1.

0Introduction
"Banglalink is aware of people's requires best all of which will create in
addition to give appropriate transmission providers to enhance people's
lifestyle and make the idea easier" Banglalink experts have supplied a brand
new post-paid package deal Upper Class because of its buyers along
with various facilities, such as the cheapest monthly line rent as well as name
charge.
1. 1 Company profile
ORASCOM TELECOM is usually one of many many vibrant telecommunications
powerhouses within the world. Orascom situated in Egypt along with offers
surgical treatments throughout eleven nations around the world worldwide.
Established around 1998, it can be currently the premier capitalized
corporation within the Cairo & Alexandria Stock Exchanges having over
eleven million buyers worldwide. It has exploded to become one of many
largest many diversified GSM network workers while in the Middle East, Africa
as well as Asia.
1. 2 Objective
Banglalinks purpose should be to enable you to get the following flexibility
from decrease complete cost. Banglalink wants to produce portable
inexpensive with regard to you, your loved ones in addition to your friends.
This is precisely why you'll find put together quite a appealing introduction
offer to permit you in order to connection up. Go plus notice certainly one of
our own retailers to understand concerning our offer. They will be pleased to
help.
1. 3 Brand name
i' pack - Easy for you to buy, simple to pay
Banglalink i' pack gives you the actual convenience of shopping for
Banglalink Pre-Paid connection through paying link expenses plus
Government duty over a brief stretch of time in installments. Pay a deposit
and also pay off the rest over your five for you to 8 several weeks depending
on the actual sort of connection.
Pre-Paid M2M
Mobile-to-Mobile incoming and outgoing.
No per month fixed charges.
Incoming cost-free
Tk. 20 talks period free.

Scratch handmade cards can be found at TK. one humdred and fifty by using
twelve month period times validity, TK. 300 with month validity, and from Tk.
nine hundred together with 1 out of 3 days to weeks validity.
SMS Rate: Tk. a couple of for each message.
Pre-Paid M2M Plus
Mobile-to-Mobile inward bound plus outgoing.
No once a month unchanging charges.
Tk. twenty shares time free.
Scratch credit cards are offered at TK. 150 with 12 a short time validity, TK.
300 by using 30 days validity, as well as at Tk. 600 using 1 out of 3 days
validity.
SMS Rate: Tk. 2 per message.
T&T inbound facility
Pre-Paid Standard
Mobile-to-Mobile, T&T as well as ISD facilities.
No once a month unchanging charges.
Tk. twenty discuss time frame free.
Scratch cards can be obtained at TK. a hundred and fifty along with twelve
days and nights validity, TK. 300 having 30 days validity, along with at Tk.
1000 together with forty five a short time validity.
SMS Rate: Tk. 2 for every message.
Upper class
upper school will be the different postpaid knowledge created by
Banglalink. It will be targeting the particular discerning customer, the buyer
that desires exclusive attention, the consumer which appreciates that small
variations throughout life. It is usually additional compared to simply a cost
package - it is an entire several practical knowledge using various services
designed to help make existence simply that little bit easier. . . and yes, in
addition , it consists of pretty cut-throat pricing. Specifically higher class
offers:
Special interest to help this customers
Help along with configuring buyers phone
Golden numbers
Call again service
Easy bill inquiry
Big living space on SIM
International Roaming
Ladies first!
For at first chance in Bangladesh, Banglalink has obtained that strong move
to pay your tribute to women, and developed a supplement exclusively based
on their need to talk so to listen. Ladies, first! is the Banglalink present in
which specifically targets on women, and also creates their lives easier,

efficient and also comfortable. This is usually an offer just for women, an
present no female could refuse. For Banglalink, that isn't only a product offer,
but in addition extra of your acknowledgment of the contribution that will
girls involvingBangladesh create to the society, the particular nation, plus
most of us.
1. 4 Market Share
Banglalink was a final addition towards GSM companies when, Orascom
Telecom (OTH) purchased 100% of the shares of Sheba Telecom
insideBangladesh previous September. Orascom Telecom re-branded and
started its services below Banglalink with February 2005. Immediately
following a launch, OTH started off their extreme programs to create it
suitable leader inside the mobile sector. It rapidly broadened it has the GSM
system to provide high quality communications companies during affordable
prices. Banglalink offers 3. 9% sector write about regarding whole cellular
buyers inside Bangladesh having 459, 711 readers of June 2005.
2. 0 Pricing policy
Banglalink, relates to help to make cellular affordable to allow a lot more folks
with this state to enjoy cell freedom. The German-born expert on cellular
along with cellular telephony who just lately required more than for the
reason that chief professional connected with Banglalink was high energy
within the prospective client connected with cellular penetration within this
country. The corporation is usually devoted to help introduce brand-new
expert services that may meet the demands in addition to wishes that
happen to be certainly not yet included on this market. TheBangladesh cell
phone sector includes now came into into a new era, an era regarding
competition. Bangladesh s financial system can be increasing in a healthful
rate which will in return implies that disposable cash flow involving
Bangladeshis has been around the rise. And these kinds of variables will
develop a really healthy expansion in puncture associated with portable
telephony in this country. The growth might outright explode, furnished the
federal government may very well be assured to help forego that window
mobile phone tax connected with US$ 25 for each set. Within the subsequent
five years, the market industry could develop for you to close to 20 million
subscribers. The mechanics of prices are generally simple. Competition hard
disks subscriber growth; the greater clients Banglalink have decrease the
particular rates can certainly go.
2. 1 Selecting this pricing: Maximum their sector promote
2. couple of Objective: To provide comfortable access in order to cell
phone services, everywhere rural Bangladesh To set off an innovative cash
flow producing option for any folks To gradually provide full probable in the

