BUSINESS PROPOSOL

Executive Summary
The VAIBHAVI Resorts is located in Lavasa. VAIBHAVI Resorts will offer customers 12 twobedroom units with underground parking, fully-equipped kitchens, laundry facilities. VAIBHAVI
Resorts also will offer a common-area outdoor hot tub as well as a on-site store and on-site front
desk services.
Each year, over 7,50,000 nature lovers visit the Lavasa area. During the Spring and Summer
months (May to August), the VAIBHAVI Resorts will operate specially as a rainy seasons resort.

1.1 Objectives
The objectives of the VIGHNAHARTA Lodge for the first three years of operation include:

Exceeding customer's expectations for luxury accommodations.

Maintaining an 90% occupancy rate during the peak periods.

Assembling an experienced and effective staff.

1.2 Mission
The mission of VAIBHAVI Resorts is to become the number one lodge of choice with visitors to
LAVASA.

Company Summary
The VAIBHAVI Resorts, located in the recently opened LAVASA area, has 12 two-bedroom
units with underground parking, fully-equipped kitchens, laundry facilities. VAIBHAVI Resorts
also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service.

2.1 Company Ownership

Mrs.Vaishali Vilas Gawade, Dr.Sandeep Marne, Dr.Sumedh Gawade are the co-owners of the
VAIBHAVI Resorts.

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
2.2 Start-up Summary
Mrs.Vaishali Vilas Gawade, Dr.Sandeep Marne, Dr.Sumedh Gawade will each invest around
5,00,000 to 10,00,000 INR. They will also secure a mortgage to purchase the property.

START-UP FUNDING

Start-up Expenses to Fund

2,00,000

Start-up Assets to Fund

3,50,000

TOTAL FUNDING REQUIRED

5,50,000

Assets

Non-cash Assets from Start-up

1,50,000

Cash Requirements from Start-up

1,14,600

Additional Cash Raised

Cash Balance on Starting Date

20,000,00

TOTAL ASSETS

2,64,600

Liabilities and Capital

Liabilities

Current Borrowing

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL

Long-term Liabilities

350,000

Accounts Payable (Outstanding Bills)

Other Current Liabilities (interest-free)

TOTAL LIABILITIES

3,50,000

Capital

Planned Investment

Mrs.Vaishali Gawade

10,00,000

Dr.Marne

5,00,000

Dr.Vikrant

5,00,000

Additional Investment Requirement

TOTAL PLANNED INVESTMENT

20,000,00

Loss at Start-up (Start-up Expenses)

(185,400)

TOTAL CAPITAL

20,00,000

TOTAL CAPITAL AND LIABILITIES

23,50,000

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
Total Funding

START-UP

Requirements

Start-up Expenses

Legal

10,000

Stationery etc.

4000

Brochures

10,000

Rental Shop Setup

50,000

Property Downpayment

50,00,000

Lodge Setup

20,000,00

Store Setup

50,000

Insurance

12,500

TOTAL START-UP EXPENSES

Start-up Assets

Cash Required

VAIBHAVI RESORTS
(I) PVT. LTD.

14,600

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL

Other Current Assets

Long-term Assets

350,000

TOTAL ASSETS

364,600

Total Requirements

550,000

2.3 Company Locations and Facilities

The VAIBHAVI RESORTS is found just 65kms from the Pune Airport.

Products
VAIBHAVI RESORTS will offer customers 12 two-bedroom units, fully-equipped
kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge will offer a common-area
outdoor hot tub as well as the following services on-site:

Food store

Clothing shop

Front desk service

Market Analysis Summary

Resort hotel development and operation in the LAVASA area has been very profitable
and successful due to the economic upturn experienced in the early. Time-share /
resort hotel development and investments into resorts nationwide are currently going
strong. In the past two years, sales of time-shares in the LAVASA area have increased
by over 35 percent. There are thirteen lodges, inns and hotels within two miles of the
resort. Each year, room occupancy is close to 100% during the peak skiing season.
VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
4.1 Market Segmentation
Our customers can be broadly divided into two groups:

Adventure Lovers: The LAVASA area is quickly becoming one of the best
Adventure lover areas in the INDIA. The resort is located 65 KMS from Pune
Airport and is easily accessible.

Rainy and Winter Visitors: During the Rainy and Winter months, the
LAVASA area is a beautiful wilderness retreat with other outdoor recreational
activities.

MARKET ANALYSIS

Potential Customers

2010

2011

2012

2013

2014

Growth

Adventure Lovers

15%

90,000

103,500

119,025

136,879

157,411

Winter Visitors

15%

60,000

69,000

79,350

91,253

104,941

15.00%

150,000

172,500

198,375

228,132

262,352

Total

Strategy and Implementation Summary

VAIBHAVI RESORTS will aggressively market to both winter and summer visitors of

the LAVASA area. During the winter, the resort has hot-air balloon trips, white water
adventures, day hikes into LAVASA, and other recreational activities that take
advantage of LAVASAS spectacular beauty.

