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Global Perspective.

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S U R V E Y K E Y F I N D I N G S M E M O R A N D UM

TO: GARY NODLER FOR CONGRESS

FROM: WILSON RESEARCH STRATEGIES

SUBJECT: MO CD 7 GOP PRIMARY ELECTION

DATE: MAY 13, 2010

The following memo summarizes the results of a poll conducted by Wilson Research
Strategies for the Gary Nodler for Congress campaign on April 28-29, 2010.

The results indicate that Gary Nodler is well-positioned in his campaign to be the next
Congressman from Missouri’s 7th congressional district.

Key Observations
1) Gary Nodler has been successful in building his name ID throughout Missouri’s 7 th
congressional district
Almost one in three (31%) GOP primary voters view Gary Nodler favorably, compared
to fewer than one in ten (7%) who view him unfavorably.
o Almost six in ten (57%) GOP primary voters in the 7th district have now heard
of Gary Nodler.

2) Gary Nodler is currently leading the eight-way GOP primary


Nodler receives 19% on the initial ballot, compared to 17% for Jack Goodman, 16%
for Billy Long, and seven percent for Darrell L. Moore.
o None of the other GOP candidates garners more than two percent.

Voters who know Gary Nodler are voting for him. Nodler leads with 32% among those
who have heard of him and 41% among those who know enough about him to have
an opinion.

3) When looking at just the decided vote, Gary Nodler leads by three points with 29%.
100%

50% 29% 26% 24%


11% 11%
0%
Gary Nodler Jack Goodman Billy Long
Darrell L. Moore Others

324 Second Street, SE •Washington, DC 20003


1005 Congress, Ste 495 • Austin, TX 78701
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1029 K Street, Suite 44 • Sacramento, CA 95814
405.286.6500 • fax 405.286.6454
www.W-R-S.com
© 2010 WRS
Do not copy or distribute without permission

Conclusions
While the GOP primary in Missouri’s 7th congressional district is still anyone’s to win, Gary
Nodler is in the driver’s seat at this stage. With sufficient resources, he is well-placed to win
the Republican nomination.

Methodology
Wilson Research Strategies conducted a study of likely GOP primary election voters in
Missouri’s 7th Congressional District utilizing Registration Based Sampling methodology.
Respondents were contacted by phone via a live telephone operator interview on April 28-29,
2010. The study had a sample size of n=400 GOP primary election voters. The margin of
error is equal to +4.9% in 95 out of 100 cases.

About Wilson Research Strategies


Since 1998, WRS has been a leading provider of political polling for campaigns from Mayor
and City Council to Governor and U.S. Senate in 47 states and several foreign countries. In
2007-2008 alone, WRS conducted polling in 252 races for campaigns, caucuses and
independent expenditures efforts.

In addition to our political and policy research, WRS provides donor research to Christian and
other not-for-profits and alumni research to colleges and universities. More than 200
Christian and other not-for-profit organizations around the country and dozens of large and
small colleges and universities have relied on WRS’s data and analysis.

WRS’s corporate research arm has provided market research to more than 100 of the
Fortune 500 and to hundreds of small and medium businesses nationwide.

Confidential Page 2 of 2 5/13/2010