Information Revolution that will their own doorsteps in addition to in so doing

introduce telecommunication as a new weapon versus poverty.
2. 3 Determine demand: Mass advertising and marketing
2. four Estimating cost
3. 0 Analyzing competitor s price and cost as well as offer:- Before
going into the marketplace banglalink company have to be matter associated
with additional areas promote throughoutBangladesh the actual Grameen is a
market place leaders throughout Bangladesh mobile or portable sector
second is actually Aktel, third is City mobile electronic mobile phone.
Therefore, Banglalink Company has got to include strategy regarding the
alternative mobile companys price. Than they are going to choose what
exactly might be their price.
Aktel:- The graph will certainly revealed the price tag on Aktel pre-paid
tariff.
New Pre-Paid Tariff
All Figures in Taka for every min*Peak Off Peak NBTP
8am-8pm8pm-12am 12am-8am
OutgoingTo AKTEL Mobile 5. 004. 00 2. 00
Friends & Family**2. 00 2. 002. 00
To other operator 6. 005. 002. fifty
To BTTB6. 00+BTTB5. 00+BTTB2. 50+BTTB
IncomingFrom MobileFREEFREE FREE
From BTTBFirst minute FREE
2. 001. 501. 00
Post-PaidREDEFINED
For all AKTEL Post-Paid
1 Second Pulse from first minute
Up to '0' (zero) tier rent established with your airtime usage
For All AKTEL Post-Paid Tariff
All Figures with Taka per min*Peak Off Peak NBTP
8am-8pm8pm-12am12am-8am
Outgoing To AKTEL Mobile 3. 502. 501. 50
Friends & Family**1. 501. 501. 50
To other operator4. 003. 001. 50
To BTTB4. 00+BTTB3. 00+BTTB1. 50+BTTB
Incoming From MobileFREEFREEFREE
From BTTBFirst minute FREE
2. 001. 501. 00
* Excluding VAT

Grameen Phone:- Grameen Phone premiums are Taka 2. 00 every tiny

intended for nearby phone calls from peak hours (compared to help Taka 4 to
get urban subscribers). For NWD plus ISD calls, GP rates BTTB rate
furthermore VP air flow moment charges. 15% Value Added Tax (VAT) is
actually combined with entire phone charges. To compensate your
administrative costs substained simply by GTC and also GB, 15% provider
charge are generally added to the sum GP bill. VP Operators are given a price
record that also includes all types regarding charges
For example, intended for a local portable call, sell quote is Tk. 5, outside of
which GP cost is actually Tk. 2, VAT currently being Tk. 0. 30, Service impose
Tk. 0. 30. Therefore, the others Tk. 2. 40 is a revenue for that VP Operator.
3. just one Selecting pricing method: Markup Pricing

4. 0 New product growth process

4. a single Idea generation: - In this technique gets going considering
the hunt for ideas. New services or products ideas getting together with
various categories and also coming from using ingenuity producing
techniques. Ideas to get brand-new products can arrive from customers,
scientists, competitors, employee, station members, and also major direction
who are dealing with banglalink family.
4. 2. Idea screening:-Before innovative quite a few product or service
company need to mot really encourage it has the staff as a result of
incentives in order to publish their own new suggestions to a notion manger.
Ideas ought to be written along as well as assessed daily by means of a
thought committee. Than banglalink company forms the particular suggested
thoughts is actually research
4. several Concept improvement and testing: - This stage is quite
significantly important part of innovative products development. An notion is
often a feasible merchandise the firm might present on the market. The
notion of items is definitely an elaborated version on the idea indicated
around meaningful buyer term. A product principle strategy is often
converted directly into a few concepts. One will be that will who will that
product. In addition, who sadly are the particular concentrate on persons next
is always that what could main benefits a merchandise what banglalink
usually are provided. Last the first is that, while could purchaser order this
product. This freshly prices from banglalink family. Concept testing requires

showing the item strategy to be able to proper targeted buyer and becoming
their reaction. The theory may be presented remarkable or even physically.
4. 4 Marketing strategy development: - Following to be successful
notion test, this banglalink new item manager will probably produce a
primary promoting system pertaining to bringing out the fresh merchandise
in to the market. Before lunching the new product or service in the
marketplace banglalink new item manger will consists of the actual a few
parts-, the actual first aspect identifies the concentrate on marketing experts
size, structre along with behavior; the prepared supplement placing plus the
sales, marketplace share, plus revenue objectives sought inside number of
year. The second element will be planned price, submission strategy, along
with marketing and advertising spending budget for the very first year. Third
part is this internet marketing tactic what kind

2. Marketing Plan Basics

3. The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written
report that many inside and possibly outside the organization will evaluate. It is an
essential document for both large corporate marketing departments and for startup
companies. Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results
of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market
in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within
the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
1. Needed as part of the yearly planning process within the marketing functional area.
2. Needed for a specialized strategy to introduce something new, such as new product
planning, entering new markets, or trying a new strategy to fix an existing problem.
3. Is a component within an overall business plan, such as a new business proposal to the
financial community.
There are many ways to develop and format a marketing plan (you can find more ideas in
the KnowThis Marketing Plan topic area). The approach taken here is to present a 6-Part
plan that includes:
1. Part 1: Purpose and Mission
2. Part 2: Situational Analysis
o Product, Market Analysis
o Distribution Analysis
o Competitor Analysis

o Financial Analysis
o Other Analysis
3. Part 3: Strategy and Objectives
o Marketing Strategy
o Marketing Objectives
4. Part 4: Tactical Programs
o Markets
o Product
o Promotion
o Distribution
o Pricing
o Others
5. Part 5: Budgets,Performance Analysis, Implementation
o Budgeting and Analysis
o Implementation
6. Part 6: Additional Considerations