Questionnaire about Promotional contents and media used in Pakistan.

Dear sir,

I am student of M.B.A at Riphah International university in learning about

Promotional contents and media used in Pakistan. My objective is to help the
organizations to expand the body of knowledge about the important areas of
Promotion.

Your reply will be treaded in confidence. I greatly appreciate your help in

furthering the knowledge of this research endivate.

Yours truly

Awais Azhar Hussain.

Participant information.

Name:………………………………………………………..

Age: ………………………………………………………….

Occupation:………………………………………………..

Contact number:………………………………………..

E-mail:…………………………………………………………

Dtae:…………………………………………………………..
 Questionnaire

1. Promotional products make events unforgettable?

Strongly agree.

Disagree.

Natural.

Agree.

Strongly disagree.

2. Promotional budget is one of the biggest hurdle for organizations.

Strongly agree.

Disagree.

Natural.

Agree.

Strongly disagree

3. Company logo is an important tool for building brand reputation and

recognition.

Strongly agree.

Disagree.

Natural.

Agree.

Strongly disagree

4. Good brand design helps to create positive response from the customer.

Strongly agree.

Disagree.

Natural.

Agree.

Strongly disagree
 5. Public relationing helps to more expands the market share of the firm
then other promotional contents and it is cheap.

Strongly agree.

Disagree.

Natural.

Agree.

Strongly disagree

6. Promotion serves as an opportunity to exchange in formation or detail

about product.

Yes.

NO

7. Advertising can also be used to educate and motivate people about non
commercial issues.

Yes.

NO

8. Personal selling and advertising is the expensive form of promotion.

Yes.

NO

9. To much promotion damages the brand images.

Yes.

NO

10.Advertising is not good at getting customer to make final purchase

decision.

Yes.

NO

11.Lack of awareness is effecting promotional contents and media I

npakistan.

Yes.
NO

12. Foreign style advertisement (e.g. in English, use foreign people or foreign landscape)
is not suitable for Pakistani consumers)

Yes.

NO

13. Which media gets your attention?

r
a
print
d television
i
o
word of
mouth

5* how does an advertisement affect you?

recall

positive impression

interest

desire to purchase/explore

6* which form of ad creates a greater impact on you?

just the printed words

words with sound

words with a visual

a moving action oriented ad

picture depicting a scene/story

7* how long does the impact of an advertisement last on you?

few hours one day
 one week one month
more than a
month

8* does an advertisement urge you to try a new brand?

y
e no
s

9* how often do you buy the same article/garment design as you see in the ad?
always most of the time
someti
never
mes

10* do you remember the hoardings if these are?

near the residence

places visited frequently

on the way to work

bus stand

11* you prefer reading which newspaper?

the times of
hindustan times
india
the hindu the indian express

the pioneer

12* have you ever used discount coupons printed in

magazines/newspaper/magazine?
y
e no
s

13* how much time you spend on watching tv per day?

0 hour 1-2 hour
 3-5
more than 5 hours
hour

14* which aspect of television ad is important to you?

back
models grou theme
nd
punch capti
photography
line on

15* does the picture of a famous personality in the tv ad make you think that?
the product is of high quality

it must be expensive

the company must be big

the brand is facing intense competition

it does not affect you

16* How often do you listen to the radio?

everyday

only while travelling/driving

occasionally

rarely

17* Do you find radio ads attractive?

y
e no
s

18* does FM radio advertisement create an urge in you to try the brand?
strong influencer

keep the name at the back of mind

 does not matter

19* do you refer to your friends and family before trying a new brand?
y
e no
s

20* do you share and do your friends/family share shopping experiences?

some
alwa
time occasionally
ys
s
never

21* what is shared?

product

price

location

competence/courtesy of the shop personnel

buying experience

22* are you aware of the brand ‘MADAME’?

y
yes
e no
no
s

23* among the following which one dou you prefer?

r
mada a
w les femme
me g
e

24* what is the reason for preferring a particular brand?

product range

design of products
width and depth of the products

quality

price range