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perspective. Both the Arab and the Inuit were acting ethically…but if they had
ever happened to meet, confusion if not convulsion would have been the
inevitable outcome.
To plead that ethical conduct— whatever be the local
interpretation— is inconducive to material success is to presume that all
successful people have been unethical in their conduct. Such a position is
patently untenable. The reason is simple: if only ‘unethical’ people were able
to succeed in life, and—in a Darwinian extension thereof—were the sole
survivors of such a system, then in course of time, society itself would
collapse under the weight of suspicion, doubt and the collective outcome of
actions judged as ‘unethical’, being seen to be inimical in both content and
scope to the larger objectives of such a society. Since no such thing has
happened in historical times, with the possible exception of ruthlessly
despotic systems of governance such as that of Pol Pot’s, it urges us to
conclude that what survives is, ipso facto, ethical.
To ascertain the veracity of this hypothesis, it needs to be tested
in live business situations to see if it holds water. The crux of the matter is
whether commercial enterprises need to adhere to ethical ways of behavior
in order to survive. A study of one of the largest and most competitive
industries, the automobile industry, brings to mind several instances where it
has resorted to what is commonly regarded as ethical behavior. Several
marques have withdrawn models from the market after major design defects
surfaced and, rather than risk a public outcry, voluntarily recalled thousands
of cars from owners who had no personal experience or inkling of the
potential hazard.
Though such moves entail heavy losses for car makers, they are
seen as timely interventions that, if ignored, could have colossal
repercussions in terms of their market reputations, not to mention having to
suffer heavy fines resulting from lawsuits filed by irate buyers. Bridgestone,
the Japanese tire manufacturer, was late in withdrawing tires supplied to Ford
as original equipment for one of its SUV models: but an unusually large
number of fatal and near-fatal accidents attracted attention to the defective
tires, which were thereafter withdrawn but not before Bridgestone’s
reputation as well its financial status had been adversely affected. It has
been convincingly demonstrated by these as well as other instances that —
far from being a leading cause of bankruptcy — ethical conduct makes good
business sense.
Then again, if what we refer to today as ‘despotisms’ had
succeeded and thrived, better than have capitalistic systems that prevail
today, then such political systems would have been accorded the sanction of
history. Nothing succeeds like success. Eat or be eaten is the law of the
jungle, and all those who can’t stand the heat had better stay out of the
kitchen. In fact, they’ve already left. They are extinct. So are men who were
‘ethically’ out of step with the prevailing norm. Socrates chose to be one of
them rather than abandon his beliefs. He perceived that his standpoint was
inconsistent of the society he lived in and so, rather than compromise, he
decided on quaffing the cup of hemlock. Society invariably fails to recognize
the ‘unique individuality’ of, say, human cannibals and drives them to the
wall, putting them out of business as it were. They were unsuccessful
precisely because they were ‘unethical’ in their thoughts and actions vis-à-vis
the prevailing norms!
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Subroto
Mukerji