Académique Documents
Professionnel Documents
Culture Documents
Year: 200x
Instructions: Type your forecasted revenue for each month into the Revenue cell. Your proposed budget will be calculated
based on the percentage entered in the Marketing Budget % cell. You can adjust the percentage up or down, depending on
the agressiveness of your business goals. For example, if you're looking for moderate growth in the coming year and are an
established business you can adjust down to 8%, however if you are expecting agressive growth and/or are a brand new
business, you will want to adjust up to 15%.
Revenue
Jan
Feb
Mar
April
May
June
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
ANNUAL REVENUE:
ANNUAL BUDGET: $
Revenue
320306849.xls
July
Aug
Sept
Oct
Nov
Dec
$70,000
$80,000
$90,000
$100,000
$200,000
$300,000
7,000.00
8,000.00
9,000.00
10,000.00
20,000.00
% of REVENUE:
$1,050,000
105,000.00
10%
30,000.00
06/06/2016
Marketing Budget
Year: 200x
Instructions: Detail each activity by month. Customize the line item to align with your marketing plan! Review the Budgeting article prior for help
with the budgeting process. For an estimate as to how much you "should" expect to spend, use the Budget Model sheet in this workbook to
calculate and then reference it to this sheet to see how far off you are.
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$0
Benefits
$0
STAFF SUBTOTAL
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
BRAND
Letterhead
$0
Envelopes
$0
Business Cards
$0
Presentation Folders
$0
$0
BRAND SUBTOTAL
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$0
White Papers
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
WEBSITE
Hosting
$0
Design/Development
$0
$0
WEBSITE SUBTOTAL
320306849.xls
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
CONFIDENTIAL
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
PUBLIC RELATIONS
Press Releases
$0
Media Relations
$0
Wire Fees
$0
Press Kits
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
PROMOTIONS
Advertising
$0
Events
$0
Promo Items
$0
$0
Telemarketing
$0
Prospect Lists
$0
TOTAL
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Annual Total
320306849.xls
$0
CONFIDENTIAL
GRAND PRIZE
TC
TARGET
TR
ROI
1,000
5000
5,000,000
1%
50
60,600,000
55,600,000
1112%
250,000,000
300
363,600,000
45%
Marketing Budget
Year: 2009
Instructions: Detail each activity by month. Customize the line item to align with your marketing plan! Review the Budgeting article prior for help
with the budgeting process. For an estimate as to how much you "should" expect to spend, use the Budget Model sheet in this workbook to
calculate and then reference it to this sheet to see how far off you are.
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
Salaries
$7,500
$7,500
$7,500
$7,500
$7,500
$7,500
$7,500
$7,500
$9,000
$9,000
$9,000
$9,000
$96,000
Benefits
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,400
$1,400
$1,400
$1,400
$13,600
$8,500
$8,500
$8,500
$8,500
$8,500
$8,500
$8,500
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
STAFF SUBTOTAL
AUG
SEPT
OCT
NOV
DEC
$109,600
TOTAL
BRAND
Letterhead
$475
$475
Envelopes
$150
$150
Business Cards
$400
$400
Presentation Folders
$600
$600
BRAND SUBTOTAL
$1,625
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,625
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$837
$837
$1,000
$50
$1,000
$50
$1,000
$50
$1,000
$50
$1,000
$50
$6,500
$50
$2,500
$300
$2,500
$4,000
$887
$1,000
$50
$1,000
$50
$1,000
$50
$1,000
$50
$1,000
$50
$10,137
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$60
$60
$60
$60
$60
$60
$60
$60
$60
$60
$60
$60
$720
WEBSITE
Hosting
320306849.xls
06/06/2016
Design/Development
$5,000
$5,000
Enewsletter Distribution
$299
$299
$299
$299
$1,196
$8
$8
$8
$8
$8
$8
$8
$8
$8
$8
$8
$88
$5,060
$68
$367
$68
$68
$367
$68
$68
$367
$68
$68
$367
$7,004
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$250
$1,500
PUBLIC RELATIONS
Press Releases
$250
Media Relations
$500
Wire Fees
$250
$500
$175
Press Kits
$250
$500
$175
$500
$175
$675
$250
$250
$500
$175
$500
$175
$3,000
$175
$675
$1,050
$1,350
$1,175
$425
$500
$425
$500
$425
$1,175
$425
$500
$425
$500
$425
$6,900
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
$3,000
$1,737
$3,000
$1,737
$4,650
$1,650
$1,737
$1,737
$1,737
PROMOTIONS
Advertising
$500
Events
$1,100
$21,485
$590
$1,690
Promo Items
$0
$144
$439
$258
Webinar
$144
$439
$258
$420
Telemarketing
$2,000
$2,000
$144
$420
$2,000
$2,000
$840
$2,000
$10,000
Prospect Lists
$0
Google Adwords
PROMOTIONS SUBTOTAL
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$3,000
$500
$0
$4,400
$4,181
$3,739
$4,885
$5,370
$4,094
$2,476
$4,295
$2,457
$2,444
$38,841
JAN
FEB
MAR
APRIL
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
TOTAL
###
###
###
###
###
###
###
###
###
###
Annual Total
320306849.xls
$1,826
$174,107
06/06/2016