Private Label &

Selling On Amazon

The 5 Actionable Steps To Get

You Selling on Amazon in Only a
Few Months!

About Me
Founder of Thoug htTop
www.T houghtT op.c om
@T houghtT op
Fac e book.c om/T houghtT op

B ehi nd The Scr een Sal es

@YourAmazonGuide
w w w . B e h i n d T h e S c r e e n S a l e s . c om
Fa c e b ook .c om / b e h in d th e s c r e e n s a le s/

My First Mistake A Website

1.
2.
3.
4.

244 Million Users

Idea Validation
SEO Time Consuming
Brand = Irrelevant

Fast, Cheap Testing

Scott Voelker
F o u n d er o f Th e A maz in g
Seller

ht t p: //t he amazingse lle r .com/

ht t ps: //www.face book.com/gr oups/TAS.Pr ivat e .Gr oup/
ht t p: //t he amazingse lle r .com/c at e gor y/podc ast /

$300,000 in just his first year!!

T he 1 0 x Rul e
10 Units/Day x $10 = $100/Day
$100/Day x 30 Days= $3,000/Month

Thats $36,000 profit every year!

Now imagine if you had 5 products

T he Five Step Pr o ces s

1.
2.
3.
4.
5.

Product Selection
Product Sourcing
Pre-Launch
Launch
Promotion

Phas e # 1 : Pr o duct H unt

Hardest But Most Crucial
Passion is Key
Keep a Journal
Be Knowledgeable
Quality Matters A LOT!
Eureka! The perfect product.

Sel f ie Stick s ! !

T hings to Co ns ider
1. Product Costs

$1.25

2. Shipping Costs

$0.50

3. Amazon Fees

$4.30

4. Advertising Costs

$1.25

5. Giveaway Costs

Varies

6. Packaging Costs

$0.75

6. Competitor Price

$1.00
$9.05

T o o l s Paid & Fr ee
1.
2.
3.
4.

Jungle Scout (Paid)

Camel Camel Camel (Free)
AMZ Tracker (Paid)
Google Trends (Free)

Jungl e Sco ut

Retail Arbitrage Vs. Private Label

Pro

Con

Pro

Con

You can cherry pick your finds

You spend a lot of time driving

around and spending gas

You created the product. That

in itself is an AMAZING pro

Need to create demand for a

new product

Some items are only available

locally and may provide you
with an advantage

Competition is disgusitngly
dense

Higher profit margins

Higher barrier to entry due to

inital product production costs

you can find items on

clearance, allowing a larger
profit margin

The red sale tag is not always

your friend. They are meant to
confuse you

Your own brand!! You can

grow brand authority and
cross sell and up-sell your
other products

Requires more work and

requires a longer time frame
to get product on the market

You can accumulate reward

points and cash back deals
from the retailer

Certain brand name items are

not allowed to be sold on
Amazon without manufacturer
approval first

You control the presentation

and marketing aspects

Unknown brand name

Has a higher success rate and

larger profit margins,
especially for toys and games.

Prep work is involved to

remove all price tags and
other stickers

you can produce unlimited

quantities of a best selling
item

Requires a larger minimum

order quantity

Scarcity is your friend

Difficult to scale both quickly

and efficiently.

ability to use Amazons

platform to get immediate
traffic

Higher financial risk (the

BIGGEST drawback)

Phas e # 2 : Pr o duct So ur cing

1.
2.
3.
4.
4.

Alibaba
AliExpress
ThomasNet
Global Sourcing
Promotional Companies

T ip s
1.
2.
3.
4.
5.

Find a Good Agent

Can They Package?
Always Get A Sample
Ensure They Are Credible
Promotion

Phas e # 3 : Pr e-L aunch

1.
2.
3.
4.
5.

Keyword Research
Pictures
Logo
Business Entity
Barcodes

Keywo r d Res ear ch

1. Keyword Planner
2. Merchant Words
3. AMZShark

Keywo r d T ip s
1.
2.
2.
3.

Title and Keywords are Equal

Description has Keyword Value
Bullet = Descriptive + Keywords
Never Repeat

T itle = 250 Char ac te r s

Ke ywor ds = 50 Char ac te r s/Line
De sc r iption = 2,000 Char ac te r s
B ulle t = 100 Char ac te r s/Line

Pictur e Guidel ines

1.
2.
3.
3.

Upload in TIFF, JPEG, GIF, PNG

Solid White Background
1000 Pixels or Larger
File Name ASIN.jpeg

Pictur e T ip s
1. Use a Lightbox
2. DSLR Vs. iPhone
3. Professional Editing

L o go Cr eatio n
1.
2.
3.
4.

Upload in TIFF, JPEG, GIF, PNG

Solid White Background
1000 Pixels or Larger
File Name ASIN.jpeg

L o go T ip s
1.
2.
3.
4.

Keep it Simple
Fiverr.com
99 Designs
Family & Friend?

