Michael Woodward

820 LOCUST ST. APT#3117, PASADENA, CA 91101

775.560.6323 (MOBILE) WOODWARD.MS@GMAIL.COM

QUALIFICATIONS
A proven leader in the entertainment industry, utilizing a deep understanding of content marketing, social media, brand partnerships, and
community building strategies to create new ways of effectively engaging with fans. Expertise in the development of multi-tiered campaigns, enjoys
engaging to build and maintain top tier client relations. Enthusiastic team leader with a passion for music, new technologies, and entertainment.
EXPERIENCE
Beatport, Los Angeles, CA
Account Manager
1/16 - 5/16
Provided label services to 100+ accounts, including Universal Music Group, Sony Music, InGrooves, Ultra Music, and Symphonic. Aligned
platform initiatives with content partners marketing objectives to drive sales and engagement. Presented clients with promotional opportunities
across all of Beatports branded properties with a focus on music downloads, streaming, and live video. Ensured programs were tracking to meet
monthly KPIs.
Orchestrated two live video record label showcases. One of which received the largest viewership achieved on the Beatport Live Platform.

Signed new direct content partner to the Beatport Platform.

Total Assault, Los Angeles, CA

Digital Marketing & Social Media Manager
7/15 - 1/16
Led a team that delivered daily social media marketing strategy to high-profile music clients. Develop online marketing initiatives that
utilize current technologies and paid media to reach a client's target goals. Collaborate with social, PR, design, and third party departments to
ensure marketing initiatives are on task with target goals.

Developed and executed the social media marketing campaign for American rock band Pop Evils 4 th studio album UP, which reached #1 on
the Billboard Independent albums chart.

Developed social media strategy for a clientele including; Redfoo, Maya Angelou, Pop Evil, and American Authors among many others.

Gravillis, Inc., Los Angeles, CA

3/15 - 5/15
Project Management (Contract)
Act as liaison between clients (HBO, Netflix, Amazon, and Warner Brothers) and design team for full life cycle of design projects.
Coordinate pertinent internal meetings, created and maintained status documents, timelines, deliverable calendars, etc., and presented to clients.
Mad Decent, Los Angeles, CA
5/10 1/15
Marketing Manager
Provide strategic and tactical guidance with accountability for all social media channels (Facebook, Twitter, Instagram, YouTube, etc.) along
with company blog, email marketing campaigns, and SEO/paid media strategies. Main point of contact for artist, management, and PR to ensure
strategies align with artist objectives. Oversaw the strategy, execution, organization, internal process/operations and management of client
deliverables according to desired schedules.

Listed as 5th most innovative music company in 2014 by Fast Company.

Strategy and development of recording artist RiFF RAFF's debut album NEON iCON which debuted at 22 on the US Billboard Top 200.
Built a licensing database allowing music supervisors to explore the Mad Decent music catalog which Increased inquiries by 50%.
Negotiated a Mad Decent branded radio station used in the Video Game Saints Row IV.
On-site brand management for the entirety of the 2012 Mad Decent Block Party 5 city tour.

Production and Distribution Manager

Managed the production, sourcing, and distribution of all physical and digital merchandise for Mad Decent Recording Artists. Secured
quotes and negotiated the purchase, creation, and production of branded collateral and apparel for campaigns. Created and designed marketing
materials including; one-sheets, capability decks, and pitch presentations. Assembled, analyzed, and presented weekly sales reports including
monitoring for retail wins and chart highlights.

SKILLS & PRODUCTIVITY SOFTWARE

Applications Google Analytics; Wordpress; HTML, Mailchimp email testing and email marketing analysis; Microsoft Office; Adobe Suite
(Photoshop CS6, InDesign); Simply Measured Social Analytics tool; Final Cut Pro; Google Docs; Facebook Power Editor; Facebook Insights;
Facebook Ads; Hootsuite; Tweetdeck; Buffer; Social media channels Facebook, Twitter, Instagram, Google+, LinkedIn.

EDUCATION

Full Sail University, 2007 Graduate, B.B.A. (Entertainment Business)

Communication, Leadership & Management, Marketing & Distribution, Finance & Accounting, Law & contracts

Full Sail University, 2005 Graduate, A.S. (Recording Arts)

Sound Fundamentals, Recording and Mixing, Music Production, Post Production