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INNOVATION
EMPATHY & EXPERIEMENT
YAHOO
mobile + design
HC Lai
User researcher
UX Designer
INNOVATION
Business
viability
Technology
feasibility
User
desirability
innovation
UX
User eXperience
UCD
User Centric Design
Optimization
Incremental innovation
Radical Innovation
Radical Innovation
Technology
Change
Meaning
Change
Radical Innovation
1
N
5
4
3
2
2
3
4
5
Empathy
Experiment
U
USER & EMPATHY
Meaningful innovation
start with USERS
WHYs
App
Google 2014
Apple App Store
30
app
Discoverability
Familiarity
Delight
Value framework
Discoverability
Familiarity
Delight
E
EXPERIMENT
how?
empathy
data
empathy/data
hypothesis
brainstorming/
how might we
ideation
storyboarding
prototyping
iteration
iteration
empathy/data
hypothesis
empathy/data
iteration
hypothesis
empathy/data
experiment
hypothesis
execution
S
SPACE & CULTURE
Magic happens
when we work at the same
SPACE
Make it tangible:
what you see is what you get
R
REPEAT
SE
INNOVATION
REPEAT
S
SE
INNOVATION
Innovation
is like exploring the sea
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