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
There are only thirteen lodges and inns in the LAVASA. These facilities represent
only 580 room units of the total of 4,000 room units in the LAVASA area. The
majority of room units in the area are condos.
Our customers are looking for a different lodging experience that cannot be found in
any of the area's condo complexes or hotels. We will offer our customers a
comfortable, congenial environment that will assure return visits to the VAIBHAVI
RESORTS Lodge.

The lodge will cost a little more but we will offer our customers all the services they
need to make their stay memorable. We will offer a food shop that will be able to take
special orders daily. Each evening, guests can gather in the lodge's main room where
there is a large fireplace, drinks and light music.

5.1 Competitive Edge

The competitive edge of VAIBHAVI RESORTS is the service, first and foremost. Mrs.
Vaishali Gawade, co-owner of the VAIBHAVI RESORTS Lodge, have over FIVE years
experience in MANAGING, HOSPITALITY facilities.
Another significant advantage for the VAIBHAVI RESORTS Lodge is its location.
Being located in the recently opened area, VAIBHAVI RESORTS is uniquely positioned
to be centrally located to both Lake AND Village.

5.2 Sales Strategy

The VAIBHAVI RESORTS sales strategy is to harness the existing Resort booking
system that has been critical to the success of all of the area's lodges and inns. Room
rates for the lodge will range from 3,500/- to 5,000/- per night. In the off season
prices will range from 2,000 to 3,500 per night.

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
5.2.1 Sales Forecast
The following is the sales forecast for three years.

SALES FORECAST

YEAR 1

YEAR 2

YEAR 3

Rooms

37,50,000

41,25,000

47,43,750

Food

12,00,000

13,20,000

15,18,000

Car Rentals

1,32,000

1,45,000

1,60,000

Clothing

1,20,000

1,38,000

1,58,700

52,02,000

57,28,000

65,80,450

Sales

TOTAL SALES

5.3 Marketing Strategy

The LAVASA area has its own website and advertising/promotion program
that promotes the area's lodging. Currently, 70% of the area's visitors use the website
to identify lodging and service options.
The VAIBHAVI RESORTS is positioned as a new upscale facility that is focused on the
high-income visitors to LAVASA. The area's lodges and inns receive approximately

VAIBHAVI RESORTS
(I) PVT. LTD.

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
80% of their guests from the LAVASA booking system. Since the total number of
room units are few with the area's lodges and inns, these lodging units fill up quickly.

Management Summary
DR.AMAR AND TEAM will be the manager of the daily operations of the VAIBHAVI
RESORTS.

6.1 Personnel Plan

The personnel needed for the VAIBHAVI RESORTS are the following:

Manager

Assistant manager

Lodge staff (3)

Food store staff (2)

Clothing store (2)

Maintenance staff (2)

Cleaning staff (2)

Restaurant waiter staff (5)

Cook (4)

PERSONNEL PLAN

Assistant Manager

VAIBHAVI RESORTS
(I) PVT. LTD.

YEAR 1

YEAR 2

YEAR 3

36,000

41,400

47,610

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL
Manager

42,000

48,300

55,554

Lodge Staff

3,60,000

4,14,000

4,76,100

Food Store Staff

2,40,000

2,76,000

3,17,400

2,40,,000

2,76,000

3,17,400

Maintenance Staff

2,40,000

2,76,000

3,17,400

Cleaning Staff

2,40,000

2,76,000

3,17,400

Waiter Staff

6,00,000

6,90,000

7,93,500

Clothing Store Staff

TOTAL PEOPLE

Total Payroll

21

19,98,000

22,16,700

26,42,364

Financial Plan
The following is the financial plan for the VAIBHAVI RESORTS.

7.1 Break-even Analysis

The monthly break-even point is approximately 1,66,500/-.

BREAK-EVEN ANALYSIS

Monthly Revenue Break-even

VAIBHAVI RESORTS
(I) PVT. LTD.

1,66,500

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS

BUSINESS PROPOSOL

7.2 Projected Profit and Loss

The following is the projected profit and loss for three years.

Gross Margin

Gross Margin %

32,04,000

61.59%

Expenses

Payroll

Sales and Marketing and Other Expenses

19,98,000

3,00,000

Leased Equipment

Lease

Other

2,00,000

Net Profit

VAIBHAVI RESORTS
(I) PVT. LTD.

14,98,000

CONSULTANT: DR.AMAR, TEJ IT SOLUTIONS