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Germany had limitedstore hours, price regulations (prohibiting retailers from selling
below costs), and stringent zoningrequirements. Also, Unions were more influential
than their US counterparts. This caused manyproblems for Wal-Mart in Germany.The
report below details Wal-Marts strategy that transformed it into a success story in
US and otherregions, reasons why it entered the German market followed by the
issues it faced while operatingin Germany. We then present strategic options that WalMart can opt for to increase their chancesof success