Bar co des : U PC & GT I N

1. UPC: Universal Product Code
2. GTIN: Global Trade Iden. Number
3. NationwideBarcode.com

Phas e # 3 : D as L aunch!
1. Build Launch List-Friends & Family

2.
3.
4.
5.

Facebook Ads
Product Reviews
Start PPC
Email Follow-ups

W hat A maz o n Car es A bo ut

1. Conversions!!!!

2. Reviews
3. Guidelines Met
3. FBA (Fulfillment By Amazon)

Fr iends A nd Famil y
1.
2.
3.
4.

Best Friend for Conversions

More Likely to Leave Reviews
More Capital for Advertising
#1 Fans (Hopefully)

**Provide Link not Keyword

Facebo o k A ds
1.
2.
3.
4.
5.

Define Target Market

Serve Ads to Landing Page
Email Capture for Coupon
Provide Link (Email)
Convert!!

Reviews : T he H o l y Gr ail
1. FBA Email Follow-up Complete
2. Parent & Child Products
3. Do NOT Link to Website or More
Coupons
4. Review & Conversion Cycle

Reviews Gr o up s
1.
2.
3.
4.
5.

Tomoson (More Expensive)

Get BSR
Amasuite 4
Facebook Review Groups
Top 1000 Amazon Reviewers

A maz o n Pay-Per -Cl ick

1.
2.
3.
4.

Manual Vs Auto Campaign

Long Tail
Use Product Suggestion
Watch Competitors Keywords

Email Fo l l o w-U p s
1.
2.
3.
4.

Automatic Emails
Sales Backer
Feedback & Reviews
Possible Additional Sales

Email Fo l l o w-U p s
1. Day of Shipping
2. 2 Days After Delivery
3. 7 Days After Delivery

Email Fo l l o w-U p s
Congrats! Your ThoughtTops Have Extracted!
We carefully removed each product using delicate satin clothes
and bundled together with upmost care. Our team of 20
employees gathered around as we marveled and dreamed of all
the possibilities you'll now have. We all individually inspected the
items before putting them in the finest bubble mailers money can
buy, as they are trimmed with gold and were aged next to some
of oldest wine barrels known to mankind.
A barrage of party poppers, noise makers, and laughter was had
as we all marched down to the post office to send these merry
ThoughtTops on their way. Although a few tears were shed to see
our beloved products depart from us, we know they are in better
hands.
Thank you for choosing ThoughtTop for your needs! In
commemoration, we have hung your picture on our 'Wall of
Greatest Customers' as a testament and a thank-you.

Email N umber 1
Hello [Buyer-first-name].
Thank you for purchasing your [product-name]. This is the first of three emails you will
Receive to ensure proper delivery and satisfaction.
[Order-Link] Your order can be viewed on here
We value your complete satisfaction and strive to offer a high quality product and service. We will
Personally follow up with Amazon to make sure your brand new product is delivered in a timely
Manner.
If for whatever reason you have any issues receiving your product, dont worry, we have you covered.
Reply to this email or contact Amazon customer service right away at:
[amazon-customer-service-link]
While you wait for your item to be delivered, please find a stranger to high five. It will make their day
And youll enjoy it too.
Thank you again for your purchase.
Sincerely,
Name
Company Name Customer Service

Email N umber 2
Hello [buyer-first-name]
This is the second of three emails you swill receive from us. By now, amazon should have delivered
Your brand new[product-name]
We are a growing company and appreciate every purchase. WE strive to ensure that all of our
Customers are completely satisfied, and its our hope that you truly are.
2 Minute Favor to Ask
If the product has met or exceeded your expectations we would love to hear about it. Please spread
The word by leaving a review (it will only take 2 minutes and it is very much appreciated). J
[product-review-link:Write your review here]
(we will thank you profusely and even find a cute kitten to hug on your behalf
Again, if there are any issues with the product, please let us know or contact Amazon Customer
Support.
Sincerely,
Name
Company name Customer Service

Email N umber 3
Hello [buyer-first-name],
This will be our final email to you regarding your brand new [product-name]. If you have not
Already left a review on our product wed really appreciate you doing that. We take all reviews
Seriously and want to ensure orders are processed promptly and shipments arrive as promised.
We strive for a high quality product and customer experience. If you have just 2 minutes to spare
And are enjoying your product please do leave us a review here:
[product-review-link: Write your review here]
(for each review we receive we find a public place to spontaneously dance in your honor)
Thank you and please have a fantastically glorious day. Again, this is the last email you will receive
From us so we really do hope youre enjoying your purchase.
Sincerely,
Name
Company name Customer Service

Step # 5 :

TAKE ACTION

Ref r es h M e:
1.
2.
3.
4.
5.
6.
7.

Follow Scotts Group and Podcast

Most Time on Product Research
Get an Agent & Sample
Strive for Reviews!
Optimize to the Max
Use the Tools! Time Saver
PPC Will Make or Break You

I n Cl o s ing:
1. Email with any questions
2. Follow my blog, Twitter, & FB
3. Take Action!
Email: Weskmerrill@gmail.com