fine on my hair.

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Jasper3 hours ago


I am sorry too. Natural Instincts is the only one that works with my hair,

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kkspurg2 hours 7 minutes ago
Me too! I've been using Natural Instincts no. 22 Cinnaberry for 8 years!! Love it!
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Missa 3 hours ago
I started coloring my hair at age 16 when I started getting grey hair. Throughout my
working life, I developed an intimate relationship with all sorts and manners of dyes, and
I've probably been just about everything...blonde, brunette, redhead, frosted, and
everything inbetween. However, when I... More
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AngelaL2 hours 49 minutes ago
My problem is that the grey looks terrible with my skin tone. If I let my hair go as
grey as it wants, then I'd look washed out and sickly all the time. I need some
color.

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KayW2 hours 13 minutes ago
yeah girlfriends! No touchups and aint it wonderful?

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cj1 hour 11 minutes ago
do they carry the the product at the beauty shops..like sally's beauty /etc
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Marilyn 17 hours ago
someday, maybe, just maybe, there will be a realistic photo with these articles. You know,
the articles that tell us how to change ourselves, right after the article that tells us we are
supposed to love ourselves for how we are.!
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Elle15 hours ago
unfortunately, we can't win for losing.
The beauty experts want us to be in a state
of perpetual confusion.

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Joy15 hours ago
I'm 32 and I've been going grey for about 5 years in some spots. By my ear and
the front of my bangs. It also runs in my family for the females to grey early
unfortunately. Love Natural Instincts. It's the only semi-permanent hair dye I buy.

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chasz15 hours ago
beez in ther trP
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oohay 5 hours ago


i have a lot of rust in my well it gives my grey hair a red labador look.
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harry pie4 hours ago
dog style...I call it

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Deb2 hours 15 minutes ago
@ Oohay - get a bluing shampoo and use it about once a month. That should get
rid of that and keep your hair that beautiful silver!

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Alida48 minutes ago
I've used Natural Instincts Spiced Tea color for nearly 15 years. it's a beautiful
red, and I get compliments all the time about my color. I'm about 40% grey on the
crown. My sister is totally white, and used to use henna, but it took her 4 hours to
get enough coverage, so after her hair all fell... More
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guesswho Indianapolis, Indiana 15 hours ago
I can't even get permanent hair color to cover the grey.
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LNH 4 hours ago
You all are lucky. I'm half bald and completely grey.
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Hairy 4 hours ago
Just because you are a blonde does not mean you have to have more fun.
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Brittney Metzler 3 hours ago

I started going gray in my early 20's! I do dye my hair, but I dye it my natural color, dark
brown. I work at a salon part time for extra money, but I still get the $7 hair dye from
Target. It lasts just as long, takes much less time, and costs a fraction of the price (even
after my discount!)!... More
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J Bloomsburg, Pennsylvania 6 hours ago
I've used Clairol Natural Instincts Dark Ash Brown for many years.........it DOES NOT
totally wash out! DO NOT believe this article! I would touch up my roots maybe 3X a
year, so it's not like I didn't give it a chance to wash out. Other colors lasted the same
amount of time. Ash Brown looked... More
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``` 2 hours 54 minutes ago
If you really want something natural, then stick with henna products. Just find someone
who uses it and knows what they are doing. It does amazing things for conditioning your
hair as well. No weird chemicals and great color. I love how companies throw in a few
essential oils and then tout how... More
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John Houston, Texas 14 hours ago

I'm using my hubby's account here, so this IS a woman speaking. I have used Natural
Instincts for several years and love it. It is easy to apply and, since my hair is dry and
shouldn't be washed too often, it lasts from 5-6 weeks for me while improving the texture
of my hair and even controlling... More
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daystar Birmingham, Alabama 6 hours ago
These have been around a long time, dont do the best job if you have lots of gray, cost as
much a good hair color, might be fine for some but I like Wella products bought at beauty
supply, great product great color.
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andy Mankato, Minnesota 3 hours ago
Depends on the color gray. I have a friend who has been going gray since her late 20's.
She has a natural white, like a platinum, and it is pretty.
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not so jiffy 4 hours ago

Nice & Easy, covers my grey, not hard to do, only $4.95 with a $2.00 coupon. Semipermanent, lasts 4-6 weeks! Healthy, shiny hair. This instead of $65.00 at hairdresser for
same color. Never had any problems with the product. Is Demi the new word for Semi?
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T. L 1 hour 39 minutes ago
My biggest problem with hair coloring is that I am allergic to the dyes. or to something in
the mix. It burns my scalp and the rash lasts for 3 weeks or more. My skin is just to
sensitive for most hair coloring kits.
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Chienne 1 hour 45 minutes ago
Since my natural color is red, demipermanent doesn't work well. Red color fades very
quickly, even with "permanent" color, but the best I've found is L'Oreal Excellence. I've
tried nearly every color on the market, but it lasts longest while looking the most natural.
L'Oreal Feria will... More
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John 16 hours ago

Unfortunately, make up and hair dye can improve your looks by a LOT! Which means
better success in social and professional life. Sorry, truth!
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Karen Wichita, Kansas 4 hours ago
I had to give up on coloring hair, there is one factor no one seems to consider. Once hair
is colored to remove grey, and the model being shown does not look like have grey, hair
does grow and will show the roots as grey keeps growing replacing the orginal color. The
grey will win.
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Sealaughing 1 hour 17 minutes ago
I like my gray hair. I was a red head, and frankly, got sick of the jokes after a lifetime of
teasing. Now I'm almost entirely silver, except for a little just above the back of my neck.
I couldn't dye my hair before, because everything turned orange. Now I can wear colors
like purple without... More
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