Académique Documents
Professionnel Documents
Culture Documents
practitioners.
3. To build basic knowledge for teaching theories and applied strategies used in
strategic management.
OUTCOMES OF MODULE 1:
This module will provide basis for upcoming modules
CONTENTS OF MODULE 1:
Other than video lectures, following reading material is available in the download section of
LMS.
1. Strategic Management; Concepts and Cases
By: Fred. R. David (book in PDF format). Only part 1 and part 2 (first 6 chapters)
2. Nokia Case Study
3. Blue Ocean Strategy
4. Exploring Corporate Strategy, 8th edition.
By: Gerry Johnson, Richard Scholes & Whittington (book available in PDF format).
Only part 1, i.e. lesson 1 to 5 of this book
5. What is strategy
6. Analyzing the competitive advantages and disadvantages of Germany with the TOWS
matrixan alternative to Porter's model By: Heinz Weihrich
7. The external environments effect on management and Strategy A complexity theory
approach By: Roger B. Mason
Quick Facts
Duration of module: 2 to 3 weeks
Effort required: 2 hours per week
Work load: Low to moderate
Module design: Live online sessions (options), self-assessment (optional), End of module
assessment (Graded)
Included in exams: yes
NOTE:
Those students who attend online sessions will be in a better position to attempt the assignments
and later on exams. Quick