Title

Self-Clearance certificate

Acknowledgement

Company Certification

Completion certificate duly signed by Internal Mentor

Table of contents page carries correct titles & accurate page

numbers

Table of charts, Data & analysis Tables& illustrations has been

included with accurate pagenumbers

Introduction of the company:

Aditya Birla Retail Limited
Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a USD 41 billion
corporation in the league of Fortune 500 companies. The Company ventured into
food and grocery retail in 2007 through the acquisition of Trinethra Super Retail
and subsequently expanded its presence nationally under the brand 'more' across
Supermarkets & Hypermarkets. There are currently 487 Supermarkets and 19
Hypermarkets and more aims to offer a shopping experience that delivers
unbeatable value and quality.
In keeping with our motto 'Quality 1st' , ABRL takes pride in being the first ever
Indian food and grocery retailer to receive the FSMS (Food Safety Management
System) certification. We received this award for ensuring that the manufacture,
storage, distribution and sale of food adheres to the highest quality standards. The
Aditya Birla Science and Technology Centre in Taloja drives our quest for worldclass quality through extensive research and development across food and nonfood categories.
Through Clubmore and our comprehensive range of brands, including our Power
Brands 110%, Feasters and Kitchens Promise that offer unbeatable value
for homemakers, we aim to create customers that keep on returning for more. In
all, our family of Clubmore members has grown to 17 million, all of whom enjoy a
host of customised offers and great savings.
ABRL follows the best industry practices in order to unlock the full potential of its
staff through our world-class learning institutes - Aditya Birla Center for Retail
Excellence and Gyanodaya. Coupled with learning initiatives such as
SPARK, Aarohan and Aarambh , these initiatives are critical in helping our people
imbibe the key characteristics of our Quality 1st philosophy
ORIGIN OF THE ORGANISATION
.
The year 2007, for organised retail has begun with a bang. Birlas, who were
mullingo v e r t h e i r e n t r y i n m u l t i f o r m a t m u l t i b r a n d r e t a i l f o r q u i t e
s o m e t i m e , h a v e f i n a l l y arrived. The Rs. 40,000 crore, Aditya Birla group,
through unlisted Aditya Birla Retail,i n a s i n g l e s t r o k e , h a s a c q u i r e d a
b o u q u e t o f o v e r 1 7 2 r e t a i l s t o r e s , o p e r a t i n g i n southern India, with
predominant presence in Andhra Pradesh, under popular
brandn a m e s o f T r i n e t h r a a n d F a b m a l l . W h i l e m o s t o f t h e g r o u p

s t o r e s o p e r a t e u n d e r Trinethra brand, stores located in Karnataka and Kerala

operate under Fabmall brand,although, 50,000 sq. ft. big hypermarket in Mysore is
known as Fabcity.Trinethra, prior to this acquisition, was aggressively pursuing
its plan to set up newstores in tier II cities such as Mysore, Coimbatore and Tirupur
in southern region of
thec o u n t r y. T ri n e t h r a , w h i c h h a s a d o p t e d c o n v e n i e n c e a n d s u p e r m a r k
e t f o r m a t s , i s focused on selling food and groceries in residential areas, although
some of the storesalso offer pharmaceutical products. Trinethra also offers
value-added services likeforex remittances and bill payments. A typical
Trinethra store ad measures around2 , 5 0 0 s q . f t . i n r e t a i l s p a c e . T h e
chain of stores are serviced by an infrastructure of central
w a r e h o u s e s i n An d h r a , K a r n a t a k a , Tam i l n a d u a n d K e r a l a , w i t h a
s p a c e o f about 50,000 sq ft eachAditya Birla Retail Limited re-brands its
Fabmall grocery supermarkets to
more
., an a m e r e f l e c t i v e o f i t s c o m m i t m e n t t o o f f e r i n g c o n s u m e r s a
m o r e f u l f i l l i n g r e t a i l experience. The re-branding follows the acquisition
of the Trinethra Super Retail thati n c l u d e s t h e r e t a i l b r a n d s F a b m a l l ,
T r i n e t h r a a n d F a b C i t y b y Ad i t ya B i r l a R e t a i l i n January 2007.
T h e t w o d e c a d e s o l d , R s . 2 5 0 c r o r e , 2 , 5 0 0 e m p l o ye e s s t r o n g ,
H y d e r a b a d b a s e d , Trinethra group, originally was founded by Mr Anjaneyulu
Kakkera.
Aditya Birla Retail Limited
is the retail arm of
Aditya Birla Group
, a USD 28 billionCorporation. The Company ventured into food and grocery
retail sector in 2007 withthe acquisition of a south based supermarket chain.
Subsequently
Aditya Birla RetailLtd.
expanded its presence across the country under the brand "
more.
" with 2 formats
Supermarket & Hypermarket
.
Supermarketmore.
for you - Conveniently located in neighbourhoods,
more.
supermarkets cater tothe daily, weekly and monthly shopping needs of
consumers. The product offeringsinclude a wide range of fresh fruits & vegetables,
groceries, personal care, home care,general merchandise & a basic range of apparels.
Currently, there are over 600
more.
supermarkets across the country.
HypermarketMore .MEGA

STORE - is a one-stop shopping destination for the entire family.

Besidesa l a r g e r a n g e o f p r o d u c t s a c r o s s f r u i t s & v e g e t a b l e s , g r o c e r i e s
, FMCG products,
more.MEGA
STORE also has a strong emphasis on general merchandise, apparels &CDIT.
Own label Food Brandsmore.
, Feasters, Kitchen's Promise, and Best of India
Home & Personal care brandsmore.
, Enriche, 110%, Pestex, Paradise, and Germex
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