IBS BUSINESS SCHOOL, PUNE

Presents
International Conference
on
"Social Media Revolution: The end of Traditional Marketing Communication?"
24 August 2016
TH

VS
At
IBS Business School, Pune Campus
DSK Sunderbann Business Hub 1,
Hadapsar, Pune 411 028
MAHARASHTRA, INDIA
For any query please contact:
Dr. Manisha Saxena, Conference Director
Cell: +91 9623259368
(O) +91-020-26722094/95/98-101 (Extn. 254)
Prof. Subrato Kumar Nandi, Conference Co-Director
Cell: +91 9923485208
(O) 020 - 26722094 / 95 / 98 101(Extn. 275)
E-Mail: ibspuneconferences@ibsindia.org

Theme of the Conference

Ever since the internet invaded our lives, doomsayers have predicted the death of print media. However, print
continues to survive the onslaught of the internet, despite all odds. In recent times the emergence of social media and
its potential to engage in one-to-one communication is redefining the way companies engage with their customers.
While paeans are being showered on the new age communication tools like Facebook, Twitter and Google+, the
question in the minds of most marketers is: Is this the end of the road for traditional mass media? This question
has a bearing on many aspects of marketing. The ubiquitous television, which was once a medium to reach out to
large sections of the population, is being challenged by the easy access to social media facilitated by penetration of
mobile phones. This conference aims to assess the threat posed by social media to traditional marketing
communication and the way traditional media needs to reinvent itself in the time to come.
About Key note speaker
Prof Rajeev Batra, S.S. Kresge Professor at Ross School of Business, University of Michigan, USA will deliver the
key note address. Ross School of Business is rated amongst the top five B-Schools in the world.
He is the Co-Author or Co-Editor of 6 books, including "The New Emerging Multinationals" (McGraw-Hill, 2012),
named by Strategy + Business Magazine as the Best Business Book of 2012 (Strategy). Author of over 50 academic
papers in leading journals, many widely cited, in the areas of global branding, brand creation and management,
brand love, advertising, and consumer psychology. He consults companies, and conducts executive education
courses, in many countries on these topics.
Call for papers
We welcome author(s) to write original papers/case studies singly/jointly/with students, on themes mentioned
below

Evolutionary trends in Communication Media

Engaging with customers: Is social media the end of evolution?
The role of advertising agencies in the age of social media
Challenges for media planners
Re-inventing traditional media
Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and
Advertising
Taking New Initiatives in the Field of Advertising
Creating a successful social marketing program in the digital marketing world
Understanding the digital consumers in emerging markets
Social media Data analytics and usage in marketing strategy
Emergence of Digital Advertising: Dilemma's, Challenges and Opportunities
Social Media Marketing: A Competitive Tool for 21 st Century Marketers
Digital Communication and Promotion: Changing Dynamics in Advertising

The themes are indicative and not exhaustive within the areas of Marketing/Social Media/ /Behavioral Sciences.

Guidelines for Submission

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The Abstracts and Full Papers to be mailed to E-Mail: ibspuneconferences@ibsindia.org.

The IBS International Marketing Conference Organizing committee welcomes research papers which
are original, in that they are not currently under review, been accepted for publication or published
elsewhere.
There cannot be more than three authors per paper.
Authors are requested to email the Abstract of the paper in word document (200-400 words)
The full research paper needs to be submitted in MS Word in Times New Roman format, font size 12
with double spacing and APA referencing for all citations.
Paper should be a maximum of 12 pages, including an abstract, keywords, references, exhibits and
appendices.
The Title / Cover page should contain the details of Title, Author(s), Contact Details (Address, email
id, Phone Numbers)
Each registered participant who attends the conference in person will be awarded a Certificate of
participation.
All abstracts and papers should be submitted online as per the dates mentioned below.
Two best papers in each category (Corporate/ Academician & Research Scholar/ Student) will be
awarded cash prize and trophy. The Best paper will be selected by the Board of experts. The decision
of the Board of experts will be final and binding.

Important Dates
Last date for Submission of Abstract:

May 23rd, 2016

Notification of Acceptance of Abstract:

May 27th, 2016

Last Date for submission of Full Paper:

July 1st, 2016

Notification of Acceptance of Paper:

July 15th, 2016

Last Date for Registration:

August 1st, 2016

Conference Date:

August 24th, 2016

Who should attend?

The conference offers takeaways both for corporate and academicians. Practitioners in the field of advertising and
media, corporate communications will find actionable plans from the one day deliberations. Academicians, research
scholars and students can benefit from and use the knowledge gained in their respective areas of interest and
research.
Registration Fee Details*
Participant Category

Industry/corporate
participants
Academicians/ Research
Scholars
Students
Kindly Note

Registration Fees for

Indian Delegates
(INR)
2500/-

Registration Fees for

International Delegates
($)
$ 200/-

1500/-

$ 100/-

500/-

$ 50

*The registration fee includes conference kit, tea and lunch and the registration fee is compulsory for all participants
and co-authors(if any).

ABOUT IBS BUSINESS SCHOOL PUNE

Since its inception in 1995, IBS, which is part of the ICFAI Group, Hyderabad, India, has been one of the best BSchools in the country, providing excellent academic delivery and infrastructure to its students. IBS Business
School, Pune, Maharashtra, has been consistently recognized as a leading B-school for its academic excellence pan
India.
For more than 16 years now, it has been conducting a two year full time PGPM Program and has been consistently
ranked in the top ten business schools at the state level and 13 th in top private B-schools of super excellence pan
India by the CSR-GHRDC survey (2015). Our research and publications in the area of Management Sciences are
remarkable. We are the largest contributors to European Case Clearing House. Our major thrust is on case
methodology as its teaching pedagogy. This is allowing the students to relate excellently with the industry inputs.
IBS-Pune has won several accolades in the past academic years. We have an alumni strength of 35,000 + making
their mark as senior managers pan India in organizations as varied as TCS, Deloite etc. We are proud to have
national and international recruiters from all sectors and verticals.
Set in the cultural, educational and manufacturing hub of India, IBS Pune leverages academic rigour with close
industrial interaction to bring out the best in every student on its campus. State-of-the-art facilities and erudite
faculty members make the intense transformation from student to manager smooth for successful corporate careers.
Our campuses are located at Hyderabad, Ahmedabad, Bengaluru, Gurgaon, Kolkata, Mumbai and Pune. We offer a
Two-year, Full-time Management Program to prepare the students and equip them for successful corporate careers.