Establishing Credibility in the

Multimedia & ICT Services Business

SingTel Regional Mobile Investor Day
2 December 2011
CEO Singapore, Allen Lew

Forward looking statement important note

The following presentation contains forward looking statements by the management

of Singapore Telecommunications Limited ("SingTel"), relating to financial trends for
future periods, compared to the results for previous periods.
Some of the statements contained in this presentation that are not historical facts are
statements of future expectations with respect to the financial conditions, results of
operations and businesses, and related plans and objectives. Forward looking
information is based on management's current views and assumptions including, but
not limited to, prevailing economic and market conditions. These statements involve
known and unknown risks and uncertainties that could cause actual results,
performance or events to differ materially from those in the statements as originally
made. Such statements are not, and should not be construed as a representation as
to future performance of SingTel. In particular, such targets should not be regarded as
a forecast or projection of future performance of SingTel. It should be noted that the
actual performance of SingTel may vary significantly from such targets.
S$ means Singapore dollars and "A$" means Australian dollars unless otherwise
indicated. Any discrepancies between individual amounts and totals are due to
rounding.
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SingTel Singapores strategic direction

Vision : Leading and Shaping the Multimedia and ICT Market

Lead and
Shape our
Carriage
Business
Number 1
position in all
domestic
products and in
ICT in APAC
Leader in
quadruple-play
in Singapore
Renowned for
developing/
packaging
unique worldclass content/
applications

Grow ICT and

Multimedia
Business
Enterprise to
achieve a top 3
position in ICT in
APEJ
(international
connectivity,
regional mobile
market, MS and
GSS)
Build NG
capabilities in
EMS, M2M, ESN
and FMCC
To capture
significant share
of advertising and
in e-commerce
market share

Transform
Operating Model
Build the most
effective, state-of-theart LTE, fibre
Ultra high-speed
network with Lean
Six Sigma
methodologies that
has best connectivity
across the world
(speed, quality and
lowest cost)
Benchmark cost to
top 5% globally
PM and delivery for
business and
consumer products
IT team that focuses
on real time
capabilities

Drive to
Excellence in
Customer
Experience
Customer
experience is a true
differentiator
consistently across
all touch-points
Next generation
customer
engagement that
reaches the highest
level of customer
centricity using
internet and social
networking
Increase self service
for sales & customer
care

Be Employer
of Choice
Engagement at top
10% in SG & Telco
sector
Prepare our people
for operating in a
virtual campus by
using ESN,
leveraging
inspirational
leadership & SPICE
Build 21st Century
capabilities (data
analytics team that
drives scientific
marketing)

In Singapore, we are the leading telco & in the region, we

are the largest provider of data networks
% Mix of Operating Revenue

1. Mobile communications
3.49m mobile customers

51% revenue market share1

IT & Engineering
23%

Mobile Comms
30%

2. Data & Internet

541K broadband lines
Fixed Broadband revenue grew 6%2

Others

58% revenue market share1

9%

335K mio TV subscribers

6%
Ntl Tel

8%

Intl Tel

Data & Internet

25%

All figures are for the quarter ended 30 September 2011

1. Based on operators disclosures
2. Q2FY12 vs Q2FY11

Market share leader in IP-VPN services in Asia

Pacific ex-Japan
Proactive pricing of local business data circuits in
light of NBN

Impact of convergence of telco & media on social behaviours

Technological
Changes
NG devices
Ultra hi-speed
networks

Change in
user
behaviour

Power of
social
networks

Impact of
Internet on
content
business
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Using our historical strengths to make some bold moves

Control of network
Consumer knowledge

Internet
players
going
mobile

Difficult to
differentiate
other than in
price

Broadband traffic
growing exponentially;
voice revenue
flattening

Enhancing the lives of our consumers

Ability to determine
device location

Create a personalised experience that stimulates

and allows self-identity

Billing relationship &

payment capabilities

Provide professional and user-generated content

& apps anywhere, anytime seamlessly across
multiple devices

Subscriber info
Sales channels & touch
points

Become the centre of gravity in the social space

by offering preferred content & adaptive
communication
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Our consumer segment aspirations

Global digital technology and service provider dedicated to enriching the lives of
our consumers as they live, work and play

Providing relevant content, applications and services anywhere on

any device that allows them to be entertained, informed,
communicate, share and transact

Advertising & subscription

revenue from our digital content,
apps and services
Charging for traditional
carriage services

Revenue-sharing & licensing

revenues generated from 3rd
parties using or integrating our
content, apps, services into
their offerings

Investing in consumer applications and reaping success

Smartphones

PCs / Laptops

Most popular Apps:

Games

64%

Weather

60%

Social Networks 56%

#1 lifestyle app
in Spore App
Store*

1.6m unique visitors

88,000 active
users

Most popular news,

search & food on
PCs/Laptops

Second most popular

app on Samsung
262,000 page views
52,000
international &
local titles

50 magazine
titles

Tablets
For three weeks since launch, up to 25 November 2011

Best performing local

Sports website in
Singapore for videos

31 game titles

Smart TVs
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Moving into ICT services with business customers

1.

IT&E services are 23% of revenues1

2.

Key focus:
Strategic public sector verticals such as
Education & Healthcare
Cloud services
150K cloud users
PaaS (Alatum) close to 1,000
companies
Enterprise mobility
Regional
M2M
Increasing productivity of project
management, software development &
delivery costs

1. For the quarter ended 30 September 2011

Empowering Businesses: one-stop ICT experience provider

Asias leading managed services provider with more than 100

PoPs in 33 cities
More than 10 Data Centres in 4 countries creating an Asia
Pacific Data Center Hub
One stop End to End ICT experience through our complete suite
of professional and MS services
Best of breed partnership for ICT Solutions Symantec, SAP,
Google etc.
Vertical industry focus that builds community and drives
adoptions

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Enhancing customer experience and personalising

content & apps
Customer Leadership

Strong Customer Experience

KPIs and strong rewards
programmes
LEAN Six Sigma implementation
Enhancement of customer
analytics capabilities

Cost & Business

Transformation

Moving transactions to the internet

(sales & services)

Reducing cost through automation

and improving processes
Driving towards newer & more
efficient network technologies like
core network IP optimisation, LTE
& GPON
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Our key takeaways

Investing to make Singapore a key
Infocomm Hub in Asia through our
customer knowledge, state of the art
infrastructure & service delivery
capabilities

SingTel the innovation

catalyst for our consumers &
business customers

Partnering to ensure we lead & shape our

markets by delivering more value &
convenience to our customers
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