CALVIN W. HOOKS calhooks4@aol.

com
3823 S. Hwy. A1A Residence: (321) 327-4292
Melbourne Beach, FL 32951 Cell Phone: (407)920-8781

GENERAL MANAGER – AUTOMOTIVE INDUSTRY

Automotive Business Professional

Dynamic, competitive, automotive management professional with over 29 years experience in retail automotive.
Imaginative and innovative individual with proven management, sales, advertising, marketing and new business development
skills. A history of significant profit, volume, and customer satisfaction achievements, which illustrate the ability to combine
cost control, revenue growth and process improvements, through effective staff training and motivation. A customer focused
person who believes that the successful dealer will reap the rewards of growing and maintaining a solid customer base.
Honest, loyal, and reliable, a true asset to any organization.

TRAINING FINANCE AND INSURANCE PROSPECTING & CLOSING

INVENTORY CONTROL STAFF DEVELOPMENT SUB PRIME FINANCING
FINANCIAL STATEMENT ANAYLSIS FIXED OPERATIONS ADVERTISING AND MARKETING

PROFESSIONAL EXPERIENCE

SUZUKI OF ORLANDO ,Orlando,Florida 2007-2009

General Manager
Ranked #1 Suzuki Dealership in the nation for volume sales Avg. 225 new per month
Responsible for day to day operations of total dealership operations
Oversaw over 100 employees
Increased bottom line net profits over 100% first year
Strong CSI
Implemented variable and fixed op procedures to maximize profits and dealership efficiency.
Developed strong Business Development Center focusing on heavy Internet disciplines

SUZUKI OF WILMINGTON, Wilmington, NC 1996 – 2007

GENERAL MANAGER
• Ranked #1 Suzuki Dealership in the Nation for Volume Achievements.
• Achieved a #2 Ranking in CSI for Zone.
• Responsible for overseeing day to day operations and managing over 90 employees.
• Developed strategic marketing plans focused on increasing sales volume, expanding market penetration, rebuilding brand
name, and improving customer satisfaction levels.
• Meet sales forecast objectives through aggressive, but targeted marketing campaigns
and minimizing expenses through process management.
• Reengineered the entire dealership operations, including management structure, sales processes, F&I improvements, and
developed new marketing strategies.
• Responsible for managing Fixed Operations.
• Responsible for the bottom line revenue of the Dealership.
• Introduced policies, processes, and monitoring programs to ensure accuracy and honesty in all business functions
• Programs included new inventory management systems, floor plan checks, F&I processes, and follow-up procedures.
• Implemented regularly scheduled training programs; evaluated staff performance; provided feedback to increase
 productivity and maintain open lines of communication.
• Averaging 300 Car Sales Monthly.
125 new Suzuki’s per month.
Average front & back gross of $2,200 per vehicle.
175 pre-owned vehicles per month.
Average front & back gross of $3,800 per vehicle.
• Responsible for Inventory Control of over 400 cars - over10 million dollar floor plan.

CALVIN W. HOOKS
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SUZUKI OF WILMINGTON, Wilmington, NC 1996 – 2007

GENERAL MANAGER
• Develop, implement, and monitor Advertising and Promotions.
TV Infomercial, Radio spots, TV Spots, Direct Mail & Internet Advertising
• Recruited and hired all personnel.
• Assisted with Daily Appraisals, Desking Deals, TO’s & Training.
• Assist in Securing financing for prime and sub-prime customers.
• Created an environment of mutual trust and respect, demanded the highest ethical standards from staff and management.

BUDGET CAR SALES, Orlando, FL 1984 – 1996

GENERAL MANAGER
• Hired in Sales and was Promoted through the years into Management and eventually General Manager of the Dealership.
• Responsible for overseeing day to day operations and managing over 30 employees
• Responsible for the bottom line revenue of the dealership

INDUSTRY RELATED TRAINING

DALE CARNEGIE • ZIG ZIGLAR • JACKIE COOPER EMPOWERMENT CONFERENCES

SOUTHEAST TOYOTA MANAGEMENT WORKSHOPS
JIM MORAN & ASSOCIATES FINANCE AND INSURANCE SCHOOL
JIM MORAN & ASSOCIATES MANAGEMENT TRAINING
JACKIE COOPER SALES AND MANAGEMENT TRAINING
AMERICAN SUZUKI UPPER MANAGEMENT TRAINING & SEMINARS
REYNOLDS & REYNOLDS COMPUTER TRAINING
ADP COMPUTER TRAINING
TRAINING